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Revised Papers BBA-Ist Semester BBA N 101 Business Organization 102 Business Mathematics 103 Principles of Economics 104 Book Keeping & Basic Accounting 105 Business Law 106 Fundamentals of Management 107 Business Ethics
BBA-IInd Semester BBA N 201 Business Environment 202 Business Communication 203 Indian Economy 204 Principles of Accounting 205 Organizational Behaviour 206 Business Statistics 207 Comprehensive - Viva -Voce
BBA-IIIrd Semester BBA N 301 Advertising Management 302 Indian Banking System 303 Human Resource Management 304 Marketing Management 305 Company Accounts 306 Company Law
BBA-IV Semester BBA N 401 Consumer Behaviour 402 Financial Management 403 Production Management 404 Sales Management 405 Research Methodology 406 Operations Research 407 Training Report Viva-Voce BBA-V Semester BBA N 501 Managerial Economics 502 Entrepreneurship and small Business 503 Income Tax Laws and Accounts 504 Cost and Management Accounting 505 Industrial Law 506 Computer Fundamentals
BBA-VI Semester BBA N 606 Industrial Trade 602 Strategic Management & Business Policy 603 VAT & Service Tax 604 Management Information System 605 Auditing 606 Fundamental of E-Commerce 607 Comprehensive - Viva -Voce
BBA- I Semester BBA-N101 Unit I Business Organisation Meaning and definition of business essentials & scope of business Classification of Business Activities, Meaning, Definition, Characteristics and objectives of Business Organisation, Evolution of Business Organisation . Modern Business, Business & Profession. Business Unit, Establishing a new business unit. Meaning of Promotion. Features for business, Plant location, Plant Layout & size of business unit. Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock Companies & Co-operatives. Business Combination Meaning Causes, Objectives, Types and Forms Mergers, Takeovers and Acquisitions. Business Finance: Financial need of Business methods & sources of finance. Security Market, Money Market, Study of Stock Exchange & SEBI.
Unit III Unit IV Univ V
Suggested Books: 1.Chottorjee S.K. 2.Jagdish Prakash 3.Om Prakash 4.Sherlekar S.A. 5.Singh & Chhabra Business Organisation Business Organistaton and Management Business Organisation Business Organisation and Management Business Organisation
Inverse of Matrix. Use of set theory in business. Application of Differentiation & Integration in Business (No proof of theorems. Addition.Mehta & Madnani 2.Notation of Sets. Row Matrix.Mongia 3. Singleton Set. Diagonal Matrix.I Semester BBA N 102 Business Mathematics Unit I Matrix: Introduction. Simple Interest & Compound Interest. Equal Set Null Set.BBA. Use of Matrix in Business Mathematical Induction. Infinite Set.Raghavachari Mathematics for Economics Mathematics for Economics Business Mathematics Mathematics for Management 4 . Percentage. Union of Sets. Solution to a system of equation by the adjoint matrix methods & Guassian Elimination Method. Inter-section of Sets. Finite Set. Square Matrix. Subtraction & Multiplication of Matrix. Proper Subset. Column Matrix. Maxima and Minima in Differentiation. Geometric & Harmonic. Mathematical Series-Arithmetic. Universal Set. Identity Matrix.Zamiruddin 4. Ratio and Proportion. Etc) Unit II Unit III Unit IV Unit V Suggested Books: 1. Subset. Concept of Differentiation and Integration. Rank of Matrix. Set theory. Average. Permutation & Combination.
Vaish & Sunderm Management Economics Managerial Economics Principles of Economics Principles of Economics 5 . Price discrimination under monopoly competition.S. Demand Curve and Nature of Curves. Production-Meaning and Analysis Production function.M. Relevance of Economics in Business Management. Laws of production.BBA. Meaning of demand. Laws of Demand Elasticity of Demand Types & Measurement. Theories of factor pricing. Income and substitution effect. Indifference curves analysis Consumer Equilibrium & Consumer Surplus. Demand schedule. factor pricing v/s product pricing. Marginal Theory of utilities and Equi-Marginal theory of utility. Concept of profit maximization Unit II Unit III Unit IV Unit V Suggested Books: 1. Price.Lal S. Nature. Equal product curves and Producer equilibrium. Types of markets and their characteristics Pricing under different market structuresPerfect Monopoly. oligopoly and Monopolistic completion. Laws of increasing returns & Laws of constant returns. Scope & Limitation of Economics as an art or Science. Theories of rent theories of interest theories of wages theories of profit.I Semester BBA N 103 Unit I Principles of Economics Definition.Adhjkari M 2. Demand theory and objectives. 4.Gupta G. Utility analysis. Demand analysis. 3. Market analysis-Nature of market.
Accounting Principles.Gupta R. Valuation of stocks. Preparation of Journal and Cash book including banking transaction. Difference between accounting & book keeping. Preparation of final accounts along with adjustment entries. 4. subsidiary books of accounts.Chakrawarti K. Issue of shares and debentures. Redemptioment preference shares and debentures. Various users of Accounting Information.I Semester BBA N 104 Unit I Book Keeping and Basic Accounting Meaning of book keeping.D. Reserve and provision. & Radhaswamy 5. Accounting treatment of depreciation.S. Dual Aspect of Accounting Types of accounting Rules of debit & Credit. Issue of bonus shares and right issue. Accounting Equation.Agarwal B.L. Process of book keeping and accounting.Shukla & Grewal Advanced Accounting Financial Accounting Advanced Accounts. Ledger and Trial balance. Fundamentals of Accounting Advanced Accounts Advanced Accounts 6 .Chawla & Jain 3. Unit II Unit III Unit IV Unit V Suggested Books: 1. conventions & Concepts. 2. Basic terminology of accounting.Jain & Narang 6. Rectification of errors preparation of bank reconciliation Statement.BBA. Bills of Exchange And promissory notes. Importance & Limitations of Accounting.
Performance of Contracts.Dhanda PMV 2. Delivery. Rights of unpaid sellers. Quasi contract. Terminal of Contract. Definition Features Types Recognition And Endorsement of Negotiable Instruments.BBA. Sales of Goods Act: Sale contract-Definition. Agency contract. Indian Partnership Act: Definition and Nature of Partnership. Consequence and Remedies of Contract terminal. Lien. Price. Contingent contract.Mandal C. Formation of Contract Contents of sale contract-Goods. Contracts agreements. Features. Capacity of parties Free Consent. Auction Sale.Kapoor D Commercial and Industrial Laws Elements of Mercantile law(including Companing Law Industrial Law) 3. Pledge contract. Lectures on Business & Economics Laws Business Laws Economics and other Legislations 7 . Unit II Unit III Unit IV Unit V Suggested Books: 1. Indemnity Contract.I Semester BBA N 105 Unit I Business Laws Indian Contract Act: Definition and essentials.Kuchall 5. Ownership of goods and transfer. Performance of sale contract. Partnership deed Mutual and Third parties relation of Partners. Guarantee contract.Gulshan S and Kapoor 4. Offer & Acceptance Consideration. Implied. Condition and Warranty. Bailment. Registration of Partnership Dissolution of Partnership.
Unit II Unit III Unit IV Unit V Suggested Books: 1.Srivastava and Chunawalla Management Principles and Practice 8 . Organizing: Concept. Techniques and Process of decision making. Relationship between planning and controlling.Satya Narayan and Raw VSP Principles and Practice of Management 4. Supervision. Weber and Fayol management. Importance. Objectives. Objectives. Principles.I Semester BBA N 106 Unit I Fundamentals of Management Introduction Concepts. Delegation of authority. Authority and responsibilities. Process of planning. Directing: Concept. Motivation Communication. Forms. Limitation. Types of Organization. Process and Techniques of Controlling.BBA. Planning: Concept. Objectives. Nature of organizing. Styles. Importance.Pagare Dinkar 2. Centralization and Decentralization Span of Control. Controlling: Concept. Nature Scope and significance of management Evolution of management thought-Contribution Taylor.Prasad B M L Principles of Management Principles and Practice of Management 3. Nature. Principles & Techniques of directing and Coordination Concept of leadership-Meaning.
I Semester BBA N 107 Unit I Unit II Unit III Business Ethics Business Ethics.An overview-Concept. Koltar. nature. Gandhian Philosophy of Wealth Management-Philosophy of Trusteeship. Work life in Indian Philosophy: Indian ethos for work life. Arguments for and against Social responsibility of business. Gandhiji’ s Seven Greatest Social Sins. Etzel Walker. Work-life balance. Corporate Social Responsibility-Social Responsibility of business with respect to different stakeholders. evolving ethical values.BBA. TQM. 4. Code of Ethics. Organizational Culture. Indian values for the work place. Relationship between Ethics & Corporate ExcellenceCorporate Mission Statement. 2. Arguments against business Ethics. Philip Marketing Management Stanton. Unit IV Unit V Suggested Books: 1. Fundamentals of Marketing Saxena Rajan Marketing Management McCarthy. 3. Social Audit. FJ Basic Marketing 9 .
Mixed Economy-Public Sector & Private Sector Industrial Policy –Its historical perspective(In brief).BBA.Francis Cherunilum 2.Objectives and role in international trade.II Semester BBA N 201 Unit I Business Environment Concept. Trends in World Trade : WTO. Unit II Unit III Unit IV Unit V Suggested Readings: 1.K.Socioeconomic implications of Liberalisation. Social Responsibilities of Business. EXIM Policy. Role of Government in Regulation and Development of Business. Significance. Socialism. Privatisation. FEMA Overview of International Business Environment. Communism. Economic Systems: Capitalism. Factor affecting Business Environment. Components of Business environment. Globalisation.Aswathapa Business Environment Business Environment 10 . Monetary and Fiscal Policy.
conducting Surveys. Networks. Unit II Unit III Unit IV Suggested Books: 1.Gowd & Dixit 5. Body Language. Cultural sensitiveness and cultural context.Gurky J. Oral & Non-verbal communication: Principles of Oral Presentation Factors affecting Presentation. Writing and presenting in international situations.Bhende D. Grapevine. 3. International communication. Writing resume and Letter or application Unit V Modern forms of communication. Groups discussion. effective Presentation skills. A Text book of Business Correspondence Business Communication The Process of Communication Advance Commercial Correspondence A reader in human communication 11 .BBA. Mock Interviews.II Semester BBA N 202 Unit I Business Communication Meaning and objective of Business communication. Seminars.Bapat & Davar 2. Para Language. Forms of Communication. Interviewing skill. Principles of Effective Communication Corporate Communication: Formal and Informal Communication.S. Writing Important Business letters including correspondence with Bank and Insurance companies. Barriers in Communication. Communication model and process. Effective Listening.David Berio 4. Individual and Group Presentations Essential of effective Business letters.M.
characteristics of India Economy. Factors affecting economic development.Brooman 3. 4. Interrelation of Population and economic development. Steel. Cotton.M. Problems and Prospects of Large Scale Industries. Problem of Unemployment in India. agriculture development during plan period. Unit II Unit III Unit IV Unit V Suggested Readings: 1. Position.. Role of Small Scale Industries in Indian Economy. Planning commission. Population policy of India. (Iron. Critical evaluation of current Five Year Plan. role of Commercial Bank and Financial Institutions. Economic planning in India. Concepts of Human development. M.BBA.P.Kenes J. Sugar. M. 5. 2.C.L. Interest and Money Macro Economics Monetary Theory Monetary Theory Macro Economics 12 . Textile) Service and Entrepreneurial Sector. Economic growth & development. An overview of Economic Resources of India.Vaish. General Theory of Employment.II Semester BBA N 203 Unit I Indian Economy Meaning of Economy. Human Resources of India: Concept of Population Explosion. S.Singh. Problems and prospects of Indian Agriculture.Seth.
Royalty Accounts Partnership Accounts: Final Account.Chakrawarti.Agarwal. Accounting for Price level changes. Joint Venture an Consignment.D.BBA. Department and Branch account. M. 2. Concept of GAAP (Generally Accepted Accounting Principles) International Accounting Standards.Chawla & Jain 3.admission. B. Accounting of Non-trading Institutions.Shukla.II Semester BBA N 204 Unit I Principles of Accounting Accounting standards in India. Unit II Unit III Unit IV Unit V Suggested Readings: 1. 5. 4. K.S. Dissolution of Partnership (Excluding insolvency of Partner). retirement and death of a partner. Accounts of banking companies and General Insurance companies. Reconstitiution of Partnership firms.B.Jain & Naranag Advanced Accounting Financial Accounting Advanced Accounts Financial Analysis and Business Forecasting Advanced Accounts 13 . Accounts related to Hire Purchase and Instalment payment transactions.
Keith 4. Organisation Development Oragnaistion-the frame-Work of Management Organisational Development Organisational Theory and Behavior Organisational Behavior 14 . Behavior Dynamics : Interpersonal behavior. Challenges and opportunities for OB. Transaction Analysis. The Johari Window.BBA. Contemporary issues in managing teams. Personality.G. Communication. 2.II Semester BBA N 205 Unit I Organisation Behaviour Introduction. Inter group problems in organizational group dynamics.Dayal. Types of Group Structures. Impact of Global and Cultural diversity on OB. Power and Politics in Organisational Quality of work life. Motivation.M. Group decision making. Recent advances in OB. Motivation. Organisational culture.A. Hierarchy of needs theory.Hygine theory. Management of conflict.Bennis. Group Behavior : Definition and classification of Groups. Its Theories and Prevailing Leadership styles in Indian Organisations. Vrooms Expectancy theory. Approaches to managing organizational change.. Models of OB. Unit II Unit III Unit IV Unit V Suggested Readings: 1. Management of Change : Change and Organisational development. Teams Vs Groups.Sharma. Leadership.Prasad. 5. W. L. Learning. R. Perception and its role in individual decision making. Theory X and Y. Organisational effectiveness. Individual Behavior – Individual behavior. Resistance to change. nature and scope of OB. Organization Goals.Breech Islwar 3.
Simple correlation. & Gupta. Mean Deviation and Standard Deviation. 5. Scatter Diagram method.B. Multiplication Law & Baye’ ss theorem [Simple numerical]. Karl Pearson Coefficient of Correlation. Test of Hypothesis. M. Unit III Correlation : Significance of Correlation. Probability Distribution: Binomial. Medium.Levin. Regression lines.N. C. Measures of Central Tendency (Mean. Large sample tests Unit II Unit V Suggested Readings: 1. Addition Law.II Semester BBA N 206 Unit I Business Statistics Statistics: Concept. Business Statistics Statistics for Management Modern Elementary Statistics Fundamentals of Statistics Introduction of Stastical Methods 15 . Unit IV Probability : Concept.I and Type –II Errors. D. Events. J. Mode) Measures of Variation: Significance & Prosperities of a good measure of variation: Range. Types of correlation.P. 2. Sampling and Non-sampling errors.BBA. Type. Measures of Skewness & Kurtosis. Frequency Distribution & graphical representation. and Regression Equation & Regression coefficient. R.E.Gupta.I. Sampling Method of sampling.P. Conditional Probability. significance & Limitation Type of Data. 4. S. Regression : Introduction. Classification & Tabulation.Feud. Quartile Deviation. Poisson and Normal. 3.Gupta.Elhance.
PHI 16 . role in marketing. importance. Scope. Advertising Copy-meaning components types of advertising copy. Unit II Unit III Unit IV Unit V Suggested Books 1. Advertising and Promotion George E. setting objective DAGMAR. Integrated Communication Mix (IMC)-meaning. importance in business : Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising. Media planningimportance. Promotional objectives – importance determination of promotional objectives. importance of creativity in advertising. 2.M. Advertising Management. Advertising research – importance.III Semester BBA N 301 Unit I Advertising Management Advertising: Introduction. Advertising Management Rajeev Batra. international Vs local advertising. importance in advertising.H. establishing the budgetapproaches allocation of budget. communication mix-components. process. Beich & Michael A. importance. testing advertising effectiveness market testing for ads. Brandingmeaning. T. strategies. Belch.BBA. Communication meaning. International Advertisingimportance. Concept and Cases Manendra Mohan. TMH 3. media mix. Advertising Budget importance.
: Banking in India. Banking Regulation Act as applicable to banking companies and public sector banks. monetary policy credit control measures and their effectiveness. Orient Longman 4. Objectives. Organization. New Delhi. Working and progress.: Banking-Law and Practice in India. Unit II Unit III Unit IV Unit V Suggested Readings: 1.M. Crosby Lockwood Staples.Theory and Practice. Role of regional rural and co-operative bank in rural India.L. Co-operative banks. Tennan M. Structure and organization.BBA. Commercial banks. 1949: History. functions and working. Development banks.III Semester BBA N 302 Unit I Indian Banking System Indian Banking System : Structure and organization of banks. Reserve bank of India. Social Control. Reserve Bank of India : Functions and Working 5. Progress and performance. S. Regional rural banks. Banking Regulation Act.Basu A. Reserve Bank of India. London 6. Regional Rural and Co-operative banks in India: Functions. State Bank of India: Brief History. India law House.Panandikar. Calcutta 2. Press.G. : Modern Banking. Mukherjee and Co. : Fundamentals of banking. 3. and Mithani D. Oxford University. A.S.Sayers R.. Dekock : Central Banking. Objectives Functions. 17 . Banking Regulation Act as applicable to Co-operative banks.K. Apex banking institutions.
developing HR policies and strategies. components of wage/salary-DA. Workmen Compensation Act 1923. Structure of HRD System. fringe benefits etc. systems of payments. ergonomics. Human Resource Policies & Strategies Introduction. Objectives of HRD.Personnel Management-C. Wage boar. activities.III Semester Human Resource Management Introduction to HRM & HRD Concept of HRM. traning methods. Payment of bonus Act 1965.Essential of HRM and Industrial Relations-P. Human Resource planning-objectives. basic concept of performance appraisal. role of HRD manpower. Personnel Management.Managing Human Resource-Arun Monappa 3. Memoria 18 . Employee Compensation Wage policy.BBA N 303 Unit I Unit II Unit III Unit IV Unit V BBA. Minimum Wages Act 1948. HR policies & Procedures. Functional and grand strategies. work measurement. manpower requirement process Recruitment & Selection Career planning & development. HRM Vs. focus of HRD System.. Strategic control. Strategy factors. HRD. Promotion & Transfer.B. Human Resource Procurement & Mobility Productivity & improvement job analysis & Job design. problems of trade unions Suggested Books: 1. Employee relations Discipline & Grievance handling types of trade unions. Operational Control System. Wage determination.. incentives.Human Resource Management – Dipak Kumar Bhattacharya 2. Types of Strategic control. factors affecting wages & Salary.Subba Rao 4. Objectives. role of HR in strategic management. Job evaluation. HR Programme. bonus. HRM vs. Process.
Marketing Management.III Semester Marketing Management Marketing : Definition. Importance. nature. Promotion : Promotional mix. media selection & management.BBA N 304 Unit I Unit II Unit III Unit IV Unit V BBA. tools. types of product. Walker. New Product development. levels of product. factors influencing pricing. production concept. different types of distribution channels etc. Marketing Research : Importance.Marketing Management by Rajan Saxena 19 . scope & importance. Targeting : Concept Types. Distribution : Concept. objectives. basis of segmentation. Core concepts of marketing. importance. objective. Importance in marketing. Positioning : Concept.Marketing by Etzet. Product lofe cycle. Societal marketing. Importance and factors influencing consumer behavior. modern marketing concept. Price: Meaning. Stanton 3. Branding and packaging. selling concept. Marketing Mix: Product : Product Mix. by Philip Kotlar (PHI) 2. Importance. methods of pricing.Marketing Mgt. Suggested Books: 1. Segmentation : Concept. Brand positioning. Repositioning. Process & Scope Marketing Information Systems : Meaning Importance and Scope Consumer Behavior : Concept.
. Suggested Books: 1. Issue. Accounting for Amalgamation of companies as per Accounting Standard 14 Accounting for Internal reconstruction.Gupta R.. Radhaswamy M.C.Shukla. and Sehgal Ashok.L. Forfuture and Re-issue of shares.. S.. S. Sultan chand & 2. Consolidated Balance Sheet of Holding Companies with one Subsidiary Only.R. M.III Semester Company Accounts Joint Stock Companies.C. Final Accounts : Including Computation of managerial Remuneration and disposal of profit.N.Maheshwari. Redemption of preference shares.Moore C. Management Accounting 20 .L. Advanced Accounts.K. Liquidation of Company. Statement of Affairs and Deficiency/Surplus. Chand & Co.Monga J. Financial Accounting 4. Liquid for final statement of A/c Receivers Receipt and Payment A/c. and Gupta. Vikas Publishing 3. and Jaedicke R.BBA N 305 Unit I Unit II Unit III Unit IV Unit V BBA. Girish. Corporate Accounting.s.its types and share capital. S. Grewal T. Ahuja. 5. Company Accounts. Issue and Redemption of Debenture.
BBA. Members . minutes.B. Share Capital.Kuchal. Wadhwa & Co.C.III Semester Company Law Corporate Personality : Kinds of Company. M. Promotion and Incorporation of Companies. 3. voting resolutions. Share Capital. 2. 5.Kapoor.Ramaiya A.D. Stevens & Sons. Whole Time Director. Company Meetings-kinds quorum. Majority Powers and minority Rights Prevention of oppression and mismanagement..Transfer and Transmission. Noida Company Law. mortgages and charges. Eastern Book Co. Principles of Modern Company Law. Capital Management-Borrowing powers. Articles of Association Prospectus. Sultan & sons 21 . . debentures.Incorporating the Provisions of the Companies Amendment Act. Memorandum of Association.Singh. 2000. N.Grower L.C. London Guide to the Companies Act. Avtar 4. Nagpur Company Law. Directors-Managing Director. Sri Mahavir Books. Lucknow Modern Indian Company Law. winding up-Kinds and Conduct. Shares .BBA N 306 Unit I Unit II Unit III Unit IV Unit V Suggested Books: 1.
factors influencing industrial markets. Scope. need for studying CB. Consumer Communication process. Nicosia model. Consumer Decision making process. characteristics of industrial markets. Influences & Consumer Decision making : Family. Nair Schifman & Kanuk Louden & Bitta Bennet & Kasarjian Suggested Books: 1. Psychoanalytic model. Suja. Individual determinates: Perceptual process. personal. R. Customer and marketing of services.Consumer Behaviour 4.Importance. Howard & Seth model. social and cultural influence on CB. Sociological model.Consumer Behaviour 3. meaning and nature of personality. attitude measurement. self concept.Consumer Behaviour in Indian Perspective 2. Consumer research process. consumer satisfaction.Consumer Behaviour 22 . Industrial Buying Behaviour : Participants. reference group. consumer attitude formation.IV Semester Comsumer Behaviour Introduction to consumer Behavior (CB). Consumer models : Economic model. Engel-kollat-Blackwell model. consumer learning process. stages of industrial buying process.BBA N 401 Unit I Unit II Unit III Unit IV Unit V BBA.
IV Semester Financial Management Introductory : Concept of Financial management.Financial Management 23 . Maheshwari Khan & Jain Suggested Books: 1. shareholder wealth maximization. Nature & Scope of Capital budgeting-payback NPV. Approaches to the financing of current Assets determining capital (with numerical problems) Management of different components of working capital. Dividend Models-Water. basis of capitalization.N. Management of Working Capital : Concepts of working Capital. Management of Earning : Concept & relevance of Dividend decision. Determinants of Capital structure.Financial Management 2. MM Hypothesis. objectives of financial management. Gordons. consequences and remedies of over and under capitalization. S. Management of Fixed Capital: Cost of Capital. IRR and ARR methods and their practical applications. Finance functions. Dividend policy-determinants of dividend policy. Analysis of risk & uncertainty. Capital Structure Planning : capitalization Concept.Profitability vs.BBA N 402 Unit I Unit II Unit III Unit IV Unit V BBA. Time value of MoneyCompounding & Discounting. Capital structure theories.
S. responsibilities of Production manager. Quality assurance. B. Functions of Production Management. Quality Control : Quality.BBA N 403 Unit I Unit II Unit III Unit IV Unit V BBA. Objectives of PPC.Prodcution Operation management 2. Materials Management & Inventory Control : Purchasing Economic lot quality/Economic order quantity(EOR).Chany Suggested Books: 1. Quality Circles. Goel Buffa S. Brief of ABC analysis. Types of manufacturing Systems: Intermitted & Continuous Systems etc. Product design & development.Production & Operation Management 24 . Production Systems.Production & Operation Management 3. Stock Keeping. Rorder level..N. JIT. Lead time.IV Semester Production Management Nature & Scope of Production Management. Production Planning & Control (PPC). Statistical Quality Control. Plant Location & Plant layout. TQM.
Types of sales organization structures .Relation with other executives Sales Organisation and relationship : .Types of Sales executives .Recruitment and Selection .Types of Marketing Channels .IV Semester Sales Management Sales Management : . Chunawalla Suggested Books: 1.Sales Training .Sales Management 2.Sales Compensation -Cundiff.Functions of Sales executives .Organising display.Sales Management 25 .Purpose of sales organization .BBA N 404 Unit I Unit II Unit III Unit IV Unit V BBA.Theories of personal selling .Qualities of sales executives .Salesmanship & Publicity 3.Objectives of sales management positions . Govoni -Pradhan.Prospecting. Mali -S. showroom & exhibition Distribution network Management .Evolution of sales function . Jakate.Distributive network relations.Factors affecting the choice of channel .Types of middleman and their characteristics . Salesmanship : . pre-approach and post-approach . Still.Concept of physical distribution system Sales Force Management .Sales department external relations .A.
BBA N 405 Unit I Unit II Unit III Unit IV Unit V BBA. Steps in Sampling Design. Sources of Error.Census & Sample Surveys. graphs.IV Semester Research Methodology Introduction – Meaning of Research . problems in processing. Different Research Designs . Mechanism of writing a Research report. types of analysis Hypothesis TestingChi-square test. Layout of Research report. Presentation. chars. C. Data types.R. f-test. Kothari Reference Books: 1. Report writing. Research Process.Processing operations. Measurement in Research. Types of Sample designs-Probability & Non Probability sampling. Sampling Design. Features of a Good design. Precaution for writing report. Types of Reports.Research Methodology 26 . Z test. Research Problem formulation. t-test. The Design of Research-Research Design. Processing & Analysis of Data. Objectives of Research.Diagrams. Types of Research.
Network Analysis. Time Estimates in Network Analysis. Simplex Method (including Big M method) Transportation-North West Corner Rule. Definition & characteristics of operations research. Graphic Method. maximin.BBA N 406 Unit I Unit II Unit III Unit IV Unit V BBA. Programme Evaluation & Review Technique. Assignment Problems Decision making under Uncertainty-Criteria of Maximax.Operation Research 27 . Methodology of DR. OR & managerial Decision making. OR techniques. Decision Tree approach & its applications. Maximax Regret.K. Applications areas of Linear Programming. Advantages of Linear Programming.IV Semester Operation Research Nature. Models in OR. matrix Minima & VAM Methods. Linear programming : Introduction. LPP-problem formulation. laplace & Hurwinz. MODI Method. Decision making under Risk-Criteria of EMV & EOL. Kapoor Reference Books: 1. V. Degenerating. Critical Path Method. PERT & CPM-Introduction.
Mote Paul & Gupta : Managerial Economics : Concepts & Cases 3.D. its relationship with other subjects. Economics and diseconomies of scale. revenue concepts. Principle of time perspective. Unit II Demand Analysis : Concept and importance of Demand & its determinants Income & Substitution effects.D. Fundamental Economic Tools-Opportunity cost concept.C. Elementary idea of Inflation. Intermental concept. Suggested Readings: 1. Break Even analysis. Monopoly and Monopolistic Competition. Unit III Cost Concept : Various cost concepts and classification.Varsney & Maheshwari : Managerial Economics 2. Price and output decisions under different market structures-perfect competition. relevance of demand forecasting and methods of demand forecasting. Discounting principle and Equimarginal principle. Various elasticities of demand.D.V Semester BBA N 501 Managerial Economics Objectives : The Basic objective of this course is to familiarize the students with the concepts and tools of managerial Economics as applicable to decision making in contemporary business environment.Huge : Managerial Economics 5.Gopalkrishnan : A Study of Managerial Economics 28 . Profit maximization. Cost output relationship in short run & long run cost curves).Peterson & Lewis : Managerial Economics 6.Trivedi : Managerial Economics 7. Cost control and Cost reduction.BBA. Functions of profit. using elasticities in managerial decisions. Indifferent curves. Unit V Profit Mgt & Inflation : Profit. Unit I Nature and Scope : Nature and Scope of Managerial Economics. Unit IV Pricing : Pricing methods.Dwivedi : Managerial Economics 4. Oligopoly.N.
Theories of Entrepreneurship traits of entrepreneur. Identification of projects. entrepreneurs Vs professional managers.V Semester BBA N 502 Entrepreneurship & Small Business Management Objective : The objective of the course is to familarise the students with the basic concepts of entrepreneurship. MODI Method.BBA. partnership. project appraisal plant layout. steps in starting a small industry. Assignment Problems Unit IV Project & Reports Search for business idea. Unit II Entrepreneurial Development Entrepreneurial Development. Reference Books: 1. joint stock company. export possibilities. Unit III Transportation-North West Corner Rule. environmental analysis. project design and network analysis. suitability. limitations. Organisational locations. problems of EDP. Degenerating. their merits. programmes (EDP). incentives and subsidies available. E. Significance and role of environment infrastructural network. transformation of idea into reality: projects and classification. co-operative organization. Unit V Small industry setup Types of organization-sole proprietorship. Unit I Name & Scope Role & Importance in Indian Economy. problems faced by entrepreneurs. matrix Minima & VAM Methods.Entrepreneruship Development Vasant Desai 29 .D.
R.C. Income which does not form part of Total Income. Unit I Basic Concept : Income. Income Tax 5. Income from House Properties. B. Unit IV Heads of Income : Profit and Gains of Business or Profession. Gross Total Income. Unit V Aggregation of Income. Capital Gains.Prasad. Income from other sources.Jain. Set off and Carry forward of losses. Total Income.K. Previous Year.C.K.Agarwal.BBA.It enables the student to know the basics of Income Tax and its implications. Person. Agriculture Income. deduction from gross total Income. Assessment Year. Income Tax Law and Account 2.Mehrotra. Including Provisions relating to specific business. H.V Semester BBA N 503 Income Tax Laws & Accounts Objectives. Suggested Readings: 1.Chandra Mahesh and Shukla D. Unit II Basis of Charge : Scope of Total Income. Unit III Heads of Income : Income from Salaries. Residence and Tax Liability. Casual Income. Income Tax 30 . Avoidance and Tax Planning. Income Tax Law and Practice 4. Bhagwati Income Tax Law and Practice 3. Tax Evasion.
Unit II Accounting for Material. Unit III Element of Cost. Suggested Readings: Maheshwari S. Minimum wages act 1948 Unit IV Employee state insurance act 1948. concepts and Classification. Suggested Readings: 1.BBA. Financial Accounting and Cost Accounting. Unit V Employee provident fund act 1952 Payment of gratuity act 1972.V Semester Cost and Management Accounting Introduction : Nature and Scope of Cost Accounting. Functions Relationship of Management Accounting. Unit IV Management Accounting – Meaning. Cost.Element of industrial law N D Kapoor 31 . Management Accounting BBA N 504 Unit I BBA. Labour and Overheads. Nature. Assessment of Cost-Preparation of Cost Sheet and Statement of Cost.V Semester BBA N 505 Industrial Law Unit I Factory act 1948. Unit V Marginal Costing and Absorption Costing. Scope.N. : Advanced Problem and Solutions in Cost Accounting Khan & Jain : Management Accounting Gupta. S. Methods and Techniques. Unit II Workmen compensation act 1923 Unit III Industrial dispute act 1947.P. Installation of Costing System.
Foreign trade & economic growth: Foreign trade & economic growth. balance of trade. Mouse. Characteristics of good language. Storage Devices : Primary and Secondary Storage devicesRAM. Multipurpossing.Window-98 5. Computer languages-Machine language Assembly language. High-level languages. Magnetic tapes and cartridges. Printers and its type.VI Semester BBA N 601 Unit I International Trade Basics of international trade: Basics of international trade. restraining forces.V Semester Computer Fundamentals History of computing. Internet & its uses. MICR.BBA N 506 Unit I Unit II Unit III Unit IV Unit V BBA.Fundamentals of Computers 3. Cached Memory. Storage Concept. comparison of sequential and direct. Generations of computers.B. time sharing. G. Input-Output Devices : Keyboard. Basic computer organization. Compliers & interpreters. Operating System & Internet : Definition and functions of O. Floppy disk. Microfiche. balance of payments. P.K. touch screens. forms and restrictions. Computer Software : Relationship between hardware and software. international trade theories. Unit II 32 . Scanners. On-line process. Jain. V.S. Hard disk. Registers. CD-ROM. OMR.K. Real time process. Godbole.Access devices. free trade. Browser. Introduction to window-98. drivers of international trade. ROM. Voice Recognition and Reponse Devices. Search engines.Computer Fundamental 2. Video conferencing.Operating System 4.Internet BBA. Characteristics of computers. Limitations of computers. Plotters. Manual Leon & Leon Reference Books: 1. E-Mail. OCR. Sinha. recent trends in world trade. terminology of internet. Multiprogramming. Microfilm. Light pen. VDU. Batch Processing.
marketing plan for exports.Unit III International economic institutions: International economic institutions. Unit II Unit III Unit IV Unit V 33 . India’ s Trade Policy: India’ s Trade policy. objective setting. Unit IV Unit V Suggested Readings: 1. Levels of Strategy. Structural & Behavioral Issues in Implementation. Mission. Threats (SWOT Analysis). Formulation of Strategy. export assistance. Recent trends in India’ s foreign trade: Recent treds in India’ s foreign trade. combinations & International strategies. Portfolio Analysis. Regional economic groupings NAFTA. EU. Implementation. Summary statement of strategy. Business definitions. Cultural. Strengths. Challenges of Strategy. Strategy Making. deducting strategy from action & endeavours. Weakness. WTO (in brief). models. Concept of Strategy. Overview of process of strategic planning & management. Choice of Strategy. IMF. Vision. Opportunities.VI Semester BBA N 602 Unit I Strategic Management & Business Policy Strategic Management. institutional infrastructure for export promotion in India. Strategic alternatives for growth. Components of environment & Environmental analysis. Varshney & Bhattacharya: International Marketing BBA. Analysis of internal capabilities using different approaches. Dimension of Strategic Decision. Strategy Leadership. ASEAN. SAARC. stable. projects & consultancy exports. Generic Business Strategies. World Bank.
Filling of Returns. Filing of Returns. levy. Statutory provisions. jurisdiction and powers of authorities under VAT. Background. Appeals. Concept of VAT on Services. 4. Unit II Unit III Unit IV Unit V 34 . Drucker Igor Ansoff Gluek & Jaunch Hatton & Hatton Christian. Anderson. Taxable services. 8. rate and computation of service tax. Report of Empowered Committee of State Finance Ministers. IninChiello. Curran Azhar Kazmi Stanford Management Task & Responsibilities Corporate Strategy Corporate Strategy Strategic Management Business Policy Business Policy & Strategy Business Policy Management Policy BBA. 7.VI Semester BBA N 603 Unit I Vat & Service Tax Legislative background. Goods and Service Tax. Appointment. 6. Basic concept of VAT-white paper on VAT. Appeals. Central Sales Tax. Assessment. liability under VAT. Input Tax Credit. collection and payment of service tax. 2. valuation. Procedural aspects including registration. Revisions. Peter F. Importance Definition under VAT. administrative mechanism and registration under service tax. 5.Suggested Readings: 1. Refunds. Assessment. 3. Rates of tax. Difference between Sales Tax System and VAT Computation(VAT Variants). constitutional provisions. Revision and Appearances. Audit. Bower McCarthy. CENVAT credit for service tax. exemptions.
Strategic planning. Singhania. Dr. MIS & Decision making concepts. Taxman BBA. Type of strategic. MIS & computers. MIS-A tool for management process. Role of MIS.VI Semester BBA N 604 Unit I Management Information System Management Information System( MIS): Concept & definition. Tools of Planning. organization for development of the MIS. Impact of MIS. MIS & System concept. Process of Management. Information & System: Information concepts. DSS: Deterministic Systems. IMS. tools and procedures. MIS & the user. Methods. Computer System design. V. 2. MIS & the role of DSS. Enterprise Resource Planning (ERP) System. Knowledge based expert system(KBES).S. determining the information requirement. Methods of data & information collection. Development and implementation of the MIS. Value of information. MIS-Business Planning.Recommended Books: 1. MIS & System analysis. Organizational Decision making. Artificial intelligence(AI) System. Dr. Planning & Decision making: The concept of corporate planning. Ascertaining the class of information. Enterprise Management System(EMS). Taxman 3. Benefits of ERP. Decision making concepts. Systematic Approach to Income Tax. Indirect Taxes law and Practice. Transaction Processing System(TPS). Girish Ahuja and Dr. Management of quality in the MIS. MIS: the factors of success and failure. Datey. Ravi Gupta Bharat law House. Income Tax. Information: A quality product classification of the information. Decision Support System (DSS): Concept and Philosophy.K. Development of MIS: Development of long rage plans of the MIS.a support to the Management. V. EMS & ERP Unit II Unit III Unit IV Unit V 35 .
Audits of Educational Institutions. R. Routine Checking and Test Checking. Jawadekar W S 2. Management Information System. Louden & Louden 4. Efficiency Audit. Kanter. Social Audit etc. Management Information System. Audit Notebook. Internal Audit. Unit II Unit III Unit IV Unit V Suggested Books: 1. Murdick & Ross. Duties and Liabilities. Managing with information. Information system for Modern Management. Types of Audit.Reference Books: 1. Tax Audit. Auditor’ s Report and Audit Certificate.VI Semester BBA N 605 Unit I Auditing Introduction: Meaning and objectives of Auditing. Special Audit. Jerome 3. Audit of Limited Companies: Company AuditorAppointment. Audit Programme. Powers. Internal Check System: Internal Control. BK Basu 2. Management Audit. Audit of Cooperative Societies. Audit of Banking Companies.claggetti BBA. Recent trends in Auditing: Nature and Significance of Cost Audit. Kamal Gupta An insight with Auditing Contemporary Auditing 36 . Audit of Insurance Companies. audit Procedure: Vouching Verification of Assets and Liabilities.
Traditional commerce. meaning and concept. Needs and advantages of e-commerce. e-cheque. smart cards. Limitation of internet. Functions & Components of EDI File types of EDI. Types of E-Commerce. Internet: Concept & evaluation. E-locking. Manufacturing information systems. PKI (Public key infrastructure) Unit II Unit III Unit IV Unit V Reference Books: 1. Characteristics of Internet: email. O.VI Semester BBA N 606 Unit I Fundamental of E-Commerce E-Commerce: Introduction. TMH 4. Young. credit cards. searches Engines. networking infrastructure of EDI. Encryption. Cyber laws. Hardware & Software requirement of Internet.aims salient provisions. E-Banking. TMH 37 . Margret Levine The complete reference to Internet. TMH 3. telnet. Basic requirements of E-Commerce. TMH 2. Intranet & Extranet. Electronic Payment Systems: E-Cash.BBA. Security issues of e-commerce: Firewall. Frontiers of E-Commerce Ravi Kalkota. Sundeep E-Security and You. Brien J Management Information System. WWW. Oberoi. EDI introduction. debit cards. Ftp.
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