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Vento is Down

Vento is Down

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Published by Prasoon Jain
On the overall sales analysis of vento
On the overall sales analysis of vento

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Published by: Prasoon Jain on May 13, 2013
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05/14/2014

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Vento is down, Rapid is up, Verna is already

away Even as everybody thought it would be the Polo that would be the bigger success, it actually has been the Vento that gave VW the first scent of outright success. Launched on the flank just before the demand for diesel cars was taking off in India, Vento was a roaring success in 2010. It fought hard with market-leader Honda City, and easily decimated other petrol sedans like SX4. It also managed to beat the old Hyundai Verna, which was also offered in diesel but never had the finesse and sophistication of a Vento. That happiness however, lasted only for 7 months. Hyundai brought in the redesigned if not re-engineered fluidic Verna, and Vento’s leadership was quickly usurped. That was followed by the launch of Skoda’s version of Vento— the Rapid, and strangely it is also giving the car a run for its

money. One wonders what would happen if the government does impose a stern tax on diesel cars on Friday. The share of petrol variant in overall Vento sales is abysmal and it would surely not be good news for VW. After a year long stint in the wilderness, the City is already on the verge of a comeback (it was the largest selling sedan in February). In just about 2 months time, Vento, once a serious challenger, could turn out to be an also ran. And join its stablemates Polo and Jetta at the bottom of the ladder in their respective segments.

team-bhp.com/forum/official-new-car-reviews/94990-volkswagen-vento-test-drivereview.html .http://www.

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