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Comparative Case Study Between Two Airline

Comparative Case Study Between Two Airline


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Published by tushaaar
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Published by: tushaaar on Apr 11, 2009
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Kingfisher Airline is a private airline based in Bangalore, India. The airline is
owned by Vijay Mallya of United Beverages Group. Kingfisher Airlines
started its operations on May 9, 2005 with a fleet of 4 Airbus A320 aircrafts.
The airline currently operates on domestic routes. The destinations covered by
Kingfisher Airlines are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad,
Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh,
Mangalore and Jaipur.

In a short span of time Kingfisher Airline has carved a niche for itself. The
airline offers several unique services to its customers. These include: personal
valet at the airport to assist in baggage handling and boarding, exclusive
lounges with private space, accompanied with refreshments and music at the
airport, audio and video on-demand, with extra-wide personalized screens in
the aircraft, sleeperette seats with extendable footrests, and three-course
gourmet cuisine.

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