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• Creating Valuable Content - Most of the value isn't in the "information". It's in CONNECTING your solution with a customer's challenge and COMMUNICATING your ideas in a way that's impossible to misunderstand. • Eliminate misunderstanding. Most communication is misunderstood because it's not in the other person's learning style and it's only communicated ONE way. • Each idea should be a self-contained "complete concept". Introduce the idea, give some practical & conceptual action steps, summarize and get the customer into action. • The best framework for creating a complete concept is "The Four Learning Styles"... Why, What, How, and What If.
• Use "The 4 Learning Styles Example" downloadable PDF to learn how to align the complete concept with the four learning styles. Aligning these IS the secret of creating high perceived value. • The value of your information is in direct proportion to how much your prospect believes that it's going to solve their problem or give them the result that they want.