The Art of

What is Rebranding ? .

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it changed the experience. " (Marc Shillum) ."Old Spice didn't change its logo.

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LOGO REBRANDING .

LOGO REBRANDING .

and culture .” .not just changing a name or a logo.“A successful rebranding involves overhauling a company's goals. message.

REBRANDING DISASTERS .

Pepsi blue .

000 $ .London 2012 Olympics • COST : 800.

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IN CONCLUSION .

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