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CO URSE CURR ICULUM & REG ULATIO NS G O VERNING M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) DEG REE CO URSE W. E. F 2011
RE GUL ATION S 1. C o u r s e T i t l e T h e c o u r s e s h a l l b e c a l l e d ‘ M a st e r o f B u s i n e s s A d m i n i s t r a t i o n D e g r e e C o u r s e ’ . T h e d u r a t i o n o f t h e c o u r s e i s t w o y e a r s c o n si s t i n g o f f o u r s e m e s t e r s; t w o s e m e st e r s i n e a c h y e a r . A c a n d i d a t e j o i n i n g t h e c o u r s e s h a l l p u r su e p r e s c r i b e d c o u r s e s o f st u d i e s . 2. E l i g i b i l i t y f o r A d m i s s i o n A n y g r a d u a t e o r p o s t g r a d u a t e i n a r t s , s c i e n c e , c o m m e r c e , b u si n e s s m a n a g e m e n t , a l l i e d s c i e n c e s, e n g i n e e r i n g a n d t e c h n o l o g y , m e d i c a l s c i e n c e s o f t h i s U n i v e r s i t y o r f r o m a n y o t h e r u n i v e r s i t y c o n si d e r e d equ i val ent t h er et o shal l b e eli gi b l e for ad mi ssi on to th e cou r se. Fu rt h er t h e a p p li ca nt sha l l ha v e a mi ni mu m o f 5 0 % i n t h e qu a li fyi n g e xa mi na t i o n. A r e la xa ti o n o f 5 % i s a va i la b l e for S C/ ST & Ca t -I ca n di dat es. S el ecti o n o f ca n di da t es t o t h e cou r se sha ll b e d o n e a s p er r u l e s o f t h e U n i v e r s i t y a n d G o v e r n m e n t o f Ka r n a t a k a . 3. Co urse Co nte nt and I ns truct ion a ) C o u r s e c o n t e n t : T h e c o u r s e c o m p r i s e s o f su b j e c t s o f s t u d y , in t er n shi p, pr oj ect work a nd fi el d work a s pr escr i b ed. P e d a g o g y i n c l u d e s l e c t u r e s, c a s e st u d i e s , g r o u p d i s c u s s i o n s , q u i z z e s , s e m i n a r s , c o m p u t e r p r a c t i c a l s , su m m e r i n t e r n s h i p , fa c t o r y vi sit s et c. b) S um me r In te r ns hi p: Afte r t h e se c o n d se m e st er e xa mi na ti o n s t u d e n t s s h a l l u n d e r t a k e t e a m b a s e d su m m e r i n t e r n sh i p a n d p r e p a r e a rep or t u n d er t h e gu ida n ce o f a facu lt y memb er . T h e r ep ort sha ll b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e t h i r d s e m e s t e r fa i l i n g whi c h t h e stu d en t sha ll no t b e p e r mi tt e d t o j o i n t h e t hi r d se m e st er. c ) F i n a l P r o j e c t : D u r i n g t h e t h i r d a n d fo u r t h s e m e s t e r s e a c h st u d e n t shal l u nd ertak e pr oj ect work a n d pr epar e p ro j ect r ep or t stri ctl y in a c c o r d a n c e wi t h t h e g u i d e l i n e s i n t h e i r e l e c t i v e a r e a u n d e r t h e su p e r v i s i o n o f a fa c u l t y . T h e s t u d e n t s a r e r e q u i r e d t o m a i n t a i n a p r o j e c t w o r k d a i r y t o b e su b mi t t e d f o r e v a l u a t i o n . T h e p r o j e c t r e p o r t m u s t b e su b m i t t e d b e f o r e t h e c o m m e n c e m e n t o f t h e f o u r t h s e m e s t e r e x a m i n a t i o n , f a i l i n g w h i c h t h e st u d e n t s h a l l n o t b e p er mitt ed t o a p p ear for t h e exa mina ti o n. 4. Atte ndance and Co nduc t T h e C o u r s e i s a fu l l t i m e c o u r s e a n d s t u d e n t s S H A L L N O T t a k e u p a n y e m p l o y m e n t / c o u r s e , p a r t t i m e o r fu l l t i m e d u r i n g t h e i r s t u d y . Stu d ent s fou n d v i olat i ng t hi s ru l e shal l b e r emo v ed fro m t h e cou r se. Mi ni mu m a tt e n da n c e o f 7 5 % o f a ctu a l work in g h ou r s i s re qu ir e d i n e a c h p a p e r . A st u d e n t w h o d o e s n o t sa t i s f y t h e r e q u i r e m e n t s o f a t t e n d a n c e a n d c o n d u c t s h a l l n o t b e p e r m i t t e d t o wr i t e t h e e x a m i n a t i o n i n t h e c o n c e r n e d su b j e c t . 5. Exami n at ion E a c h su b j e c t i s d i v i d e d i n t o i n t e r n a l a s s e s s m e n t ( I A) a n d e n d o f t e r m e xa mi na t i o n wit h ma rk s a ll o ca t e d a s sh o wn i n th e ta b l e. I nt er na l a s s e s s m e n t m u st b e s p r e a d o v e r si x t e e n w e e k s a l l o wi n g r e a s o n a b l e i n t e r v a l b e t w e e n a s s e s s m e n t s . I A m a r k s s h a l l b e a wa r d e d o n t h e b a si s o f a n n o u n c e d a n d su r p r i s e t e s t s, t e r m p a p e r s / s e m i n a r s / q u i z z e s / c a s e d i s c u s s i o n s a n d c o m p u t e r p r a c t i c a l s. T h e b r e a k u p o f a s s e s s m e n t m a r k s wi l l b e a s f o l l o w s : Announced t est – 05 Mark s Sur pri se t est – 05 Mark s T er m pa p er / se mi na r / ca se di scu ssi o n – 1 0 Ma rk s Viva -voce – 05 Mark s Tot al – 25 M ar ks T her e shall b e a t er m en d exa mi nat io n o f 3 h ou r s du rat i o n for ea ch su b j e c t a t t h e e n d o f e a c h s e m e st e r ( e x c e p t i n g p r o j e c t r e p o r t ) . Evaluatio n of Project Re ports 1 . Su mmer i nt er n sh ip r ep ort a n d pr oj ect wo rk diar y ar e e va lu a t e d for 5 0 ma rk s t hr ou g h i nt e r na l va lu a ti o n. 2 . S t u d e n t s s h a l l h a v e t o su b m i t a w o r k d a i r y a n d s y n o p si s o f t h e pr o p o se d pr oj e ct work , t o b e e va lu a te d for 5 0 ma rk s b y th e co n cer n ed gu i d e, b efor e t h e co mmen cement o f t hi r d semester e x a m i n a t i o n fa i l i n g w h i c h h e / s h e wi l l n o t b e a l l o w e d t o ap p ear fo r th e t h ir d semest er exa mi nati o n . 3 . Ea c h pr oj e c t r e p ort i s eva lu a t e d for 7 5 ma rk s b y in t er na l a nd ext er na l exa mi n er s. T he gui de or di nar il y shal l be the in t er nal exa mi n er. 4 . A vi va -v o c e for 2 5 ma rk s wil l b e c on du c t ed b y a b oa r d o f t h r e e m e m b e r s c o n s t i t u t e d b y t h e C h a i r m a n , B O E fr o m t h e a p p r o v e d l i st o f e x a m i n e r s. Decl ar atio n of Res ul ts T h e d e c l a r a t i o n o f r e su l t s s h a l l b e m a d e a s f o l l o w s : a . Mi ni mu m for a pa ss i s 4 0 % o f t h e ma rk s in ea c h e xa mi na ti o n pa p er a n d 5 0 % o f th e ma rk s i n t h e a g gr e ga t e o f fou r se m e st er s. T h e r e i s n o m i ni mu m for i nt er na l a sse ssm e n t, a n d su m m e r i n t e r n s h i p r e p o r t . b. T he mi n i mu m for a pa ss i n F i na l p ro j e ct r e p ort i s 3 0 /7 5 m a rk s a n d th e r e i s n o m i ni mu m for v iva -v o c e . c . C a r r y o v e r i s p e r m i t t e d a s p e r U n i v e r si t y r e g u l a t i o n s. d. Declarat io n o f gra d es shal l b e d o n e a ft er t h e fou rt h semes ter e x a m i n a t i o n o n t h e b a si s o f a g g r e g a t e m a r k s o f a l l s e m e st e r s . T he d e cla ra ti o n sha ll b e ma d e a s fol lo ws: G r a d e A1 – 7 0 % a n d a b o v e i n t h e a g g r e g a t e Gra de A – 60 % a nd a bove but l ess tha n 70% i n t he aggr egat e. Grade B – 50 % and above bu t l ess t han 60% i n t he a ggr egat e Grade F – L e s s t h a n 5 0 % i n t h e a g g r e g a t e ( F AI L ) D e c l a r a t i o n o f r e su l t s i n t h e c a s e o f R E P E AT E R S s h a l l b e d o n e a c c o r d i n g t o g e n e r a l r u l e s o f t h e U n i v e r si t y . a. b. c. d.

6.

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B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

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CO URSE CURR ICULUM & REG ULATIO NS G O VERNING M ASTER O F B USINESS ADM INISTR ATIO N ( MB A) DEG REE CO URSE
CO URS E S TRUCTUR E F ir s t S e me s t er
Sl No 1. 2. 3. 4. 5. 6. 7. Subjec ts L 1 2 1 1 2 2 2 11 P/ S/ F 1 1 1 2 2 1 2 10 Total 2 3 2 3 4 3 4 21 Credi ts* (L+ P/ S/ F) Sl No 1. 2. 3. 4. 5. 6. 7.

Th i r d S e me s te r
Subjec ts L 1 1 2 2 2 0 --8

Credi ts* (L+ P/ S/ F) P/ S/ F 2 1 2 2 2 3 --12 Total 3 2 4 4 4 3 --20 Int l. As s t . 25 25 25 25 25 50 50 225

M ark s
End Term 75 75 75 75 75 ----375 Total

M a r ks
Int l. As s t . End Term Total

Ma nagement Concept s & T heor i es Orga n i zati o nal B eha vi ou r Busi ness E nvir onment Ma na g e ria l C o mmu ni ca ti o n Ma nagerial Accou nti ng Ma na g e ria l E c o n o mi c s S t a t i st i c s f o r M a n a g e m e n t Total

25 25 25 25 25 25 25 175

75 75 75 75 75 75 75 525

100 100 100 100 100 100 100 700

Pr oj ect Ma nagement En tr epr en eu r shi p El ect i v e – I El ect i v e – II El ect i v e – III Pr oj ect W ork D iar y Su mmer I nt er n shi p Repor t Total

100 100 100 100 100 50 50 600

F ou r t h S e me st e r
Sl No 1. 2. 3. 4. 5. 6. 7. Subjec ts L 2 2 2 2 2 0 --10

Credi ts* (L+ P/ S/ F) P/ S/ F 1 2 2 2 2 3 --12 Total 3 4 4 4 4 3 --22

M a r ks
Int l. As s t . 25 25 25 25 25 --125 End Term 75 75 75 75 75 75 25 475 Total

Secon d Se mester Sl No 1. 2. 3. 4. 5. 6. 7. Subjec ts Mark et in g Mana g ement H u ma n R e s o u r c e Ma nagement Cor pora t e Fi na nce Qu ant ita ti v e M et h o d s L e g a l a s p e c t s o f B u si n e s s Op era ti o n s Ma na g ement Ma na g e me n t I n fo r ma ti o n S y st e m s Total L 2 2 2 2 2 2 1 13

Credi ts* (L+ P/ S/ F) P/ S/ F 1 1 2 2 0 1 2 9 Total 3 3 4 4 2 3 3 22

Int l. As s t . 25 25 25 25 25 25 25 175

M a r ks End Term 75 75 75 75 75 75 75 525

Total

100 100 100 100 100 100 100 700

Stra t egi c Ma nagement El ect i v e – I V El ect i v e – V El ect i v e – VI El ect i v e – VII Pr oj ect R epor t Pr oj ect Vi va -voce Total

100 100 100 100 100 75 25 600

* L = L e c t u r e – 1 h o u r o f l e c t u r e p e r we e k f o r 1 5 we e k s = 1 c r e d i t P / S / F = P r a c t i c a l s / S e m i n a r s / F i e l d Wo r k – 2 h o u r s o f p r a c t i c a l s / s e m i n a r s / f i e l d wo r k p e r we e k f o r 1 5 we e k s = 1 c r e d i t

E l e c t i v e Ar e a s : 1. M ar ket ing (M ) 2. Fi nance (F ) 3. Hu man Reso urce M an age men t (H RM ) 4. Inter n atio n al B usi ness (IB ) 5. Infor matio n S yste ms (I S) 6. Touris m & Trave l M an age me nt (TTM ) 7. Heal th C are M an age me nt (HCM ) 8. S mall B usi ness M an age men t & E ntrepre ne urs hi p ( SBM &E ) 9. Retail ing & Su p pl y C hain M an age men t ( R &SCM ) 10. Ban ki ng & Ins ur ance ( B &I)

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

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SY LLAB US FIR ST SEM ESTER 1. 2
1.

O r gani z ati onal B e havi or
Fu n dame nt als of Org ani zat ion al Be hav ior: e volut i on of or ga ni zat i o nal b eha vi or , i n di vi du al s a nd Or ga ni zat io n s, for ces affecting or ga ni zat i ona l beha vior, C ha ngi ng work for ce and e m p l o y m e n t r e l a t i o n s, i m p a c t o f g l o b a l i z a t i o n a n d i n f o r m a t i o n tech n ol o g y o n or ga n i zati o nal b eha v i or, In divi d ual D i mens ion s i n Org ani zatio n al Be hav ior: i ndi vi dual d i f f e r e n c e s – p e r c e p t i o n s , i n t e r e s t s, a p t i t u d e , a t t i t u d e , l e a r n i n g , p er so nal it y, cr eat i vi ty . Gr o up Dyn amics : gr oup b eha vi or , t ea m d ev elo p ment , gr oup c o h e si v e n e s s – g r o u p d e c i s i o n m a k i n g p r o c e s s , , E f f e c t i v e t e a m s , o r g a n i z a t i o n a l c o n fl i c t s , & c o n fl i c t r e s o l u t i o n , i n t e r p e r s o n a l sk i l l s, J o h a r i W i n d o w a n d t r a n sa c t i o n a l a n a l y s i s. M o tiv atio n: t h eori es a n d mo d el s o f mo ti vat io n , L ead er shi p , t h eor i es o f l ea d er shi p & l ead er shi p st yl es. M a n a g e m e n t o f C h a n g e : r e s i st a n c e t o c h a n g e , c h a n g e m o d e l s , c h a n g e ag ent s.Or ga ni za ti o nal e f f e c t i v e n e s s. O rga n i zati o nal cl i ma t e a n d c u l t u r e . , l e a r n i n g o r g a n i z a t i o n s. References : Organizational Behavior – Robbins . O r g a n i z a t i o n a l B e h a v i o r - Fr e d L u t h a n s H u m a n B e h a v i o r a t W o r k - Ke i t h D a v i s Organizational Theory and Design – Daf t T h e F i f t h D i s c i p l i n e - Pe t e r S e n g e T h e S e v e n H a b i t s o f h i g h l y E f f e c t i v e Pe o p l e - S t e p h e n C o v e y U n d e r s t a n d i n g O r g a n i z a t i o n a l B e h a v i o u r – U d a y Pa r e k h T h e F i v e M i n d s - H o wa r d G a r d n e r All the books by Ed ward De Bono Work in the 21 st Century – Landy and Je ffrey

1. 1 M anage me nt Conc e pts & The or i e s
1. M a n a g e m e n t : d e f i n i t i o n s , n a t u r e a n d s c o p e o f m a n a g e m e n t , fu n c t i o n s and pr ocess of m a n a g e m e n t , e v o l u t i o n o f m a n a g e m e n t t h e o r y fr o m T a y l o r , F a y o l , D r u c k e r t o t h e p r e s e n t . G r o wt h o f p r o f e s s i o n a l ma na g e me nt i n I n d ia . Et h i c s i n ma na g e m e nt. M a n a g e r i a l P l a n n i n g : p l a n n i n g p r o c e s s, t y p e s o f pla ns, strat egi c vs. o p era t i ona l pla n s, mo d el s o f stra t e g y fo r mu la t i on , li nk i n g stra t e g y t o stru ctu r e. De c isio n M a ki ng : ma na g e ria l d e ci si o n -ma k i n g p r o ce ss a nd m o d el s, st ep s i n ra t i ona l d e ci si o n -ma k i n g, cr ea t i vi ty a nd gr o u p d e ci si o n ma k i n g. O r g a n i z a t i o n s : o r g a n i z a t i o n a l t h e o r i e s a n d d e si g n , v a r i o u s f o r m s o f or ga ni zat i o n st r u c t u r e s, spa n of ma na g e m e n t pr inciples of co or di nat i on , au th o rit y , p o wer , d el ega ti o n a n d d ecent rali zati on . M an ag eri al Co ntro l: r ela ti o n shi p b et ween pla n ni n g an d co ntr o l li mi ta t io n s o f co n tr ol , t y p e s o f c o nt ro l sy st e m s a nd te c h ni qu e s – ma na g e me nt by except i on, budgetar y cont r ol , fu n c t i o n a l a n d d y s fu n c t i o n a l a s p e c t s o f b u d g e t a r y c o n t r o l , i n t e r n a l c o n t r o l sy s t e m s , in t er na l a u d it a n d ma na g e me n t a u di t. References : E s s e n t i a l s o f M a n a g e m e n t - Ko o n t z a n d O ’ D o n n e l l . E - M c G r a w H i l l , I n t r o d u c t i o n t o M a n a g e m e n t - Fr e d L u t h a n s - M c G r a w The Practice of Management- Peter . F.Drucker Management- S toner, Freemen and Gi lbert Management- Gri ffin Management- Holt Management- Tasks and Responsib ili ties - Peter . F. Druck er Profess ional management- Theo Haimann Organization Theory and Des ign – Richard L.Draf t Management - R ichard L.D raft Pe o p l e a n d Pe r f o r m a n c e b y Pe t e r F . D r u c k e r 2.

2.

3.

3.

4. 5.

4.

5.

          

         

B usi ne ss En vi r on me nt
1. Bus ines s as a so ci al s yste m : in t er nal an d ext er nal en vir o n ment , sta k e h ol d er ma p o f bu sin e ss, ro l e o f g o v er n m e nt i n e c o n o mi c a cti v it y an d i t s i mpa ct o n bu sin ess i n I n dia . Bu si ness E t hi cs a n d C or p ora t e S o c i a l r e s p o n si b i l i t y . I s su e s i n c o r p o r a t e g o v e r n a n c e . Ec o no mic S tr uc tur e o f I nd ia : e c o n o mi c pla n ni n g i n I n d ia , tra n siti o n fro m m i x e d e c o n o m y t o a ma rk et e c o n o m y, ou t li n e s o f Pu bli c a n d P r i v a t e s e c t o r s . C h a r a c t e r i st i c s o f i n d u st r i a l , s e r v i c e a n d a g r i c u l t u r a l s e c t o r s. R e g i o n a l a n d s e c t o r a l i m b a l a n c e s , D u a l i s m , T r e n d s i n G D P .

2.

B. N. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s, Manas ag ang o tr i, Univ e rs i ty o f Mys o re , Myso re .

MLA’ s Handbook. In du stria l fi na n c e i n I nd i a – r ol e o f d e v e l o p m e n t f i n a n c i a l I n st i t u t i o n s a n d c o m m e r c i a l b a n k s. Bala n ce S h eet . J a f f r e y .S. Myso re . O x f o r d . In dia n fi na ncial s y s t e m .Z ikmund 4. 1.Col in Drury M a n a g e m e n t A c c o u n t i n g – H e n s e n M o we n Financial Analys is and Model ling – Chandan Sen Guptha                2. References : Better Bus iness Communicat ion – Denish Murphy Wri tten Execut ive Communicat ion . Business Communicat ion – Les ikar – Pet ti t . 2. M anage r i al Ac c ounti ng I n t r o d u c t i o n t o Ac c o u n t i n g : m e a n i n g . M anage r i al Communi c ati on Intr o duc tio n : na tu r e o f ma na g e ria l c o m mu ni ca ti o n. N B F C ’ s . p r e p a r a t i o n o f fu n d f l o w & c a s h f l o w s t a t e m e n t u si n g E x c e l .Co st Dri v er s a n d Act i vit y Ba se d Costi ng. N e w D e l h i . Pu b l i c P o l i c y a n d G o v e r n a n c e – S h o m e . I s su e s i n t a x a t i o n an d g o v er n ment ex p en di tu r e – F RB M Act.Francis Business.2 0 0 0 – S u r y I n d i a ’ s E c o n o m i c P e r f o r m a n c e a n d R e f o r m s : A Pe r s p e c t i v e f o r t h e N e w M i l l e n i u m – S wa m y .T.        B. c o m m u n i c a t i o n sk i l l s . F i n a n c i a l s t a t e m e n t A n a l y s i s : t e c h n i q u e s o f f i n a n c i a l st a t e m e n t a n a l y s i s: H o r i z o n t a l a n a l y si s .Duncan Wil lamson Cost accounting for Business Managers-As ish K Bhattacha rayya. T h e s t r u c t u r e a n d p r o c e s s o f c r e a t i n g b u s i n e s s m e s sa g e s . C o st a c c o u n t i n g s y st e m s : J o b c o st i n g . Cu lt ure a nd Po li tics: so cial pr o bl ems o f In dia . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. F i s c a l Po l i c y . 3.Shur ter Model Business Lette rs . 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a n t i -t r u s t a c t i o n a n d co mp et iti o n p o li ces. 2. t i m e s e r i e s for eca sti n g. r e t u r n s t o fa c t o r s a n d s c a l e . Ma rk eti n g c o m m u n i c a t i o n p r o c e s s . Schaum S eries Quantitat ive Business Analysis – Tex t & Cases – Samul Bodiley & o thers Business S tatistics – Kazmier .5 1. m e r g e r s a n d a c q u i s i t i o n s a n d g o v e r n m e n t r e g u l a t i o n s i n t h e f o r m o f p r i c e d i r e c t i v e s. a v e r a g e a n d m a r g i n a l c o st s . N. P r o d u c t i o n a n d C o s t An a l y s i s : p r o d u c t i o n fu n c t i o n s .Ko u t i n y a s 2. M a r ke t A n a l y s i s : m a r k e t f o r m s . C l a s s i fi c a t i o n o f g oo d s & ser vi ces. Pro d uct & Price: p ro du ct M ix a n d Pr o du ct Li n e.Gupta and Mote E c o n o m i c s . C h i . 3. e l e m e n t s o f M a r k e t i n g M i x . m o n o p o l y . S e g m e n t a t i o n f o r c o n su m e r a n d i n d u st r i a l p r o d u c t s . SECO ND SEM ESTER        Managerial Economics . Ma rk et in g i n for ma ti o n sy st e m . p r o d u c t l i f e c y c l e st r a t e g i e s . n ew p r o d u c t d e v e l o p m e n t .m a k i n g . m o d e l s o f c o n su m e r b e h a v i o r . Cor r ela ti o n a n d r e gr e ssi on : mu lt i pl e c orr e la ti o n – ba si c pr o ba b il it y co n cep t s – co n dit i ona l p ro ba bi li t y – Bay es t h eor em – u se M S ex cel PH S T AT 2 . Pu bl i c p ol i cy a n d pr i ci n g. Pro mo t io n an d Pl ace M i x: el ement s o f p ro mo ti o n mi x. n e w p r o d u c t p r i c i n g strat egi es. a n d p r o f i t fu n c t i o n s. su b si d i e s . 4 . M ark e ti ng M anage me nt I n t r o d u c t i o n t o M a r ke t i n g M a n a g e m e n t : na tu re o f mark eti n g m a n a g e m e n t . P a c k a g i n g a n d l a b e l i n g . 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S el li n g.Dom inick Sal watore . m e a su r e s o f c e n t r a l t e n d e n c i e s a n d d i s p e r si o n – u si n g v i su a l e x p l o r a t i o n s i n M S e x c e l . t a x e s .         4. i n d i f f e r e n c e c u r v e s. 7 1. ela sti c it y. p e r f e c t c o m p e t i t i o n . M a r ke t S e g m e n t a t i o n a n d T a r g e t i n g : c o n c e p t o f s e g m e n t a t i o n a n d t a r g e t i n g . a p p l i c a t i o n i n b u si n e s s d e c i s i o n . d e ma n d for e ca sti n g a n d e sti ma ti n g m e t ho d s T h e o r y o f c o n s u m e r b e h a v i o r : c o n su m e r p r e f e r e n c e s . b a s i c c o n c e p t s. l ev el s o f pr o du ct . Bu sin ess cy cl es an d bu si n ess f o r e c a s t i n g . P r o b a b i l i t y d i st r i b u t i o n s : b i n o m i n a l P o i s s o n a n d n o r m a l d i s t r i b u t i o n s u si n g e x c e l – e s t i m a t i o n – p o i n t a n d i n t e r v a l – u si n g E x c e l . p e r c a p i t a i n c o m e . S t a t i st i c a l D e c i s i o n T h e o r y : h y p o t h e si s t e s t i n g f o r m e a n s a n d p r o p o r t i o n s a n d f o r d i f f e r e n c e o f m e a n s a n d p r o p o r t i o n s – a n a l y si s o f varia nce. M anager i al Ec onomi c s M a n a g e r i a l E c o n o m i c s : i n t r o d u c t i o n . Myso re . M a r k e t i n g c o n c e p t s : Pr o du ct. Managerial Economics . P r o d u c t p o s i t i o n i n g . Stati sti c s for M anage me nt Qu a nt ita ti v e da ta i nt e rp r eta t i on i n ma na g er ia l d e ci sio n ma k i n g: c o l l e c t i o n – c l a s s i fi c a t i o n – t a b u l a t i o n – fr e q u e n c y d i st r i b u t i o n – c h a r t s u si n g e x c e l . C o p i n g st r a t e g i e s f o r b u si n e s s . References : 4. t o t a l . T y p e s o f p r o d u c t s / s e r v i c e s. References : Statist ics for Managers – using Microsoft exce l – Lev ine. r a n d o m sa m p l i n g . Ou t pu t a n d pr i c e d e t er mi na ti o n . Stephan & others S t a t i s t i c s f o r M a n a g e m e n t – R i c h a r d L e v i n a n d R u b i n [e x c e l version] Statist ics – Murray Spiegel . Schaum Ser ies Basic Business Stat ist ics – Bereuram and Lev ine Q u a n t i t a t i v e M e t h o d s – A n d e r s o n . Schaum Ser ies Probabili ty and Sta tis tics – Murray Speige l. 5. A d v e r t i si n g a n d p u b l i c r e l a t i o n s. u t i l i t y m a x i m i z a t i o n a n d t h e d e r i v a t i o n o f t h e c o n su m e r d e m a n d c u r v e . b u d g e t c o n st r a i n t . 5. 2. B. N I . PP P Na ti o nal i n co me a ccou n ti n g i n I n dia . M e a su r i n g b u si n e s s c y c l e s u si n g t r e n d a n a l y s i s. e qu il i briu m. 3. P r i c i n g : G e n e r a l p r i c i n g a p p r o a c h e s. han d s-o n wit h M S ex cel . d e r i v a t i o n o f t h e su p p l y c u r v e . D e m a n d a n d S u p p l y A n a l y s i s. 2. P u b l i c i t y . S a m p l i n g : sa m p l i n g t e c h n i q u e s.c o s t fu n c t i o n s . Ma rk eti n g a n d So ci et al. ol i g op o ly . Manas ag ang o tr i. S we e n y & W i l l i a m 5. . m e a su r i n g b r a n d e q u i t y . r a n d o m n u m b e r s t a b l e . Ca rt e l s a n d c o l l u si o n . C o n s u m e r B e h a v i o r : c o n su m e r & b u y e r b e h a v i o r p r o c e s s . B r a n d i n g .

p r e f e r r e d s t o c k . Car eer d ev el o p ment . T er m l oan s. P e r s p e c t i v e s i n H R M : r o l e o f H R m a n a g e r s.        References : M a r k e t i n g M a n a g e m e n t – Ph i l i p Ko t l e r . C a p i t a l S t r u c t u r e T h e o r i e s : t r a d i t i o n a l v i e w v s M M h y p o t h e si s . 2. 5. B. Manas ag ang o tr i. C a p i t a l s t r u c t u r e d e s i g n i n g i n p r a c t i c e – E B I T . M M p o si t i o n I & I I . C h a n n e l d e si g n a n d a d m i n i s t r a t i o n . Va l u a t i o n o f s e c u r i t i e s – st o c k s a n d b o n d s. 4. Su p erv i sor y. Re c e i va b l e s ma na g e m en t a nd I nv e n to r y ma na g e m e n t. C o m p e n sa t i o n r e v i e w an d stru ctu r i ng . D i st r i b u t i o n c h a n n e l s a n d l o g i st i c s m a n a g e m e n t . u s e o f p s y c h o l o g i c a l t e s t . R ecen t tr en d s i n H RM . P r e f e r r e d st o c k a n d C o m m o n s t o c k . s e l e c t i o n p r o c e s s . . P e r f o r m a n c e l i n k e d . D i v i d e n d d e c i s i o n s . G o a l o f t h e F i r m : p r o f i t m a x i m i z a t i o n v s w e a l t h m a x i m i z a t i o n . F e e d ba ck systems. R e l e v a n c e v s irr el eva n ce o f di vi d en d s. co n cept s. 1 2 t h e d i t i o n . Fri nge b e n e fi t s. E x e r c i s e s i n wr i t i n g m a n a g e m e n t r e p o r t s. m e t h o d s o f r e c r u i t m e n t . 2 H uman Re s our c e M anage me nt 1 . 2. t h e p e c k i n g o r d e r t h e o r y . J ob a n a l y s i s. v a r i a b l e s . T e st i n g f o r s e l e c t i o n o f e m p l o y e e s . Qu al ita ti v e met h od s o f r esear ch.s y s t e m s o f H R M . L o n g .      References : Fu n d a m e n t a l s o f F i n a n c i a l M a n a g e m e n t – Va n H o r n e a n d W a c h o wi t z F i n a n c i a l Po l i c y a n d M a n a g e m e n t – Va n H o r n e . 2. 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E q u i l i b r i u m i n c a p i t a l m a r k e t s – C a p i t a l asset pri ci ng mo d el. M I R R .i n t e r e st r a t e s e n si t i v i t y . a n d o t h e r f i n a n c i a l chara ct eri sti cs o f S en sex a n d N i fty fir ms.

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Eva luati ng and monit or i ng i mpl ementat i on. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. 2. I n d u st r y a n d c o m p e t i t i v e a n a l y si s . mezza ni n e fi na n ce et c. Univ e rs i ty o f Mys o re . C o m m e r c i a l b a n k c r e d i t t o v e n t u r e c a p i t a l f i r m s . retr en ch men t. 3 . Basel No r ms & i ssu es in i mp l emen tat i on i n I n dia M a n a g e m e n t o f B a n k s – N P A a n d S AR F A E S I A c t M a n a g e m e n t o f R i sk i n b a n k s – V A R m o d e l . In tr odu cti o n to pr o du ct s & serv i ces o ffer ed b y co mmer cial ba nk s. . Pr o du ct m a r k e t s t r a t e g i e s f o r l e a d e r s . D i x i t a n d B a r r y J . N e w P r o d u c t P l a n n i n g a n d D e v e l o p m e n t : o r g a n i z i n g fo r n e w p r o d u c t . c a s e s t u d i e s o f r e c e n t b a n k fa i l u r e s i n I n d i a . w o r k i n g c a p i t a l c r e d i t . Stra t egy i mp lemen tat io n – bu il d in g co r e co mp et en ci es an d co mp et it iv e c a p a b i l i t i e s. c o n g l o m e r a t e a n d t h e i r v a r i a n t s. e l e m e n t s o f b u s i n e s s s t r a t e g i e s. or ga ni z i n g fo r pr o du ct ma na g e m e nt . 4. c u st o m e r a n a l y s i s a n d c o m p e t i t o r a n a l y si s . 2 El ec ti ve MM 4: Pr od uc t and B r and M anage me nt 1. 2 . . 4. S t r a t e g y c l u s t e r s a n d m o d e l s r e l a t i n g t o p o r t f o l i o a n a l y si s . S t r a t e g i c i n t e n t a n d t h e c o n c e p t o f stra t e gi c p yra mi d . 5. e n v i r o n m e n t a l s c a n n i n g techni qu es. T e r m l o a n . p r o d u c t c a t e g o r y a t t r a c t i v e n e s s a n a l y si s . H o m e l o a n s e t c . p r o d u c t l i f e c y c l e c o n c e p t s.

M ar ket ing o f Serv ices: h ea lt h car e. 8 th Edit ion. a n d M a n a g i n g B r a n d E q u i t y b y K e v i n L . Pr i ci n g o f ser vi c e s. S e g m e n t i n g .s p a n n i n g r o l e s . M a r k e t i n g i n f o r m a t i o n sy s t e m f o r or ga ni za t i o na l ma rk et B u s i n e s s M a r ke t i n g P l a n n i n g : p l a n n i n g p r o c e s s. Manas ag ang o tr i. D i f f e r e n c e b e t w e e n b u si n e s s a n d c o n su m e r m a r k e t i n g .Lu ch       E -co mmer ce. 5 . References :         Product Management – Donald R. C o n c e p t o f b u y i n g c e n t e r . 4. T h e N a t u r e o f B u s i n e s s M a r ke t i n g : b u s i n e s s a n d c o n su m e r p r o d u c t s .c h a n n e l s . B i t n e r  S e r v i c e s M a r k e t i n g – Pe o p l e . N ew pr o du ct d ev el o p ment . T e l e c o m m u n i c a t i o n s e r v i c e s. P L C o f i n d u st r i a l p r o d u c t s. B r a n d s a n d B r a n d M a n a g e m e n t : c u st o m e r b a s e d b r a n d e q u i t y – b r a n d p o si t i o n i n g a n d v a l u e s – c h o o s i n g b r a n d e l e m e n t s t o b u i l d b r a n d equit y. Cu st o mer d efi n ed ser v i ce stan dar d s. M a n a g i n g B u s i n e s s M a r ke t s : m a n a g i n g p e r s o n a l s e l l i n g fu n c t i o n . Sa l e s a d mi ni stra ti o n. J . Z e i t h a m l a n d M . B u si n e s s m a r k e t i n g i n g l o b a l c o n t e x t . Ma na gi n g bu si n ess ser vi ces. N. C u s t o m e r e x p e c t a t i o n s – C u s t o m e r p e r c e p t i o n . H o sp ital it y s er vi ces. C o n s u m e r B e h a v i o u r i n S e r v i c e s : g a p a n a l y si s f o r u n d e r st a n d i n g c o n su m e r b e h a v i o u r . K e l l e r T h e B r a n d M a n a g e m e n t C h e c k l i s t – B r a b Va n a u k e n a n d M a n a g i n g I n d i a n B r a n d s – R a m e s h Ku m a r Applicat ion Exerc ises in Marke ting – Ramesh Kumar Brands & Branding by The Economis t S t r a t e g i c B r a n d M a n a g e m e n t b y J e a n N o e l Ka p f e r e r B u i l d i n g . R e a s o n s f o r e m er g e n c e o f se r vi c e s ma rk e ti n g. 3 El ec ti ve MM 5: B usi ne s s M ar ke ti ng M anage me nt 1. I n t r o d u c t i o n t o S e r v i c e s M a r k e t i n g : d e fi n i t i o n o f s e r v i c e s . P r i c i n g st r a t e g y f o r b u s i n e s s m a r k e t s – C o m p e t i t i v e b i d d i n g a n d l e a s i n g . B a s i s f o r c l a s s i fi c a t i o n . T a r g e t i n g a n d P o si t i o n i n g . C l a s si f i c a t i o n o f b u s i n e s s p r o d u c t s . S e r v i c e b l u e p r i n t i n g . Univ e rs i ty o f Mys o re . 4. Rus sel S . C l a s s i fi c a t i o n o f b u si n e s s c o n su m e r s. Accept i n g o r d er s an d pay men t o n n et References : Business Market ing Management – Michael Hutt and Tho mas Speh. M an ag ing De m a nd a n d C ap ac i t y: ma na g i n g ser vi c e pr o mi se s. T e c h n o l o g y a n d S t r a t e g y – L o v e l o c k  Services Market ing – Ravishankar  Market ing of Services – Jha  Market ing of Services – G. Winn er and S t r a t e g i c B r a n d M a n a g e m e n t . T he i n t e gra t e d ga p mo d el s for ser vi ce qu ali ty . Ph y si cal ev i d ence serv ice sca p e. M a n u fa c t u r e r r e p r e s e n t a t i v e . E n v i r o n m e n t a l i n fl u e n c e o n o r g a n i z a t i o n a l b u y i n g p r o c e s s. S t r a t e g i e s f o r c l o si n g g a p s . Thomson Learning Industrial Marketing – Reeder and Reeder (PH I) Industrial Marketing – R ichard Hi ll (AI TBS) S u p p l y C h a i n M a n a g e m e n t – S u n i l C h o p r a a n d Pe t e r M e i n d l (1 s t I n d i a n r e p r i n t . 3 . T e c h n i q u e s o f g o o d p o s i t i o n i n g . D eli v er i ng ser v ices t h rou g h i nt er media ri es an d el ectr o ni c cha n n el s. C o n c e p t o f l o g i s t i c s a n d su p p l y c h a i n m a n a g e m e n t i n b u si n e s s m a r k e t i n g . A d v e r t i s i n g a n d sa l e s p r o m o t i o n . Pe a r s o n E d u c a t i o n ) Business Marke ting – Haynes Business Marke ting – Rangan 5. E . F i n a n c i a l s e r v i c e s. Ke l l e r Handbook of ne w product management – Chris topher H. 4. References :  S e r v i c e s M a r k e t i n g – I n t e g r a t e d C u s t o m e r Fo c u s A c r o s s T h e Fi r m – Va l a r i e A . I n t eg ra t e d ser v i c e ma rk e ti n g co m mu n i ca ti o n s. C ha ra c te ri sti c fe a tu r e s o f ser vi c e s ma rk e ti n g. . F a c t o r s i n fl u e n c i n g c u s t o m e r e x p e c t a t i o n s . 4. B u y i n g m o t i v a t i o n s. Deliv eri ng a n d Perfo r mi ng Serv ices : emp lo y ees r o l e in ser v i ce d el i v er y – B o u n d a r y . C u s t o m e r r o l e s in ser vi ce d eli v er y . S e c t o r a l v i e w o f s e r v i c e i n d u st r y . D i st r i b u t o r s . M e a s u r i n g . 4 El ec ti ve MM 6: Se r vi c e s M ark e ti ng 1 .S . T ra n sp ort s e r v i c e s. Se r vi c e ma rk et in g mi x . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. S e r v i c e d e v e l o p m e n t a n d d e si g n . C o n su l t a t i o n s e r v i c e s .20 p o si t i o n i n g . B. 2. 4 . D e m a n d a n a l y s i s.Ke v i n L . R e c e nt tr e n d s i n ser v i c e s ma rk et i ng . Myso re . P r i c i n g a n d c h a n n e l ma na g e me nt stra t eg y . P e r s o n a l s e l l i n g i n b u si n e s s m a r k e t i n g 2. Org a ni zat io n al B uy i ng Beh av io ur (O BB) : k ey chara ct eri sti cs o f o r g a n i z a t i o n a l c u s t o m e r a n d b u y i n g p r o c e s s – P u r c h a si n g o r g a n i z a t i o n a n d b u y i n g st a g e s . Bhatia  Market ing of Services – Sahu and Sinha 3. 5. S e ll i ng t hr o u gh I n te r n et. Pr o sp ecti n g on I nt er n et. M a nag ing Bus ine ss M ar ket ing C h a nne ls: di r ect a n d i n d ir ect d i s t r i b u t i o n . S t a g e s i n n e w s e r v i c e d e v e l o p m e n t . C h a n n e l d e s i g n a n d a d m i n i st r a t i o n . I n d u st r i a l p r o d u c t st r a t e g y a n d Pr o du ct p o li cy. P u r c h a s e r s e v a l u a t i o n o f p o t e n t i a l su p p l i e r s . Lehman. 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M o d el s o f valu at i o n. s w a p s .A . b r o k e r s t o a n i s su e . chara ct eri sti cs o f o pti o n va lu es. 4. 3 . M e r g e r s a n d A c q u i s i t i o n s : b a si c f o r m s o f a c q u i si t i o n s. E x p o r t l i c e n s i n g . 5. causes a nd effect s o f fi n a n c i a l d i st r e s s . S A A R C . fu t u r e s c o n t r a c t s. t h e N P V o f m e r g e r . I n i t i a t i n g t r a d e . C a u s e s a n d e f f e c t s . Va l u a t i o n o f st o c k i n d e x fu t u r e s. Fa ct o r s a ffe c ti n g i n t er na t io na l ma rk et i n g. D i v e s t i t u r e v s . G l o b a l m a r k e t e r s e t c . a s s e t sa l e s. r e gi stra t i o n. 2. L A F T A. W o r l d B a n k . In dia ’ s fo r ei g n tra d e sin ce i n d ep end en ce. Univ e rs i ty o f Mys o re . I n t e r e s t r a t e fu t u r e s a n d c u r r e n c y fu t u r e s . M erchan t B an ki ng a n d Cred it R ati ng : i n tr odu ct io n t o mer cha nt ba nk i n g. a n d s o u r c e s o f sy n er g y. S t o c k i n d e x fu t u r e s. fu t u r e c o m m i s s i o n m e r c h a n t . F l o o r b r o k e r s. D e b t M a t u r i t y D e c i si o n . valuat i on of VC port foli o. 3 . Manas ag ang o tr i. o bl i ga ti o n a n d r e s p o n si b i l i t i e s . S y n e r g y fr o m a n a c q u i si t i o n s . o b l i g a t i o n . Bi no mial a nd B l a c k a n d S c h o l e s m o d e l . I s su e m a n a g e m e n t a c t i v i t i e s a n d p r o c e d u r e p r i c i n g o f i s su e . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. N. o p e r a t i o n a l c u t b a c k s. 5. e x c h a n g e s tradi ng mecha ni sm. E x p o r t h o u s e s . T y p e s a n d o r d e r s. C o m m o d i t y f u t u r e m a r k e t : f o r wa r d m a r k e t c o m m i s s i o n . Cr edit Ra ti n g . O p t i o n s C o n t r a c t s a n d T r a d i n g S t r a t e g i e s : c h a r a c t e r i st i c s o f o p t i o n s c o n t r a c t s. F o r wa r d a n d F u t u r e C o n t r a c t s : f o r wa r d c o n t r a c t s. T ak eo v er a n d Bu y ou t s.Al t e r n a t e D e b t F i n a n c i n g S o u r c e s. C o r p o r a t e u s e o f T r a d e C r e d i t . T h eor i es o f i nt er na ti o nal tra d e. P r i v a t e E q u i t y a n d Ve n t u r e C a p i t a l : i n t r o d u c t i o n . Ba nk ru p t cy. o p t i o n s. D i s t r i b u t i o n st r a t e g i e s a n d T y p e s o f in t er me dia r i e s i n in t er na t i ona l ma rk e ti n g. i s su e o f d e b t i n s t r u m e n t s . 3. In te r na ti o na l m a r k e t i n g m i x s t r a t e g y . Va l u a t i o n o f f o r wa r d a n d fu t u r e p r i c e s . Va r i a t i o n m a r g i n s. Intern at ion al Econo mic I nst it utio ns an d For ums : G AT T . H e a d i n g u si n g st o c k i n d e x fu t u r e c o n t r a c t s. Francis 4 . I n f o r m a t i o n i n D e b t r e l a t e d E v e n t s. F i n a n c i a l a n a l y si s o f V e n t u r e c a p i t a l f i r m s ( VC C s) . W T O . E x cha n g es. I M F a n d o t h e r t r a d i n g b l o c k s a n d c o m m o n m a r k e t i n g f o r i n t e r n a t i o n a l b u si n e s s References : International Marke ting – Sak Onkvis it and John J. A c c o u n t i n g .21 4. Myso re .SE BI gu id eli n es. L e t t e r o f c r e d i t . 4. of st o ck –. I n t e r n a t i o n a l M a r ke t i n g E n v i r o n m e n t : e c o n o m i c . 4 . d e f e n s i v e tacti cs. Div i de nd po l ic y an d Sto c k Rep urc h ases: t h e Irr el eva n ce o f D iv i d end s an d S t o ck R epu r cha ses i n I d eal Ca p ital Ma rk et. b a n k e r s t o a n i s su e . T r ad e barr i er s. S t o c k R e p u r c h a s e s v e r su s D i v i d e n d s. E F T A. F i n a n c i a l r e s t r u c t u r i n g . D i v i d e n d s. Sta g es o f v en tu r e d ev el o p ment a n d f i n a n c i n g . 4. Org a ni zat io n fo r I nter n atio n al M ar ket ing : o bj ecti v es o f i n t er nat io na l ma rk e ti n g. b o o k b u i l d i n g g r e e n s h o e o p t i o n .    FINANCE 4. ser v i ces o f mer cha nt ba nk s. t r a d i n g s t r a t e g i e s. Inter n atio n al F i nanci al M anage me nt: Str uct ure of foreign exc h ange m a r ke t : t h e b a l a n c e o f p a y m e n t s . R e f o r m i n g g o v e r n a n c e ( o r ) M a n a g e m e n t st r u c t u r e s ( o r ) R e p l a c i n g m a n a g e m e n t Debt r estru ctu r i ng . Shaw I n t e r n a t i o n a l M a r k e t i n g – Ph i l i p C a t e o r a a n d J o h n G r a h a m International Marke ting – C . 4 El ec ti ve FM 6: Inte r nati onal Fi nanc i al M anage me nt 1. B a n k L o a n s a n d R e l a t i o n s h i p L e n d i n g . I nt e rna t io na l ma rk e t e n t r y st r a t e g i e s – M N C ’ s. co st t o s t o c k h o l d e r s f r o m r e d u c t i o n i n r i sk . L i q u i d a t i n g o r F u t u r e p o si t i o n . 5. t r a d i n g mecha ni sms. r e g u l a t o r y fr a m e w o r k ) . L e g a l . I n t r o d u c t i o n t o D e r i v a t i v e s : f o r wa r d s . 2. F i nanci al D istress an d Res truc tur ing: i nt r odu cti on. . E x p o r t r i sk a n d i n su r a n c e . E U. E x p o r t P l a n n i n g : e x p o r t fi n a n c e . T y p es o f D i vi d en d s an d Di vi d en d Pa y men t Pr o cess. u n d e r w r i t e r s . H e a d i n g u si n g fu t u r e s c o n t r a c t s. m er c ha nt ba nk er s/l ea d ma na g er s. 5 El ec ti ve MM 7: Inte r nati onal M ar ke ti ng 1. li qu i da ti o n & r eor ga ni za ti o n. 2 El ec ti ve FM 4: Fi nanc i al Str ate gie s 1. t a x f o r m s o f a c q u i s i t i o n . I ni tia l Publi c offeri ngs Ma nag i ng i n t er nal an d sea so n ed equ it y o ffer in g s. 2 . R u d i m e n t s o f valu i n g a nd fi nan ci ng a v en tu r e. C o r p o r a t e L i a b i l i t i e s . S t r u c t u r i n g t h e d e a l / F i n a n c i a l I n st r u m e n t . V a l u a t i o n o f o p t i o n s – g r a p h i c a n a l y s i s o f c a l l a n d p u t v a l u e s. Di v i d en d s a n d P ri n ci pl e Ag en t C o n f l i c t s. I n t e r n a t i o n a l M a r k e t i n g : i n t r o d u c t i o n a n d I m p o r t a n c e – B a si s o f in t er nat io na l tra d e. I mp o rt -E xp o rt p o li ci e s o f t h e Go v er n ment o f I n dia – Ex p or t d o cu mentat i on pr o cedu r es a n d f o r m a l i t i e s . T a x e s a n d T r a n sa c t i o n C o st s . F u t u r e s. I n d i a n f o r e i g n t r a d e si n c e i n d e p e n d e n c e . S oci o -cu l tu ral a n d D emog rap h i c en v ir on men t. I n i t i a l m a r g i n s . I n d e x fu t u r e s. A d j u s t i n g B E T A o f a p o r t f o l i o u si n g st o c k . li mi ta t io n s o f ra t in g . i n t e r n a t i o n a l m o n e t a r y s y s t e m – B. O p t o n G r e e k s. E x p o r t p r o m o t i o n a n d In cent i ves b y th e G o v er n ment o f I nd ia an d I n sti tu ti o nal arran g ement for e xp o rt p ro mo ti o n i n I n dia . ca l cu lat i ng va lu e o f fir m a ft er a cqu i sit i o n. C l eari n g h ou se ( stru ctu re a n d o p erat i on s. F i n a n c i a l fu t u r e s . 3 El ec ti ve FM 5: De r i vati ve s 1 . P o l i t i c a l . I n v e s t m e n t n u r t u r i n g .

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Univ e rs i ty o f Mys o re . c o n si d e r a t i o n s i n n e g o t i a t i o n s. Myso re . Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. G r o w t h a n d d e v e l o p m e n t o f e v e n t i n d u st r y . K . P r e . Bhatia. 4 El ec ti ve TTM 6: Ar t H er i tage of Indi a: 1. D e m a n d a n d o r i g i n fa c t o r s. . Ear l y an d Lat e M edi eval p er io d . C o n t e m p o r a r y t r e n d s i n i n t e r n a t i o n a l t o u r i s t m o v e m e n t s .e n d s y s t e m s . o r g a n i z e r s. S co p e o f E v en t Ma na g ement: i n tr o du cti o n t o co n v ent io n s. l e g a l i s su e s . B u si n e s s t o u r i s t . P r e n t i c e H a l l I n d i a . p r e s e n t a t i o n . a p p l y i n g t h e c o n c e p t s m o d e l s a n d t o o l s. N e w D i r e c t i o n s i n T h e o r y a n d Pr a c t i c e . R . pr o du ct po sit i on i n g. Ho n gk o n g .b u s i n e s s : B u i l d i n g y o u r e . T y p o l o g y o f p l a n n e d e v e n t s. e x h i b i t i o n s. C . Ka n n a n . t r a v e l a d v i s o r i e s . e . et c. I n t e r n e t : Va l u e c o n f i g u r a t i o n a n d t h e i n t e r n e t v a l u i n g a n d f i n a n c i n g a n i n t e r n e t st a r t -u p . Rivers and Wagner Internet business models and s trategie s. 4. P oli ti ca l a sp ect s o f t h e i nt er nat i ona l tra v el. d ev el o p ment o f chai n s. t ou ri sm Ba rri er s t o tra v el.e v e n t r e s p o n si b i l i t i e s . n eed for go v er n men t su p p o r t o f t o u r i s m .In ternational Tour ism   2. MIC E T ou r i sm: t ou ri sm ev en t s – na ti o nal & In t er nat i o nal S cenari o In te r na ti o na l T ra d e Fa ir s & Ma r s – Ger ma n y . d e v e l o p i n g a n i n t e r n a t i o n a l m a r k e t i n g st r a t e g y . r eco rd i ng & p u b l i s h i n g s p o n s o r s h i p .       2. pla n ni n g sch edu l e & a cti o n s ag en da. K. wi t h H T M L / F l a s h / J a v a s c r i p t / D r e a m we a v e r / Fr o n t p a g e and e-Commerce Mul timedia Systems Des ign. C o m p o n e n t s. 4. Andleigh and Kira n Thakrar. B u d d h i st e p o c h . 3. Gu pta P er io d . Christoper L. Ch i na . Allan Afush . g e t t i n g y o u r b u s i n e s s o f f t h e g r o u n d . Glo ba li zat i o n & t ou ri sm sect or : g lo ba li zat i on & t h e bu sin ess wor l d. I MF . T r u s t a n d P . N a t u r e a n d d e m a n d o f c o n f e r e n c e m a r k e t . I n d i a n C u l t u r e a n d H e r i t a g e : C o n c e p t – H i st o r y – S t a g e s o f e v a l a i o n – T h e M o h e n j o d a r o a n d H a r a p p a n p e r i o d – V e d i c A g e . I n t e r n a t i o n a l t o u r i s m sa l e s & m a r k e t i n g : M a r k e t r e s e a r c h . F eatu r es o f In d ian Cu ltu ra l H er ita g e – C o n ser va ti o n o f Cu ltu r e. . E v e n t p l a n n i n g . 3 El ec ti ve TTM 5: Inte r nati onal Tour i s m 1. K. t el eco n fer en cin g . 2 El ec ti ve TTM 4: Eve nt M anage me nt 1. r e g u l a t i o n s . n a t i o n a l t o u r i s m o r g a n i z a t i o n s. s p o n so r s. d e s i g n i n g a n e . References : E v e n t M a n a g e m e n t i n l e i s u r e & t o u r i s m – D a v i d Wa t t Conferences – Tomy Rogers 5. t o u r i s m i n v e st m e n t & b u si n e s s . d y n a m i c s a n d a p p r a i sa l s o f b u s i n e s s m o d e l s. . E v e n t s a n d T o u r i s m . F a c t o r s a f f e c t i n g G l o b a l & r e g i o n a l t o u r i st m o v e m e n t s .27 4. I n t r o d u c t i o n : d e fi n i n g y o u r b u s i n e s s i d e a . H u m a n r e s o u r c e s & c u l t u r a l d i v e r si t y : U n d e r s t a n d i n g di v er sit y . TO URISM & TRAVEL M ANAG EM ENT 4. 5.b u si n e s s . E v en t s an d T ou r i sm Mark et i n g. K e y s t e p s t o su c c e s s fu l e v e n t s c h a r a c t e r i s t i c s a n d c o m p l e x i t i e s o f e v e n t s ch eck li st fo r d i ffer en t ev ent s. cu ltu ra l p er cep ti o n s. d ev el o p ment ab r oad .s e r v i e . K e y c h a r a c t e r i s t i c s . l i n k a g e s . i n t e r n a t i o n a l o r g a n i z a t i o n s d eal in g wit h ba rri er s v i z: WT O . bu si ness pr ot ocol . U. P H I Fo r p r a c t i c a l s : W e b D e s i g n . I n c e n t i v e t o u r s R i sk M a n a g e m e n t . d y n a m i c s a n d e v a l u a t i o n o f b u si n e s s m o d e l s . c u s t o m e r s & g u e st s . t i m i n g . T o u r i s m & C u l t u r e .b u si n e s s w e b s i t e . A. Edition 2001. p o l i t i c a l st a b i l i t y . Lau nch ing your e-b us ine ss References : Creating a winning e -business.Tucci E . a irl i n e co n n ect i on . Defi ni ti o n. References : M i l l . m e e t i n g s – d e f i n i t i o n & c o m p o n e n t s. Ne w Jersey . (1 9 9 0 ) . 3. S t e v e n A l t e r : I n f o r m a t i o n S y s t e m s : Fo u n d a t i o n o f e . d e st i n a t i o n & r e s o u r c e fa c t o r s. 2. u n d e r s t a n d i n g v a r i o u s t r a v e l di str ibu ti o n sy st ems v i z G DS . t h e t o u r i s m i n d u st r y . 3.   4. c r e a t i n g a n e . R o l a n d T . T o u r i s m : T h e I n t e r n a t i o n a l B u s i n e s s . u n d e r st a n d i n g b a c k .

H e a l t h s e c t o r f i n a n c i n g a n d e x p e n d i t u r e su r v e y s . F u n c t i o n s o f a T r a v e l A g e n t : u n d e r s t a n d i n g t h e fu n c t i o n s o f a t r a v e l a g e n c y – t r a v e l i n f o r m a t i o n a n d c o u n s e l i n g t o t h e t o u r i s t s. c l a y w o r k s . References : Tourism Development – A. D e l h i . Y . Fu n c ti o n s o f a T ou r Op e ra t or: ma rk et r e sea r c h a n d tou r pa ck a g e for mu la t io n . p r e p a r a t i o n o f I t i n e r a r i e s . air li n es a n d tra n spo rt a g en ci es an d ot h er seg men t s o f t ou r i sm sect o r.P. b a g g a g e a n d a i r p o r t i n f o r m a t i o n . 5 El ec ti ve TTM 7: Tr ave l Age nc y M anage me nt 1. I n d i a n C l a s si c a l D a n c e s – F o l k D a n c e s . M c M i l l a n . econ o mi c d ev el o p ment a n d nat io na l d ev el o p ment pla nni ng. s t o n e w o r k s. S y r a t t G we n d a . A p p r o v a l o f T r a v e l A g e n t s a n d T o u r O p e r a t o r s: a p p r o v a l b y d e p a r t m e n t o f t o u r i s m . D e l m a r Pu b l i s h e r s I n c . I n d ian ha n di cra ft s – text il es. C o x & Kin g s. B. 4. S u c c e s s f u l T o u r i s m M a n a g e m e n t Vo l . S t u d y o f i m p o r t a n t Ar c h i t e c t u r a l sit es of I ndia. Ka r n a t i c s t y l e . J . v i sa . Ap pr o val b y Air li n es a n d H EALTH CARE M ANAG EM ENT 4. . p r epa ra ti o n a n d ma rk et i ng o f T ou r p a c k a g e s . I AT A r u l e s a n d regu la ti o n s for ap pr o va l o f a t rav el a g en cy . incentives 3. h a n d l i n g b u si n e s s / c o r p o r a t e c l i e n t s i n c l u d i n g c o n f e r e n c e a n d c o n v e n t i o n s. T . 1 & 2 . C h a n d .Bhatia Heritage Touris m Deve lopment – Rom ila Thaper Development of Tourism in India – H.             4. 5. G r o w t h . 4. A n m o l Pu b l i c a t i o n S e t h . 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E c o n o m i c a p p r a i sa l o f h e a l t h s e r v i c e s : n e e d s v s d e m a n d v s su p p l y m o d e l . Plymounth. N o r t h I n d i a n M u si c – M u si c a l instru ment s. S o u r c e s o f i n c o m e f o r t o u r o p erat i on . 5. G u i d e t o S t a r t i n g a n d O p e r a t i n g S u c c e s s f u l T r a v e l A g e n c y . w o o d w o r k s e t c .28 2. S e r v i c e c h a r g e s . London. C a s e s t u d y o f I T D C . S . m e t h o d s a n d m o d e l s i n t h e a n a l y s i s a n d e v a l u a t i o n o f h e a l t h . Fo s t e r . S t e v e n s L a u r e n c e . a sse m b li n g. M u s l i m s . S o u r c e s o f i n c o m e : C o m m i s s i o n . C a s e st u d y o f S I T A. T r a v e l f o r m a l i t i e s: p a s s p o r t . Pai nt i ng s: I nd ia n Pai nt i ng s – chara ct eri sti c featu res – M edi eval an d M o d e r n P a i n t i n g s. s e c t o r fi n a n c i n g . G h a r p u r e Pa r y a t a n B h u g o l – D r . 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T y p e s o f G e n e r a l I n su r a n c e p o l i c i e s: M a j o r t y p e s o f f i r e . 4.           Reference : Semenik. 4. C R M a t t h e S p e e d o f L i g h t . O v e r v i e w o f i n su r a n c e i n d u st r y i n I n d i a b o t h p u b l i c & p r i v a t e s e c t o r . “ I n t e g r a t e d A d v e r t i s i n g . 4. O u t l i n e s o f c y b e r l a w s & s y s t e m s e c u r i t y i s su e s . Thomson. Ov er v i ew o f vari ou s t ech no l o gy plat fo r ms. N eg ot iati n g wit h Key Cu st o mer s. T MH.D. T he T echnol ogy in PR M. 3. 5 . References :  Quantitat ive Techniques in Management – N. 2 0 0 7 . N eg ot iati o n a s a P r o c e s s. 3 . 4. I n su r a n c e p o li ci es. E -co mmer ce – ov erv i ew o f var iou s p orta l s i n I nd ia. Cu sto mer Li fe C y cl e.su m g a m e . 3 r d Edit ion. F o r mu la ti o n. 2005. T MH . Batra.D . T i m e . New p en si on sch eme o f G oI . 5.

B r o w n i a n m o t i o n . Myso re . D .s q u a r e t e s t . T h i s w i l l c o v e r c o m p a n y pr o fil e to o i f t h e t o pi c ch o sen p er tai n s t o a co mpa ny . . Ch ap ter I Liter at ure revie w Di scu ss t h eori es. p r e s e n t v a l u e a n d fu t u r e v a l u e . – 3 -4 p a g e s IV. Use KS A mo d el . types of pr oba bi li ty d i s t r i b u t i o n s. Ti me v a lue o f M o ney : S i mpl e in t er est an d co mp o n ent in t er est. mo d el s et c. I n t r o d u c t i o n s h o u l d i n c l u d e t h e f o l l o wi n g : P r o b l e m d e fi n i t i o n / s t a t e m e n t . .7: Ac tur i al M athe mati c s and Stati c s 1. J . s e r i a l c o r r e l a t i o n t e s t . S k i p p e r & W . ( N o t re qu i r ed i f pr oj e c t wo rk i s n ot ba se d on a c o m pa n y/ fir m) . I f i t i s a sa m p l e su r v e y e x p l a i n . w h e r e t h e p r o j e c t w o r k i s c a r r i e d o u t . sa m p l i n g d e si g n a n d q u e st i o n n a i r e d e si g n . C e r t i f i c a t e fr o m c o m p a n y / f i r m . u nd er pi n ni n g t h e p r o j e c t w o r k ( p r o j e c t r e p o r t i s a n a p p l i c a t i o n o f t h e o r e t i c a l k n o wl e d g e i n a n a l y z i n g a r e a l l i f e p r o b l e m / i s su e f a c e d b y a n o r g a n i z a t i o n ) . h yp o th eses. GUI DEL INE S FO R P REP AR ATIO N O F M B A PRO J E CT RE PO RT S AR R AN G E M E N T O F C H A P T E R S * Co v er T it l e Pa ge ( F or ma t e n cl o se d) In n er ti tl e pag e ( Sa me a s co v er ti tl e pa g e) C e r t i f i c a t e fr o m g u i d e a n d c h a i r m a n a n d d e c l a r a t i o n b y t h e s t u d e n t .. K wo n  Risk Management & Insurance by Harr ington N iehaus.Rod  WWW. t h er e cou ld b e 3 or 4 cha p ter s in t hi s secti on. M o de ls: Ma rk o v C ha i n . Sto ch as tic mo de ls: Ap pl i cat i on o f st o cha sti c mo d el fo r ca lcu lat in g r i sk a n d r e t u r n . In t h ese cha pt er s data c o l l e c t e d wi l l b e p r e s e n t e d a n d a n a l y s e d w i t h o u t d r a wi n g a n y i n f e r e n c e .34 4. T e s t s : C h i .5 pa ges II. – a t l e a st 4 0 p a g e s Ch ap ter V Su mmar y of F i nd ings T hi s cha pt er wil l b e a bri ef stat ement o f a na ly si s alr ea d y stat ed in t h e fi ndi ngs secti on. g r o u p i n g o f s i g n t e s t . s t a n d a r d i z e d d e v i a t i o n t e s t . 3. J .org  WWW. I R R . Prob abil it y: C oncept of pr obabil it y. si g n t e s t . S o u r c e s o f d a t a – a n d t e c h n i q u e s o f d a t a a n a l y s i s. Manas ag ang o tr i.15 pa ges Ch ap ter II . A c k n o wl e d g e m e n t L i s t o f t a b l e s a n d f i g u r e s. 2. C ha p ma n -Ko l m og o ro v equ a ti o n.actuar iesindia . Resea r ch O b j ecti v es – n o t mo r e tha n 5 o b j ecti v es.org 5. A b b r e v i a t i o n s/ o p e r a t i o n a l d e f i n i t i o n s u s e d .1 Pa ge III. Univ e rs i ty o f Mys o re . co mpu tat i on o f ca sh flo ws. III & I V Fi ndings T hi s i s t he lo ng est sectio n o f the p ro ject rep o r t . Li mi ta t i on s o f t h e pr o j e ct stu d y – 1 pa ge . sa m p l i n g & h y p o t h e s i s t e st i n g . Va n g h a n & T .3 pa ges I. .actuar iesuk. Reference from elect ive 1 to 7  Fu n d a m e n t a l s o f R i s k a n d I n s u r a n c e b y E . c u m u l a t i v e d e v i a t i o n t e st . R e s e a r c h M e t h o d o l o g y – S t a t e t h e b a si c a n d s e c o n d a r y r e s e a r c h d e si g n . N. . B. c o n t i n u o u s c o m p o u n d i n g . Va n g h a n  I n t r o d u c t i o n t o B a n k i n g b y V i ja y a R a g a v a n I y e n g a r  B a n k M a n a g e m e n t b y Ko c h & S c o t t M a c h e n a l d  Fu n d a m e n t a l s o f I n t e r n a t i o n a l B a n k i n g b y R u p n a r a y a n B o s e  Introduction to R isk Management & Insurance by Mark Do rfma  Risk Management and Insurance – Perspect ive in Global e conomy b y H . l o g n o r m a l d i s t r i b u t i o n s.  Stochastic processes – Sheldon M. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. 4. B a y e ’ s t h e o r e m . y i e l d . co n cept s. 5 El e c ti ve :B &I . Dep en di n g o n t h e v olu me o f data p r esent ed.

U s e d r y to n e Xer o x fo r pr in ti n g. se c tio ns a n d s u bse c tio ns ma y b e nu m b er e d i n t h e d e ci ma l fo r m fo r e .  T he re po rt sh ou l d b e ex ten si v e a nd i n clu d e d escr ip ti o n s o f wo rk c a r r i e d o u t b y o t h e r s o n l y t o t h e b e st e x t e n t n e c e s sa r y . Befo r e tak i n g th e fi n al pri nto ut t h e ap p ro va l o f t h e co n cer n ed g u i d e ( s ) i s n e c e s sa r y a n d c o r r e c t i o n s su g g e s t e d . N . g . C ha p t er 2 . T h e sect i on on re fe r en c e s sh ou l d li st t h e m in ser ia l o rd e r in t h e fol lo wi n g for ma t . V e r b a t i m re pr o du ct io n o f ma t eria l a va ila bl e el se wh er e sh ou l d b e str ic t l y av oi d ed. B u t n o t m o r e t h a n 1 5 0 p a g e s. T ab l e 3 . (3 ).  1. The bo d y o r the te x t o f the repo rt s ho ul d h av e fo nt si ze 1 2 . S c h a f e r .g .. 1 e t c . I t s h o u l d n o t e d t h a t r e p o r t .. Only o ne copy is to be s ubm itted to the off ice.2 . V . e t c . R e fer t o st yl e ma nu a l s lik e M LA: H a nd b o o k . E n g l e w o o d . T h e m a r g i n s s h o u l d b e : L e ft – 1 . 1 9 7 5 . web sit es et c. P A S . p p 1 9 0 1 -1 9 0 7 . Au g 1 9 8 1 . 3 . N. 2 5 ” . Ch ap ter VI Concl usio ns and s uggest ions – 3 pa ges (t ota l no . E n d n o t e . 2 . .2 et c . ( Ti mes Ne w Ro m an) T h e f i g u r e s a n d t a b l e s m u s t b e n u m b e r e d c h a p t e r wi s e f o r e . Eac h c ha pter m ust be left j us tif ied (fo n t si ze 1 6 ) . . D i g i t a l S i g n a l P r o c e s si n g . Reports sho ul d be t ype d ne at ly on l y o n o ne s ide of t he p aper w i t h 1 . F o r p a p e r s – D a v i d I n su l a t i o n d e si g n t o c o m b a t p o l l u t i o n p r o b l e m . T h e p r o j e c t r e p o r t m u s t c o n t a i n 8 0 -1 2 0 p a g e s. F o o t n o t e s h o u l d b e p r i n t e d a s p e r st y l e ma nu a l . 3 E d i t i o n . G r a m m a r c h e c k . Pr o p er at tent io n i s to be p ai d no t o nl y to t he tech nic a l co nten ts bu t also to the organ i zatio n of the report an d cl ari t y of the e x p r e s s i o n . t h e g u i d e i s not obli ged t o sign t he r eport . Myso re . .7 5 ” . 5 . 3.  References: T h e r efer en ces sh ou l d b e nu m bere d seri al ly in th e or d er o f t h eir o ccu rr en ce i n t he t ex t a n d t h eir nu mb er s sh ou l d b e in d ica t ed wit hi n squ ar e b rack et s for e. m u s t b e a p p l i e d . ( R e f e r st y l e m a n u a l . R i g h t – 1 ” . sec ti o n s a s 2 . : Fi g. sect io ns /s u bsectio n n u m b e r s a l o n g wi t h t h e i r h e a d i n g s m u s t b e l e f t j u s t i f i e d wi t h sectio n nu m ber a n d its he a di ng i n fo nt si ze 1 6 a nd s u bsectio n a nd i ts he a di ng i n fo nt s i ze 1 4 . F o l lo wed b y th e tit le o f c h ap ter cen tered (fo n t si ze 1 8 ) . O p p e n h e i r a a n d R . I f t h e d r a ft i s n o t a p p r o v e d b y t h e g u i d e . b ook s. J . D o n o t use spiral bi ndi ng. V o l 7 1 . Outl ay of t he Re port:  T he c h a pte r s . g.35 f l o w t a b l e . P r o c o f I E E E . 2 .M L A ’ s H a n d b o o k ) . D u e c a r e s h o u l d b e t a k e n t o a v o i d sp e l l i n g a n d t y p i n g e r r o r s. Univ e rs i ty o f Mys o re . W . i f a n y m u st b e i n c o r p o r a t e d .1 . t h ey sh ou l d b e wit hi n qu ota ti o n ma rk s a pp r o pria t el y r e f e r e n c e d . 4.w r i t e -u p f o r m s t h e i m p o r t a n t c o m p o n e n t i n t h e o v eral l evalu a ti o n o f t h e p ro j ect . F o r t e x t b o o k s – A. T o p a n d B o t t o m – 0 .1 Pri mit i v e   B. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. F O R M AT T I N G Y O U R P R O J E C T R E P O R T   2. T he t otal n u mber o f repo rts t o be p r epa r ed i s FOUR . a l l fi g u r e s a n d t a b l e s a r e t o b e p l a c e d e i t h e r a t t h e t o p or t he bot t om of a given pa ge. P r e f e r a b l y . 2 . u sed i n t h e p r o j e c t w o r k m u st b e i n c l u d e d i n t h i s s e c t i o n s t r i c t l y f o l l o wi n g t h e c i t a t i o n st y l e ( r e f e r M L A’ s H a n d b o o k a n d o t h e r st y l e m a n u a l s ) Appendix T h i s wi l l i n c l u d e p r i n t e d s e c o n d a r y d a t a ( o n l y i f i t i s v e r y c r i t i c a l ) a n d a n y q u e st i o n n a i r e s u s e d f o r t h e s t u d y . 5 s p a c i n g o n a A4 si z e b o n d p a p e r ( 2 1 0 x 2 9 7 m m ) .1 Bl o ck d ia gra m o f a ser ial bi nar y a dd er. 5. S p e l l c h e c k . a nd su b s e c t i o n s a s 2 . W h er e sh or t ex cer pt s fr o m pu b li sh ed wo rk ar e d esir ed t o b e i n clu d e d. T h e p r o j e c t r e p o r t m u st b e p a p e r b a c k b o u n d ( sa m p l e a v a i l a b l e i n th e li bra r y) D o n o t i n sert tra n spar en cy sh eet s i n t he r ep or t. Manas ag ang o tr i. Al l fi g u r e s a n d t a b l e s s h o u l d a p p e a r e i t h e r i n t h e sa m e p a g e o r t h e n e x t p a g e i n w h i c h t h e y a r e r e f e r r e d fi r st . P r e n t i c e H a l l . o f pa g e s mu st b e a t le a st 8 0 b u t no t m o re tha n 1 5 0 ) Bi blio g r a ph y: R efer en ces lik e art i cl es.

. Manas ag ang o tr i. I V S e me s t e r MB A Re g. N. Gu i d e …… … …… … Project Report submitted to the University of Mysore in partial fulfillment of the requirements of IV Semester MBA degree examinations – 200.36 C O VE R T I T L E P A G E & I N N E R T I T L E P A G E F O R M A T ) Evaluation of Mutual Fund Performance A Case Study of Equity Funds of UTI by … … … …. Bahadur In s ti tu te o f Man ag e me nt Sci e nce s. N.. B. Univ e rs i ty o f Mys o re . Manasagangothri. M ys or e – 5 7 0 0 0 6 ( P r e p a re d b y B.. N.B a h a d u r I n s ti t ut e of M a n a g e men t S c i e n c e s. University of Mysore. No… … … … … . Ba h a d ur In s t i t ut e of M a n a ge me n t S ci e n ce s . . Myso re . ) B.

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