Vision Statement Evaluation

Please rate the Vision Statement according to each of the components of a Vision Statement. Put a check mark on the appropriate column, 1 being the lowest (Vision statement does not exhibit the component) and 5 being the highest (Vision statement exhibits the component well). Component 1 2 3 4 5

A. Content
1. Directional & Focused rovides strategic direction for the organization 2. Flexible – Does not restrict the choices and decisions the organization wants to take 3. Feasible – Still do-able in spite of it being a stretch assignment 4. Desirable – Direction is something that all stakeholders want/desire to achieve and accomplish

B. Language Used and Phraseology
1. Graphic – Words used are descriptive and visual

Component 2. Provokes emotions and enthusiasm among the employees . Contains memorable language C. Desired effect/outcome of the Vision Statement 1. Challenges and motivates the workforce 2. Easy to Communicate Easy to cascade (easy to understand) to all levels of the organization 1 2 3 4 5 3.

Put a check mark on the appropriate column. WHAT do we do and WHOM do we do it for Customers – makes clear who are the customers we serve Products or Services What we offer Markets – identifies the need the organization addresses/answers B. 1 being the lowest (Mission statement does not exhibit the component) and 5 being the highest (Mission statement exhibits the component well). How WE do our business Technology – articulates the role of technology in the organization Philosophy – emphasizes what the company believes in and stands for and how the organization conducts its business Concern for Public Image Articulates how the organization wants to be perceived by the public Self-Concept – articulates how the organization sees itself . Component 1 2 3 4 5 A.Mission Statement Evaluation Please rate the Mission Statement according to each of the components of a Mission Statement.

C. What Value are we bringing Component Concern for Survival. Growth. Profitability Identifies what the organization commits to stakeholders 1 2 3 4 5 Concern for Employee Articulates importance of role employees play in the organization .

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