PROPOSAL – SOCIAL MEDIA MANAGEMENT SERVICES Social media represents an exciting opportunity for local governments such as the
City of Pensacola to communicate information to and engage citizens directly, including citizens who are increasingly getting their news and information via the internet rather than traditional news outlets. Scope of Services I will provide a comprehensive suite of social media management services, primarily for the social media properties of the City of Pensacola, Office of the Mayor, and Port of Pensacola, as well as limited support services for other City entities. Social media properties include Facebook, Twitter, Instagram, Pinterest, and possibly others. Strategic Planning and Content Development o I will work closely with City staff to develop content for the aforementioned social media properties, including news, promotional content, as well as information about upcoming events, City services and programs, and other needs as determined by staff. Daily Posting, Monitoring and Moderation o I will be responsible for posting content on a daily basis or as necessary at the aforementioned social media properties, including original content as well as content shared or retweeted from other City or external social media properties. o I will monitor each of the aforementioned social media properties on a daily basis to promptly respond to citizen inquiries, remove offensive or inappropriate interactions, and will coordinate with appropriate City staff members to ensure citizens receive the information they may request. Measuring Results o I will provide a quarterly report detailing growth and highlighting successes as well as opportunities for improvement. Photography Services o As necessary, I will photograph public events, City officials and employees, and other items of interest for publication on the City’s social media properties as part of the content development process.
Limited Support Services o While principal responsibility for some City social media properties lies with internal staff or other vendors, I will be available to provide the abovementioned services to those properties on a limited or temporary basis.
Compensation In consideration of my time and best efforts, the above-mentioned services will be provided for a fixed monthly fee of $2,500. Services will be provided on a month-tomonth basis and may be terminated at any time for any reason with 30 days’ notice.