This action might not be possible to undo. Are you sure you want to continue?
& SYLLABI of
BACHELOR OF BUSINESS ADMINISTRATION
for First to Sixth Semester (w.e.f. 2010 – 2011 Academic Session)
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY KASHMERE GATE, DELHI - 110403 SCHEME OF EXAMINATIONS
1 w.e.f. Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
Criteria for Internal Assessment All theory courses have internal assessment of 25 marks. For the courses related to projects, internal assessment is 50 marks and external examination is 50 marks. The courses related to Lab have 40 marks as internal assessment and 60 marks for external examination. The internal assessment of the students (out of 25 marks) shall be as per the criteria given below: 1. Class Test-I 2. Class Test-II 10 marks 10 marks 5 marks
3. Individual Presentation/Viva-Voce/Group Discussion
Record should be maintained by faculty and made available to the examination branch of the University.
MAXIMUM & MINIMUM CREDITS OF THE PROGRAM The total number of the credits of the BBA Programme is 162. Each student shall be required to appear for examinations in all courses. However, for the award of the degree a student should secure at least 154 credits.
2 w.e.f. Academic Session 2010-2011
NOTES: I. MINOR PROJECT Prior to the beginning of the End Semester Examination of the Second Semester the subjects on which each student shall be pursuing his / her Minor Project in relation to a business firm during Summer Vacation and the respective internal supervisors shall be finalized by the concerned Principal / Director of the Institute wherein BBA Programme is being run. The project can be based on primary/ secondary data. After completion of the assigned Project a Project Report in respect of the same shall be submitted to the concerned Director/Principal within two weeks of the commencement of the Third Semester. The Minor Project shall carry 100 marks i.e., marks equivalent to one course and it shall be pursued by every student under the supervision of one internal supervisor to be appointed by the Principal / Director of the Institute from among the Faculty Members handling the various BBA courses. It shall be evaluated jointly by the Internal Supervisor and the External Examiner. The Internal Supervisor shall award marks out of 50 and the External Examiner shall award marks out of 50. The External Examiner shall be appointed by the University.
II. SUMMER TRAINING PROJECT Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester. The Summer Training Report shall Carry 100 marks. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. III. FINAL YEAR MAJOR PROJECT REPORT During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. The project should be based on primary data. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. The Project
3 w.e.f. Academic Session 2010-2011
Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks.f. 4 w. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution.e. Academic Session 2010-2011 . This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.
BBA 101 BBA 103 BBA 105 BBA 107 BBA 109 BBA 111 PRACTICAL BBA 113 Paper Principles of Management Business Economics-I Business Mathematics Introduction to IT Financial Accounting Personality Development & Communication Skills-I L 4 4 4 4 4 4 T/P - Credits 4 4 4 4 4 4 IT Lab Total 0 24 4 4 2 26 5 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME First Semester Examination Code No.e.f. Academic Session 2010-2011 .
BBA 102 BBA 104 BBA 106 BBA 108 BBA 110 BBA 112 PRACTICAL BBA 114 Paper Business Organization Business Economics-II Quantitative Techniques and Operations Research in Management Data Base Management System Cost Accounting Personality Development & Communication Skills-II L 4 4 4 4 4 3 T/P - Credits 4 4 4 4 4 3 DBMS Lab Total 0 23 06 06 3 26 6 w. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Second Semester Examination Code No.e. Academic Session 2010-2011 .f.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Third Semester Examination Code No.e. Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. BBA 201 BBA 203 BBA 205 BBA 207 BBA 209 BBA 211 PRACTICAL BBA 213 Paper Organizational Behaviour Indian Economy Marketing Management Computer Applications -I Management Accounting Personality Development & Communication Skills-III (Minor Project Report) L 4 4 4 4 4 T/P Credits 4 4 4 4 4 6 Computer Applications Lab-I 0 Total 20 4 4 2 28 7 w.f.
DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fourth Semester Examination Code No.f.e.II Total L 4 4 4 4 4 4 24 T/P 4 4 Credits 4 4 4 4 4 4 2 26 Note: At the end of the Fourth Semester all the students shall have to undergo Summer Training for Eight Weeks. BBA 202 BBA 204 BBA 206 BBA 208 BBA 210 BBA 212 PRACTICAL BBA 214 Paper Human Resource Management Business Environment Marketing Research Computer Applications .II Business Laws Taxation Laws Computer Applications Lab. 8 w.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Academic Session 2010-2011 .
BBA 301 BBA 303 BBA 305 BBA 307 BBA 309 BBA 311 PRACTICAL BBA 313 Paper Values & Ethics in Business Sales Management Production & Operations Management Management Information System Financial Management Summer Training Report & Viva Voce Computer Applications Project Total L 4 4 4 4 4 T/P Credits 4 4 4 4 4 6 20 - 4 30 9 w. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Fifth Semester Examination Code No.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f. Academic Session 2010-2011 .e.
Academic Session 2010-2011 .f. BBA 302 BBA 304 BBA 306 BBA 308 BBA 310 BBA 312 Paper Business Policy & Strategy Project Planning & Evaluation Entrepreneurship Development International Business Management Project Report and Viva-Voce Environmental Science Total L 4 4 4 4 4 20 T/P - Credits 4 4 4 4 6 4 26 10 w.e. DELHI BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME Sixth Semester Examination Code No.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.
((2010)) Management. Y and Z. Nature and Importance of Staffing. Unit IV Lectures:-6 Controlling: Nature and Scope of Control.. Fundamentals of Management: Essentials Concepts and Applications. Formal and Informal Organization. Functions and Roles. Effective Control System. Freeman and Gilbert Jr. Types of plans. A.B. Traits of a leader.16 Staffing: Concept. X. Bounded Rationality.e. Nature.f. C. Stoner. (2008). 2nd Edition. Administration. Types of Motivation. Span of Control. theories and practices in the field of management. Pearson Education. 11 w. Academic Session 2010-2011 . Development of Management Thought: Classical. Principles of an Organization. Herzberg. Scope and Objectives of Planning. Management vs. Koontz. McGraw Hill Education. 3. Organising: Concept. (2009). Departmentation. Theories of Motivation:Maslow. Motivating and Leading: Nature and Importance of Motivation. Sultan Chand and Sons. Leadership Styles – Likert’s Systems of Management. Control Process. MBO: Concept. W. 6th edition. Neo-Classical. Nature. Process and Significance of Management. Reference Books 1. Business Forecasting. 4. 2. Process and Techniques of Decision-Making.( 2008). Essentials of Management. Robbins. New Delhi. Systems and Contingency Approaches. . Types of Control. Types. Management Concepts and Practices.16 Planning: Nature. Principles of Management. McGraw Hill Education. Coordination as Essence of Management. Mukherjee. (2008) Management. Gupta. Planning Process. Behavioral. Types of an Organization. Process and Significance. Control Techniques – Traditional and Modern. Leadership: Meaning and Importance. 8th Edition. Managerial levels.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. McGraw Hill Education.14 Introduction: Concept. Course Contents Unit I Lectures:. 2. (2009). Ghillyer. skills.A Real World Approach. Unit III Lectures:. Authority-Responsibility. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 101: Principles of Management L-4 T/P-0 Credits-4 Objectives: The course aims at providing fundamental knowledge and exposure to the concepts. Text Books 1. Pearson Education. H. Unit II Lectures:. Tannenbaum & Schmidt Model and Managerial Grid. K. Delegation and Decentralization.
McGraw Hill Education. McGraw Hill Education. Long Run Cost.( 2008) Managerial Economics. Colander. Ltd. Oxford University Press. 2. ((2006)) Managerial Economics in a Global Economy. P & Nordhaus. Short Run Cost. Risk. Pricing Under Perfect Competition. Pricing Under Monopolistic Competition. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 103: Business Economics-I L-4 T-0 Credit-4 Objectives: The objective of this subject is to give understanding of the basic concepts and issues in business economics and their application in business decisions. 1st edition. Pricing Under Oligopoly. Explicit Cost and Implicit Cost. Opportunity Costs. Course Contents Unit I Lectures:-12 Introduction to Business Economics and Fundamental concepts: Nature. MicroEconomics for Managers. Unit IV Lectures:-12 Cost Analysis & Price Output Decisions: Concept of Cost. Definitions of Business Economics. Text Books: 1. Shift in Demand Curve. 4. Theory of Demand. Pearson Education. L. Cost Function.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Ordinal Utility Approach: Indifference Curves. Kreps. Advertising Elasticity of Demand. Difference between Business Economics and Economics. Dwivedi. Economies and Diseconomies of Scale. D. Private and Social Cost. Samuelson. Time Value of Money. Price Discrimination. Incrementalism. Marginalism. Marginal Rate of Substitution. Macro Economics. Law of Demand. 4th edition. Peterson. 3. Fixed and Variable Factors. Budget Line and Consumer Equilibrium. D. Academic Session 2010-2011 . D. Law of Returns to a Scale (Long Run Production Analysis) through the use of ISO QUANTS. 2. Unit II Lectures:-18 Consumer Behavior and Demand Analysis: Cardinal Utility Approach: Diminishing Marginal Utility. 6th edition. Pricing Under Monopoly. Law of Equi-Marginal Utility. Scope. 7th edition. 18th Edition. (2009) Economics. Factors Affecting Elasticity of Demand. Objectives and Methods (Brief) Unit III Lectures:-10 Theory of Production: Meaning and Concept of Production. Reference Books: 1. Micro vs. 12 w.f. Salvatore. Cross Elasticity of Demand. Factors of Production and Production function. Demand Forecasting: Need. Contribution and Application of Business Economics to Business. Market Forces and Equilibrium. Viva Books Pvt. Vikas Publishing House. Concept of Measurement of Elasticity of Demand. Control of Monopoly.( 2009). W. Income Elasticity of Demand. Law of Variable Proportion (Short Run Production Analysis).N. Return and Profits.e. C (2008) Economics. and Jain ( (2006)) Managerial Economics. D. Movement along vs.
Scaler Product. 1st edition. Margie.f. Variance Analysis. Khan. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-105 Business Mathematics L-4 T-0 Credits –4 Objectives: This course aims at equipping student with a broad based knowledge of mathematics with emphasis on business applications. Prentice Hall. Unit III Lectures:-14 Differential Calculus: Optimization Using Calculus.Additions. (2008) A Text Book of Business Mathematics. Vector Product. Mathematics for Management. 7th Edition. Principle of Counting. 3. Prentice Hall. Tuttle.. Linear Dependence of Vectors. The Echelon Matrix. Point of Inflexion Absolute and LocalMaxima and Minima. Separable and Homogeneous Type. ((2004)). Rank of a System of Equations.& G.P.S. Lagrangian multipliers.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. D. Business Mathematics. Properties of the Inverse Solution to a System of Equations by: (i) (ii) The Adjoint Matrix Methods. Pearson Education. Sequences & Series -A. Inventory Flow Analysis. McGraw Hill Education. Course Contents Unit I Lectures:-12 Principle of Counting: Permutations and Combination. Text Books 1. Differential Equations – Variable. Rank of a Matrix. Applications in Business. Unit IV Lectures:-12 Integral Calculus & Differential Equations: Business application. Concept of Factorial. (2000). Optimization in case of Multi Variate Function. Vectors: Types Optimization Vector. Suggestions & Multiplication. Raghavachari. Bhardwaj. R. 2. Application of Matrices to Business Problems Input Output Analysis. Michael.e. Academic Session 2010-2011 . ((2010)). References 1. Preparation of Depreciation Lapse Schedule. 4. Shadab. 13 w.Business applications. Unit II Lectures:-14 Matrix Algebra: The Inverse of a Matrix. Learning Curve. Cheryl. (2008) Practical Business Math: An Applications Approach. Mathematics for Economics and Business. Excel Books. 2.P. Mathematics Induction: Principle. Anmol Publications. (2008) Business Math. 8th Edition. Trivedi. Circular Permutation and Combination with Restriction. Permutation with Restriction. and Hobbs. M. Cleaves. Consumer’s or Producer’s surplus. The Gaussian Elimination mentor. Derivative as a Rate Measure.
Renaming a File Unit IV Lectures:-12 Concept of Data Communication and Networking: Networking Concepts. File. Coping and Deleting the Directory File Manipulation: Creating a File. MAN AND WAN). Analog and Digital Transmission. Academic Session 2010-2011 . 14 w. Mode of Transmission (Simplex. Full Duplex). Important Terms like Directory. Types of Operating Systems. Start-up Sequence. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 107: Introduction to IT L-4 T-0 Credit-4 Objectives: This is a basic paper for Business Administration students to familiarize with computer and it’s applications in the relevant fields and expose them to other related papers of IT. Half Duplex. CD ROM-EO.f.SASD. Types of networking (LAN. Volume. Details of Basic System Configuration. Communication Media. Data Representation Different Number System (Decimal. Booting Procedure. Binary Arithmetic (Addition. Binary.EEPROM. Sub Directory. Computer Memory: Primary Memory (ROM and it’s type – PROM. Drive Name. Advantages and Limitations of Computer.e. Octal and hexadecimal) and their Inter Conversion (Fixed Point Only). Different Topologies Introduction to MS-Word. Data. Input-output Devices (Hardware. Course Contents Unit I Lectures:-18 Basics of Computer and its Evolution Evolution of Computer. Various Fields of Computer. Flash Memory. CD ROM-R. Function of OS. Generations of languages. Deleting. Function of Different Units of Computer. Human ware and Firmware). Instruction and Information. Subtraction. Magnetic Tape. Classification of Computers. Optical Disks – CD ROM and it’s type (CD ROM. etc. Hard Disks.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Coping. Spread Sheets and Graphical Solutions. RAM) Secondary memory. Compiler and Interpreter. DASD Concept. Label. Various fields of application of Computers. Software. Unit III Lectures:-12 Operating System Concept: Introduction to Operating System. DVD ROM. Synchronous and Asynchronous Transmission. Multiplication and Division) Unit II Lectures:-10 Computer Software: Types of Software. Magnetic Disks – Floppy Disks. EPROM. Introduction to GUI using Windows Operating System: All Directory Manipulation: Creating Directory. Block Diagram of Computer. Characteristics of Computers. Renaming.
Prentice Hall of India. Leon and Leon.((2005)) Introduction to Infotech. 1st edition. 2. Vikas Publishing House. (2007) Problem Solving Cases in Microsoft and Excel. Goyal. ITL. 4. (1999) Introduction to Information Technology. V. 15 w. ((2010)) Computer Fundamentals. Fourth Annual Edition. 3rd Edition. Joseph A. ESL. Fundamentals of Information Technology. Pearson Education. Anita. Thomson Learning. 1st Edition. Reference Books 1. (2009).f.. Rajaraman. Pearson Education. Academic Session 2010-2011 . 2. Brady and Ellen F Monk.e.Text Books 1. 3. (2009) Introduction to Information Technology. Deepak Bharihoke. Excel Books.
Objectives of Inventory Valuation.f. Purchase Journal. Method of Recording Depreciation. Trial Balance. Course Contents Unit I Lectures:-16 Meaning and Scope of Accounting: Objectives and nature of Accounting. Accounting Entries. Issue of Share at Premium. Fixation of Depreciation Amount. Definition and Functions of Accounting. Accounting Concepts and Conventions. Accounting Entries. Objectives of Providing Depreciation. Calls in Arrears. Journalising Transactions: Journal. Academic Session 2010-2011 . Sales Journal. Inventory Systems. Issue of two classes of Shares. Debentures: Classification of Debentures. Purchase Return. Issue of Share at Discount. Share Capital. Posting. AS-6 (Revised) Provisions and Reserves. Basic Features of Depreciation. Depreciation Policy. Unit IV Lectures:-18 Shares and Share Capital: Introduction to Joint Stock Company. Under Subscription. Difference between Capital Expenditure & Capitalized. Sub Division of Journal: Cash Journal. Accounting Principles and Standards: Accounting Principles. Change of method of Depreciation (by both current and retrospective effect). Limitation of Accounting.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Book Keeping and Accounting. Writing off Loss on Issue of Debentures.e. Capital and Revenue: Classification of Income. Different Terms of Issue of Debentures. Methods of Valuation of Inventories. Calls in Advance. Interrelationship of Accounting with other Disciplines. Rules of Debit and Credit. Branches of Accounting. Oversubscription. Revenue Recognition. Unit II Lectures:-8 Ledger Posting and Trial Balance: Ledger. Petty Cash Book. Depreciation Provisions and Reserves: Concept of Deprecation. Surrender of Shares. Classification of Expenditure. Redemption 16 w. Right Shares. Rules Regarding Posting. Accounting Equation. Issue of Debentures. Accounting Standard 2 (Revised). Accounting cycle system of accounting Introduction to Accounting Standards Issued by ICAI. Methods of Providing Depreciation. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 109: Financial Accounting L-4 T-0 Credit-4 Objectives: The primary objective of the course is to familiarize the students with the basic accounting principles and techniques of preparing and presenting the accounts for user of accounting information. Meaning of Depreciation Accounting. Classification of Receipts. Forfeiture of Shares. Sales Return Journal. Voucher System. Expenditure. Shares. Unit III Lectures:-10 Inventory Valuation: Meaning of Inventory. Re-issue of Shares. Causes of Depreciation.
Maheshwari. and Maheshwari. (2009) An Introduction to Accountancy. ((2010)) Essentials of Financial Accounting. Financial Accounting.K.. 2. Preparation of Final Accounts... Bhattacharyya. Rajasekran. B. Eighth Edition.E. Tulsian. Vikas Publishing House.N. Profit & Loss Account. Glautier. Prentice Hall of India.of Debentures.f. 2. Vikas Publishing House. J.e. Accounting Theory and Practice. ((2010)).C. Company Final Accounts: Books of Account. and Dearden. K. Pearson Education.W. 4. 1st edition. P. Balance Sheet. Asish K.. Academic Session 2010-2011 . S. 17 w. (2009) Financial Accountancy. M. ((2003)) Accounting for Manager – Text and Cases. Pearson Education. Pearson Education. and Underdown. S. 3rd Edition. Bhattacharya. Reference Books 1. 2nd edition. 3. ((2010)). S. Requirements of Schedule VI Text Books 1.
18 w.. Tense and Adjective. Email and Net Etiquettes. Unit-II Lectures:-14 Introduction to Business Communication: Basic Forms of Communication. Handling Business Meetings. Functions and Kinds. Punctuation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Sentence Errors. Need and Types: Interview Letters.f.e. Letters. Verb. McGraw Hill Education. 2. communication skills and enhance their self-confidence. Complaints and Adjustments. social communication. spoken English.I L-4 T-0 Credit-4 Objectives 1. Office Memorandums. Unit-IV Lectures:-12 Business Etiquettes and Public Speaking: Business Manners. Boove. 7Cs. Request Letters. Introducing Characteristic. C.L. Sales Letters. Process of Communication. Types of Letter Writing: Persuasive Letters. Murphy and Hildebrandt. Course Contents Unit-I Lectures:-12 Fundamental of Grammar and their Usage: How To Improve Command Over Spoken and Written English with Stress on Noun. Academic Session 2010-2011 . (2008) Effective Business Communication. Agenda. Etiquettes on the Telephone. Circulars.. Media of Communication: Types of Communication: Barriers of Communication (Practical exercise in communication) Unit-III Lectures:-14 Business letter writing: Need. Promotion.V.. Office Orders. voice modulation and business etiquettes. correct pronunciation. Notice. Body Language Gestures. Vocabulary Building to Encourage the Individual to Communicate Effectively. Pearson Education. 2. News Letters. Layout of Letter Writing. Text Books: 1. Departmental Communication: Meaning. Press Release. J. To develop the skills of the professional undergraduate students for proper self expression. Resignation Letters. The students should improve their personality. Common Errors in Business Writing. Role Play on Selected Topics with Case Analysis and Real Life Experiences. and Chaturvedi. Principles of Effective Business Communication. Thill. (2009) Business Communication Today. Etiquette of the Written Word. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 111: Personality Development & Communication Skills . Model Speeches. M.
Sultan chand & Sons. and Merrier. (2008).f. J. C.. McGraw Hill Education. Lesikar. 8th edition. Prentice Hall of India. Buddy. (2008) Basic Managerial Skills for All. 4. (2009). Cengage Learning. 7th Edition. S. Patricia (2008) Effective Business Communication. Wren & Martin. A. Business Communication: Making Connections in a Digital World. 19 w. McGraw. Krizan. 2. Academic Session 2010-2011 . English Grammar and Composition.e. 3.Reference Books: 1.
Formulae. Entering Series. Introduction to MS-Excel: Introduction to Electronic Spreadsheets. Formatting etc. 20 w. Feature of MS-Excel. Tables. Features of MS PowerPoint Clipping. Introduction to MS-Word: Introduction to Word Processing. Functions. ranges. Academic Session 2010-2011 . Entering Data. Indents. Header and Footer. Mail Merging etc. Bullets and Numbering. Finding and Replacing Text. 3. Auto Sum. Filtering etc. Paragraph Formatting. 4. All commands specified in unit III using Windows 2. Formatting Documents. Slide Animation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f. Copying Formula. Page Formatting. Tabs. Formatting the Tables. Creating Charts. Editing Data. Cell Referencing. Sorting Data.e. T-04 Credit-2 Lab would be based on the following topics: 1. Creating Database. Introduction to MS Powerpoint PowerPoint. Formatting Data. Slide Shows. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 113: IT Lab L-0. it’s Features.
Government & Business Interface: Rationale. Credits: 04 Objectives: The course aims to provide basic concepts and knowledge with regard to a business enterprise and its various functional areas. Business Combinations: Concept and causes of business combinations. Transactional Corporations (TNCs). Types of Companies. Forms of Government and Business Interface. Choice of form of organization. Unit III Lectures:-12 Small Business: Scope and role. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 102: Business Organization L-4.f. etc. FICCI. Business and Environment Interface. ASSOCHAM. Government Policy on Industrial Location. Chambers of Commerce and Industry in India.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Profit Maximization vs Social Responsibility of Business. Unit II Lectures:-14 Business Enterprises: Entrepreneurship – Concept & Nature. Joint Stock Company. Government Policies. documentation (MOA. Nature and Scope of Business. Course Contents Unit I Lectures:-12 Introduction: Concept. AOA). Academic Session 2010-2011 .e. Joint Hindu Family Firm. Locations of Business Enterprise (Weber’s Theory). Partnership firm. Concept of Business as a System. Business Objectives. Unit IV Lectures:-14 Multinationals: Concept and role of MNCs. Promotion of a company – Stages in formation. Forms of Business Organization: Sole Proprietorship. T-0. Cooperative Organization. International Business Risks. Introduction to Business Ethics and Values. CII. 21 w. AIMO.
(2008) Business Organization and Management.B. McGraw Hill Education. 2. Dhanpat Rai & Sons. C.. Dhanpat Rai & Sons. C. P. (2008) Business Organisation And Management. 4. Gupta. Basu. (2009) Business Orgnaisation & Management.Text Books 1. (2010) Business Organisation and Management. (2009) Modern Business Organization. 22 w. R. Reference Books 1. McMillan India. C. C. Tailor. 1st Edition... McGraw Hill Education. Pearson Education. Agarwal. R.f.. 3. P. K. Tulsian. 2. N. 2nd edition. Lawrence. Basu. (2010) Modern Business Organization and Management.e. Robert. Academic Session 2010-2011 .
Measures of Money Supply. National Income in India. E. Impact and Remedies. McGraw Hill Education. T-0 Credits: 04 Objectives: The objective of this paper is to develop the concepts on Macroeconomic variables. K.. Soga. Relation between Leakages and Injections in Circular Flow. Equilibrium.f. Fiscal Policy. ((2003)). Keynesian and Friedmanian Approach. Unit IV Lectures:-12 Equilibrium of Product and Money Market: Introduction to IS-LM Model. Consumption Function. Modern Macro-Economics Theory. 9th edition. 4. McGraw Hill Education. 23 w. Quantity Theory of Money. (2009) Fundamentals of Managerial Economics.II L-4. Three and Four Sector Models. Causes. V. Mishra. Academic Session 2010-2011 . Modern (Keynesian) Approach. Agarwal. Dwivedi..Product Market and Money Market. working of an economy. D. Pearson Education. Monetary Policy.e. and Puri. Definition. N. Hirschey. Three and Four Sector Model. Concept of Marginal Efficiency of Capital and Marginal Efficiency of Investment.Types. and how business decisions are affected with the influence of macro variables in business. Himalaya Publishing House. ((2010)) Macroeconomics Theory and Policy. Circular Flow of Income in Two. Methods of Measurement. Four Sector Economy. Course Contents Unit I Lectures:-12 Concepts of Macro Economics and National Income Determination: Definitions. Mark. Demand for MoneyClassical. Reference Books: 1. ((2005)) Macro Economics. 1st edition.. 3. Unit III Lectures:-12 Analysis of Money Supply and Inflation: Functions and Forms of Money. ((2003)) Macro-Economics Analysis. Importance. Macro-Economic Variables. (2008) Macro Economics. Cengage Learning. K. 1st edition. National Income: Concepts. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 104: Business Economics . Pearson Education. Three. 2. Shapiro. Unit II Lectures:-16 Macro Economic Framework: Theory of Full Employment and Income: Classical. Limitations of Macro-Economics. Investment function. 2. Multiplier in Two. Text Books 1. National Income Determination in Two. Erold. Problems in Measurement of National Income & Precautions in Estimation of National Income. S.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Relationship between Saving and Consumption. Inflation.
Importance & Limitation. quartile deviation and standard deviation and Lorenz Curve. Concurrent Deviation the Correlation Coefficient. Unit II Lectures:-10 Correlation Analysis: Correlation Coefficient. Histogram. Principles of Job Shop Scheduling. Spearman’s Rank correlation. 1st edition. Personnel Scheduling.K. IQR.. problems with mixed constraints: Duality. Shop Floor Control. 2. P. Graphic presentation of Frequency distribution – Graphics. Measurement of Correlation. These techniques assist specially in resolving complex problems serve as a valuable guide to the decision makers. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-106 Quantitative Techniques and Operations Research in Management L-4 T-0 Credits -4 Objectives: The objective of this paper is to develop student’s familiarity with the basic concept and tools in statistics and operations research. Principles of Work Center Scheduling.f. Median and Mode. Measures of Central Tendency – Mean. Diagrammatic. 24 w. Gantt Charts. Scheduling: Scheduling Problems.. (2008) Business Statistics and Applied Orientation. deciles and percentiles.D. Linear Programming Problem: Formulation. Text Books: 1. N. Assignment Problem: Different Methods Operations. Course Contents Unit I Lectures:-14 Statistics: Definition. Vohra. Assumptions of Correlation Analysis. Least Cost Method and Vogal Approximation Method and Testing for Optimality. Bars. Different Types Methods for Finding Initial Solution by North-West Corner Rule. Academic Session 2010-2011 . Significance. 4th edition. Methods of Solving: Graphical and Simplex. deciles and percentiles. Pearson Education. Coefficients of Determination and Correlation. Usage & Application in Business Decision Making. Partition values – quartiles. Concept. Collection of data and formation of frequency distribution. Unit IV Lectures:-14 Transportation and Assignment problems: General Structure of Transportation Problem. Measures of variation – Range. McGraw Hill Education.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.Karl Person’s Methods. Vishwanathan. Pitfalls and Limitations Associated with Regression and Correlation Analysis. Unit III Lectures:-14 Linear Programming: Concept and Assumptions Usage in Business Decision Making. Real world Application using IT Tools. (2009) Quantitative Techniques in Management.e. quartile.
f.e. 8th edition. Hamdy. Academic Session 2010-2011 . 3. Rajagopalan. 2nd Edition. M. 4. S. R. (2009) Business Statistics & Operations Research. 2nd edition... and Badri.M. Stair. and Sattanathan. 25 w. McGraw Hill Education. Pearson Education.E.K. Render. Sharma. (2008) Operations Research: An Introduction. J. Taha.. Macmillan India Ltd. 2. (2009) Quantitative Analysis for Management. (2009) Operations Research: Problems & Solutions. Hanna. R.Reference Books 1.. Pearson Education. Barry. 10th edition.
Reasoning About Functional Dependencies. Entity versus Relationship. Course Contents Unit I Lectures:-12 Introduction to Database Systems: File System versus a DBMS. Additional Features of the ER Model. Normal Forms. (2010). J. L. Conceptual Database Design with the ER Model – Entity versus Attribute. Fundamentals of Database Systems. 1st edition Pearson Education. and Expect. Logical Database Design: ER to Relation. Examples Motivation Schema Refinement. Foreign Key Constraints. 5th edition. Unit II Lectures:-16 Entity Relationship Model: Overview of Database Design. S. Forms. (2006). attributes. Architecture of DBMS. Destroying/Altering Tables and Views. Kahate. Relationships and Relationship Sets. Codd Rules.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.e. Union.. Reference Books: 1. Introduction to Database Management System. An Introduction to Database System. Database System Concept and Application. Aggregate Operators. Kanan. McGrawHill Education. Introduction to Data Models. Introduction to Nested Queries. Unit III Lectures:-12 Schema Refinement & Normal Forms: Introduction to Schema Refinement. T-0. ITL Education Ltd. People who deal with Database. 26 w. SQL Queries: the Form of a Basic SQL Query. Queries in a DBMS. Null Values. 3rd edition. 2. A. and Gehrke.. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 108: Data Base Management System L-4. Enforcing Integrity Constraints. 4. Decompositions. Database Management Systems. II. C. Ramakrishnan. Text Books 1. Queries. and Date. Credits: 04 Objectives: To develop understanding of database management system and abilities to use DBMS packages. Advantages of a DBMS. R. Entities. 2. (2006). Normalization (Up to 3rd Normal Form) Unit IV Lectures:-12 Concept of Objects: Objects. Introduction to Database System. Querying Relational Data. 8th edition. Singh.. Vol. Tables. Introduction to Views. Pearson Education. Pearson Education. (2007). Modules. Elmasri and Navathe. Atul. 3.f. Describing and Storing Data in a DBMS. Database Creation and Manipulation. Pearson Education. Relational Model: Introduction to Relational Model. Academic Session 2010-2011 . Addison Wesley Publishing Company. (2009). Reports. Functional Dependencies. Intersect. Structure of a DBMS. I & Vol. and Entity Sets. 2nd edition. (2008). J.
Cost Accounting . M. Overtime etc. Reconciliation of Cost and Financial Accounts. Contract & Batch Costing. Overheads: Meaning and Classification of Overheads – Treatment of Specific Items of Overheads in Cost Accounts – Stages Involved in Distribution of Overheads – Methods of Absorption of Overheads – Treatment of Under and Over Absorption of Overheads. Cost Accounting. Kalyani Publishers. Back Flush Costing. N. Casual Workers & Out Workers. Activity Based Costing. Steps Involved – Treatment of Idle Time. Maheshwari.Principle Practices.N. Jawahar and Srivastava. Mahesh. 4th Edition. 27 w. T-0. (Transport & Power House only). and Mittal. (2010). N. Shri Mahavir Book Depot. Cost Accounting – Theory and Problems. (2009). Seema. Pearson Education. Text Books 1. 2. Cost Accounting. Academic Session 2010-2011 . S. 1st edition. Arora. in Cost Accounts. Operating/Service Costing. 3. 4. Unit IV Lectures:-12 Process Costing (including Joint Products and By-products and Inter-process Profits). Rajasekaran. (2008).f. Materials Control: Meaning – Steps Involved – Materials and Inventory – Techniques of Material/Inventory Control – Valuation of Inventory – Material Losses.. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 110: Cost Accounting L-4. Methods of Wage Payment. Vikas Publishing House. 22nd Revised Edition. Cost Accounting. Labour Turnover. Reference Books: 1. Emerging Terms viz. (2008). Lal. Dutta. Credits: 04 Objectives: The primary objective of the course is to familiarize the students with the basic cost concepts. Incentive Plans. Life Cycle Costing. Total Cost Build up and Cost Sheet. Holiday Pay. Jain and Narang. (2006). Cost Accounting. Unit II Lectures:-14 Labour Cost Control: Direct and Indirect Labour. Classification of Costs.e. Job Costing. McGraw Hill Education. 1st edition. Course Contents Unit I Lectures:-14 Meaning and Scope of Cost Accounting: Basic Cost Concepts – Elements of Costs.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. S. Unit III Lectures:-12 Methods of Costing: Single Output Costing. 2. allocation and control of various costs and methods of costing. Pearson Education. (2009).
. Mukesh. (2010). Interactive Presentation & Presentation as Part of a Job Interview. 3. the Various Presentation Tools. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 112: Personality Development and Communication Skill-II L-3. Business Communication: Concepts. Essentials of Business Communication. Basics of Project writing. Knowing Your Skills and Abilities. Practice Mock Interview in Classrooms with Presentations on Self. S. Michaul. Audio Video Recording and Dialogue Sessions on Current Topics. along with Guidelines of Effective Presentation. Environment. Politics. T-0. 2. Text Books 1. should be clear about their own personality. Guidelines for a Good Resume. Increase Your Professionalism. Credits: 03 Objectives 1. J. Basic Managerial Skills for All. Pearson Education. Sultan Chand & Sons. (2007). 1st edition. 2. Himalaya Publication House. 2nd edition. Art of Effective Listening. Basics of Project presentation. Reference Books: 1. Paper reading and Voice modulation. To develop the project writing and presentation skills of the undergraduate students.f. Pearson Education. Chaney. Economy. 8th edition. Proper Body Posture. Boredom Factors in Presentation and How to Overcome them. V. 28 w. (2008).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Unit III Lectures:-10 Resume Writing Skills. Academic Session 2010-2011 . Intercultural Business Communication. Paragraph writing. (2008). Paul.e. Leadership Quiz with Case Study. (2008). K. Unit IV Lectures:-10 Leadership – Qualities of a Leader. character and future goals. Chaturvedi. Bovee.. Communication & Research for Management. Importance of Gestures and Steps to Succeed in Interviews. 4th edition. Education System. Lillian. 4. Business Communication. Cases & Applications. Self Introduction – Highlighting Positive and Negative Traits and Dealing with People with Face to Face. Rajendra. 2. Thill and Chaturvedi. The students should be able to act with confidence. Unit II Lectures:-10 How to Make a Presentation. Introduction to Group Discussion Techniques with Debate and Extempore. Prentice Hall of India. Course Contents Unit I Lectures:-9 Project and Report writing and Proposals: – How to write an Effective Report. McGraw. Pearson Education. How to Face an Interview Board. (2009).
inserting a chart into a report with the chart wizard. setting field properties. documenting the database. 5. using table wizard. auto forms. Academic Session 2010-2011 . DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 114: Data Base Management System (Practical) USING MS-ACCESS L-0. multiple field primary keys. using simple query wizard – summarizing your records. creating a report template. Reports. planning for null values. creating indexes. Forms.e.f. 2. components of a form in design view. sorting records. Credits: 03 Course Contents 1. Creating forms: Working in design view. P-04. 29 w. Queries. 4. adding fields. printing report. Creating Database: Creating database using wizards.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Getting Familiar with Access Objects: Tables. creating own databases. adding tables. Working with auto report. 3. using Custom Labels. 7. modifying form properties to create a dialog box. Creating Tables: Working with tables in design view. setting field criteria. Creating Queries: Working with query design grid. using form templates. naming fields. creating forms with a wizard. assigning form properties. 6. sections of a form. Creating Reports: Using Report Wizards. and Modules. Merging Access Data with Word Documents. Printing Multiple Labels. setting primary key. Creating Labels and Mail-Merge Documents: Using the Label Wizard. setting data types.
Unit I Lectures:-10 Introduction: Concept and nature of Organizational behaviour. Personality – Determinants and Traits. Singh. 2nd Edition. and Sanghi. Functions. 4. Organisation Related Attitude. (2010). Organizational Behaviour: Text and Cases. Resistance to Change. Managing Change. Building and Managing Effective Teams. Group. Organizational Behavior. Life Positions. Types. Course Contents Unit II Lectures:-16 Individual & Interpersonal Behaviour: Biographical Characteristics. McGraw Hill Education. Types of Transactions.e. Organisational Behaviour. Kavita. Organizational Behavior.P. Applications of T. Interpersonal Behaviour: Johari Window. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 201: Organizational Behaviour L-4 T-0 Credits-4 Objectives: The course aims to provide an understanding of basic concepts. 2. Concept of Team Vs. theories and techniques in the field of human behaviour at the individual. Kinicki. Academic Session 2010-2011 . Inter Group Behaviour. Contributing disciplines to the field of O. Managing Across Cultures. O. Emotions.. Organizational Behaviour. 3. Robbins. Types of Teams. Luthans. 13th edition.. Theories. Text Books 1. Formal and Informal Groups. 1st edition. Organisational Behaviour. Stages of Group Development. Robert. Pearson Education. Radha. Empowerment and Participation. Relationship between Attitude and Behavior. Need to understand human behaviour. (2009). Managing Conflict – Sources. Angelo and Kreitner. ((2005)). Reference Books 1. Ability. Creating and sustaining culture. Unit III Lectures:-14 Group Behaviour & Team Development: Concept of Group and Group Dynamics. Models.Concept. S. Theories of Group Formation. McGraw Hill Education.f. Process and Resolution of Conflict. Planned Change. (2008). McGraw Hill Education. Group Cohesiveness. S.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Group Norms. (2008). AttitudesFormation. McGraw Hill Education. 1st Edition.Steven.. Group Think and Group Shift. Fred. 4th Edition. Challenges and Opportunities.A. Socialization. group and organizational levels in the changing global scenario. Learning-Theories and Reinforcement Schedules.B. S. Mcshane. Von. Unit IV Lectures:-12 Organization Culture and Conflict Management: Organizational Culture. 2. Glinow and Sharma.B. Mirza. The course must be taught using case study method. Transactional Analysis – Ego States. ((2003)). 30 w. Types of Groups. Values. Pearson Education. Perception –Process and Errors. Group Decision Making. 11th Edition.
1st edition. Balance of Payment. Economic Problems: Poverty. 2. V. TRIPS. 31 w. (2007). 3. A.f. Text Books 1. Mishra. Indian Economy: Policies and Practices. Foreign Exchange Reserve. Secondary Sector & Tertiary Sector). Unit IV Lectures:-12 Indian Economy – Emerging Issues: WTO and various agreement & Indian Economy (Emerging Areas). Himalya Publishing House. Jaiganta. Pearson Education. present and future of Indian Economics.K. R. Sultan Chand & Sons. TRIMS. and Sundhram. Foreign Direct Investment. The Indian Economy since 1991 – Economic Reforms & Performances. (2009). Export Promotion. Current Foreign Policy. Inequality.K.. Industrial Policy-1991. Prakash. and how the Indian Economy is influencing the business environment in India context. Academic Session 2010-2011 . (2009). Unemployment. Unit II Lectures:-16 Planning and Economic Development and Problems in Indian Economy: Objective of Economic Planning in India. Sarkar. (2009). 2. . Significance. Foreign Exchange Management Act (FEMA). S. Unit III Lectures:-12 Indian Economy & Foreign Trade: Concept. GATT.. Balance of Trade. Low Capital Formation and Industrial Sickness. Dhingra. Foreign Institutional Investment. Parallel Economy. 61st edition. Trends in National Income in India. Basic Characteristics of Indian Economy Changes in structure of Indian Economy (Primary Sector. Concentration of Economic Power. Pearson Education.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. 1st edition. (2007). Sultan Chand & Sons..e. Datt. Indian Economy. Problems of Indian Economy. Reference Books 1.. Course Contents Unit I Lectures:-12 Structure of Indian Economy: Concept of Economic Growth and Economic Development. I C. Indian Economy. Work Force Participation and Changes in Occupational Structure in India. Current Five Year Plan. and Puri. B.. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 203: Indian Economy L-4 T-0 Credit-4 Objective: Objective of this course is to acquaint students of the Indian Economy. Disinvestments of Public Enterprises. Balanced Regional Development. Growth and Development.
Marketing Management. Kumar. Types of Channels. Text Books: 1. Market Segmentation. It also identifies the essential elements for effective marketing practice. Physical Distribution. Marketing Management Global Perspective: Indian Context. Types. Sales Promotion – Purpose and Types.e. Kotler. Product Development. Kotler. Push vs. Delhi. 4. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-205: Marketing Management L-4 T-0 Credits -4 Objectives: The objective of this paper is to identify the foundation terms and concepts that are commonly used in marketing. AdvertisingMeaning and Importance. Product Lifecycle and Product Mix. Pull Strategy. Principles of Marketing. Basic concepts. Product Strategy. Pricing Techniques.Definition. (2008).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Koshi Jha. Targeting and Positioning. Winer. (2009). Rajan. Ramaswamy and Namkumar.f. 32 w. 3rd edition. Promotional Objectives. N. Pearson Education. (2009).A South Asian Perspective. Publicity and Public Relations. 2. Arun and Meenakshi. Marketing Management. Marketing Logistics and Supply Chain Management. This course will give complete relationship between marketing and other management functions. 3rd edition. Promotion Mix. 13 edition. Pricing Decisions: Designing Pricing Strategies and Programmes. McMillan.. Managing Retailing. Scope and Importance of Marketing. Unit III Lectures:-14 Place: Meaning & importance. References: 1. Pearson Education. Vikas Publishing House. Importance and Methods. Media Decisions. Pearson Education. Course Contents Unit I Lectures:-12 Introduction to Marketing: Nature. (2007). Marketing Management. S. Marketing Management. Russel. (2009). Academic Session 2010-2011 . 13th edition.. Designing and Managing Marketing Channel. Channels Strategies. Agnihotri and Haque. Saxena. 3. Armstrong. (2010). Product Mix. 2. Importance and Process. Marketing Environment. Personal SellingNature. McGraw Hill Education. Unit II Lectures:-12 Product: Product Levels. Product innovation and Diffusion. Unit IV Lectures:-14 Promotion: Promotion Mix.
4.4 Procedure 22.214.171.124. Icons 1.5 Event Procedure 3. Unit I 1.1.3 The Environment 126.96.36.199 GUI: Concept & Tools 1.2 Modules 3.f.1.4.2 Parts of an Event Procedure 33 w.1 Function Procedures 3.2.e.188.8.131.52 SUB Procedures 3. Introduction to GUI and Windows Programming lectures:-10 1. System Menu Box 1.1 Features of Visual Basic 2.1. Tool Bar 1. Introduction to Visual Basic Environment 2. Cursors 1.4 The Special Features of the Menu Bar 2.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 207: Computer Application – I (Windows Programming Using Visual Basic) L-4 T-0 Credit-4 Course Objectives: To familiarize with Front-end concept for developing various IT Applications Project.2 Starting Visual Basic 2. Client Area 2.5.1 Creating an Event Procedure 3.8.1 Events 3.7.1 The Title Bar 1.3 Methods 3.6. The Size Box 1. Menu System.3. Menus and The Menu Bar5 1. Concepts in Visual Basic lectures:-13 3.5 Customizing the Visual Basic Environment Unit II 3.1.4. Scroll Bars 1. Academic Session 2010-2011 .
4.1 Create an MDI Application 4.11 The Built-in Procedures of Visual Basic 5.3.4 Properties 4.5.7 User Defined Data Types 5.6.5 Array and the various Types 184.108.40.206 5.10 The With Statement 5.8 Control Structures 5.3 Constants 5.6.2 Controls 220.127.116.11.2 MDI Child Property 4.3 To add and delete controls at run time 5.9 Unconditional Branch Statement 5.1 Setting up the control Array 5.3.6. Academic Session 2010-2011 .2 String Manipulation 34 w.6. Logical Operators 5. Growing Menus 4.4. Creating Popup Menus 4.3 Custom Controls 4. Programming in Visual Basic lectures:.6.2 Creating a Menu 4.f.6.2 To remove a control Array 18.104.22.168 The Menu Editor 4.5 MDI Forms 4.4.6 General Procedures 3.6 Menus 4.2. Working with Forms 4. Comparison Operators 5.e. Arithmetic Operations 5.4 Operators in Visual Basic 5.6 Control Arrays 5.1 Forms 4.2 Variables 5.5 Sub Menus Unit III 5.11.1 Data Types 5.11.1 Conversion procedure 5.1Creating a General Procedure 4.
Techmedia Publication. Academic Session 2010-2011 . Shirish. Visual Basic Dot Net. Teach yourself Visual Basic.5 Retrieving Data Using Structured Query Language (SQL) 7. Visual Basic in 24 hrs/ SAMS Teach Yourself in 24 hrs.4 Connectivity through DAO. Black Book of Visual Basic. 2.0. 2004. 3.1 Defining the Problem 6. 2008. Data Access 7.3 Bound Data Controls 7. 35 w. Reference Books: 1. Pearson Education.3 Designing the Main Form 6. RDO and ADO 7. Creating an Application 6. Ist Edition.Unit IV 6. Pearson Education.2 Designing the User Interface 6. Dream Tech Press.1 Data Access Overview 7. Beginning in Visual Basic 6.f.e.6 Querying a Database Text Books: lectures:-14 1.4 Writing the Code 7. 1st Edition.2 The Jet Database Engine 7. 2008. 4. Wrox Publication. BPB Publication. Mastering in Visual Basic. 2008. 2004. C. 2008. Foxall James. 2..
Exploring new Markets. Concepts of Financial Analysis.f. Trend Percentages. Relevance of Standard Cost for Variance Analysis. Break-even Analysis. Course Contents Unit I Lectures:-6 Management Accounting: Nature and Scope. Advantages and Limitations of Budgetary Control. Ratio Analysis. Financial Accounting. Tools of Financial Analysis: Comparative Financial Statements. Accounting Standard 3 (AS 3: Revised).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Decisions Involving Alternative Choices: Concept of Relevant Costs. Steps in Decision Making. Labour Variances. Fund Flow and Cash Flow Analysis. Advantages. Construction of Cash Flow Statement. Academic Session 2010-2011 . Cost-Volume-Profit Relationship. Unit IV Lectures:-16 Marginal Costing and Profit Planning: Marginal Costing Differentiated from Absorption Costing. Standard Costing and Variance Analysis: Meaning of Standard Cost. DUPONT Control Chart. Expand or Contract and Shut-Down or Continue. Concept of Responsibility Accounting – Types of Responsibility Centres. Utility of Cash Flow Statement. Classification of Ratios. Common Size Financial Statements. Managerial Uses of Funds Flow Analysis. Fixed and Flexile Budgeting. Change Versus Status Quo. Ratio Analysis: Nature and Interpretation. Role of Management Accountant. Profitability Ratios. Preparation of Different Budgets. Distribution of Cash from Funds. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 209: Management Accounting L-4 T-0 Credit-4 Objectives: The objective of the course is to familiarize the students with the basic management accounting concepts and their applications in managerial decision making. Turnover Ratios. Key Factor. Financial Ratios. Unit III Lectures:-12 Budgets and Budgetary Control: Concept of Budgets and Budgetary Control. Funds & Cash Flow Analysis: Concept of Funds Flow Statement. Advantages and Limitations of Management Accounting. Construction of Funds Flow Statement. 36 w. Significance of Variance Analysis. Utility and Limitations of Ratios. Margin of Safety. Sources and Uses of Funds. Discontinuance of a Product Line. Computation of Material. Performance Budgeting and Zero Base Budgeting. Cost Accounting and Management Accounting.e. Unit II Lectures:-18 Financial Analysis: Financial Statements and their Limitations. Make or Buy. Limitations and Applications of Marginal Costing. Decisions Regarding Determination of Sales Mix. Equipment Replacement. Direct Costing. Establishing a System of Budgetary Control. Differential Costing.
Management Accounting.Y.. McGraw Hill. I. Charles. Pearson Education.e. 5th Edition. 1st edition. Management Accounting.. Management Accounting.f. 2nd Edition. Bhattacharya. Principles of Management Accounting. Education.N. (2009). 5th Edition.. 3rd Edition. and Jain. (2010). Academic Session 2010-2011 .M. Vikas Publishing House. Pearson Education. Delhi. (2008). 2 Gurusamy. (2009). M. Sultan Chand & Sons. 4 Horngren. 37 w. (2009). McGraw Hill Education. 3 Pandey. Murthy..S.K. Introduction to Management Accounting. Khan. Reference Books 1. Maheshwari. 2. S.Text Books 1. Management Accounting. (2009). P.
A. & Handa. Basic Managerial Skills for All. Ellis.S. M (2009). (2009).e. Prentice Hall India 38 w. The Presentation Project comprises of either of the following: Project Presentation OR *Case Study Presentation Suggested Topics for Minor Projects 1. Wisdom Publications. Minor Project and Presentation Minor projects are tasks that add to the knowledge of the students. 2. Prentice Hall India Reference Book 1. A topic shall be given to each student in the beginning of the semester in various areas of management. Academic Session 2010-2011 .GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Cases in Management. 2. Decision making Strategies 6. Text Books 1. decision making. McGrath. Goal Setting 7. 8th ed. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 211: Personality Development and Communication Skill – III (Minor Project Report) L-0 T-0 Credit-6 Objectives: The student will have the opportunity to explore the current management literature so as to develop an individual style and sharpen his skills in the area of leadership communication. Lather. Customer Satisfaction * Case study can be chosen by the students in their respective areas of interest. motivation and conflict management. (2009). Goals of an organization.f. Management Skills for New Managers. Character Ethics 4. Work Values 3. Working Conditions 5.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Academic Session 2010-2011 . will be based on Computer Applicable-I Course (BBA 207) 39 w.e.f. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 213: Computer Application Lab-I L-0 P-4 Credit-2 The Computer Applicable Lab.
Process and Significance. A. Pearson Education. Monappa. Mentoring. P. Personnel Management vs HRM. D. Unit IV Lectures:-14 Compensation and Maintenance: Compensation: Job Evaluation – Concept. McGraw Hill Education. Unit II Lectures:-14 Acquisition of Human Resources: HR Planning. M. Durai. 2. Personnel Management. Human Resource Management. John Wiley.P. Maintenance: Overview of Employee Welfare. Executive Development – Process and Techniques. 360 Degree Appraisal Technique. Components of Employee Remuneration – Base and Supplementary. Job Changes – Transfers.. Objectives and Importance of HRM. DeCenzo. (2007).GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Methods of Training. Separations. Credits: 04 Objectives: The objective of the course is to familiarize students with the different aspects of managing Human Resources in the organization through the phases of acquisition. Performance and Potential Appraisal – Concept and Objectives. Flexi-time. 3. Unit III Lectures:-12 Training and Development: Concept and Importance of Training. Reference Books 1. Fundamentals of Human Resource Management. Promotions/Demotions. Human Resource Management. T-0. Gary. 40 w. ((2001)). Kaizen. Evaluation of Training Effectiveness. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 202: Human Resource Management L-4. Recruitment – Sources and Process. Academic Session 2010-2011 . McGraw-Hill Education. A. Traditional and Modern Methods. (2010). and Saiyadain. S. 2. Strategies for the New Millennium: Role of HRM in Strategic Management. K. ESOP. and Venkatesh. Career Planning and Development. Evolution of HRM. Human Resource Management. Limitations of Performance Appraisal Methods. (2010). and Robbins. Job Analysis – Job Description and Job Specification. Nature. Emotional Quotient. Text Books 1.e. D. Pearson Education. Human Capital. Social Security. 4. ((2004)) Human Resource Management. Quality Circles. Dessler. Design of Training Programme. Selection Process – Tests and Interviews. Types of Training. TQM and Six Sigma.f. (2006). Aswathappa. Health and Safety. Scope.. Placement and Induction. Challenges of HRM. Praveen. Course Contents Unit I Lectures:-12 Introduction: Concept. Jyothi. Oxford Higher Education. 9th edition. development and retention.N.
3. B. (2008). Technological Leadership and Followership. Himalaya Publishing House. 2nd edition. 2. Business Environment. Business and Society. Unit IV Lectures:-13 Natural and Technological Environment: Innovation. Business Environment. Objectives and the Uses of Study. Essentials of Business Environment. Shaikh. 41 w. Environmental Analysis and Strategic Management. Course Contents Unit I Lectures:-13 An Overview of Business Environment: Type of Environment-Internal. Text Books: 1. Ian Worthington. Business Environment. Government and Legal Environment.. Gupta C. K.f. Francis. Economic.. Sources of Technological Dynamics. Himalaya Publishing House. Chris Britton. Business Ethics and Corporate Governance. Monetary and Fiscal Policies. Credits: 04 Objectives: The basic objective of this course is to familiarize the students with the nature and dimensions of evolving business environment in India to influence managerial decisions. Characteristics of Business. ((2004)). 4th edition. Culture and Globalization. Nature and Structure of the Economy. 2000. The Constitutional Environment.e. Political Environment: Functions of State. Rationale and Extent of State Intervention. Aswathappa. Saleem. (2000). Management of Technology. 2. Features and Impact of Technology. External. Social Audit. Scope of Business. Cherunilam.Pearson Education. 7th edition.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Business Environment Excel Book.Text and Cases. Status of Technology in India. T-0. Time Lags in Technology Introduction. Unit III Lectures:-14 Socio-Cultural Environment: Nature and Impact of Culture on Business. Business Environment . Managing Diversity. Competition Act. Economic Roles of Government. Bedi. Suresh. Pearson Education. Unit II Lectures:-12 Economic Environment: Nature of Economic Environment. 4. Social Responsibilities of Business. Micro and Macro Environment. Competitive Structure of Industries. Reference Books: 1. Process and Limitations of Environmental Analysis. (2010). Technology Transfer . Sultan Chand. (2009). DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 204: Business Environment L-4. (2007). Academic Session 2010-2011 .
Conjoint Analysis. Types of Sampling. Types of Scales. Designing of Questionnaire. G. Types of Research Reports.C. Multidimensional Scaling. Beri. Aims and Objectives of Marketing Research. Steps in Marketing Research. Cluster Analysis. Research Design: Formulating the Research Problem. Applications of Marketing Research. Univariate Analysis. 2. Malhotra. Evaluation and Control of Marketing Research. Sampling process. Course Contents Unit I Lectures:-14 Introduction of Marketing Research: Define Marketing Research. Reference Books 42 w. Collection of Primary Data. (2008). Sampling Distribution of the Mean. Marketing Research: Research Design. Pearson education. Guidelines for Writing a Report. Choice of Research Design. Dispersion. Applications of Scaling in Marketing Research. Questionnaire. Multiple Regression. Unit IV Lectures:-12 Data Analysis: Testing of Hypothesis.Observation. Unit III Lectures:-14 Data Collection:: Secondary Data. McGraw Hill Education. Advantages and Limitation of Sampling. Determining the Sample Size. Value of Information in Decision Making. 5th edition. Coding and Tabulation. (2007).e. Evaluation of Research Report. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-206 Marketing Research L-4 T-0 Credits -4 Objectives: The objective of this paper is to understand the various aspects of marketing research. Interpretation and Report Writing. Text Books 1. Factor Analysis. Naresh. 4th Edition. Marketing Information System. identify the various tools available to a marketing researcher. Marketing Research. Scaling Techniques: The concept of Attitude. Marketing research can help the marketing manager in decision making. Sources of Secondary Data. Writing a Report Format. Measurement of Central Tendency.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.. Primary Data. Unit II Lectures:-12 Sample and Sampling Design: Some basic terms.f. Difficulty of Attitude Measurement. Methods of Data Collection. Types of Sample Designs. Sources of Experimental Errors. Data Processing and Tabulation: Editing. Types of Research Design. Academic Session 2010-2011 .
Wiley. DS. Uma.f. (2005). Ranjit. Richard and Rubin. Research Methodology: A step by step guide for Beginners. Rajendra. 43 w. (2009). 3. Pearson Education. Kumar. Research Methods for Business. Sekaran. Marketing Research: Text and Cases. Academic Session 2010-2011 . (2003). 7th edition. (2008). 2. Levin. McGraw Hill Education. 3rd Edition. Statistics for Management. 4. Nargundkar. 4th edition.e.1. Pearson Educaion.
Scaling down an image.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Web Browsers. Developing the Right Business Strategy UNIT-II Lectures:-12 Designing and constructing your Web site: Developing Content. A Search Engine. Frames. HTTP and HTML concepts) L-4. Frames and Forms: Creating Borderless Tables. Color in images. Definition Lists UNIT-IV Lectures:. Designing Individual Pages. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 208: Computer Applications .12 An Introduction to the World Wide Web: Concepts of Web Technology. HTML Tools. Unordered Lists. Emphasizing Text Implicitly And Explicitly. Setting Goals and Objectives. Nested Ordered. Formatting Pages. Menu List. Implementing your Web Site. The <BR> Tag. Working of a Basic Search Engine. The Comment Tag Working with HTML Text: Working with HTML Text. Xavier. Course Contents UNIT-I Lectures:. Types of search engine. C. Internet Explorer.14 Graphics for web pages: Chossing the correct Graphics File Format.14 HTML: What is HTML?. Providing links for internet services. Designing & Constructing your Web Site. Linking Pages to the World. World Wide Web Design with HTML. Displaying Images in Pages UNIT-III Lectures:. Container and Empty Tags. HTML Basics. 2.e. Forming a Project Team.f. Link tag Tables. The <DIV> Tag. Understanding Imagemaps Working with Links: Working with links. Netscape Navigator. Pre-formatting Text. Editing Documents in the FrontPage Editor. The <FONT> Tag. T-0. The <BLOCKQUOTE> Element. Windows NT Server (IIS) Versus Linux (Apache) as a Web Server Planning your Web Site: Doing Business on the Web. Using Lists in Web Document. Academic Session 2010-2011 . Forms Cascading Style sheets: What is Style Sheet. Entering Paragraph Text on your Web page. Document Tags. Making a Web Site Plan.0 Complete Reference-BPB Publication 44 w. An Overview of Internet Service Providers (ISP). HTML-4. Internet and Intranet.II (Web Technology. Using Style Sheet with HTML Text Books: 1. Loss of image quality due to compression. Adding inline image to web page. Alternative Text for the <IMG> tag. Credits: 04 Objectives: To familiarize the students with various Web based packages to develop customize web site. McGraw Hill Education. CGI Concepts Creating your Web Site with FrontPage: Introducing FrontPage. Netscape Extensions and HTML. Types of Style Sheets. Searching Techniques. Directory Lists. The <BASEFONT> Tag. Relative and absoulute links.
e. Internet Complete Reference.0 unleashed – Techmedia Publication HTML. Academic Session 2010-2011 .Reference Books: 1.Tata McgrawHill HTML-4.DHTML –Ivan Bayross 45 w. 3.f. 2.
Holder and Holder in Due Course. Legal Aspects of Business. Prevention of Oppression and Mismanagement. Directors. Bagrial. (2006). Text Books 1. Sultan Chand & Sons. 4th Edition. Essential conditions for a valid Meeting.. New Delhi. 2. Guarantee. 1872 (Fundamental Knowledge): Essentials of Valid Contract. Objectives: To acquaint the student with a basic and elementary knowledge of the subject. Bailment. Pledge and Agency. Shares – Kinds. 16th edition. Singh. Managing Directors-their Appointment. Contracts of Indemnity. Avtar. Lexis Nexis Butterworths 46 w. Qualifications. Unit II Lectures:-8 Sale of Goods Act 1930: Meaning of Sale and Goods. Elements of Mercantile Law. Guide to the Companies Act. (2006).f. D. New Delhi. Akhileshwar. Vikas Publishing House. Kinds of Negotiable Instrument. (2008). Credits: 04 Note: Students are expected to have only elementary knowledge of the topics specified in the syllabus. 2.e. C. Lucknow. Crossing of a Cheque and Dishonour of a Cheque.. (2006). A. Vikas Publishing House. (2009). Company Law. Eastern Book Co. Company Law. Remedies for Breach of Contract. Unit IV Lectures: -18 The Companies Act 1956 (Basic elementary knowledge): Essential characteristics of a Company. Kapoor. M. McGraw Hill Education. Transfer of Property. N. Negotiation by Endorsements. Course Contents Unit I Lectures:-18 Indian Contract Act. Delhi. Unit III Lectures:-8 The Negotiable Instruments Act 1881 – Essentials of a Negotiable Instruments. Pathak.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Powers and Limits on their Remuneration. Ashok. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 210: Business Law L-4. Bharat Law House. Kinds of Meetings and Resolutions. Academic Session 2010-2011 . Business Law. 3. T-0. Prospectus. Conditions and Warranties. Rights of an unpaid seller. Directors and Remuneration. Discharge of Contract. Debentures. Memorandum and Articles of Association. Kuchhal. Types of Companies. 4. Reference Books: 1. Allotment and Transfer.Ramaiyya.
latest edition. Singhania. Taxmann Publications. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 212: Taxation Laws L-4. Students are expected to have only elementary knowledge of the topics specified in the syllabus. House Property. Deductions Under Chapter VI (related to individuals and firms)Assessment of Individuals and Firms (simple problems). Deduction of Tax at Sources.. (2009). Unit IV Lectures:-10 Central Sales Tax Act 1956 – Introduction.. Nitin and Lal. Assessment Year. Lal. Course Contents Unit I Lectures:-12 Introduction to Income Tax Act 1961 Salient Features and Basic Concepts – Previous Year. Ahuja. Fully Exempted Incomes. K and Singhania. T/P-0. Business or Profession. Set off and Carry Forward of Losses. Pearson Education. 2.e. Excise and Customs) 4. Person. 30th edition. VAT . Income Tax and Central Sales tax Law and Practice. Wealth Tax and Tax Planning. Datey. Vashisht. Students Guide to Income Tax.S. Credits: 04 Objectives: The course aims to help students to comprehend the basic principles of the laws governing Direct and Indirect taxes. Latest Edition. Ravi. Reference Books 1. Government of India. Monica. Levy and Collection of Tax and Penalties. V. Unit III Lectures:-6 Relief’s. Systematic Approach to Income Tax. Direct Taxes: Income Tax. 2.B. Capital Gains. Registration of Dealers. (2009). Clubbing of Income. latest edition.. 3. V. Taxman Publications. Payment of Advance Tax. 47 w. Academic Session 2010-2011 . Bharat Law House. Other Sources. Bare Acts (Income Tax.f. Unit II Lectures:-24 Heads of Income – Salary. B. Girish and Gupta.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Indirect Taxes-Law and Practice. Pearson Education. Service Tax (Finance Act 1994) – Note: Assessment Year (Current) Introduction to procedure for Service Tax Return Text Books 1. Gross Total Income and Agricultural Income. B. Service Tax.B. 30th edition. Residential Status and Incidence of Tax.
3. Create a new page.II L-0. “address. Future-plan.htm” to the sub-heading “address” for communication page in the page.htm”.htm. give a brief description about yourself & type the following sub heading “qualification”. Academic Session 2010-2011 . if it is not available on the local drive. Create a new page and write a few lines on your future plans and save the page as “future plan”. & “Address for communication” Apply the most appropriate theme at the web page and the web site. 13. 8. 11. 7. Make the image brighter and lower the contrast. 6. 48 w. 9. Open the web page “future. with the sub-heading “qualification” in the home page. Create a new web paged using the Front Page explorer and write your academic and professional qualification. Hobbies. 10. Credits: 02 FRONT PAGE Orientation to the Front Page environment and building web sites 1. Make it the home page and view the web in navigation and folder. 4. Start with a web page using Your Name to name the page.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.f. Make the color transparent and assign alternate text with a suitable caption to the image.htm” and insert a background sound file into the page. Apply font and color styles on to your web page and preview. Create a new page using the front page editor and write your hobbies and interest on it. “Future Plans”. 16. T/P-4. Places a bookmark at an appropriate place and save the page as “qualification”. with the sub-heading “hobbies” & “interest” in the home page. 2. 5. 12. Create a new site. On the home page. View record your observation. Link the page. qualification. 18. Link the page. Interest a navigation bar in the page. Import an image. Link the page. Save the page as “Hobbies. Test all hyperlink in the front page editor and record your observation. “Hobbiew”. 17.e. Use clipart on each page and use image to link to the home page.htm. & “Interest”. 14. with the sub heading “future plan” in the home page. Adding Images and special feature to web 15. write your address for communication & save the page as “address” Link the page.htm. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 214: Computer Applications Lab .
with column heading as Name. Phone no and date of Birth. Open the page. Enter data into the table and adjust the font as book antiqua and font size as “12”. 27.htm” and insert a table of at least column and fire rows.f. Split the column named cell phone no into two and name them as “off” and “Resi” Creating Forms and connecting to the database 24. 25. Assign a one line text driving license No. “hobbies.e. 21. Insert “Address Book” as caption for the table. Open each and every page “apply suitable page transitions and animations. 22. Open the page. bearing your name and insert a form. Assign a drop down menu for the credit cards fields. Address. 23.19.htm” and apply animation (as animated GIF) to the image or clipart (if inserted) Working with tables and frame 20. Assign the base name as “personal details” and save the file as “personal. 49 w. Open the web page “hobbies. 29. The form should contain the following fields as mentioned below Personal Profile Name: Address: Phone_Off: Phone_Resi: Mobile: E_Mail: Fax: Passport no. Open the page.: Insurance Policy No: Blood Group: Credit Cards: 26. Align the table to the center of the webpage and text flow at center.: Driving License No.txt” format. bearing your name and insert marque to display the message “Welcome to my site”. Advanced Topics 28. with column and fire rows. Academic Session 2010-2011 .
Consumer Protection Act. Fernando. Knowledge Worker versus Wisdom Worker. Ethics: Management Process and Ethics. (2009). 3rd Edition. 1st edition. Consumers and Community. Unit-III Lectures:-12 Understanding Progress. Need for Transformation. Corporate Governance.e. Course Contents Unit-I Lectures:-12 Introduction: Concept of Values. Transformation. Business Ethics. Quality of life and Quality of Work Life. Perspectives in Business Ethics. Code of Corporate Governance. Abha. Ethical Issues. Pearson education. Types and Formation of Values. 50 w.f. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 301: Values & Ethics in Business L-4 P-0 Credit-4 Objectives: The basic objective of this paper is to make the students realize the importance of values and ethics in business. Difference between Knowledge and Wisdom. Process & Challenges of Transformation.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Academic Session 2010-2011 . (2006). Wisdom Based Management. Principles for Competitive Success. Concept of Knowledge Management and Wisdom management. Relevance of Ethics and Values in Business Unit-II Lectures:-16 Knowledge and Wisdom: Meaning of Knowledge and Wisdom. Ethical Decision Making. Functions of Progress. Nishkam Karma. Stress Management: Meaning. Successful Stories of Business Gurus. Ethos of Vadanta in Management. Stress Management and Detached Involvement. Total Quality Management.Results & Managing Transformation: Progress and Results Definition. Ethical Decision Making. McGraw Hill Education.C.. and Success . Unethical issues in Business Text Books 1. Unit-IV Lectures:-12 Corporate Social Responsibility & Corporate Governance: Corporate Responsibility of Business: Employees. Hartman. then. 2. to apply those skills to the real and current challenges of the information professions. A. Concept of Dharma & Karma Yoga: Concept of Karama and Kinds of Karam Yoga. Values of Indian Managers. Prerequisites to Create Blue Print for Success. Values and Behaviour. This course endeavors to provide a background to ethics as a prelude to learn the skills of ethical decision-making and.Laura and Chatterjee. Sources and Consequences of Stress. Understanding Success: Definitions of Success. and Sakam Karma.
Printice Hall of India. 3. Business Ethics Concepts. S. Excel Book.Reference Books: 1. Business Ethics and Professional Values.e.. Oxford University Press. 51 w.f. Chakraborty. Ethics in Management: A Vedantic Perspective. Manuel G. Kaur. (2007).B. Tripat. Academic Session 2010-2011 . Galgotia Publishers. A.. (2006). Values & Ethics in Management.Velasquez. 2. 4. (2008). (2004). Rao.K.
Thomson South – Western. E. Process and Practice Palgrave Macmillan. Execution and Evaluation of Sales Force Training. & Cavale V. Honeycutt Jr.M (2007) Sales and Distribution Management. (2009) Sales Management. Design and Management of Sales Territories and Quotas. Design.W & Govoni.f..D. Theories of Selling. New Delhi 4. Pearson Education.10 Evaluation of Sales Personnel. Pearson Education. SPIN Model. Role of Information Technology in Sales Management Text Books 1. LaForge. Schwepker Jr.. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-303 Sales Management L-4 P-0 Credit-4 Objectives: To acquaint the students with the process of personal selling and the strategies and methods for effective sales management. (2006). 3. Sales Forecasting Methods.R. Unit II Lectures :. R.C. Unit IV Lectures :. Tanner Jr. K. Ingram. Course Contents Unit I Lectures :. Emerging Trends in Sales Management.16 Sales Force Recruitment and Selection Process. E. Pearson Education 2. 52 w.12 Personal Selling Process.K.P “Sales Management – Decision Strategies and Cases. Donaldson Bill (2007) Sales Management.. and Erffmeyer. Sales Objectives. Still. Transactional and Relationship Selling. 2. New Delhi Reference Books 1. Selling and Sales Management. JF. Havaldar. Sales Management-Analysis and Decision Making. Legal and Ethical Issues in Sales Management. 7th Edition. N. Motivation and Compensation of Sales Personnel. 5th Ed ((2009) Impression). Sales Strategies.K. Scope and Importance of Sales Management.. Jobber. Evolution of Sales Management. Geoffery. Text & Cases Tata McGraw Hill Publishing company Ltd. Principles. David and Lancaster.A..GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Cundiff. Williams (2007).14 Introduction to Sales Management Nature.e. Sales Budgets.. Unit III Lectures :. Avila. Types of Selling. New Delhi. Academic Session 2010-2011 . Sales Audits. Role and Skills of Sales Managers.
Stevenson. AQL & LTPD. Chary.e. Benchmarking. Norman and Frazier. (2004). Operations Management. Theory and Practical. 4. Plant Location Methods. Academic Session 2010-2011 . 53 w.. (2007). DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 305: Production & Operations Management L –4 T –2 Credit –4 Objectives: To develop basic understanding of concepts. Analytic Delphi Method. 9th Edition. Continuous Improvement. Kachru. W. McGraw Hill Education. Pearson Education. Centre of Gravity Methods. Assembly Line Balancing. (2010). Cengage Learning. Production and Operations Management. Production and Operations Management. Pearson Education. J.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY.N and Paneerselvam R. Cost of Quality. Quality at Source. McGraw Hill Education. Operations Management. S. Statistical Quality Control: Acceptance Sampling. Operations Management. Zero Defects. Design Quality.Mahadevan. (2006). Muhleman. Problems in Facility Layout. Queuing System. P—Chart. theories and techniques of production process and operation management. Upender. Unit I Lectures:-10 Introduction to Operation Management: Basic Concept of Production / Transformation. splitting Tasks. G. Gaither. B. Quality Specification. (2008). Unit IV Lectures:-12 Waiting Line & Inventory Management: Economics of Waiting Line. 2. Factor Rating. (2009). Types of Transformation Unit II Lectures:-16 Quality Management & Statistical Quality Control: TQM. 9th Edition. Four Basic Lay Out Formats.f. Text Books 1. 3. 2. X & R Chart. Four Waiting Line Models alongwith application: Inventory management and Waiting Line Management. Poka –Yokes. Production and Operation Management. Excel Books. Inventory Models. Quality Awards.. 6th edition. References Books 1. Unit III Lectures:-14 Facility Location and Layout: Issue in Facility Location.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 307: Management Information System
L-4 T-0 Credit-4
Objectives: The objective of the course is to acquaint the students about the concept of
information system in business organizations, and also the management control systems. Course Contents Unit I Lectures:-12 Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with particular reference to Management Levels. MIS Growth and Development, Location of MIS in the Organization – Concept and Design. Transaction Processing System, Decision Support System, Executive Information System, Expert System, and the recent developments in the Field of MIS. Unit II Lectures:-14 System Development: Concept of System, Types of Systems – Open, Closed, Deterministic, Probabilistic, etc. Relevance of Choice of System in MIS, Integration of Organization Systems and Information Systems, System Development Life Cycle, System Analysis, Design and Implementation, MIS Applications in Business. Unit III Lectures:-14 Information Concepts: Data and Information – Meaning and importance, Relevance of Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis – Quantitative and Qualitative Aspects, Assessing Information Needs of the Organization. Unit IV Lectures:-12 Information Technology: Recent Developments in the Field of Information Technology: Multimedia Approach to Information Processing. Decision of Appropriate Information Technology for proper MIS. Choice of Appropriate IT Systems – Database, Data warehousing & Datamining Concepts, Centralised and Distributed Processing. Text Book 1. Laudon and Laudon, (2010), Management Information System, 11th edition, Pearson Education. 2. Sadagopan, S., (2009), Management Information Systems, Prentice Hall of India. Reference Books 1. LM Prasad, (2008), Management Information System, Sultan Chand. 2. Arora, Ashok and Akshaya Bhatia, (2009), Information Systems for Managers, Excel Books, New Delhi. 3. McLeod, Raymond, (2008), Management Information System, Pearson Education. 4. Goyal, D.P., (2008), Management Information Systems-Managerial Perspectives, 2nd Edition, Macmillan, New Delhi.
54 w.e.f. Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-309: Financial Management
L-4 T-0 Credits -4 Objectives: Efficient Management of a business enterprise is closely linked with the efficient management of its finances. Accordingly, the objective of the course is to acquaint the students with the overall framework of financial decision- making in a business unit. Course Contents Unit I Lectures:-16 Financial Management: Meaning, Scope, Objectives of Financial Management, Profit Vs. Wealth Maximization. Financial Management and other Areas of Management, Liquidity Vs Profitability, Methods of Financial Management, Organization of Finance Function. Sources of Financing: Classification of Sources of Finance, Security Financing, Loan Financing, Project Financing, Loan Syndication- Book Building, New Financial Institutions and Instruments(in brief)viz. Depositories, Factoring, Venture Capital, Credit Rating, Commercial Paper, Certificate of Deposit, Stock Invest, Global Depository Receipts. Concept in Valuation: Time Value of Money, Valuation Concepts, Valuation of Securities viz., Debentures, Preference shares and Equity Shares. Unit II Lectures:-12 Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital Structure, Capital Structure Practices in India. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Leverages: Concept, Types of leverages and their significance. Unit III Lectures:-12 Capital Budgeting: Concept, Importance and Appraisal Methods: Pay Back Period, DCF Techniques, Accounting Rate of Return, Capital Rationing, Concept of Risk, Incorporation of Risk Factor, General Techniques: Risk Adjusted Discount Return, Certainty Equivalent Coefficient and Quantitative Techniques: Sensitivity Analysis, Probability assignment, Standard Deviation, Coefficient of Variation, Decision Tree. Unit IV Lectures:-12 Working Capital Management: Operating cycle, Working Capital Estimation, Concept, Management of Cash, Inventory Management, Management of Accounts Receivable and Accounts Payable, Over and Under Trading. Dividend, Bonus and Rights: Dividend Policy, Relevance and Irrelevance Concepts of Dividend, Corporate Dividend Practices in India. Text Books: 1. Khan M.Y, Jain P.K., (2010), Financial Management, 3rd edtion, McGraw Hill Education. 2. Maheshwari S.N., (2009), Financial Management- Principles and Practice, 9th Edition Sultan Chand & Sons.
55 w.e.f. Academic Session 2010-2011
Reference Books: 1. Kapil, Sheeba, (2010), Financial Management, 1st edition, Pearson Education. 2. Burk Demazo, (2010), Financial Management, Pearson Education. 3. Ross, Stephen,Westerfield, R., and Jaffe, J.,(2004), Corporate Finance, 7th Edition, McGraw Hill Education. 4. Pandey I. M., (2007), Financial Management, Vikas Publishing House.
56 w.e.f. Academic Session 2010-2011
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The Summer Training Report shall Carry 100 marks. Academic Session 2010-2011 .f. This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. 57 w. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 311: Summer Training Report & Viva Voce L-0 T-0 Credit-6 Each student shall undergo practical training of eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution within two weeks of the commencement of the Fifth Semester.e.
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. The Project would be based on any Front-end and Backend Concept.f.e. Academic Session 2010-2011 . 58 w. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 313: Computer Applications Project L-0 Credit-4 A group of 4 students would be allotted with any IT Application Database Project.
Major Issues involved in the Implementation of strategy: Organization Structure. Choice of Strategy – BCG Model. Characteristics and Categorization of Environmental Factors. New Delhi. Strategic Planning and Management. Objectives and Strategy. Product/Market Evolution – Matrix and Profit Impact of Market Strategy (PIMS) Model. SWOT analysis. Strategic Advantage Profile. Stop-Light Strategy Model. Approaches to the Environmental Scanning Process – Structural Analysis of Competitive Environment. Retrenchment. Unit IV Lectures:-14 Formulation of Strategy: Approaches to Strategy formation. Kazmi. McGraw Hill Education. McGraw Hill Education. Value-Chain Approach to Internal Analysis. Strategic Advantage Analysis. Course Contents Unit I Lectures:-14 Introduction: Nature. Methods of Analysis and Diagnosing Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix. Growth and Expansion. 3rd Edition. 2. Major Strategy options – Stability. Ghosh. Unit II Lectures:-12 Environmental Analysis: Need. Strategic Management Process: Formulation Phase – Vision. Forecasting. ETOP a Diagnosis Tool. Evolution. Long-Range Planning.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Strategic Management and Business Policy. Leadership and Resource Allocation. 59 w. Implementation phase – Strategic Activities.e. Directional Policy Matrix (DPM) Model. Academic Session 2010-2011 . K. Unit III Lectures:-12 Analysis of Internal Resources: Strengths and Weakness. Walker. Strategic Planning and Strategic Management. scope and dimensions of Business Policy and Strategy Management Process. Modern Competitive Strategy. P. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA 302: Business Policy & Strategy L-4 T-0 Credits-4 Objectives: The course aims to acquaint the students with the nature. (2005). Gordon. Mixed Strategy. (2008). Evaluation and Control. (2006).. Resource Audit. Text Books 1. Scope and Importance of Business Policy. Environmental Scanning. Azhar.f. 8th Edition. Reference Books 1. Sultan Chand & Sons. Mission. 1st Edition. Diversification.
Strategic Management : Concepts and Cases . (2008). Concepts in Strategic Management and Business Policy. 60 w.f. Appar Rao C. 3. 12th edition. Pearson Education. Weelen. Fred. Academic Session 2010-2011 . Prentice hall of India 4.2. Excel Book.e. (2008). 12th Edition. (2009). David. Strategy Management and Business Policy.
Uncertainties in Demand Forecasting. Objectives of Capital Budgeting. Project Management. Total Float). Raising Capital In International Markets.Progress Projects. Location and Site. Types of Capital Investments. implementation and review. Projected Cash Flow Statement. Decision and Other Techniques Text Books 1. Characterization of Market. selection. Product Mix. Preference Capital. Raising Venture Capital. Mean of Financing. Human Aspects of Project Management. Scheduling when Resources are limited. CPM Model (Simple Practical Problem of Crashing). LST. Projected Balance Sheet UNIT-II Lectures:-12 Market and Demand Analysis: Conduct of Market Survey. feasibility Study. Levels of Decision Making. Network Cost System. Pearson Education. Course Contents UNIT I Lectures:-18 Project Planning Overview: Capital Investments: Importance and Difficulties. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-304 PROJECT PLANNING AND EVALUATION L-4 T-0 Credits –4 Objectives: The basic objective of this course is to familiarize the students with the various aspects of Projects and key guidelines relevant to project planning. Working Capital Requirement and its Financing. Network Techniques: Development of Project Network.e. 61 w. Determination of the Critical Path. Estimates of Sales and Production. (2009). Market Planning Technical Analysis: Manufacturing Process/ Technology. LFT. Debentures. Term Loans. Techniques of Capital Budgeting. Demand Forecasting. Phases of Capital Budgeting.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Profitability Projections. Unit IV Lectures:-6 Risk and Analysis Uncertainty: Using Sensitivity. Cost of Project. analysis. Time Estimation (Simple Practical Problem with EST. Post Completion Audits. 1st Edition. Project Control. Technical Arrangements. EFT. Project Review and Administrative Aspects: Control of In. PERT Model. Cost of Production. Miscellaneous Sources. Facets of Project Analysis. Simulation. Equity Capital. financing.f. Pinto. UNIT-III Lectures:-16 Project Management: Forms of Project Organization. Project Planning. Internal Accruals. Plant Capacity. . Capital Allocation Framework: Financing of Projects: Capital Structure. Academic Session 2010-2011 .
Maheshwari. P. 7th edition. Analysis. Tata Mc Graw Hill Publishing Company. Management Accounting & Financial Control. 4 Panneerselvam.. 14th edition. S. 62 w. (2009). Prasanna. Project Management: Strategic Financial Planning Evaluation and Control. Project Management. Prentice Hall of India. McGraw Hill Education. (2009). Financing. 3 Bhavesh. and Senthilkumar.e. Reference Books 1 Chandra. Patel (2009).. Ltd. Projects: Planning. M. 1st Edition.N.f.2. Implementation and Review. (2007). Project Management. Sultan Chand & Sons. 2 Choudhury. (2007). Academic Session 2010-2011 . S. Vikas Publishing House Pvt.. R.
(2003). 5th Edition. (2002). Kaulgud. Entrepreneurship Development and Small Business Enterprise. Jaico Books Publishing House. Vikas Publishing House. Akansha Publishing House. Their Role. Ltd. Otes.f. A Guide to Entrepreneurship. New Delhi. Balaraju. Unit IV Lectures :-14 Role of Entrepreneur: Role of an Entrepreneur in Economic Growth as an Innovator. Relevance and Achievements. (2004). Complimenting and Supplementing Economic Growth. Unit III Lectures:-14 Entrepreneurial Behaviour: Innovation and Entrepreneur. Academic Session 2010-2011 . Theduri. Entrepreneurial Development Programmes (EDP): EDP. 4. Chandra.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. (2006). (2004). Text Books: 1. 2. Delhi. Emergence of Entrepreneurial Class. McGraw Hill Education. Entrepreneurship. Hisrich. Delhi. Social responsibility.. 2. Entrepreneurial Behaviour and Psychotheories. Entrepreneurial Success: A Psychological Study. Entrepreneurship Management. Ravi. Venture Capital Sources and Documentation Required. Robert and Peters. Theories of Entrepreneurship. Competitive factors. Entrepreneurship Development: An Analytical Study.e. Pearson Education. Aruna. Reference Books: 1. Sterling Publication Pvt. External Environmental Analysis Economic. Role of Government in Organizing EDP’s Critical Evaluation. Unit II Lectures:-12 Promotion of a Venture: Opportunity Analysis. Michael. 3. New Delhi. Legal requirements of establishment of a new unit and Raising of Funds. Charantimani. Social and Technological. 63 w. (2003). 1st edition. Course Contents Unit I Lectures:-12 Introduction: The Entrepreneur: Definition. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-306 Entrepreneurship Development L-4 T-0 Credits –4 Objectives: It provides exposure to the students to the entrepreneurial cultural and industrial growth so as to prepare them to set up and manage their own small units. Generation of Employment Opportunities. Bringing about Social Stability and Balanced Regional Development of Industries: Role in Export Promotion and Import Substitution. David. Forex Earnings.
International Business Theories. Meaning and Importance of International Competitive Advantage. Concept and scope of Distinctive Competitive Advantage.Selection.e.Introduction. Tamer. 2nd edition. Macro Environmental Risk Assessment. Pearson Education. Impact of Globalization.K.Tariff and Non Tariff Barriers. Performance Appraisal and compensation. Technology Generation. Multicultural management. Cavusgil. UNIT II Lectures:-12 Globalization: Technology and its Impact. Country Risk analysis. Pearson Education. Dissemination and Spill Over. IFC. Liberalization and Unification of World Economics. Multidimensional view of Competitiveness. Motivating employees in the global context and managing groups across cultures. Gary. Rationale for Globalization. Knight.Managing Diversity within and across Cultures. Global Human Resource Management.f. Sharan. Need for Risk Evaluation. International Business: Strategy. Meaning. national FDI Policy Framework. (2010). Existing International Arrangements. Recent development in corporate social responsibility and policy implications. Management and the New Realities. Cross border Merger and Acquisitions. Nature. Enhancing Technological Capabilities. International Business. Financial Integration. Trends. Scope. Types of Strategies used in Strategic Planning for achieving Global Competitive Advantage. IBRD. (2008). International Business Management.Introduction FDI. Development. Corporate governance. World Bank. Technology Transfer. Definition. Social responsibility of TNC. FPI. Globalization with social responsibility. 64 w.Financial Perspectives: International Monetary Systems and Financial Markets. Academic Session 2010-2011 . Diffusion.Introduction. Globalization and Foreign Investment. Excel Books. Trade Barriers. UNIT IV Lectures:-14 Socio Cultural Environment. Challenges and Opportunities. Text Books 1. IDA. Course Contents UNIT I Lectures:-14 Overview: International Business. UNIT III Lectures:-12 Strategy making and International Business: Structure of Global Organizations. (2010). DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-308 INTERNATIONAL BUSINESS MANAGEMENT L-4 T-0 Credits-4 Objectives: The basis objective of this course is to provide understanding to the students with the global dimensions of management.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Concept. Sinha P. Reference Books 1. 1st Edition. 2. IMF.
(2008). Hodgetts.. Luthans. Aswathappa. Pearson Education. R. 65 w.e.2. Academic Session 2010-2011 . (2010). McGraw Hill Education.f.. Jonathan. International Business. (2008). International Management: Culture. Pearson Education. F. Deresky. Doh.. K. 4. Strategy and Behaviour. 3. International Management: Managing Across Borders and Culture.
Project Report shall carry 100 marks. 66 w. Academic Session 2010-2011 . This internal Board of Examiners shall comprise of a minimum of two Internal Faculty Members.f. Both the subject and the name of the Supervisor will be approved by the Director / Principal of the Institution. The Project Report in duplicate along with one soft copy in a floppy will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director / Principal of the Institution. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-310 PROJECT REPORT AND VIVA VOCE L-0 T-0 Credits-6 During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal.e.
To understand the relationships between humans and the environment. Waste Water Management. Methods of Water Conservation and Management. the Indian Penal Code. Hydrological Cycle. Introduction to ISO 9000 and 14000 Standards. its Impact. Air Pollution: Air Pollution and Air Pollutants. To gain an understanding of the concepts fundamental to environmental science 2. Kyoto Protocol. Conservation of Bio-Diversity Concept of sustainability and international efforts for environmental protection: Concept of Sustainable Development. International Protocols. 5. Introduction to Indian Environmental laws: Legal framework: . 1981.f.14 Ecosystems and how they work: Types of Eco-Systems.GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY. Global Warming and Climate Change. To understand the complexity of ecosystems and possibly how to sustain them 3.16 Pollution and Public Policy Water Pollution: Water Resources of India. To understand current and controversial environmental issues and possible solutions to environmental problems and their pros and cons. Composting. Delhi Environment Law. Role of Judiciary in Environmental Protection. 1972 and Agenda 21. Biomedical Waste Management. 67 w. Environment (Protection) Act. Water (Prevention and Control of Pollution) Act. 1986.16 Environmental Impact Assessment (EIA) and Environmental Management System (EMS): Introduction to EIA. Unit II Lectures. 1972. COURSE CONTENTS Unit I Lectures. Sources of Air Pollution and its Effect on Human Health and Vegetations. River Action Plan. Stockholm Conference on Environment. Geosphere – Biosphere and Hydrosphere introduction. To understand how social issues and politics impact the environment. Hazardous Waste Management. Air (Prevention & Control of Pollution ) Act. Emergence of Environmental Issues. DELHI BACHELOR OF BUSINESS ADMINISTRATION (BBA) BBA-312 ENVIRONMENTAL SCIENCE L-4 T-0 Credits-4 Objectives 1. Unit III Lectures. 6. Green House Effect.e. WTO. Major issues of Biodiversity. Solid Waste: Management – and Various Method Used. Land Fill Sites etc. Wild Life (Protection) Act. 4. 1974. Notification of MOEF. Ground and Surface Water Pollution. To understand major environmental problems including their causes and consequences. International Agreement on Environmental Management. Academic Session 2010-2011 . .
C. Footprints in the Jungle: Natural Resource Industries.UNIT IV Hours 6 Field work / Case Studies: Visit to a related site – river / urban / rural or industrial and demonstration project including water bodies.f. Gupta N. Cases. (2008). Pearson Education. 4. New Century Publications. St Lucie Press Delray Beach. Divan. Basat.The Competitive Advantage of Environmental Management. and Glenn T.. Social Auditing of Environmental Law in India. Florida 2. Infrastructure and Biodiversity Conservation. Oxford University Press.e.. Pearson Education. (2006). Don. Reference Books 1. Armin. edited book. Environment Studies. Ian A. 2. Bowles. Environment Studies. Nath.(2001).. Sayre. Inside ISO 14000. (2007). Academic Session 2010-2011 . Shyam and Rosen Ceranz. Manju. 3. materials and statutes. Text Books 1. Oxford University Press. A. Environmental Law and Policy in India. ************ 68 w. Prickett. (2008).
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.