PRODUCTS OF PARLE AGRO PRIVATE LIMITED, MUMBAI AT FRUITS PRODUCT PRIVATE LIMITED & SWASTIK AQUA PRIVATE LIMITED TATISILWAI

, RANCHI – 835103 JHARKHAND

SUBMITTED TO:Mr. VIJAY ANAND DUBEY (Professor)

SUBMITTED BY:RANJIT KUMAR CHOUDHARY PGDM 2009-2011

Forwarding
I have great pleasure in forwarding this project report of “Ranjit kumar choudhary” entitled “competitive analysis of FROOTI and it’s competitor” which was carried out under my supervision and guidance for the partial fulfillment of his Post Graduation Diploma in management under “Business School of Delhi”, Greater Noida” .AICTE approved.” he had carried out this work during the period of 05th may 2010 to 04th July 2010 at “Swastik Fruits Product Private Limited, Ranchi.” he has learnt about various steps of Marketing along with its supply chain management. His conduct was good during stay with us.I wish all success in her future endeavors.

Mr. R. R. Bakshi
Marketing Manager

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ACKNOWLEDGEMENT
I Wish to express my indebted gratitude and special thanks to Mr.Binay Saragwi, Managing Director, Swastik Fruits Pvt. Ltd. & Swastik Aqua Pvt. Ltd., Tatisilwai, Ranchi, Jharkhand for allowing me to carry out my industrial project work at their esteemed organization and extending during the training.

I express my heartful thanks to Mr. R.R.Bakshi, Chief executive officer (CEO), for taking part in useful discission & giving necessary advices and guidence.

It is my glowing feeling to place on record my best regards, depest sense of gratitude to Mr. R.R.Bakshi (Marketing Manager) and Mr. Sashi Shekhar Da (Depot Incharge) for their judicious and precious guidance which were extremely valuable for my study both theoritically and practically.

Place: Date:

Signature: Name of the student:
RANJIT KUMAR CHOUDHARY PGDM-2009-2011
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Declaration

I hereby declare that project Titled Competitive analysis of FROOTI and its competitor is an original piece of research work carried out by me under the guidance and supervision of Mr. Sashi Shekhar Da Sir The information has been collected from genuine & authentic sources. The work has been submitted in partial fulfillment of the requirement of MBA to our college.

Place:

Signature:

Date:
CHOUDHARY

Name of the student:
RANJIT PGDM-2009-2011 KUMAR

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It is important because it provides the students about the practical knowledge of the field.e. To fulfill this need a new field of modern science has developed very fast i. a genuine attempt was made on my part see that the study was carried out in the right respective. Master of Business Management. In this curriculum there are several phases. Despite the inherent shortcomings of the study. which is very essential beside the theoretical knowledge. This trend has created a very complex & competitive environment in the field of business. At the completion of the second semester of PGDM we got opportunity to provide them particular knowledge about eachand every aspect of market. will help me to shoulder my assignment successfully in near future. which have to be covered & compelled properly. Human Resource Management. It is relative and absolute. I have tried my best to arrange my work in symmetric way. However to cover the detailed information in such a short period was not possible. During this period. It could be in related fields‟ viz. Place: Date: Signature: Name of the student: RANJIT KUMAR CHOUDHARY 5 . Marketing or Finance as per their specialization in the course. trend & win the race a new system of management is much needed. We cannot stop at a certain destination and declare that target has been achieved and we need not to go further. In this new are all the countries & their companies are trying their best to improve economic growth. The experience that I have gathered during this period has certainly provided me with an orientation which.Preface Progress is a continuous process. On the basis of my training program. I believe. I have collected all the information of “Competitive analysis of Frooti and its competitors” through primary data which were available at the Ranchi.

PGDM-2009-2011 CONTENTS 1 INTRODUCTION          Company profile Industry profile Organizational structure Management style Product mix & product line Marketing activities & Promotional activities Marketing strategies Market Size. Growth. & Demand Competitors of FROOTI 7-11 12-16 17-20 21-22 23-33 34-35 35 36-38 39-44 45 46-56 2 RESEARCH OBJECTIVES 3 RESEARCH METHODOLOGIES  Sample Design  Field work plan  Questionnaire copy 4 ANALYSIS  cross tabulation  analysis  SWOT analysis 5 FINDING AND CONCLUSION 6 LIMITATIONS 57-60 61-62 63-77 78-80 81-82 83 6 .

to their entire satisfaction. As a trading company engaged in catering the requirement of Mining. CHAIRMEN'S MESSAGE We at SWASTIK GROUP are committed to give our customers the best possible products & services at most competitive prices as per agreed standards and within the stipulated time frame. we shall not stop there. We shall strive relentlessly towards a Zero-defect culture through the commitment of each and every member of our Company. but keep on going………….7 BIBLOGRAPHY 84 Welcome to Swastik Group A House Of Diversified Excellence The SWASTIK GROUP established in the year 1961 is one of the leading trading houses in eastern India. Casting and Export Etc. With diversified activities it is also engaged in the providing engineering. management and financial consultancy services in the field of infrastructure development from the concept to commissioning. Forging. SWASTIK GROUP has played a significant role in the development of Indian Industry and Infrastructure Projects. Construction Power Plants. And of course. We at SWASTIK aim to provide most effective and prompt after sales services for the equipments sold by us through trained personnel and after sales services for the equipment sold by us through manufacturing plant-trained personnel and experts. Hanuman Sarawgi Chairman VISION 7 .

depending on the kind of categories & products that are introduced. that she eschewed playing house and dress up like other children to develop a single minded focus on the day-to-day workings of Parle. offering real and lasting solutions at an affordable cost. so I was very close to the business. she‟ll tell you. Parle Agro‟s Prakash Chauhan. she found herself attending marketing meetings. didn‟t attend a fancy business school. However. today she is among Parle Agro‟s top management. Parle Agro Pvt Ltd As soon as Nadia Chauhan crossed over to the double digits. “I grew up in Bombay. Chauhan. supervised by her father. the change & the acceptance of one rupee products have facilitated some more innovation and excitement in the category. She‟s a lucky girl. Well over a decade after her first tryst with the company‟s marketing brass.” That meant she could spend her time observing production plants in full swing (at that time the production unit was on corporate office grounds) and keep a hawkish eye on her father‟s every business move. 8 .To be known and identified as an ethical. went to school and college here. It is a highly price sensitive market. Parle Agro. CMO. The confectionery market can grow immensely. No surprise then. OBJECTIVE To be partners in progress by assisting our clients in optimizing their potential to achieve corporate goals by offering “THE SOLUTION”. Nadia Chauhan Director. trust worthy and dependable company relied upon by clients.

which is sold under the Bailley brand.Rs 9. Her aggressive vision for the business is to make Parle Agro the top FMCG Company in the country. her old-fashioned training is working well for Chauhan. Her father‟s style of guidance is very subtle.5 billion).” and that‟s how they all have their place in the company. She recalls being very excited the first time she stepped through Parle‟s doors in an official capacity. a function that‟s not just about communication and commercials. One of the things my father told me was „There is no such thing as a stupid question. “That‟s how my father planned it. But she has even bigger plans for the future.” says Chauhan.” she says. Appy.” So far. “He‟s always encouraging me to think and to cultivate my own thoughts and views. He never forces his point of view or way of working.‟ So take your time. It feels natural and the progression seamless.The eldest Chauhan sister Schauna is at the helm of Parle Agro (the makers of brands like Frooti. Nadia has her hands full defining Parle Agro‟s marketing strategies. “Very often new people step in and make drastic changes which might disturb the way things are done. LMN) and next in line is Alisha in charge of her very own outfit V3 (a fitness company based in Mumbai). Parle Agro is targeting a Rs 35 billion turnover by 2010-11 (present turnover . it has decided to expand production capacity of its mineral water. 9 . Well defined roles for all three. This will be done through organic route and an aggressive marketing strategy. For starters. “we have our distinct strengths. reports Economic Times . Parle Agro eyes Rs 35 bn turnover by 2010-11 Country`s leading player in the mineral water and beverages businesses. She has successfully launched new brands for Parle Agro‟s portfolio of beverages that includes Saint (fruit juice) and has her eye on the food category with snack brands like Hippo.

COMPANY PROFILE LOCATION COMPANY NAME : SWASTIK FRUITS PRODUCT PVT. RANCHI MANUFACTURING UNIT/PLANT : TATISILWAI.LTD COMPANY PROFILE : SALES AND MANUFACTURER ESTABLISHED IN : 1885 DIRECTOR : BINAY SARAWGI MAIN OFFICE : SWASTIK HOUSE. UPPER BAZAR. RANCHI (JHARKHAND) MARKETING DIV : SWASTIK CHAMBERS. said Parle Agro director Nadia Chauhan.The company plans to set up 60 mineral water factories more from the present 26 factories across the country in the first quarter of next fiscal. GANDHI CHOWK. INDUSTRIAL AREA 10 . GOPAL COMPLEX. 3rd FLOOR.

TROPICANA. KINLEY Primary Competitive Advantages        Products are manufactured under the most hygienic conditions The drinks are made available in a Tetra Pak and Pet Bottles Healthy and nutritious alternative which are also delicious Access to best quality fruits Strategically located manufacturing facilities State-of-the-art manufacturing plants An extensive distribution network Memberships  Agricultural and Processed Food Products Exports Developments Authority (APEDA)  Federation of Indian Chambers of Commerce and Industry (FICCI)  Project Exports Promotion Council of India (PEPC)  Federation of Indian Export Organizations (FIEO) Standard Certification 11 . JUMPIN. BISLERI. RANCHI (JHARKHAND) EMPLOYEE : 5000 PRODUCT RANGE     : “FROOTI” – Mango Drink “APPY” – Apple Drink “APPY FIZZ” – Carbonated Apple Drink “BAILLEY” – Packaged Drinking Water COMPITITERS : MAZZA.PHASE 2. AQUAFINA. SLICE.

 ISO certification  HACCP certification INDUSTRY PROFILE About Us A House Of Diversified Excellence The SWASTIK GROUP renders services in the form of Consultancy. Supply of Equipments and Spares.  Coal and Mineral Preparation and Beneficiation Plants & Material Handling Equipment. Man and Material Transportation Equipments. Erection and Commissioning and operation in the following fields: 1. Underground Mining  Drilling. Rope Shovels. b.  Pollution Control Equipment. Blast hole Drills. Motor Graders etc. Bulldozers. Rear End dumpers. Open Cast Mining  Hydraulic Excavators. Loading.MiningandConstruction a. Under 12 . Draggles. Loading Equipment.  Complete equipment for large Open-Pit Mining with annual productions of 10 million tons by Shovel-Hauler process or semi-continuous process.

4. Mobile Cranes . Brass. Steel. Hydel Power Projects up to 360 MW.Tire mounted and crawler. Port cranes ( Luffing Cranes. 2. Ferro-Silicon. Ferro. Power Plants     Mini / Micro Hydel Power Projects. Silicon metal etc. 13 . Chromium Metal.  Complete projects for mining (Minerals and Metals).EOT / HOT up to 250 MT capacity. Materials Handling and Reduction Equipments      Cranes . Transmission and Distribution Equipment.Ground Support Vehicles. Copper. Ferrous and Non-Ferrous Metal. Thermal Power Projects up to 1000 MW. Container Handling Cranes ). Crushers and Grinders. Sea going vessels. Barges. Minerals and other metals  Aluminum. Rolled products.Alloys. 3.

5. Rolls for Rolling Mills etc. Forgings and Castings  Forging & Castings of Ferrous and Non Ferrous Metals. Manufacturing  Frooti  Appy Fizz  Bailley 8. 14 . Machine Tools     Special Purpose Machine Tools. CNC Machines. Electrical Pneumatic and Cordless Engineering Tools. & Fruits). 7. Spices. Foundry Equipments and Machines. Rice. Export  Commodities Tea. Cosmetics.  Ferrous & Non-Ferrous Metals. Granite (Polished and Unpolished) etc. Fruit Pulp & Juice. Marble. 6. Minerals. Textiles. Garments. Jute.  Forgings & Castings. Decorative Laminates. Liner Plates. Processed Food (Veg. Mn Steel Casting.

e. Bridges.  Material Reduction Equipments. Steel. Sewage treatment. Railways. Urban 15 . 9. Material Handling Plants. Roads. Petroleum products. Water Treatment and Distribution. General Trading  Bearings. rubber compounds and Chemicals. Engineering Products. Cement.  Spares for heavy earth moving machines. Electrical Equipments and Components  Transformers  Switchgears  Motors  Luminaries  LT and HT Cables 11. Ports and Harbors. Gears and Speed Reducers. Ferrous & Non-Ferrous Metals. Lubricants. 10. Tyres and Tube etc. Consultancy Services We provide Engineering and Management consultancy Services for Infrastructure Projects i.

development etc. News  The Pioneer 'Jharkhand Edition'. 12. 16 .

P oin t Ren de l ( In dia ) Lt d. L td. Sw as t i k T r ad es & I nd ust ri e s Pow e rm e ch ( Ind i a) P v t. Sw as t i k Co ke Pv t. Sw as t i k F ru it s P rod u cts Lt d.SWASTIK GROUP An ISO 9001-2008 Sw as t i k Aq u a Ltd. Ltd . Sw as t i k G lob al Pv t. Sw as t i k Sof t e ch Pv t. Sw as t i k O v er s e as Pv t. Lt d. High . ST I M ar k et i ng Pv t. 17 . Sw as t i k F or gin gs Pv t . Lt d. Lt d. Ltd. Lt d.

This 18 . mostly in tall organizations. They are better suited for more complex or larger scale organizations. Then tension between bureaucratic structures and non-bureaucratic is echoed in Burns and Stalker distinction between mechanistic and organic structures. The structure is totally centralized. Organizations are a variant of clustered entities. Organizational structure types Pre-bureaucratic structures Pre-bureaucratic (entrepreneurial) structures lack standardization of tasks. Post-bureaucratic The term of post bureaucratic is used in two senses in the organizational literature: one generic and one much more specific .] The structure of an organization will determine the modes in which it operates and performs. This structure is most common in smaller organizations and is best used to solve simple tasks. They usually adopt a tall structure. In the generic sense the term post bureaucratic is often used to describe a range of ideas developed since the 1980s that specifically contrast themselves with Weber's ideal type bureaucracy. It is very much complex and useful for hierarchical structures organization. An organization can be structured in many different ways and styles. depending on their objectives and ambience.ORGANISATIONAL STRUCTURE An organizational structure is a mainly hierarchical concept of subordination of entities that collaborate and contribute to serve one common aim. It is particularly useful for new (entrepreneurial) business as it enables the founder to control growth and development. Bureaucratic structures Bureaucratic structures have a certain degree of standardization. The strategic leader makes all key decisions and most communication is done by one on one conversations. It is not the entire thing about bureaucratic structure.

does not change in principle. Gideon Kunda.the formalisation. As a whole. arguing along these lines. Heckscher. the divisional structure groups each organizational function into a divisions. However it could also lead to a lack of communication between the functional groups within an organization.. Moreover. There can be made a distinction on geographical basis (a US division and an EU division) or on product/service basis (different products for different customers: households or companies). and the organization is still rule bound. a small business could start making the components it requires for production of its products instead of procuring it from an external organization. for instance the engineering department would be staffed only with software engineers. Functional structure Employees within the functional divisions of an organization tend to perform a specialized set of tasks. rather than a fundamental shift away from bureaucracy. Divisions can be categorized from different points of view. This leads to operational efficiencies within that group. efficiencies can further be realized as functional organizations integrate their activities vertically so that products are sold and distributed quickly and at low cost. an automobile company with a divisional structure might have one 19 . Another example. Divisional structure Also called a "product structure".. codification and enforcement of rules and regulations . which makes producing a limited amount of products or services efficient and predictable. Hierarchies still exist. legal type. making the organization slow and inflexible.may include total quality management. in his classic study of culture management at 'Tech' argued that 'the essence of bureaucratic control . describes them as cleaned up bureaucracies. For instance.. authority is still Weber's rational. amongst others. Coordination and specialization of tasks are centralized in a functional structure.it shifts focus from organizational structure to the organization's culture'. Each division within a divisional structure contains all the necessary resources and functions within it.. a functional organization is best suited as a producer of standardized goods and services at large volume and low cost. None of these however has left behind the core tenets of Bureaucracy. culture management and matrix management.

in order to take advantage of the strengths. "product b" sales department. another division for subcompact cars. Matrix structure is amongst the purest of organizational structures. "product a" accounting. "product b" accounting department. However. "product a" and "product b". An example would be a company that produces two products. of functional and decentralized forms. 20 . and another division for sedans. Weak/Functional Matrix: A project manager with only limited authority is assigned to oversee the cross. "product b" customer service department. as well as make up for the weaknesses. Using the matrix structure. this company would organize functions within the company as follows: "product a" sales department. Matrix structure The matrix structure groups employees by both function and product.functional aspects of the project. Power is shared equally between the project manager and the functional managers. Functional managers provide technical expertise and assign resources as needed. Balanced/Functional Matrix: A project manager is assigned to oversee the project. It brings the best aspects of functional and projectized organizations. The functional managers maintain control over their resources and project areas. Each division would have its own sales.division for SUVs. engineering and marketing departments. This structure can combine the best of both separate structures. a simple lattice emulating order and regularity demonstrated in nature. "product a" customer service department. this is the most difficult system to maintain as the sharing power is delicate proposition. Strong/Project Matrix: A project manager is primarily responsible for the project. A matrix organization frequently uses teams of employees to accomplish work.

ORGANISATION STRUCTURE OF COMPANY DIRECTOR Personal Dept. personal Manager Maintenance Engineer Account officer Territory Development Manager Staff officer Electrical Asst Account A.M Laboratory Store supervisor staff Cashier Customer Executive Supervisor 21 . Plant Manager Finance Dept.D. Logistic Dept. Personal Manager Production Finance Manager Marketing Logistic Manager Manager Asst. Marketing Dept.

keeping. On the other hand. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.MANAGEMENT STYLE “There will always be a need for some selling. The Permissive Autocrat makes decisions unilaterally. decisions will reflect the opinions and personality of the manager. and without much regard for subordinates. but gives subordinates latitude in carrying out their work Paternalistic A more Paternalistic form is also essentially dictatorial. however. A good example of this would be David Brent or Michael Scott running the business in the fictional television show The Office. Ideally. well managed business. and growing customers through creating. decisions take into account the best interests of the employees as well as the business.” Peter Drucker Marketing management is the art and science of choosing target markets and getting. subordinates may become overly dependent upon the leaders and more supervision may be needed. As a result. There are two types of autocratic leaders: The Directive Autocrat makes decisions unilaterally and closely supervises subordinates. The leader explains most decisions to the 22 . But the aim of marketing is to make selling superfluous. All that should be needed is to make the product or service available. marketing should result in a customer who is ready to buy. this in turn can project an image of a confident. Autocratic An Autocratic style means that the manager makes decisions unilaterally. delivering. and communicating superior customer value.

Democratic In a Democratic style. meaning that it is equal in both directions. Communication is again generally downward. the leader therefore evades the duties of management and uncoordinated delegation occurs. when a new ICT system needs to be put in place. this refers to the concentration of a government's power both geographically and politically. become concentrated within a particular location and/or group.employees and ensures that their social and leisure needs are always met. centralization refers to the evolutionary trend of the nervous system to be partitioned into a central nervous system and peripheral nervous system. which in turn leads to much dissatisfaction. The communication in this style is horizontal. the manager allows the employees to take part in decisionmaking: therefore everything is agreed by the majority. This leads to a lack of staff focus and sense of direction. particularly those regarding planning decision-making. or centralization. the leader's role is peripheral and staff manage their own areas of the business. This style can be particularly useful when complex decisions need to be made that require a range of specialist skills: for example. This can help balance out the lack of worker motivation caused by an autocratic management style. is the process by which the activities of an organization. In neuroscience. Laissez-faire In a Laissez-faire leadership style. but feedback to the management is encouraged to maintain morale. In business studies centralisation and decentralization is about where decisions are taken in the chain of command. 23 . into a centralized government. however in many cases it is not deliberate and is simply a result of poor management. and a poor company image. and the upper management of the business is computer-illiterate. The communication is extensive in both directions (from subordinates to leaders and vice-versa). In political science. Centralisation. The style brings out the best in highly professional and creative groups of employees. however very little communication occurs in comparison with other styles.

TURN OVER OF KOKAR DEPO

Year 08-09 09-10

Turn over 1.62 1.96

PRODUCT AND MARKET
Product (business), an item that ideally satisfies a market's want or need. The noun product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce(re) '(to) lead or bring forth'. Since 1575, the word "product" has referred to anything produced. Since 1695, the word has referred to "thing or things produced". The economic or commercial meaning of product was first used by political economist Adam Smith. In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project.

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In general, product may refer to a single item or unit, a group of equivalent products, a grouping of goods or services, or an industrial classification for the goods or services.

Quality-Assurance
All the products of Parle Agro Pvt. Ltd. are manufactured under the most hygienic conditions. Great care is exercised in the selection & quality control of raw materials, packaging materials. Rigid quality standards are ensured at every stage of the manufacturing process. Every batch of drink, packaged drinking water and confectioneries are thoroughly checked by quality experts using the most modern equipment.

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PRODUCT MIX OF SWASTIK FRUIT PRODUCT PVT. LTD.

The products manufactured by Swastik fruits product Pvt .Ltd are very limited in range as it is not independent to diversify its product when required. This is

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because it is a unit of Parle agro Pvt. Ltd. which supply the concentration for different brands of soft drinks.  Frooti  Bailley Packaged Water  Appy Fizz Apple juice The chief consumers are young masses. beside direct consumers, hoteliers, restaurant owners and various soft drinks peddlers also used them. Thus it can be said that these are the product of mass consumption. In Mumbai marketing company the head of sales & marketing department is in change of all the marketing activities i.e sales promotion, publicity, advertisement, market survey and shipping. Through his main function is to have a control of the out let distribution, sales manager is assisted by sales executives and sales supervisor.

Frooti Appy Fizz Bailley

Products are:Frooti

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our commercials revolved around the brand‟s association with the king of fruits .Mango. When it was launched. Ltd. Frooti has been a trendsetter all through its 25 years of existence. In the nineties. it is the flagship product of Parle Agro Pvt. From being the first fruit drink in a Tetra Pak. as it is popularly called. Percept and Grey have handled Frooti‟s advertising earlier. Launched in 1985. Parle Agro said. it came in as a really contemporary and youthful mango drink. to being the first in a PET bottle. while keeping the „Fresh & Juicy‟ soul of Frooti intact. it took the country by storm as it was the only beverage sold in an innovative Tetra Pak packaging which was a new concept for Indian consumers. is the largest-selling ready-toconsume mango drink in India.Brand: Frooti Past Agency: TBWA. the creative duties of Frooti are being handled by Creativeland Asia. It was cool to have a Frooti. When Frooti was launched in 1985. Marketing Manager. History of Frooti: Frooti. Everest. Current agency: Since 2007. Current Positioning: Madhur Pandey. Frooti commercials oozed fun and exuberance. 28 . “Frooti is India's legendary and iconic mango drink. Ever since its launch. The tagline “Mango Frooti Fresh and Juicy” has huge brand recall value for consumers and has helped the brand strengthen and consolidate its position as the market leader. Frooti has acquired a large market share and continues to be the most popular mango drink even today. Frooti was the first brand to introduce fruit drinks in tetra packs to Indian consumers. Frooti has innovated all along the way. This is what really makes Frooti one of the most trusted brands and the most preferred mango drink of India. Frooti as a brand has always tried to evolve with its ever evolving consumers to be relevant to them at all times. or Mango Frooti. Even the imagery in Frooti commercials was way ahead of anything else the Indian society was exposed to.

Frooti‟s most recent ad campaign with the „Why grow up‟ theme. Each ad speaks for Frooti‟s brand heritage and stands for its long lasting relationship with Indian consumers.Mango lovers have always identified Frooti with mangoes. Keeping this in mind. There was a need for new positioning. Digen Verma and the Bindass campaign were steps in that direction. such as the launch of our innovative triangular packs at Rs 2. Even the treatment of subject in the ads has also changed. Fresh n Juicy‟. it also stays true to Frooti‟s core mango values. Frooti has gone on to become India‟s favorite mango drink. “We have never used a celebrity / brand ambassador for Frooti. launch of Frooti in a new orange packaging.As Frooti entered its second decade of existence. What made Frooti ads so endearing? Pandey added. it is important that Frooti stands out while also retaining the brand association with mangoes. Our ads then were more about making Frooti more relevant to the youth. launch of Frooti in a PET bottle. they are created keeping in mind a long term brand vision. What makes the Frooti ads so endearing is the fact that our ads have always been about mango lovers. popularized by the jingle in our ads is so memorable that you hum one part and someone else will complete the other. We have never had to enforce it. we also started conveying more of tactical communication in our ads. Lately. the mango drink segment in India has expanded with the entry of many players. It not only highlights the brand make-over. Changes in tag line over the years 29 . Over the years. Instead of a story narrated through songs and dance. our new ads are more about situations and showcasing how consumers connect with Frooti. The line. we have evolved Frooti‟s brand communication to a new level. we realized we had to change the perception that Frooti was meant just for kids. You would not find a single Frooti consumer who would not remember „Mango Frooti. The Yo Frooti campaign. Being the market leader in mango drinks.” Pandey said.” “We approximately spend Rs 10 crore on advertising. yet our ads have always had tremendous mass appeal. At this time.50 („5 ka 2‟ ad). Our ads are no longer meant to just create buzz. lays the foundation for a long-term strategy and vision for the brand.

Just like that‟ „Fresh and juicy! What a beauty! Mango Frooti!‟ „Juice up your Life‟ Accepting that Frooti would perhaps always be identified as „Fresh and juicy‟. a. Appy Fizz 30 .„Mango Frooti. “Fresh „N‟ Juicy Mango”. But Frooti‟s brand communication is based around the theme of „Why grow up‟. Frooti packs currently incorporate the decades-old tagline. In between. with a minor change. Fresh n Juicy‟ has remained the base tagline since the brand launch. the brand has used new taglines such as: „Frooti . Even the ad plays the jingle towards the end. saying.

It is yellowish brown carbonated beverage with a flavor of ripe juicy apple. Ltd. Bailley packaged water 31 . manufactured at its franchise Swastik Fruits Product Private Limited. c.Appy Fizz is the product beverage of Parle agro pvt. Tatisilwai. Mumbai.

Bailley Packaged Water is the product beverage of Parle agro Pvt. Tatisilwai. Mumbai manufactured at its franchise Swastik Fruits Product Private Limited. It is UV treated and ozonised.Ltd. Various Products line 32 .

00 216.00 486."Many businesses offer a range of product lines which may be unique to a single organization or may be common across the business's industry.00 480. Ltd.50 40.65 2. or fall within given price ranges.00 3.00 240.So the product line of the swastik fruits product pvt.50 54.00 60.50 9.00 60.00 240.00 MRP/CS MRP/PC TCA TCA JAR 200ML 500ML 1000ML 1500ML 80 PCS 24 PCS 24 PCS 24 PCS 12 PCS 08 PCS 212.00 60.00 45.00 22. Is PRODUCT LINE OF FROOTI AND ITS DETAIL FROOTI BOTTLE/CASE COST PER PC. are marketed through the same types of outlets.00 25.A product line is "a group of products that are closely related.00 10..00 600.00 Fig.00 540.00 432. are sold to the same customer groups.Product line of Frooti 33 .00 540. either because they function in a similar manner. 2.00 3.

Product line of Frooti Frooti 65 ml TCA 01 Frooti Tetra Pack 200 ml 02 Frooti Pet 200 ml 03 Frooti 500 ml 04 Frooti Pet 1000 ml 05 Frooti 1500 ml 06 34 .

.00 576.00 MRP/PC 20.PRODUCT LINE OF APPY FIZZ AND ITS DETAIL – APPYFIZZ BOTTLE/CASE 300ML 500ML 1000ML 24 PCS 15 PCS 12 PCS COST 432.00 48. 18.33 43.00 Appy Fizz 300ml Appy Fizz 500ml Appy Fizz 1000 ml Fig.00 420.Product line of Appy fizz 35 .00 28.00 518.00 PER PC.16 MRP/CS 480.00 378.00 24.

nectar and juices.MARKETING ACTIVITIES Market Opportunities Today there is a growing health and wellness consciousness among consumers and an increasing importance given to fitness and healthy lifestyle choices.outgoing to and from work. The Rs 500 crore noncarbonated beverage market in the country is composed of fruit drinks. and Dabur's Real. Godrej's Jumpin. While the fruit drink segment is estimated at Rs 250-300 crore (branded and packaged). INTRODUCTION The soft drink being a FMCG has a wider and scttered market. Nastle's Milo.eating. a greater awareness of the „functional‟ benefits of health beverages and a greater willingness to pay a premium for such beverages.an attempt is also made to make soft drinks redily and conviently available all day long while people are atively working . Changing work and lifestyle habits leave less time for home cooking and therefore spur demand for convenience and „complete nutrition‟ from meal replacements. Soy milk from ProSoya and branded fruit juices from Surya Foods among others. Pepsi's Tropicana. either by case or loose bootles. ROUTE MARKET:outlets in this market cater to those people who are engaged in shopping. 36 . AT WORK MARKET:outlets in this market people working in office . for effectively setting the entire market is broken into the following segments.factories etc. thus to enable concentrated effort of marketing activities in different scattered market. HOME MARKET:outlets in this market cater to people buying predominantly for home consumption. in amusement centres etc. And the popular brands vying for a share in the sector are Parle's Frooti. There is a greater inclination to „self-care‟ rather than „medicate‟. the juice market is valued at Rs 150 crore and the nectar is a small category of about Rs 35-50 crore. Coca Cola's Maaza.

consists of a diverse collection of incentive tools. which brands to extend and at what intervals are developed. the demand would go down but otherwise. carried out its promotional as a control and integrated programmed of communication and material design to present its product to the prospective customers. The strategic planning process helps organization view their future goals clearly. 37 . Strategic marketing planning involves planning the brand strategy. the product strategy. This activity can be started in towns and small cities on a small scale so that products become price competitive. To generate more sales as well as create and maintain its products swastik fruit products Pvt Ltd carried out several promotional activities and vital role in marketing. During winter. the sales promotion strategy. Strategic regarding which markets to serve and with what products. Established brands would need quite some time to penetrate the vast and scattered market. a firm to first to first develops a corporate mission statement which explains the business of the organization. Ltd. Ltd for fulfilling the various purpose of its market development had been performed by us. MARKETING STRATEGY Strategic market is the process of communicating and sharing data between different department of an organization to collectively formulate future strategies and implement them with maximum efficiency. Swastik Fruits Product Pvt.2. and its customers. Several tools used by Swastik Fruit Products Pvt. Before developing any strategy. PROMONTIONAL ACTIVITIES Sales promotion ia key ingredient in marketing campaigns. Mostly short-term design to stimulate quicker and greater purchase of particular products or services by consumers. It also helps in communicating the needs satisfying qualities of soft drinks to facilitate the sales and eventually to contribute towards the profit in long range. and the advertising strategy. rest of the 8-9 months would witness steady demand.

the tetra-pack market is growing at a rate of 10% . The pure fruit juices segment is estimated at 100 corers and is growing at 40% growth rate while the synthetic segment is at 10% only. 38 . the fruit drink market growth reduced to 10% as compared to 30% growth rate of juices and nectars. 22 billion with the fruit based beverage market constituting 25% of the overall market. The per capita consumption of juice in India is estimated at 200 ml. Until 3 year ago. But with the launch of new products in the niche segments like nectars and juices. GROWTH AND DEMAND The total fruit beverage market is placed at Rs. 5. the market which largely consisted of fruit drinks was growing at 30% due to its low base. At present. Demand and Supply Many established brands as stated above have created awareness amongst the consumers and many of them have started switching over to fruit juice based beverages from the aerated beverages.MARKET SIZE. This figure is not inclusive of exports. Large companies and brands are popular in urban areas. and in the near future companies like PepsiCo Inc.5 billion level currently.5-6 billion. the market size of all fruit beverages is projected to grow very fast to Rs 20 billion level by the year 2000 from Rs 3. But Godrej foods are skeptical of the growth rates and estimate it to be at 15% due to onslaught of carbonated soft drinks. which is 10 % of the total soft drink market. which is expected to rise given china has attained a consumption level of 1500ml. As per the study by Mckinsey and CO and CII. The worth of tetra –pack market is currently estimated to be around Rs 400 crore .12%. (Tropicana) are expecting a growth rate of 40%. Thus the fruit based market has currently a potential of Rs.

5 From the above table. which has to be looked after to manage demand and shoot profits.2 657.5 1143.0 390. In the next six to seven years.In. Table : Demands Past & Future Year 1995-96 1996-97 1997-98 1998-99 1999-00 2000-01 2001-02 2002-03 2008-09 2009-2010(estimated) „000MT 262.0 298.7 1343.9 447. 39 . Out of home packs like 250 ml face a lot of peaks trough and there is a lot of seasonality.3 579.6 510.home packs do not witness any seasonality in the market and their distribution patterns remain normal throughout the year.2 340. the market is poised to grow at 20% approximately. the growth in market can be seen as increasing constantly from 7 to 16% in 1999-2000.

2% 40 .The fruit beverage market in the Indian continent is segmented zone-wise as follows: Table 2: Zone wise Shares Segment North India East India West Indies South India Share(%) 25 20 31 24 Thus the fruit beverage market has more acceptances in Northern and Western India. Table 3: Market Growth Rate 1990-91 – 1996-97 1996-97 – 2001-02 13. which is due to the climatic condition prevailing there relative to the rest of the country.8% 14.

%5 COMPETITORS OF FROOTI Type Manufacturer Country of origin Introduced Variants Related products Fruit juice The Coca-Cola Company India 1976 Maaza Orange. Initially Coca-Cola had also launched Maaza in orange and pineapple variants. the Maaza brand has become synonymous with Mango. Coca-Cola has recently re-launched these variants again in the Indian market. the most popular drink being the mango variety. 41 . but these variants were subsequently dropped.2002-2009-10 14. Frooti Maaza is a Coca-Cola fruit drink brand marketed in India and Bangladesh.so much that over the years. Maaza Pineapple Slice.

History Maaza was launched in 1976 in India. Thums Up and Gold Spot. Of late. Maaza was acquired by Coca-Cola India in 1993 from Parle-Bisleri along with other brands such as Limca. Maaza currently dominates the fruit drink category and competes with Pepsi's Slice brand of mango drink and Frooti. 42 . it had acquired rights to the Maaza brand in these countries through Maaza International Co LLC Dubai. Maaza has a distinct pulpy taste as compared to Frooti and tastes slightly sweeter than Slice. based in the United Arab Emirates. manufactured by Parle Agro. the Indian market is witnessing the entry of a large number of small manufacturers producing only mango fruit drink.Mango drinks currently account for 90% of the fruit juice market in India. all brands are also now available in small cartons and large PET bottles. which is known as the "King of Mangoes" in India. As for North America. began selling Maaza as a franchisee in the Middle East and Africa in 1976. Maaza was acquired by House of Spices in 2005. Citra. In India . While Frooti was sold in small cartons. By 1995. Maaza claims to contain mango pulp of the Alphonso variety. Maaza and Slice were initially sold in returnable bottles. However. The Union Beverages Factory.

Brand Advantage 43 .Pure Mango Pleasure Brand History Slice was launched in India in 1993 as a refreshing mango drink and quickly went on to become a leading player in the category.Slice . Slice was relaunched with a 'winning' product formulation which made the consumers fall in love with its taste. With refreshed pack graphics and clutter breaking advertising. Slice has driven strong appeal within the category. In 2008.

Slice celebrates the indulgence and sensuality of consuming a Mango. Today it is the 44 . And is now enjoyed almost everywhere in the world. it has matured into one of the most respected beverage brands. Slice created disruptive excitement in the category and celebrated mango indulgence like no other. Florida. While other players have portrayed mango as a simple and innocent fruit. Bollywood‟s reigning Diva. Tropicana Brand History Tropicana was founded in Bradenton. USA.With the launch of “Aamsutra” campaign in 2008 along with a winning taste & most appealing pack graphics. giving its consumers a chance to win luxuriant all expense-paid holidays to their dream European destinations like Paris. Katrina Kaif was signed on as the Brand Ambassador on Slice. Carefully nurtured for over 50 years. The creative idea “Aamsutra” communicates the art of experiencing pure mango pleasure through the taste of Slice. As a first ever by any brand in the Juice and Juice Drinks Category. Vienna. Slice took INDULGENCE to a new level in 2009 with the la unch of the „Slice Pure Pleasure Holidays‟. in 1947. Greece and Venice.

Réal was liked for 45 . A research conducted by Blackstone Market Facts even pointed out that Réal was preferred by over 50% of the respondents. Mausambi. Blackcurrant & Grape and the basic Orange. It is devoted towards a healthful lifestyle by ensuring that the products are naturally nutritious and provide the daily benefits that one needs. This large range helps cater different needs and occasions and has helped Réal maintain its dominant market share. Categories in India. Today. Tomato.from the exotic Indian Mango. Guava & Litchi to international favourites like Pomegranate. Réal has a range of 14 exciting variants . which is what makes India's No. Pineapple. Peach. Apple & Mixed Fruit. Tropicana Premium Gold was re-launched as Tropicana 100% in year 2008. pioneer innovative processes and explore new markets for its products. it has been owned by PepsiCo. A validation of this success is that Réal has been awarded „India’s Most Trusted Brand‟ status for four years in a row. Inc. Since 1998. 1 Fruit Juice brand. Brand Advantage It continues to select the best in fruit to craft high-quality juices. DABUR REAL FRUIT JUICE Real has been the preferred choice of consumers when it comes to packaged fruit juices. 1 juice brand and is available in 63 countries. Tropicana comes in 2 varieties: 100% Juices (sold as Tropicana 100%) and Juice beverages & nectars (sold as Tropicana). create original products. What‟s more.World's no. Cranberry.

the product is accepted by them to deliver the nutritional contents as claimed by the manufacturer. but also FRUIT POWER . vanaspati. and at Mandideep near Bhopal in the northern Indian state of Madhya Pradesh. dieticians. Loaded with the power of Vitamin C. as an unbiased body. fruit drinks. It has a national distribution network consisting of 800 distributors and 24 consignment agents. fruit nectar and bakery fats.being the better tasting juice . Even government officials have high regards for the association. almost of the stature of an NGO. The 46 .the power of fruits… the power to stay ahead. Protein Foods Association has been in existence for about forty years. Réal is endorsed by PFNDAI The nutritional contents of Réal Fruit Juices & Nectars are endorsed by PFNDAI -Protein Foods & Nutrition development Association of India. Made from best quality fruits.a category where likeability is primarily driven by taste. GODREJ JUMPIN MANGO JUICE The foods division of Godrej Industries produces and markets edible oils. food scientists and technologists. The division has two state-of-the-art manufacturing facilities: at Wadala in Mumbai. So when the association lends its logo to any product. It has gained credibility in health and food professionals such as physicians. nutritionists. etc. and offer your kids not just great taste. Réal does not have artificial flavours and preservatives. Réal fruit juices have all the necessary nutrients that keep you active all day long. the capital of the western Indian state of Maharashtra.

believes that quality is the product of a combination of man and machine. litchi. The foods division has people of outstanding caliber to go with the modern technologies it uses. Tomato Puree (under the Godrej brand). Godrej Industries. Fruit pulps and juices in bulk aseptic packaging. sweet orange and pineapple flavors). The 'Xs' range of fruit nectar (mango. These include: The 'Jumpin' range of fruit drinks. which come in flavors such as mango. apple. in keeping with the philosophy of the Godrej Group. Objective  To evaluate the major competitors of frooti in the market. 47 . The result: the ability to deliver outstanding products. pineapple and orange.plants are equipped with the best of modern equipment for the processing and packaging of a wide variety of food products.  To determine is there is any relation between consumer‟s age group Who likes frooti and price level of frooti.

 To know the how to improvement of advertising and campaign of frooti in the market. there is relation between price level and age groups  To know the satisfaction level of customers about prices of frooti. RESEARCH METHEDOLOGY 48 .To analyze let the hypothesis for the given data is as follows:Ho = there is no relation between price level and age groups H1 =yes.

Research Methodology TYPE OF RESEARCH: Descriptive Research TYPE OF DATA COLLECTED: Primary Data PRIMARY DATA COLLECTION METHOD: Field Survey 49 .

RESEARCH The word research derives from the French recherche. SAMPLE SIZE: 200 customers in Ranchi city. Charts. to search closely where "chercher" means "to search". Table. from rechercher. Here the universe that I have takes for my field survey in the Ranchi city. Chi Square Test. SAMPLE: It is group of people selected from the universe for the study.charts.UNIVERSE OF THE STUDY: The group of the area in which the study has to be done. 50 . Graphs and pie. SAMPLE UNIT: Customers SAMPLING METHOD: Convenience Sampling Method STATISTICAL TOOLS USED FOR ANALYSIS: Cross tabulation.

Quantitative research is generally made using scientific methods. Qualitative research: Qualitative research is a method of inquiry appropriated in many different academic disciplines. and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. which of such hypotheses are true. smaller but focused samples are more often needed. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. Qualitative methods produce information only on the particular cases studied. not just what. traditionally in the social sciences. but also in market research and further contexts. which can include:  The generation of models. interpreting. and any more general conclusions are only hypotheses (informative guesses). The qualitative method investigates the why and how of decision making. Hence.Research can be defined as the search for knowledge or any systematic investigation to establish facts. The primary purpose for applied research is discovering. rather than large samples. Quantitative methods can be used to verify. theories and hypotheses  The development of instruments and methods for measurement  Experimental control and manipulation of variables  Collection of empirical data 51 . where. when.

Research can also fall into two distinct types: Primary research: Primary research (also called field research) involves the collection of data that does not already exist. The principal methodology in medical secondary research is the systematic review. where data is collected from. Secondary research: Secondary research (also known as desk research) involves the summary. The term is widely used in market research and in medical research. for example. The term is widely used in market research and competitive intelligence.    May be very expensive because many people need to be confronted. including questionnaires and telephone interviews amongst others. like realist reviews and meta-narrative reviews. 52 .  People may not reply if emails or letters are used. People may have to be employed or avoid their primary duties for the duration of the research. By the time the research is complete it may be out of date. Secondary research can come from either internal or external sources. research subjects or experiments. collation and/or synthesis of existing research rather than primary research. although other methods of synthesis. This can be through numerous forms. commonly using meta-analytic statistical techniques. have been developed in recent years. Modeling and analysis of data  Evaluation of results. This information may be collected in things like questionnaires and interviews.

Although the data description is factual. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are. averages and other statistical calculations. descriptive research can be said to have a low requirement for internal validity. Often the best approach. Descriptive research answers the questions who. where one variable affects another. Collection of data is the first basic step towards the statistical analysis of any problem. the research cannot describe what caused a situation. also known as statistical research. Such data are in raw form and must be refined before use. Thus. 53 . TYPE OF DATA COLLECTED: Primary data are collected by the investigator through field survey. describes data and characteristics about the population or phenomenon being studied. In other words. The collected data are suitably transformed and analyzed to draw conclusions about the population. the following two research methods can be applied. Types of Research method Descriptive Research: Descriptive research.In social sciences and later in other disciplines. prior to writing descriptive research. descriptive research cannot be used to create a causal relationship. depending on the properties of the subject matter and on the objective of the research. when and how. is to conduct a survey investigation. accurate and systematic. where. what. The description is used for frequencies.

The primary data. There are many methods of collecting primary data and the main methods include:         questionnaires interviews focus group interviews observation case-studies diaries critical incidents Portfolios. until we publish. no one else has access to it. may be qualitative in nature (usually in the form of words) or quantitative (usually in the form of numbers or where you can make counts of words used). collect the data yourself using methods such as interviews and questionnaires. which is generated by the above methods. The key point here is that the data you collect is unique to our research and.PRIMARY DATA COLLECTION METHOD: In primary data collection. We briefly outline 54 .

A list of suggested research methodology texts is given in your Module Study Guide but many texts on social or educational research may also be useful and you can find them in your library. Respondent can consider responses.these methods but you should also read around the various methods. Avoids embarrassment on the part of the respondent. Questionnaires Questionnaires are a popular means of collecting data. Can cover a large number of people or organisations. Relatively cheap. 55 . but are difficult to design and often require many rewrites before an acceptable questionnaire is produced . No prior arrangements are needed. Wide geographic coverage. Advantages:  Can be used as a method in its own right or as a basis for interviewing or a telephone survey.         Can be posted. Possible anonymity of respondent. e-mailed or faxed.

Disadvantages:            Design problems. Require a return deadline. Historically low response rate (although inducements may help). Questions have to be relatively simple. UNIVERSE OF THE STUDY: The group of the area in which the study has to be done. Not possible to give assistance if required. 56 . Assumes no literacy problems. No interviewer bias. Time delay whilst waiting for responses to be returned. Here the universe that I have takes for my field survey in the Ranchi city. Problems with incomplete questionnaires. Several reminders may be required. No control over who completes it. Replies not spontaneous and independent of each other.

the people that he/she could interview would be limited to those given there at that given time. convenience sample whereby ensuring the results will be more representative of the population?  Is there good reason to believe that a particular convenience sample would or should respond or behave differently than a random sample from the same population? 57 . a sample population selected because it is readily available and convenient. if the interviewer was to conduct such a survey at a shopping center early in the morning on a given day. This type of sampling is most useful for pilot testing.SAMPLING METHOD Convenience Sampling Method: Convenience sampling (sometimes known as grab or opportunity sampling) is a type of no probability sampling which involves the sample being drawn from that part of the population which is close to hand. That is. which would not represent the views of other members of society in such an area. if the survey was to be conducted at different times of day and several times per week. Several important considerations for researchers using convenience samples include:  Are there controls within the research design or experiment which can serve to lessen the impact of a non-random. For example. The researcher using such a sample cannot scientifically make generalizations about the total population from this sample because it would not be representative enough.

 Maps that are adorned with extra information for some specific purpose are often known as charts.It is a joint frequency distribution of observation on two or more sets of variable of my research topic. and drawing an arc between two vertices if they are connected by an edge. Graphs: Graphs are represented graphically by drawing a dot for every vertex. such as a nautical chart or aeronautical chart. such as the chord chart in music notation or a record chart for album popularity. Is the question being asked by the research one that can adequately be answered using a convenience sample? STATISTICAL TOOLS USED FOR ANALYSIS Chi Square Test: . Cross Tabulation: .It is a non parametric test by which we can test the difference between the expected (Hypothetical) distribution & the observed distribution across possible response categories which is present in my questionnaire. If the graph is directed. 58 .  A data chart is a type of diagram or graph that organizes and represents a set of numerical or qualitative data. Charts: The term "chart" as a visual representation of data has multiple meanings.  Other domain specific constructs are sometimes called charts. the direction is indicated by drawing an arrow.

Theoretically one can distinguish between list and matrix structures but in concrete applications the best structure is often a combination of both. All that matters is which vertices are connected to which others by how many edges and not the exact layout. The pie chart is perhaps the most ubiquitous statistical chart in the business world and the mass media. the arc length of each sector (and consequently its central angle and area). nonvisual structure) as there are several ways to structure the graph drawing. QUESTIONNAIRE 59 . is proportional to the quantity it represents.A graph drawing should not be confused with the graph itself (the abstract. It is named for its resemblance to a pie which has been sliced. In practice it is often difficult to decide if two drawings represent the same graph. Matrix structures on the other hand provide faster access for some applications but can consume huge amounts of memory. There are different ways to store graphs in a computer system. the sectors create a full disk. illustrating percents. In a pie chart. The earliest known pie chart is generally credited to William Playfair's Statistical Breviary of 1801. Depending on the problem domain some layouts may be better suited and easier to understand than others. The data structure used depends on both the graph structure and the algorithm used for manipulating the graph. List structures are often preferred for sparse as they have smaller memory requirements. Pie- charts: A pie chart (or a circle graph) is circular chart divided into sectors. Together.

Business school of Delhi. Ranchi as a part of our course curriculum which requires few precious and valuable minutes of yours. no. 1 Type of outlet.Questionnaire of Survey Project on “Competitive analysis of Frooti and its Competitor in Ranchi City” Dear sir/Madam. PERSONAL PROFILE NAME: AGE: GENDER: [ ] Male [ ] Female OCCUPATION: ADRESS: CONTECT NO. experience and belief. It is assured that the information provided by you will be kept confidential and will be used for academic purpose only.: QUESTIONAIRE Q. Greater noida is conducting a summer internship in Swastik Fruits pvt. Kindly give your responses to the best of your knowledge. Ltd. (a) General Store (b) Pan Shop 60 . It is therefore my humble request to you to opine yourself through the questionnaire enclosed and provide the necessary details as required. I RANJIT KUMAR CHOUDHARY student of PGDM (2nd semester).

no. 3 Which company signage you have in your outlet? (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others. 5 Which is most preferred size of the bottle by customer? (a) 200ml (c) 500ml (d) 1500ml Q. (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others. 2 Which brand of soft drink you deal in. 6 Do the customer know the difference between branded and non branded soft drink? (a) Yes (b) No (b) 300ml (d) 1000ml Q. Q. no. 4 Which company have better distribution network.(c) Sweet Shop (d) Canteen. Q. 7 Major age group of customers who buy soft drinks? (a) 5-15 (b) 15-25 61 . Q. no. (a) Frooti (c) Slice (e) Dabur Real (b) Maaza (d) Jump in (f) Others. no. no. no. Q.

(c) 25-35 (e) 35-45 (d) 25-35 (f) 45 above Q. no. no. 12 What kind of promotional activities affect sales mostly? (a) Free bottle scheme (c) Discount creates (b) Prize (d) Others (b) No (b) Magazine/Newspapers (d) Hoardings Q. no. 8 What do you feel about the price of soft drinks (a) Very high (c) medium (e) Reasonable Q. 9 Do you feel a price reduction will increase the sales of branded soft drinks? (a) Yes (b) No (b) High (d) low Q. no. 13 What are your suggestion to improve the sale? (a) New scheme (b) Advertisement 62 . no. no. 10 Which medium affect the sales most? (a) Television (c) Display (e) campaign Q. 11 Do you think that aggressive advertisement further increase the sales volume of frooti? (a) Yes (c) No reply Q.

no. 15 Are you satisfied with refrigerator by company in your outlet? (a) Yes (b) No CROSS TABULATION 63 .(c) Regular supply (e) Refrigeration system (d) Credit facilities Q. no. Q. 14 Which company‟s provide you a refrigerator? (a) Frooty (c) Slice (b) Maaza (d) Others.

0% price level * age group Crosstabulation Count age group 5-15 price level very high High Medium Low very low Total 5 18 15 6 4 48 15-25 11 26 21 14 6 78 25-35 11 14 7 8 7 47 35-45 1 12 7 4 3 27 Total 28 70 50 32 20 200 Chi-Square Tests 64 .0% 200 100.0% N Total Percent 200 100.Case Processing Summary Cases Valid N pl * ag Percent N 0 Missing Percent .

311 .698 a. (2-sided) . The minimum expected count is 2. Sig.since here the significance level is 0.70. QUESTIONAIRE 65 .5.0%) have expected count less than 5.150 200 df 12 12 1 Asymp.764a 12. Interpretation:.465 . 5 cells (25.465 is less then 0. Means there is no relation between price level and age groups of customers who likes frooti.therefore Accept H0 and Reject H1.Value Pearson Chi-Square Likelihood Ratio Linear-by-Linear Association N of Valid Cases 11.421 .

(a) General Store (c) Sweet Shop Option General Store Pan Shop Sweet Shop Canteen. (b) Pan Shop (d) Canteen. no. No. of respondent 84 56 50 10 Percentage 42 28 25 05 Percentage(%) 45 40 35 30 25 20 15 10 5 0 General store Pan shop Sweet shop Canteen Percentage(%) InterpretationFrooti and other soft drinks are mostly sale in the general store so we can say that the better place for improving sale is the general store and after that other place is the pan shop.Q. 66 . 1 Type of outlet.

67 . Dabur real.Q. Jump in. of respondent 175 150 90 70 60 45 Percentage 87. (a) Frooti (c) Slice (e) Dabur Real Option Frooti Maaza Slice Jump in Dabur Real Others (b) Maaza (d) Jump in (f) Others.5 percentage(%) 90 80 70 60 50 40 30 20 10 0 Frooti Maaza Slice Jump in Dabur Real Real percentage(%) InterpretationIn the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i. 2 Which brand of soft drink you deal in. No. Slice. no.5 75 45 35 30 22.e.

5 (b) Maaza (d) Jump in Percentage(%) 45 40 35 30 25 20 15 10 5 0 Dabur Real Maaza Slice Jump in Others Percentage(%) InterpretationAccording to the retailer the nearest competitor of Frooti is the Maaza and Slice. no.5 1. Option Dabur Real Maaza Slice Jump in Others No.Q. 3 Which brand is the nearest competitor of frooti brand in your openion? (a) Dabur Real (c) Slice (e) Others. of respondent 13 84 75 25 03 Percentage 6.5 42 37.5 12. Other soft drink are the Jump in and other local fruits juice. 68 .

(a) Frooti (c) Slice (e) Dabur Real Option Frooti Maaza Slice Jump in Dabur Real Others (b) Maaza (d) Jump in (f) Others. no.Q. 4 Which company have better distribution network. No. of respondent 60 54 40 16 20 10 Percentage 30 27 20 08 10 05 Percentage(%) 30 25 20 15 10 5 0 Frooti Maaza Slice Jump in Dabur Real Others Percentage(%) Interpretation- 69 .

of respondent 195 120 190 60 70 Percentage 97. no.5 60 95 30 35 Percentage(%) 100 90 80 70 60 50 40 30 20 10 0 200ml 300ml 500ml 1000ml 1500ml Percentage(%) 70 .The distribution network of the Frooti brand is good as regards to their near competitors like Maaza and Slice. According to the retailer point of view because the manufacturing unit of Frooti is found in this state. Q. 5 Which is most preferred size of the bottle by customer? (a) 200ml (c) 500ml (d) 1500ml Option 200ml 300ml 500ml 1000ml 1500ml (b) 300ml (d) 1000ml (Use more than one tick) No.

6 Do the customer know the difference between branded and non branded soft drink? (a) Yes Option Yes No (b) No No. 500ml. So the best preferred size is 200ml and 500ml.InterpretationAccording to the given data it shows that the maximum selling of the bottle and TCA pack is in 200ml. and 1000ml. no. of respondent 170 30 Percentage 85 15 Percentage(%) 15% Yes No 85% Interpretation- 71 . Q.

7 Major age group of customers who buy soft drinks? (a) 5-15 (c) 25-35 (e) 45 above Option 5-15 15-25 25-35 35-45 45 above No.In the market the maximum customer know about the branded soft drink so this is advantage for the soft drink brand in the market. no. Q. of respondent 42 58 48 32 20 Percentage 21 29 24 16 10 (b) 15-25 (d) 35-45 72 .

8 What do you feel about the price of soft drinks (a) Very high (c) medium (e) Reasonable Option Very high High medium low Reasonable No.5 73 (b) High (d) low .5 18 9. So the brand need to focus on this segment of customers.Percentage(%) 30 25 20 15 10 5 0 5 to 15 15 to 25 25 to 35 35 to 45 45 above Percentage(%) InterpretationIn the market the most customer age segment is the 15 to 35. of respondent 24 70 51 36 19 Percentage 12 35 25. no. They are the prominent to visit the retail shop and purchase the soft drink. Q.

5 74 .35 30 25 20 15 10 5 0 very high high medium low very low InterpretationAccording to the mostly retailer opinion the price of soft drink is high so the branded company need to change the price of the soft drink that helps to increase the sales. 9 Do you feel a price reduction will increase the sales of branded soft drinks? (a) Yes Option Yes No (b) No No.5 27. Q. of respondent 145 55 Percentage 72. no.

10 Which medium affect the sales most? (a) Television (c) Display (e) campaign (b) Magazine/Newspapers (d) Hoardings 75 . no.Percentage(%) 28% Yes No 72% InterpretationIf the price of the soft drinks will reduced then the sales will be increase as per the given data. Q.

11 Do you think that aggressive advertisement further increase the sales volume of frooti? (a) Yes (c) No reply 76 (b) No . of respondent 75 40 30 25 30 Percentage 37. Q.5 15 Percentage(%) 40 35 30 25 20 15 10 5 0 Percentage(%) InterpretationIn the given data explain that the advertising media is the most prominent than other media so we can say that for improving sale of fruit soft drink should be use this media and that will affect the sale in the market.5 20 15 12.Option Television Magazine/Newspapers Display Hoardings campaign No. no.

Maximum retailer are agree from the aggressive advertisement.Option Yes No No reply No. 12 What kind of promotional activities affect sales mostly? (a) Free bottle scheme (c) Discount creates (b) Prize (d) Others 77 . no. Q.5 Percentage(%) 60 50 40 30 20 10 0 Yes No No Reply Percentage(%) InterpretationAggressive advertisement is the beneficial promotional activities for the sale promotion. of respondent 120 45 35 Percentage 60 22.5 17.

of respondent 86 45 55 14 Percentage 43 22. no.5 07 Percentage(%) 50 40 30 20 10 0 Free bottle scheme Prize Discount creates Others Percentage(%) InterpretationAccording to response the sale promotion is increase if the brands provide free bottle scheme in the case and also favor in the discount should provide to purchase of product.5 27.Option Free bottle scheme Prize Discount creates Others No. 13 What are your suggestion to improve the sale? (a) New scheme (b) Advertisement 78 . Q.

Company should also provide the refrigerator for the own product refrigeration.(c) Regular supply (e) Refrigeration system Option New scheme Advertisement Regular supply Credit facilities Refrigeration system (d) Credit facilities (Use more than one tick) No. of respondent 180 60 120 90 130 Percentage 90 30 60 45 65 Percentage(%) 90 80 70 60 50 40 30 20 10 0 Percentage(%) InterpretationAccording to retailer perception time to time new scheme should be provide and regular supply is necessary in the market that improve the sale. no. 14 Which company‟s provide you a refrigerator? (a) Frooty (b) Maaza 79 . Q.

15 Are you satisfied with refrigerator by company in your outlet? 80 . of respondent 55 75 50 20 Percentage 27. two position so Frooti need to improve in providing the freeze to outlet with better service.5 37. Q. one position in providing the freeze to the retail shop and Frooti is the no.(c) Slice Option Frooty Maaza Slice Not anyone (d) Not anyone.5 25 10 Percentage(%) 40 35 30 25 20 15 10 5 0 Frooti Maaza Slice Not anyone Percentage(%) InterpretationIn the market the Maaza brand is the no. no. No.

SWOT ANALYSIS 81 . of respondent 115 45 40 Percentage 57.5 20 Percentage(%) 60 50 40 30 20 10 0 Yes No No Reply Percentage(%) InterpretationMostly retailers are satisfied with company provided freeze.5 22.(a) Yes (c) No reply Option Yes No No reply (b) No No.

who led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Howard business school has been by planner all over the world first develops the technique. Threats: external conditions which could do damage to the objective(s). Under SWOT analysis. Strategic Planning. Strength is any characteristic or its sub system. Opportunities. Opportunities: external conditions that is helpful to achieving the objective(s). Opportunities for a firm imply the area of profitable investment these are 82 . Which afford its distinct competitive advantage. Weaknesses. Opportunity.SWOT analysis is a strategic planning method used to evaluate the Strengths. and Threats involved in a project or in a business venture. A SWOT analysis must first start with defining a desired end state or objective. The technique is credited to Albert Humphrey. Strength of an organization originates from its intrinsic capabilities and environment condition. Such analysis helps to promote deep thinking and creative solution by highlighting the root cause of problems. Threat (SWOT). Weakness.     Strengths: attributes of the person or company that is helpful to achieving the objective(s). Weakness arises from adverse internal and external factor. Planning for an enterprise is entirely based upon Strength.The SWOT is an excellent technique for strategic planning. Weaknesses: attributes of the person or company that is harmful to achieving the objective(s). has been the subject of much research. SWOT analysis enable the company to choose define its wanted future. A SWOT analysis may be incorporated into the strategic planning model.

created by growth of a country and industry. SWOT analysis is the technique the actual effect of the project handed company by should be measured. Threats results from new competition. Strength. The Opportunity and Threats comes under external analysis and which is done through the ETOP analysis. Opportunity. etc. DIAGRAMETIC REPRESENTATION OF SWOT ANALYSIS SWOT ANALYSIS INTERNAL ANALYSIS EXTERNAL ANALYSIS STRENGTH WEAKNESS OPPORTUNITY THREAT 83 . TOWS OR WOTS-UP analysis. Weakness. substitute product. Whereas Strength and Weakness comes under internal analysis and which is done through the SAP. Threat analysis is known as SWOT.

STRENGTH: Good quality  Good distribution channel  High availability  Suitable for all users  After sales services WEAKNESS: High price  Lack of promotional scheme OPPERTUNITIES: Industrial growth  Office automation THREATS: Emergence of competition  Promotional schemes by the competitors  Threats from local assemblers 84 .SWOT Analysis of SWASTIK Pvt. Ltd.

5. 4.FINDING AND CONCLUSION 1. According to the given data it shows that the maximum selling of the bottle and TCA pack is in 200ml.5.therefore Accept H0 and Reject H1.e. Frooti and other soft drinks are mostly sale in the general store so we can say that the better place for improving sale is the general store and after that other place is the pan shop. 500ml. 8. 3. after processing the data we got the value the significance level is 0. Other soft drink are the Jump in and other local fruits juice. In the outlet the mostly soft drink are available and Frooti and Maaza are the more frequent soft drink which is found and other soft drinks are available i. The distribution network of the Frooti brand is good as regards to their near competitors like Maaza and Slice.465 is less then 0. 85 . and 1000ml. 7. Slice. 2. According to the retailer the nearest competitor of Frooti is the Maaza and Slice. From chi square test. Means there is no relation between price level and age groups of customers who likes frooti. 6. Jump in. Dabur real. So the best preferred size is 200ml and 500ml. According to the retailer point of view because the manufacturing unit of Frooti is found in this state. In the market the maximum customer know about the branded soft drink so this is advantage for the soft drink brand in the market.

86 . They are the prominent to visit the retail shop and purchase the soft drink. Company should also provide the refrigerator for the own product refrigeration. Maximum retailer are agree from the aggressive advertisement.According to the mostly retailer opinion the price of soft drink is high so the 11. 15. 10. So the brand need to focus on this segment of customers. 12. In the market the most customer age segment is the 15 to 35.According to retailer perception time to time new scheme should be provide and regular supply is necessary in the market that improve the sale.In the market the Maaza brand is the no.If the price of the soft drinks will reduced then the sales will be increase as per the given data. 16.Branded company need to change the price of the soft drink that helps to increase the sales. one position in providing the freeze to the retail shop and Frooti is the no.Aggressive advertisement is the beneficial promotional activities for the sale promotion.In the given data explain that the advertising media is the most prominent than other media so we can say that for improving sale of fruit soft drink should be use this media and that will affect the sale in the market.9. 13.According to response the sale promotion is increase if the brands provide free bottle scheme in the case and also favor in the discount should provide to purchase of product. 17. two position so Frooti need to improve in providing the freeze to outlet with better service. 14.

 Some of the responses might be biased.  It is wholly based on primary data. so the survey could not be conducted in a large area. 87 .  Most of the survey was carried out in and around Ranchi city.18. Limitation of the Survey  Few people were not responding as we expect from them and they were reacting for the survey is conducted for false purpose.  As the time was less for conducting the survey.Mostly retailers are satisfied with company provided freeze.

 Methodology of research in social sciences by Krishna swami.Kothari.google.isource. 88 .com  www.com  www.BIBLIOGRAPHY Websites:  www.  Research Methodology by C.Gupta.P.R.wikipedia.frooti.com  www.com Books:  Statistical Method by S.

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