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Kudler Fine Foods Product The University of Phoenix (2008) discussed that Kudler Fine Food’s mission is to provide its customers a variety of high quality products such as food, wine and other goods that are in demand while providing a very welcoming atmosphere to their customers. With the use of high-margin services, KFF’s
First. The United Arab Emirates (UAE). a steadfast customer service is very much essential. is to provide high quality food with stylish presentations. The second strategy is. SWOT analysis. service identification and justification for this specific service. this will be challenging since a number of ethnic groups present in the area have different preferences with regards to the gourmet’s presentation. Included in this paper are the following. KFF is eager to serve its clients with four various strategies. Although according to Taylor (2009). as our suggested market has a very booming economy compared to other countries.strategic policy of broadening their business’ venture and widening the scope of their customers can be achieved. Because . Also. services offered. evaluation of the company’s strengths through assessing the market growth is one of the essential facets of a marketing strategy. And the last strategy is to provide affordable prices that can meet the expectations of the consumers. market needs and growth opportunities. Market Growth According to Kotler & Keller (2006). Market Needs KFF will be providing its customers with high-end and stylish catering service. The best place to accomplish these strategic plans is in the United Arab Emirates. market competition. KFF will provide their customers utmost excellence in everything from menu selection to the delivery of the products.
After identifying the opportunities in store for the company. Also. they need a large amount of skill to sell their products. KFF will be introducing new and innovative styles in the industry that will be a huge break for the company. 2010). With their future strategies. SWOT Analysis According to Kotler & Keller (2006).of this. the strengths and weaknesses. Even though the effects of global catastrophe during the last two years were unpleasant. The said analysis is the basic foundation of implementing the company’s strategic plan. make use of the opportunities. KFF is very confident that they can expand the .2% this year. a number of businessmen are investing to the said country. the problems faced by the company. SWOT’s main focus is to maximize the strengths of the company. what comes next is the recognition of their weak points. the economic growth of UAE is still evident and is predicted to reach 3. surpass all weak points and be ready for future pressures. Since they are new in an industry which sells organic foods. (Gulf Daily News. as well as future opportunities of the company are assessed using the SWOT analysis. the demand for caterers increased thus. this may signify the revival of the industry. KFF needs excellent marketing since they are just new in the industry.
with this. a strong and long term contracts with their customers is guaranteed. and to provide excellent and affordable service in UAE. they must look into account the strategies of their competitors and produce a much better marketing strategies. All the ingredients of the foods prepared and supplied are all from the Kudler Fine Foods and all the gourmets will be freshly prepared by Kathy Kudler. Competition When a company is just launching their latest products. as well as current the trends in technology. to prevent failure. first when other companies have huge means of marketing their products and second is the economy itself. Although KFF is not really alarmed with this threats. According to Kotler & Keller (2007). Upon receiving the . The company will provide high quality gourmet foods and their customer service is on the top notch. aside from GCHS.base of their customers. Service Offering/Definition KKF provides consumers a catering service. it is advisable to keep an eye to the company’s future and present competitors. The Gourmet Catering and Hospitality Services (GCHS) is one of KFF’s competitors in UAE. The demand of products diminishes when there is a decrease in the economic growth. There are two challenges faced by KFF. there are also a number of future competitors because of great possibilities the industry has to offer. The said company is in partnership with famous names in France.
The number one goal of KFF is to be the number one household brand name in UAE. Along with a sturdy consistency and competence of the brand KFF. Although there are a number of services that offers catering in UAE. KFF will be providing its clients with whole meals.client’s choice of food. “Exceptional” would be the word to describe Kudler. Kudler is one of the most popular companies because of the quality and variety they provide to their service. Service Justification . due to their professionalism and quality of service they provide. legally. That is the reason why Kudler’s brand name is very essential. this brand name will become the representation of high quality food and over the top customer service. Service Identification One of the most popular names in catering services and wine selling with affordable values is Kudler Fine Foods. the company’s excellent and over the top gourmet and organic foods will be one of the unique characteristics of Kudler. KFF will travel to the preferred destination of the customer and will be prepare and serve all the gourmets in there. KFF will be used as the company’s brand name. With appropriate planning. This brand name will also be the company’s logo and it will be extremely protected. People are very much familiar with brand names.
services like these will motivate grassroots marketing. Since the economy of UAE is blooming. Conclusion Although this is a brief summary of the companies’ marketing strategies in launching its products in UAE.A number of chefs from various catering services will be using the ingredients of KFF this in return will be another way of advertising or marketing their products. Attaining these goals will help the company’s plans to expand in an area with high profitability. it will provide UAE with Kudler’s amazing and over the top services. May 23) Gourmet catering and hospitality services launches Lenôtre Paris in UAE.ameinfo. Customers of the catering services will be encouraged to buy from the company’s online store. it still provides an adequate and well assessed evaluation.com/60683. This will help KFF expand its market overseas. Also. According to Kotler & Keller (2007). Retrieved from http://www.html . References Ameinfo (2005. Kudler is maximizing her abilities in providing first-rate superiority of foods. promoting the product is aided by connecting the company with innovative and appealing experiences.
(2007)..). Gulf Daily News (2010. A framework for marketing management (3rd ed. New Jersey: Pearson-Prentice Hall. Good to great: Why some companies make the leap…and others don’t. Taylor. New Jersey: Pearson-Prentice Hall. (2001).aspx? storyid=279143 Kotler. Retrieved from http://www. K. Kotler. (2006).2 % growth.com/557684-eventhorizon?start=1 . & Keller.). L. Event horizon [Electronic version]. K. Retrieved from http://www.com/NewsDetails.. Arabian Business. New York: Harper Collins. June 5).Collins. May 30). P. P. (2009. & Keller. J. UAE economy may post 3. Marketing management (12th ed.gulf-daily-news.arabianbusiness.
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