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Analysis of TruEarth

Analysis of TruEarth

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truearth case
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Published by: 9874567 on May 28, 2013
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07/28/2015

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Fresh Pizza Purchase Volume Estimates, Year 1 Trial Purchase intent Definitely would buy % of "Definites" who actually

buy People who will "Definitely" purchase Probably would buy % of "Probables" who actually buy People who will "Probably" purchase Total trial rate Adjusted Awareness and Purchase Behavior Estimates Total Target Households Percentage of Pasta/Pizza customers Customer Awareness Total Aware Customers Non-Customer Awareness Total Non-Aware Customers Projected Customer Awareness % of Projected Customer Awareness ACV (All Commodity Volume Distribution ) Marketing Adjusted Trial Rate Trial Households Repeat purchase occasions % of repurchasers (Excellent) Repeat Purchases Total Purchases Retail per purchase Total Retail of Purchases (Estimated) Estimated Retail needed Profit on Retail

18% 80% 14.40% 43% 30% 12.90% 27.30%

58.8 11% 50% 3.234 12% 6.280 9.51 16.18% 40% 1.77% 1.039 2 49% 0.98 2.019 12.38 24.99 12.0 13.0

Customers 5% Customer Awareness Non-Customer Awareness Projected Customer Awareness Marketing Adjusted Trial Rate Trial Households Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss 5% 95% 13.42 1.18 -1.52% 0.78 0.90% 1.Average 37%.633 20.25 -8. Customers 5% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss 0.74 1.81 .Case 1 .Excellent 49%.75 Case 2 .313 16.Mediocre 21%.893 0.873 23.21 -4.98 1. Customers 5% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss Case 3 .

Mediocre 21%.Average 37%. Customers 10% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss Case 6 .27 0.30 .015 0. Customers 10% Customer Awareness Non-Customer Awareness Projected Customer Awareness Marketing Adjusted Trial Rate Trial Households Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss 10% 90% 15.74 1.6920546 -0.435 17.755 21.725% 1.98 1.23 Case 5 . Customers 10% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss 0.7592546 -7.42 1.Excellent 49%.80% 1.995 24.Case 4 .7208546 -3.

Customers 15% Customer Awareness Non-Customer Awareness Projected Customer Awareness Marketing Adjusted Trial Rate Trial Households Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss 15% 85% 17.98 2.Excellent 49%.Average 37%. Customers 15% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss 0.42 1.137 0.72 Case 8 .27 -5.2023928 1. Customers 15% Repeat Purchases Total Purchases Total Retail of Purchases Profit/loss Case 9.76 0.933% 1.74 1.Case 7 .877 23.2311928 -1.117 26.70% 1.21 .557 19.Mediocre 21%.

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