Internal Communications Innovative Practices

PART 1- TRENDS AND IDEAS

Suhasini Kirloskar Publisher Winning Edge Magazine Partner Edge Partners
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AGENDA • • • • The New Realities New Approaches to Internal Comms Effective use of Each Media. Leveraging technology

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Building Your “Employer” Brand Should Not Be Perceived As Being Purely Recruitment Related
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…Retention is Also a Goal of Internal Communication s
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IMPORTANCE
• Research has revealed a direct correlation between communication satisfaction and employee commitment • Commitment positively related to job satisfaction, motivation and attendance. • Commitment negatively related to turnover, absenteeism, and tardiness.

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EXTERNAL PERSPECTIVE
• Internal communication needs to be in sync with the communication strategy for external environment – • • • • • Customers Competitors Suppliers Communities Governments where it operates
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THE NEW REALITIES
• • • • • • • • Economic recession Employment uncertainty Stress on employee productivity Organizations in survival mode Recruitment freeze Decline in training budgets Decline in attrition M&As lead to need for assimilating different cultures.
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DIFFERENT APPROACHES
•Top-Down Or Bottom-Up? •Formal and Informal channels •Face-to-face or System based At the core, the essence remains the same: •Core values • Communicate and deliver on brand promise
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COMMUNICATING IN BAD TIMES
Communicators cannot ignore external news stories. Some lessons from the best brands:

Focus on all news, not just bad news. Use a variety of media. Reach out to non-office based staff. Be proactive. Leverage technology such as web systems for quick updates. • Be ready with answers to FAQs. • • • • •
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Online Reputation Management
= Layoffs or pay cuts can lead to disgruntled employees. = With social media such as blogs, these employees may express their angst online and cause damage to the overall brand and the employer brand. = There is a need to constantly review, analyze and manage your online reputation.

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POWER OF INFORMAL

NETWORK
• There is a need to pay attention to informal communication in the company. • Analyze the influencers and their circles of influence – the network of relationships. • Also about informal communications from senior management. Town Hall is the formal version, what the CEO says to team members in informal interaction also has a major impact. • Reward communication, don’t “shoot the messenger for the message”

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