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LONDONS RACE TO DIGITAL

Digitial Fees
6M

www.peterjthomson.com

UK PUBLIC RELATIONS AGENCIES RANKED BY DIGITAL FEES IN 2010/2011


Engine Grayling

Insights:
Portion of revenue from digital needed to be in the top ten

39% 27%

Hotwire Four We Are Social


2M

Edelman

Communications Management

Nelson Lexis Bostock Bite Exposure

Average portion of revenue from digital

Brands 2 Life Shine Camargue Kazoo Splendid Consolidated Mischief Virgo Focus Kindred Tonic Life Wolfstar Pinnacle Pegasus Octopus 500K Wyatt Johnson Brazen Freshwater Reptile King Citypress Waggener Richmond Rostrum Amaze Lansons Edstrom Bottle Towers TVC MC2 Whiteoaks Munro Smarts 3 Monkeys Forster Size= Red Door Wriglesworth Colman PHA Staff Getty 200K
500K 3M
Source: PR Weeks Top 50 UK based Digital Agencies for the year ending 2010/2011. Scales: Axes on graph have been condensed to better compare agency fees as a group. Data: Some revenue averages are estimated using other Public Relations industry data. Credit: All data credits to PR Week and each respective agency. No copyright is asserted.

100,000
Revenue per staff member needed to be in the top ten
Citigate Dewe Rogerson

Total Revenue
8 = Smallest

Average revenue per staff member


Created by Peter Thomson

87,000
=
298 Largest

12M

33% Salary 53% Overheads 14% Profit

Staff