Digital marketing

If marketing creates demand, digital marketing drives the

creation of demand using the power of the Internet. The Internet is an interactive medium. It allows for the exchange of currency, but more than that, it allows for the exchange of value. A business on the Internet can gain value in the form of time, attention and advocacy from the consumer. For the user, value can be added in the form of entertainment and utility., the exchange is a two-way street that provides benefit to both parties simultaneously.

Tactics employed in digital marketing

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