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Opening statement in US v. Apple

Opening statement in US v. Apple

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Published by quartznews
The US government's opening statement in its antitrust lawsuit against Apple over e-book prices.
The US government's opening statement in its antitrust lawsuit against Apple over e-book prices.

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Published by: quartznews on Jun 03, 2013
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07/25/2013

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“Amazon screwed it up. It paid the

wholesale price for some books, but
started selling them below cost at

$9.99. The publishers hated that….”

“So we told the publishers, ‘We’ll go

to the agency model, where you set
the price, and we get our 30%, and
yes, the customer pays a little more,

but that’s what you want anyway.’”

DX-086

“Hachette

•Unhappy with $9.99 price point, one of three major
publishers to announce its intention to hold back
ebooks at time of hardcover release (up to four
months). Other two publishers are Simon & Schuster
and HarperCollins.

RandomHouse

•doesn’t like the $9.99 price point, but doesn’t want
or support windowing. hasn’t said so publicly

Penguin

•not happy about $9.99 price point, but hasn’t

announced a position publicly; clear from the CEO,

though, that they don’t view a $9.99 eBook as

sustainable model competing with much higher

priced physical books”

* * *

* * *

DX-086

“Clearly, the biggest issue is

new release pricing and they

want a proposal from us.”

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