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The Tech Talk 2013-14 Advertising Rates and Data

The Tech Talk 2013-14 Advertising Rates and Data

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Advertising rates & data for The Tech Talk, the student voice of Louisiana Tech University.
Advertising rates & data for The Tech Talk, the student voice of Louisiana Tech University.

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Published by: PhillipMichaelLeblanc on Jun 04, 2013
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2013-2014

ADVERTISING RATES & DATA
We’re
The Tech Talk
Louisiana Tech University is located in Ruston, Louisiana.
Ruston is a town of more than 20,000 people, and
Louisiana Tech has an enrollment of 11,360 on- and off-
campus students.
The print edition of The Tech Talk is distributed to 25
racks strategically placed throughout Louisiana Tech’s
campus. The Tech Talk print edition and website are also
seen by numerous faculty, staff and alumni.
Who are we?
THE TECH TALK | 146 KEENY HALL | P.O. BOX 10258 | RUSTON, LA | 318.257.4427 | thetechtalk.org 1
our market
CIRCULATION
An award-winning, student-run
news outlet that utilizes print,
the Web and multimedia
The print edition is published Thursdays of the
regular school year, except in vacation and
examination periods, by the journalism
department of Louisiana Tech University.
THE TECH TALK | 146 KEENY HALL | P.O. BOX 10258 | RUSTON, LA | 318.257.4427 | thetechtalk.org 2
ADVERTISING PERSONNEL
Kaleb Causey, advertising manager
Dr. Reginald Owens, advertising adviser
Michael LeBlanc, production manager
NATIONAL REPRESENTATIVES
Re:Fuel Marketing
151 W. 26th St., 12th Floor
New York, NY 10001
(212) 401-0070
TERMS OF PAYMENT
The Tech Talk accepts cash, checks or credit cards.
Acceptable credit cards are American Express,
Discover, Master Card and Visa. In accordance with
Louisiana Tech University and State of Louisiana
policies, a 2% surcharge will be added to all pay-
ments made by credit card. Cash and credit card
transactions are to be made through the Louisiana
Tech Comptroller Offce. They can be reached at
318.257.4325
RATE POLICY
An advertiser is entitled to the local display advertis-
ing rate when selling exclusively and directly to the
public through one or more retail stores owned en-
tirely by the advertiser within the state of Louisiana.
To qualify for a local rate, an association must:
• Be a bonafde retail association buying and selling
as a group and not conceived for the sole purpose of
advertising.
• Sell the same category of merchandise through
one or more retail outlets directly to the public.
• Offer, in common, all merchandise depicted in the
advertisement.
• Have one or more retail outlets within the state of
Louisiana.
• Advertise under the association’s logotype.
• Agree to accept all billing.
An advertiser is entitled to the campus display ad-
vertising rate if advertiser is a university department,
registered club/organization or fraternity/sorority.
BILLING
The Tech Talk runs on a monthly billing cycle.
Payment is due within 30 days of bill date.
PRE-PRINT RATE AND POLICY
The Tech Talk does not accept inserts.
GROUP COMBINATION RATES
Not applicable.
CLOSING TIMES
Any copy received after deadline has no guarantee
of publication. Final ad space and artwork deadline
is Thursday morning of the week prior to publication.
Final cancellation deadline is Friday morning of the
week prior to publication.
PRODUCTION INFORMATION
• The Tech Talk accepts ads submitted electronically
in either JPEG (.jpg) or Adobe Acrobat (.pdf) format.
Submission in any other format is done at the adver-
tiser’s risk.
• Ads submitted electronically should be via email
as attachments to techtalkads@latech.edu AND to
mleblanc@latech.edu.
• Camera-ready ads must be of a quality acceptable
to the advertising and production staff.
COPY REGULATIONS
• All advertising is subject to approval by the Adver-
tising Manager.
• Alcoholic beverage advertisements are accepted.
• The word “Advertisement” must be printed across
the top of any advertisement resembling editorial or
news matter.
• The Tech Talk reserves the right to revise or reject,
at our discretion, any advertisement which we deem
objectionable, whether for subject matter, graphics,
phraseology or content.
• Price comparison advertising that mentions by
name a specifc store is subject to prior approval by
the advertising manager.
• All copy is subject to approval by the advertising
manager.
Author’s Alterations
Changes from original copy will be made only when
time permits and charged at the rate of $7.25 a quar-
ter hour plus a $5 fat charge. These charges will only
go into effect after a normal time based on ad size.
Errors
• Allowances for errors are given as monetary credit
or reruns.
• The amount of allowance is based on the impact of
the error as it affects the entire advertisement.
• Telephone or verbal instructions will not be
considered as a basis for adjustment unless these
instructions are confrmed in writing by the advertiser
before insertion.
• No allowances will be given for the omission of a
complete advertisement. The Tech Talk assumes no
liability for such an omission.
• No allowance will be given if position requests
cannot be honored.
ADVERTISING DATA
TO ADVERTISE CONTACT:
318.257.4949 or techtalkads@latech.edu
WEEKLY PUBLICATION SCHEDULE
3 THE TECH TALK | 146 KEENY HALL | P.O. BOX 10258 | RUSTON, LA | 318.257.4427 | thetechtalk.org
DECEMBER 2013
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
JANUARY 2014
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
FEBRUARY 2014
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
15 17 18 19 20 21 22
23 24 25 26 27 28
MARCH 2014
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23
24 25 26 27 28 29
APRIL 2014
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
MAY 2014
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
3
1 2
4 4 6 7 8 9
11 12 13 14
18 19 20 21 22 23
25 26 27 28 29 30
NOVEMBER 2013
16 15 10
17
24
31
OTHER PUBLICATIONS
SUMMER EDITION Publishes June 27
THE BULLDOG SURVIVAL GUIDE (Orientation Issue) Publishes in early fall
HOMECOMING EDITION Publishes October 17
SEPTEMBER 2013
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
OCTOBER 2013
4 THE TECH TALK | 146 KEENY HALL | P.O. BOX 10258 | RUSTON, LA | 318.257.4427 | thetechtalk.org
PRINT AD SIZES & RATES
DEADLINES
Ad space and artwork are due the Thursday
morning of the week prior to publication.
Full Page
6 col. x 16”
$648
Half Page
6 col. x 8”
$324
1/4 Page
3 col. x 8”
$162
1/8 Page
3 col. x 4”
$81
RATES
Campus $5.50
Local $6.75
National/Agency $15.73
(All rates per column inch)
COLOR RATES
Spot Color $1.00 extra p.c.i
Full Color $2.25 extra p.c.i
COLUMN MEASUREMENTS
1 Column =1.5694”
2 Column = 3.3056”
3 Column = 5.0417”
4 Column = 6.7778”
5 Column = 8.5139”
6 Column = 10.25”
6 col. x 2” $425
FRONT PAGE STRIP AD
6 Col. x 2” $425 (Includes color)
SAMPLE DISPLAY SIZES (below) prices based on local rates. Ads below are sample sizes.
To calculate your run price use the following (Column x Inches Deep x Rate = Final Cost)
TECH TALK WEEKLY EDITION
Half Page
6 col. x 8”
$360
Full Page
6 col. x 16”
$720
1/4 Page
3 col. x 8”
$180
1/8 Page
3 col. x 4”
$90
SPECIAL EDITIONS
RATES
Campus $6.25
Local $7.50
National /Agency $16.48
(All rates per column inch)
Premium
Front Page
Strip Ad
Choices
Size
COLOR RATES
Spot Color $1.00 extra p.c.i
Full Color $2.25 extra p.c.i
Homecoming Edition The Bulldog Survival Guide
(Orientation Issue)
DEADLINES
Deadline for ad space and artwork for the
Homecoming Edition is October 7th and July 22nd
for The Bulldog Survival Guide.
Includes Color
SPECIAL DISCOUNTS
Purchase an ad in the Homecoming Edition and receive 10% off a
regular Tech Talk edition ad.
Purchase ads in the Summer Edition and Bulldog Survival Guide
and receive 10% off total order.
FREQUENCY DISCOUNTS
15% off total with full quarter
investment. 10% off total with
an investment of at least 3 runs.
2% off for payment made at
time of insertion order creation.
5 THE TECH TALK | 146 KEENY HALL | P.O. BOX 10258 | RUSTON, LA | 318.257.4427 | thetechtalk.org
ONLINE AD SIZES & RATES
TOP PAGE BANNER (728 x 90)
Appears on all pages
$400 / Month - $125 / Week
SIDE BANNER (120 x 600)
Front page only $325 / Month - $125/Week
Article pages only $225 / Month - $70/Week
BOTTOM BANNER (300 x 250)
Front page only $250 / Month - $75/Week
Article pages only $195 / Month - $55/Week
SOCIAL MEDIA
Twitter @ thetechtalk
@ techtalksports
Facebook thetechtalk
1400+ Likes
Sports
8ack to beihg a hormal citizeh
DEREK J. AMAYA Sports Editor Kid Cudi's "Ìndicud¨ played
over and over again as Ì stared at a blank document counting
the number of times the.
May 9, 2013 / No Comment / Read More
NIL Combihe determihes skill level
DEVÌN KÌNG Sports Reporter This is the final entry of a four-
part series about the science behind sports. Millions of dollars
are earned and lost.
May 9, 2013 / No Comment / Read More
Studeht athletes face pressures
DEVÌN KÌNG Sports Reporter Student athletes face pressure
daily, not only concerning their performance on the field, but in
the classroom, too. They cannot only.
May 9, 2013 / No Comment / Read More
News
U8 hosts ahhual Rock, Paper,
Scissors Tourhey
DANÌEL GETSÌNGER Staff Reporter People
lined up at the door to play the.
May 9, 2013 / No Comment / Read More
Summer school offers optiohs for
studehts
CODY SEXTON Staff Reporter As the academic
year comes to a close, many.
May 9, 2013 / No Comment / Read More
Studehts take advahtage of summer
school
DANÌEL GETSÌNGER Staff Reporter Every
summer Tech offers classes, but do students
really.
May 9, 2013 / No Comment / Read More
MULTIMEDIA vIDEC: 9/11
remembered with tribute plaque
PAUL HARRÌS Staff Reporter
The 9/11 monument on Tech's
campus seems to be.
May 9, 2013 / No Comment / Read More

Weather Forecast | Weather Maps | Weather Radar
Latest Tweets Arts & Entertainment
Showtime at the library
CODY SEXTON Staff Reporter Baz Luhrmann's "The
Great Gatsby¨ was met with mixed reviews by early
viewers who said while Leonardo DiCaprio delivered a
great performance,.
May 9, 2013 / No Comment / Read More
Diplo ahd Skrillex ahhouhce collaboratioh
GRACE MOORE Entertainment Editor Electronic
dance music has flooded the mainstream, and its
musical collaborations have been a driving force. A big-
name collaboration was recently.
May 9, 2013 / No Comment / Read More
Campus welcomes local bahds
CODY SEXTON Staff Reporter The sun made a late, albeit welcomed,
Opinions
Classy is as classy does
ADDÌE MARTÌN News Editor
"Addie, that is not a very ladylike
thing to do.¨ "Remember, always
cross your legs.¨.
May 9, 2013 / No Comment / Read More
Child prodigy has big dreams
MOLLY BOWMAN Senior News
Editor He plays soccer and the
piano, does gymnastics and sings
in the choir. He.
May 9, 2013 / No Comment / Read More
Civihg a good spahkihg
RANEY JOHNSON Multimedia Editor Ìt has
Campus welcomes local bahds
CODY SEXTON Staff Reporter The sun made a.
ARCHIVES AD RATES CONTACT US FEATURES LETTERS TO EDITOR LINKS PRINT EDITIONS PHOTO OF THE DAY
appearance at KLPÌ's 13th annual Mayfest in Centennial
Plaza last Friday. This allowed students.
May 9, 2013 / No Comment / Read More
'Iroh Mah 3' lauhches Marvel ihto phase two
JOHN SADLER Staff Reporter After "The Avengers¨
brought Marvel's superheroes together for one record-
shattering movie, many fans wondered how the company
would go back to the.
May 9, 2013 / No Comment / Read More
been said many times that when a
child is acting up all it.
May 9, 2013 / No Comment / Read More
8ack to beihg a hormal citizeh
DEREK J. AMAYA Sports Editor
Kid Cudi's "Ìndicud¨ played over
and over again as Ì stared at a
blank.
May 9, 2013 / No Comment / Read More
Football Volleyball Women's Soccer
NFL Combine determines skiII
IeveI
DEVÌN KÌNG Sports Reporter This
is the.
BuIIdogs in 2013 NFL Draft
Bulldogs look to take their skill to
the.
'LA Tech' beats 'BuIIdogs' 38-
27 in spring game
DEREK J. AMAYA Sports Editor
DEVÌN.
Years measured in tenths of
seconds
Former Bulldogs show off skills to
scouts .
728 x 90
1
2
0

x

6
0
0
300 x 250
COMBINATION DISCOUNT
Purchase online advertising and
print advertising and receive
20% OFF your entire order.
(Combining this offer with other discounts is prohibited)

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