 Multi-tenancy  Metadata  Seamless Upgrade  Major areas under development

The Real-Time Cloud

Multi-tenancy .

Inefficiencies in the Single-Tenant Model Utilized 20% Utilized 35% Business 30% Wasted 80% Wasted 65% Upkeep 70% Server Capacity Storage Capacity Labor Source: Nick Carr. “The Big Switch” .

VP. Distinguished Analyst .Multi-tenancy is our religion 680.000+ Custom Objects (Tables) 16 Production Instances ~8 DBAs Yefim Natis.

Multi-Tenancy Makes Cloud Computing Possible Single-Tenant (On-Premise or Hosted) One Company Many App Stacks App 2 Multi-Tenant Many Companies One Shared Stack App 2 App 1 App Server Database OS Server Storage Network App Server Database OS Server Storage Network App 3 App Server Database OS Server Storage Network App 1 App 3 Buy. Build. Install. Upgrade Innovation. Tune. Not Infrastructure .

And it works at scale Page Response Times (ms) Quarterly Transactions (billions) Performance that has Continually Improved .

Physical Architecture Scalable “Pod” Architecture NA1 NA2 NA3 EMEA AP “n” Pod Multi-tenant clusters Servers APP APP APP API APP SEARCH Scalable Software Architecture: • Oracle Database servers • Resin Application servers • Lucene search servers • Veritas Backup • Linux and Redhat OS Database Cluster .

Meta-data & Queries .

com metadata-driven. multi-tenant.Force. Internet application platform .

Real-Time Query Optimizer Fast Data Access with Massive Scale Web clients Real-Time Query Optimizer Query Optimization Engine API calls Massive Scalability Across Multiple Dimensions Your Company Your Role Your Metadata <300 ms : Your Security Your Sharing Rules Your Search .

Real-Time Customization for Managing All Your Data Unlimited Custom Objects & Fields Build any Table Add any Field Automatic Audit History Tracking Unlimited Real-Time Customization Automatic Performance Tuning 18.000+ Customer Customizations 680.800.Unlimited Real-Time Customization Easy.000+ Custom Objects (Tables) .

Seamless Upgrades .

No Hassle Upgrades 30 Major Releases Every Customization & Integration Automatically Upgraded Always have the Latest Innovations & Technology .Real-time Upgrades Real-Time Upgrades Painless.

Integrations and apps run on the latest release automatically .00+ Custom Apps Salesforce Apps Metadata ISV Apps Custom Apps 100+ M Integration Calls / Day 30+ major upgrades Customizations.Metadata Architecture Makes This Possible 70.000 Customers 135.

Major Areas .

Programmable User Interface Maximize User Productivity with the Right UI Create Any User Interface Use Code to Create Any Page Use Clicks to Create New Forms Componentized Interface Create Interfaces for Mobile Devices Programmable User Interface 312.000+ Custom User Interfaces .

000+ Lines of Apex Code .Programmable Cloud Logic Fast Application Development without the Cost of Infrastructure Programmatic Business Logic Complex Transactional Logic Stored Procedures Triggers Data Validation Programmable Cloud Logic 81.000.

Real-Time Workflow Approvals Engine Automated Business Rules through Point-and-Click Workflow Real-Time Workflow Time-Based Triggers Approvals Formula-based Outbound Messaging Real-Time Workflow & Approvals 309.000+ Custom Workflow Rules .

Real-Time Web Sites Real-Time Web Sites Lower Costs & Increase Speed of Development Deploy Your Apps Instantly to the Web Connect Your Apps with Your Website Collect CRM Data from the Web 17.500 Total Sites .

Real-Time Mobile Deployment Have us show you how Salesforce uses Mobile Real-Time Mobile Deployment Write Once Run Everywhere .

Real-Time Analytics Real-Time Analytics Real-Time Visibility with Easy to Create Reports Customizable by Business Users Real-Time Reporting Integrated Analytics Across All Apps Security Controls Mobile Access Email Dashboard Delivery .

Object and Record-Level Control Sharing Across All Apps Custom Rules Across Roles & Profiles Integrated with API. Reporting & Search .Granular Real-Time Security Model Granular Security & Sharing Flexible Data Sharing with Point-and-Click Rules Field.

Proven.com for Amazon Web Services Proven Real-Time Integration Connect the Clouds .com for Google Force.com for Facebook Force. Real-Time Integration Leverage Your Existing Investments 250M+ calls/day >50% of Transactions through API Native Oracle & SAP Connectors Consume External Web Services Build New Web Services Leverage Existing Investments 60+ Certified Integration Middleware Connectors Force.

com View. Try. Install Best-in-class CRM & Non-CRM Apps Services Offered System Integrators & Consultants Application Developers Training 800+ Apps 200+ Native Apps 150+ Services .800+ Applications & Services 800+ Integrated Applications Your Choice of 800+ Partner Applications & Services Trusted Native Apps Reviewed by Salesforce.

Cloud Scale Performance and Scale for Large Data and User Volumes Report Performance Real-time Notifications Search Accuracy API Throughput 5 Minute Upgrade Granular Security and Sharing Unified Identity Management Large Dataset Manipulation Massive Scale Storage .

process. generic process orchestration • Multi-level master detail • Lookup filters.Unlimited Customization Declarative Tools to Empower Business Administrators • Visual workflow. and page flow editors • Advanced. dependent lookups • New custom field types • Data categories .

Chatter Is Also A Platform .

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