ON CUSTOMER SATISFACTION AT PANTALOON RETAIL STORE CROSS RIVER MALL SHAHADARA
In the Partial Fulfillment of the Award of Degree Of
MASTER IN BUSINESS ADMINISTRATION
Submitted to M.T.U ,Noida
Submitted By: Shakti Kumar Singh MBA, III rd Sem Roll No: 1012970059
Forte institute of technology, Green Park Mawana Road, Meerut
MEERUT is highly grateful to all those who guided me in completing this project.
. Who provided me such a wonderful opportunity to do Summer Training and provided their valuable suggestions in understanding the work of Research Project. I would like to thanks for imparting her valuable guidance to me. FIT. I would like to thanks all faculty members. I would like to pay my heartiest thanks to entire family of PANTALOONS. Last but not the least.ACKNOWLEDGEMENT
I. MBA Student in FIT. especially Mr. MEERUT. First of all. DEEPAK MANGLA (Store Manager) Pantaloon Retail Store Shahdara Delhi. who gave me the useful tips and suggestions regarding project. SHAKTI KUMAR SINGH.
SHAKTI KUMAR SINGH
. I further declare that this project work is based on my original work and no part of this project has been published or submitted to anybody.Declaration
I hereby declare that I have carried out Summer Training Project on the topic entitled “Customer Profiling & Purchase Parameters” at pantaloon retail store.
This study has been very useful learning experience enriching knowledge in the field of retail sector. It also helps in filling up the gap between theoretical and practical experience. which ultimately contributes a later stage of practice.point. The Objective of this project is to find out the awareness of individual towards the Retail sector. We use some source of information to prepare this project.
SHAKTI KUMAR SINGH
. We prepare this project on behalf of “Pantaloons retail store.PREFACE
Summer training at any business organization makes the students more practical and habitual to analyze the situation in more crucial a refined way. The business winner will be those organizations that size and expert opportunity by strategically positioning themselves. And other most important objective of this project to know about “customer profiling and purchase parameter” During preparing this project we meet many investors who have decided to buy a dresses.”. Hence this framework is derived from the practice adopted by the companies in order to sustain and grow. We are serving the following pages that will endow the reader with insight in to the Indian retail sector from the corporate view.
a UK-based luxury men‟s brand. has established an office in Gorgon for market research and is holding talks with domestic . US-based home delivery and logistics company. for its India venture and will be opening four stores.Retail is India‟s largest industry.Wal-Mart has announced its plans for India in partnership with Bharti.
. accounting for over 10 per cent of the countries GDP and around eight per cent of the employment. The market size of Indian retail industry is about US $312 billion Organized retailing comprises only 4. Retail Ltd.5 per cent of the total retailing Estimated at around US$ 8. The world‟s largest furniture retailer. has tied up with Brand house.7 billion
The organized retail sector is expected to grow to US $ 70 billion by 2010 International retailers India's vast middle class with its expanding purchasing power and its almost untapped Retail industry is key attractions for global retail giants wanting to enter newer markets. Specialized Transportation Inkwell enter the Indian market through a strategic alliance with Patel Retail. Idea. a Mumbai based Home Textiles Company.US coffee chain Starbucks‟ is well on its way to set up its first store in India this Year. to sell its home textiles and furnishings in India.US based Tommy Hilfiger has tied up with Creative Portico. a subsidiary of Patel Integrated Logistics. The Australian government's National Food Industry Strategy and Astride initiated a test marketing food retail in India wherein 12 major Australian food producers have tied up with India-based distributor AB Mauri to sell their products directly at retail outlets. Alfred Dunhill.
SWOT analysis ………………………………………… …………. vision and philosophy……………………………………61-63
Objective………………………………………………… 64-70.. 58-60
Mission.TABLE OF CONTENTS
Board of director…………………………………………………….
Executive summary………………………………………………… 07-18
Brief history of the organization…………………………………….
Research methodology…………………………………… 71-74
Recommendation & Conclusion…………………………… 91-93
Bibliography ………………………………………………...............……………................. 75-76
Data analysis……………………………………………… 77-84
Future Media.conscious and committed to quality in whatever we do . Retain values . and Future Logistics.Future Retail. a leading retailing group in India. In March 2006.000 people Future Group shall deliver Everything. Future Capital.Rewrite rules. the company operates Over 7 million square feet of retail space. has over 1000 stores across 53 cities in India and employs over 25. Future Space.pantaloon. Kishore Biyani Website: www. Headquartered in Mumbai (Bombay).Mr.The Pantaloon group. Every time for Every Indian Consumer in the most profitable manner We shall be efficient. the group renamed itself as the 'Future Group' and was further divided into six verticals . Future Brands. Everywhere. cost.com Company Outlet: Pantaloons:: cross river mall Address : Shahadara New Delhi
either from a store location or in direct selling through vending machines and in-home presentations. mail order. Bombay Dyeing. and so on. Business of selling products and services to the public as the ultimate consumer. paring". clip and divide" in terms of tailoring (1365). It examines the evolution and growth of PRIL until the mid 1990s. which made the store one of the most successful lifestyle stores in India in the early 2000s. It discusses in detail the marketing and promotional efforts undertaken by PRIL for Pantaloons. changing requirements and preferences of consumers. Recent trends in the Indian retailing industry.RETAIL MEANING
Retail comes from the French word retailer which refers to "cutting off. First retailers in India include BATA.
. It's literal meaning for retail was to "cut off. a family departmental store. Retailing involves selling many different products and services. Pantaloon. shred. It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). and then traces the rationale behind the launch of its first retail format Pantaloons. The case then examines the reasons for PRIL's entry into discount store and food store businesses through Big Bazaars and Food Bazaars and discusses in detail the strategies and marketing efforts put in place by PRIL to promote these formats. Understanding changing consumer lifestyles. Spencer‟s The case highlights the emergence and evolution of PRIL from a small garment manufacturer to the retailer in India by the early 21st century.
Over the last few months. led by CEO Sameer Sain.
. the industry was dominated by the un-organized sector. Until then. with a limited number of brands. After spending five years in managing his family business of trading textile and yarn. Lack of consumer awareness and restrictions over entry of foreign players into the sector also contributed to the delay in the growth of organized retailing. This allowed the un-organized sector to rule the Indian retailing industry. It was during this time that the foundation of PRIL was laid by Biyani. Future Capital Holdings (FCH). Is Kishor Biyani a retailer or a fund manager? That question might well be asked of him in the not too distant future. has stitched together a fully integrated financial services business model. tax laws and government regulations all discouraged the growth of organized retailing in India during that period. Biyani was a commerce graduate with a post-graduate diploma in marketing. It was a sellers market. he started with apparel manufacturing in the mid-1980s.Background
The organized retail industry in India did not evolve till the early 1990s. and little choice available to customers Lack of trained manpower.
the Future Group has managed to wrest a 74 per cent stake in a joint venture by investing just Rs 100 crore (its JV partner invested the same amount for a 26 per cent stake). “Italian Assicurazioni Generali. Now. or wants to save and invest. They have also partnered another retailer in the Philippines. retail lending and forex services. is a good fit for us because they derive almost 17 per cent of their sales from mall assurance. we want to be a part of it.” says Sain. the insurance business would have over 2 million customers.” says Sain. it has undeniably become a much larger environment. ranked 21 on the Fortune 500 list. He believes that in 5 -7 years. or buy protection for his family. “Whether we have a consumer who wants to leverage future income to realise his aspirations today. FCH‟s bottom line will be bigger than the retail business! In the insurance business. if the current retail landscape is compared with that of 2004. organized retail continued to make headway although at a slower pace in 2009.Management business in India with almost $830 million in assets. Biyani estimates that with just a 1 per cent footfall conversion rate. Retail stalwarts such as Wal-Mart. Despite the global economic recession and a consequent slowdown in the Indian economy. That would earn him huge fees on distribution and catapult the company to amongst the largest private insurance players by way of number of policies sold. Nonetheless. it has big plans in insurance.
. Tesco and Marks & Spencer have already made inroads into the Indian retail industry and with multi-billion dollar investments.
the country will have over 300 malls translating to over 100 Number of big players is entering the field of organized food retail like Reliance.Retail Scene in India
million sq.Organized Retail market is zooming ahead with an annual growth rate of 30%.Food and Grocery retail holds the most potential. India‟s GDP growth rate is a healthy 9% for 2005-06 – and this has had its ripple effect on all industries – more so the Retail sector. they have dotted the commercial landscape of the metros.The Retail sector is vibrant with growth happening in all related areas – be they malls. 1. hypermarkets or single brand luxury stores.The Indian economy is poised to take the third position in the world in terms of Purchasing Power Parity by the year 2010.000 million market as per the Images India Retail Report 2007. India is being touted as the next big retail destination with an average three year Compounded annual growth rate of 46. of which only 3% organized until now.ft. The Indian retail industry accounts for 10% of GDP and 8% of employment. AdityaBirla Group and the Bharti Group.The Indian Retail Market is a Rs. as almost 99% of it is unorganized. which not only brings so much joy to the inveterate shoppers in terms of retail therapy. in available mall space by the end of 2007. and have even percolated to the Tier II and Tier III cities. The Omnibus edition of Pantaloon retail papers spans this very happening sector. Malls are fast becoming sought-after entertainment hotspots. but also employment and livelihood to tens of thousands of Indians.200. All these major players are expected to show an annual growth rate of 25 – 30%.
.64%. From a situation where There were no malls about a decade ago. which has tied up with the world‟s largest retailer –Wal-Mart.
This caused consumers to tighten their purses. and consequently sales plummeted for major retailers. in to sample the depth and breadth of this amazing sector. resulted in fewer visits to retail stores. and the availability of financial support for retail expansion dried up. This put a halt to the unprecedented expansion seen over the review period. Watches. With big brands and bigger outlets across all segments. making it one of the worst performing categories. Lower consumer confidence resulting from the recession. from Appareland Footwear. as well as job losses. Books and Stationary to Jewelry and Consumer Durables. the sweep is indeed broad.The Retail boom has also led to the opening of a large number of single brand outletsacross the country.
Food and Beverage Health and Beauty Clothing and Footwear Home Furniture and Household Goods Consumer Durable Goods Leisure and Personal Good
Economic slowdown serves as reality check for retailers
The global economic crisis and its impact on India resulted in a slowdown of the Indian economy in 2009. Types of Retail verticals operating in India. spending on non-essential items such as lifestyle goods was highly impacted. With consumers becoming highly discretionary.
In such a tough operating environment. with a stable government in place at the centre. which is expected to remain attractive to organized retailers over the long term. India’s attractiveness stands over long term India‟s burgeoning middle class offers considerable promise for organized retailing. Reliance Retail and Aditya Birla Retail emerged relatively unscathed compared with smaller players such as Subhiksha and Vishal Retail. and it proved a major hurdle in IDEA‟s billion-dollar plans in mid-2009 to enter the organized retail environment. Internet retailers offer products at discounted prices to consumers compared with store-based retailers and bargain-hunting consumers are latching on to this fact. retailers under the umbrella of a diversified holding company with access to internal funds are faring better than other players. However. and retailers have suffered severely as a result. Internet retailing grows at phenomenal pace Due to the increased penetration of credit cards and availability of computing facilities to a wider population. For example.
. Internet retailing is witnessing stellar growth.Retailers with financial backing weather the storm Credit from banks and other lenders has been difficult to obtain in the current environment. Liberalization and financial reforms would remain a key factor in the expansion of the organized retail environment. foreign direct investment is not allowed in single brand retail. This has become even more pronounced in light of the economic downturn as consumers have become increasingly sensitive to price. Some retailers are unable to pay rental fees because all lines of credit have dried up. Currently.
the impact of the crisis is generally shared among all. However. The International Monetary Fund (IMF) now sees the world entering a major slowdown. Amongst many countries. All this is leading to a temporary recess for the markets from a regular busy schedule. have been witnessing such ups and downs.
. For the decades long. Not even a single country seems to be off the hook. across the world. Markets in recession worldwide and India too: The current meltdown in the world markets is shaking the globe today.Impact Of Recession On The Indian Retail Market
The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets. The industry hopes for the best alternations to overcome the acrimonious situations. The roots of the world markets are nearly pulled away with the heavy downfall of the American financial giants.These fluctuations are not new for global market. But the ultimately fact is that the market growth rate is always constantly high when comparing to such downfalls Economic slowdown The Financial crisis is adding to the pressure on global economies. The high level of inflation has been a wet blanket for the global markets. markets. India too not exempted from the impact of world financial crisis. Since the markets always have internally linked with each other. The following circumstances are creating unwelcome interruptions to the Indian retail industry.
Brief history of organization
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. futurebazaar. led by its format divisions. covering an operational retail space of over 6 million square feet. a chain of seamless destination malls.Pantaloon Retail (India) Limited. Big Bazaar and Food Bazaar.com. among other formats. a chain of fashion outlets. touch and feel of Indian bazaars with aspects of modern retail like choice. convenience and quality and Central. Blue Sky. is India‟s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.000 people. stakeholders and communities across the country and shape the growth of modern retail in India. The company‟s leading formats include Pantaloons. a supermarket chain. has over 1000 stores across 73 cities in India and employs over 30. the company operates over 16 million square feet of retail space. Future Value Retail Limited will continue to deliver more value to its customers. The company also operates an online portal. Big Bazaar. a uniquely Indian hypermarket chain. The company operates 120 Big Bazaar stores. Some of its other formats include Brand Factory. blends the look. supply partners. 170 Food Bazaar stores.
. in over 70 cities across the country. As a focussed entity driving the growth of the group's value retail business. Top 10 and Star and Sitar. Food Bazaar. all. Headquartered in Mumbai (Bombay). This entity has been created keeping in mind the growth and the current size of the company‟s value retail business.
sports items. In other words. Group/Company diversified Pantaloon portfolio of offerings to include other retail goods. Pantaloon Retail is the flagship company of Future Group.A subsidiary company. Currently. selling home furniture products and ezone focused on catering to the consumer electronics segment. Group follows the concept of value retail in India. Pantaloon business approach is to sell quality goods at reasonable prices by either manufacturing ourselves or directly procuring from manufacturers (primarily from small and medium size vendors. with evolution of retail industry in India and change in consumer aspirations.
. a business group catering to the entire Indian consumption space. crockery. gift and novelties. it manufactures and sells ready-made garments through its own retail outlets and two discounting stores. Collection i. grocery items. Currently. toiletries. operates Home Town. a largeformat home solutions store. Home Solutions Retail (India) Limited. It began its retailing operations in India way back in 1987. watches. Subsequently. toys. Group/Company sell readymade apparels and a wide range of household merchandise and other consumer goods such as footwear.
www. Pantaloon Retail.futurebazaar. Big Bazaar is a hypermarket format that combines the look. a fashion retail chain and Central.Planet Sports. electronics retailer . its marquee brand.
.000 people and is listed on the Indian stock exchanges. In the lifestyle segment. retail media and logistics. In the value segment. While retail forms the core business activity of Future Group. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. It also operates popular shopping portal. leisure and entertainment. insurance. is one of India‟s leading business houses with multiple businesses spanning across the consumption space.Food Bazaar. brand development. the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. the group operates Pantaloons. led by its founder and Group CEO. Mr. home improvement chain -Home Town and rural retail chain . touch and feel of Indian bazaars with the choice and convenience of modern retail The group‟s specialty retail formats include supermarket chain . Kishore Biyani. group subsidiaries are present in consumer finance. a chain of seamless malls.Aadhaar. Headquartered in Mumbai (Bombay). sportswear retailer .Future Group
Future Group.com.eZone. among others. capital. Pantaloon Retail employs around 30. Led by its flagship enterprise. retail real estate development.
specialty stores under various brands including Big Bazaar.com. The company operates under multiple formats – hypermarket.3.2.94% and Pantaloon profit after tax increased between fiscal 2004 and fiscal 2006 at a CAGR of471. 2006.44%. As a result.113. Pantaloon Retail is one of the leading retail houses in India.75 million.124.463. Collection. apparel stores. as espoused in the group‟s core value of „Indianness.04 million for fiscal 2004. It is the flagship company of the future group. of area under business. Retain values. As of November 15. respectively. During the same period Pantaloon profit after tax was Rs.Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas. Starting its 1st outlet in 1997.Group/Company operated 46 retail stores. E Zone.‟ Company Background – Pantaloon Retail India Founded in 1987.000 square feet and are located in 17 states across India.
. it currently has over 4 mm sq.etc.43millions for fiscal 2006. Rs. including three stores which are operated by Pantaloon franchises.82 million. by Mr.30. Kishore Biyani.‟ The group‟s corporate credo is. „Rewrite rules.20 million and Rs.12 million for fiscal 2005and Rs. Pantaloon sales increased between fiscal 2004 and fiscal 2006 at a CAGR of 80.884.Pantaloon Retail (India) Limited is today recognized as one of the pioneers in the business of organized retailing in the country with a turnover of over Rs.881. as opposed to a turnover of Rs. Pantaloon. Food Bazaar. The company also operates an online portal.1. ft. futurebazaar. Group/Company has set up seven regional distribution centers and an apparelmanufacturing plant. These 46 stores are spread over about 1. Pantaloon Retail in India‟s leading Retail Company. In efforts to strengthen Pantaloon supply chain.Pantaloons in Kolkata.
Pune. Food Bazaar outlets and Gold Bazaar Stores withover 6.
. Pantaloon stores..5 lakh sq. Hyderabad. ALL Stores. Ahmadabad. andGurgaon (Delhi).The company is headquartered in Mumbai with zonal offices at Kolkata. ft. Kanpur. Bangalore. Fashion Stations and Mela Store. Central Malls. Chennai and Gurgaon (Delhi). Thane. Group/Company endeavor to facilitate one-stop-shop convenience for Pantaloon customers and to cater to the needs of the Group/Company believes this concept as helped us grow to Pantaloon current size within a short timeframe of four years. Bangalore. Mumbai. retail space across Kolkata. It has 4 kinds of stores. Group/Company cater to themasses through Pantaloon Big Bazaar. In the Value segment. Nagpur.
Kishore Biyani is the face of Pantaloon. In India and especially in metro cities like Mumbai. ft. area at each of its locations at Lower Parle.000 sq. ft. Kolkata (35. to fulfill its massive expansion and growth plans. where the population is dense and consists of a high middle-class population.2.000 sq. ft. Pantaloon has already bagged substantial retail space in Hyderabad (60. This means that the company has to tap external sources to fund expansion.) and Bangalore (40. It has planned to open three Big Bazaars (discount stores) in „A-class cities‟ like Bangalore.000 sq.
Expansion Plans The concept of discount store resembles the Wal-Mart strategy. Though. Mr. ft. the company has the best talent in place to drive each business category.).000sq. Bangalore. the company is not a one man show and has built a strong second and third line of management.Management of the Company
Pantaloon Retail over a period of time has built a strong management team to drive the company for its high growth phase. It plans to borrow heavily to fund its expansion plans.). The company plans to expand rapidly. Calcutta and Hyderabad. The next year it plans to open more stores in Mumbai and Delhi at critical locations. Mulund and the western suburbs. Though there have been concerns regarding lack of talent in the growing retail sector. The company has recently allotted shares to promoter‟s Asabi formula price.In Mumbai it acquired50.
.4 Challenges The key challenges facing the company are as follows: Fund raising – The Company acknowledges that expansion plans of the company Cannot be met from internal resources. the concept of discount stores ingraining a lot of acceptance.
“Group/Company can‟t figure out from where such stores get their margins. food products and consumer durables with over 63. FMCG products. It must have a feasible revenue model to sustain the venture”. Group/Company sells a vast range of merchandise across apparels and accessories. procurement of goods directly from the small and medium size vendors and manufacturers.Competition Although there are a few stores operating in this segment such as Giant in Hyderabad.Pantaloon emphasis has been to maximize the value that the customers derive in spending on goods bought in Pantaloon stores. in-house production of apparels. which constitute majority of the population in India. it is mostly international chains such as Wal-Mart and Carrefour that are the better known names as discount stores worldwide.000 SKUs. such as. Group/Company endeavor to continuously reduce Pantaloon costs through variety of measures. The company is facing limited competition from the organized retailers but strong competition exists from the downtown centers unorganized. Meanwhile. Group/Company intends to provide quality products at competitive prices.
Pantaloon Competitive Strengths It is believed that the following are Pantaloon principal competitive strengths which have Contributed to Pantaloon current position in the retail sector in India: Strong understanding of the „value retail‟ segment: Pantaloon business plan involves implementation of the concept of the „value retailing‟. targeting the middle and lower middle income groups. the general retailers in Mumbai are not too pleased about the concept of discount stores. efficient logistics and distribution systems along with customized product mix at Pantaloon
Flourier Women and Roseau. Paranoia.Famenne. Group/Company has a highly experienced and competent management Team: Group/Company has an experienced management team which is committed workforce. In fiscal 2006. All Pantaloon stores and distribution centers are connected through a company-wide. distribution centers management and store operations including inventory management and billing. Pantaloon income from Pantaloon private labels was Rs. Strong and efficient supply chain management: Pantaloon supply chain management involves planning. supply chain logistics. Pantaloon supply chain management provides us flexibility to adapt to changing patterns in consumer behavior and Pantaloon ability. Central to Pantaloon value retail strategy is to pass on the benefits of cot reduction measures to Pantaloon customers. merchandizing sourcing.
. production. Pantaloon office processes are computerized which support procurement. standardization.76% of Pantaloon total sales for fiscal 2006.483. vendor management. processes and business applications are essential to handle retail chain of Pantaloon magnitude. which accounts for 16. quality control. Manufactured by us such as Zapping. Pantaloon management team comprises of talented professionals who are highly experience in the retail sector. logistics. Chlorine. Kitten Studio. „pilferage‟ control replacement and replenishment.stores depending on the regional customer behavior and preferences. Group/Company is in the process of implementing SAP. Group/Company believes that Pantaloon focus on Pantaloon private labels and their recognition in Pantaloon customer segment enables us to differentiate ourselves from Pantaloon competitors. Group/Company effectively use information technology systems: Group/Company believe that efficient information technology systems.50 million.
. distribution and logistics network.000 products under 1 roof that caters to every need of a family. 2 Emphasis on backward integration 3 Expansion of FMCG 4 Procurement from low-cost production centers outside India. Hence it‟s very important to understand the customer and its needs. Pantaloon has-been able to crack this by Big Bazaar Shop till you drop! Big Bazaar has democratized shopping in India & is so much more than a hypermarket. India is not an integrated homogenous market like other western markets – it‟s a hierarchy of markets catering to people at many different income levels 7tastes.7 Continue to train employees and seek entrepreneurship from employees
Business Analysis of Pantaloon Model As Group know &. Pantaloon growth strategy is based on:1Increasing Pantaloon penetration in the country by leveraging Pantaloon Supply chain.Pantaloon strategy:
Group/Company intends to pursue the following strategies in order to consolidate Pantaloon position as one of the leading operators in the „value retail‟ segment in India.6 Continue to upgrade information technology systems and processes . 5 Increasing customer satisfaction and Pantaloon base of loyal customers . making Big Bazaar India‟s favorite shopping destination. There are over 170.
.The company has maintained 50% of apparel sales from private labels. Pantaloon has aggressiveplans for this format of taking to total number of outlets to 225 by 2010. to increase to 9 mn sq.7650 cr. Big Bazaar covers 3-25 mn sq. books. This format would face maximum competition going forward as all the major new Entrants have plans to enter into the hypermarket segment. ft. It is the fastest growing format in the organized retail space.Currently its about 70 outlets. pharmacies. by 2010.8500 can generate a sales of Rs. stationery & music are being added to Big Bazaar. Bazaar won the prestigious Platinum Trusted Brand Award in the Indian services category Fashion Focus Big Bazaar continues to be a fashion – led delivery format. food & beverages. saloons. as the most preferred. currently. ft.Expected Gross Margin -24%. its aim is to capture the middle income value focused customer.Averagesales per sq. furniture. large. by 2010. Product offerings are mainly general merchandise and apparels. with fashion comprising About 40% of its revenues. beauty retail. At Images Retail Awards it was adjudges the Best Value Retail Store & Best Retail. Big Bazaar Getting Bigger New categories like consumer electronics. food& grocery store. 60% being generalmerchandise. ft. Apparels form 40% of the total revenue.Expected EBIDTA – 7-9%.Awards & Recognition In the month of July 2006 – Big Bazaar won the prestigious „CNBC TV18 AwaazConsumers Award 2006‟ in the retail category. Pioneering the Hypermarket Format It‟s the hypermarket format in the value retail segment of the company. communication.
Destination of year 2006 In Reader‟s Digest Consumer Survey 2006. at Rs.
the company needs to invest to improve the back end. Pantaloon Retail (India) Limited. restaurant and food court managers which assure a fixed rental and a certain percentage of sales. The success of this format has prompted the company to take this format to smaller towns and cities. Central has the same growth rate of 40%. with no inventory carrying on its books. The company has been able to offer all the daily needs related to the food and grocery less than one roof.Central model is highly scalable and would be successful in other cities where the company. Though being a low margins business but higher turnover nature makes it profitable proposition for Pantaloon. The format has been will accepted by the Indian women as it has been able to offer scheme and discounts on various products because of its economies of scale in operations.000 people. has over 1000 stores across 73 cities in India and employs over 30. In order to maintain its competitive advantage in this format. the company operates over 16 million square feet of retail space. is India‟s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Central The departmental format of the company. this constitutes 70% of central sales.FMCG along with dry and wet staples from the main product categories of this format.It‟s been positioned as one stop destination for shopping and entertainment.In the Central Model the company sub leases its spaces to concessionaries.
. Headquartered in Mumbai (Bombay). aims to cater the upper middle incomeconsumers. Currently the company has 3 Central Stores (2006 end).Food Bazaar
The food and grocery retail format of the company is capturing the middle income value focused customer. Pantaloon retail plans to expand this format (to smaller towns and cities) more rapidly going forward to achieve further economies of scale.
Food Bazaar. covering an operational retail space of over 6 million square feet. in over 70 cities across the country. stakeholders and communities across the country and shape the growth of modern retail in India. Big Bazaar and Food Bazaar. all. blends the look. Big Bazaar. As a focussed entity driving the growth of the group's value retail business.com.
. Some of its other formats include Brand Factory. convenience and quality and Central. a chain of seamless destination malls. operates Home Town.Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the company‟s value retail business. selling home furniture products and rezone focused on catering to the consumer electronics segment. a chain of fashion outlets. futurebazaar. among other formats. led by its format divisions. a supermarket chain. The company operates 120 Big Bazaar stores. a business group catering. Collection i. Future Value Retail Limited will continue to deliver more value to its customers. supply partners. Home Solutions Retail (India) Limited. Blue Sky. 170 Food Bazaar stores. Pantaloon Retail is the flagship company of Future Group.The company‟s leading formats include Pantaloons. a largeformat home solutions store. Top 10 and Star and Sitar. The company also operates an online portal. A subsidiary company. a uniquely Indian hypermarket chain. touch and feel of Indian bazaars with aspects of modern retail like choice.
Kishore Biyani. Mr.Chopra is a fellow member of The Institute of Chartered Accountants of India (ICAI) by profession and is a Certified Associate of Indian Institute of Bankers (CAIIB). IT and exports. Gopikishan Biyani.
Mr. Whole time Director He has over 28 years of valuable experience in the fashion business and has worked with some of the well known companies like Arvin Mills and Weekender. Managing Director Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Mr.
Mr. Mr.Future Group Mr. His
. audit and corporate governance related issues within the company. textiles and retail industry and has been actively involved in the financial. He has been instrumental in the implementation of the various new retail formats. Vijay Biyani. Kailash Bhatia. Whole time Director Rakesh Biyani is a commerce graduate and has been actively involved in category management. Independent Director V. retail stores operations. Whole time Director Vijay Biyani has more than twenty years of experience in manufacturing. Vijay Kumar Chopra. Rakesh Biyani. Director Gopikishan Biyani is a commerce graduate and has more than twenty years of experience in the textile business.K.
including Indian Petrochemicals Corporation Ltd..
Mr. a PhD from IIT Delhi and rank holder in MBA headed NID (Ministry of Commerce.. He is on the Board of Company since June 1. Cost Accountant. Darlie Koshy. etc. He is the Deputy Managing Partner of Haribhakti & Co. Independent Director Dr. Corporation Bank and SEBI.
. Doreswamy is a former Chairman and Managing Director of Central Bank of India and serves on the board of DSP Merrill Lynch Trustee Co and Limited among others.
Dr.banking career spans over 31 years and he has served senior management positions in Central Bank of India. Chartered Accountants and past president of Indian merchant Chambers. Dr. Independent Director S. Dr. He is on the Board of several Public Limited Companies. S Doreswamy. 1999. Abuja Cement Eastern Ltd. Oriental Bank of Commerce. SIDBI. GOI) as Director for 2 terms of office prior to which he was the founding Chairperson of Fashion Management at the National Institute of Fashion Technology (Ministry of Textiles. Independent Director Shri Shailesh Haribhakti is a Chartered Accountant. He is currently the Director General & CEO of ATDC Network of 58 Institutes / Centers and two premier campuses of Institute of Apparel Management under the aegis of AEPC (Sponsored by Ministry of Textiles. Shailesh Haribhakti. and a Certified Internal Auditor. Koshy received the Delhi IIT Alumni Award for contribution of National Development in 2008. GOI). GOI). D O Koshy.
Ms. Pantaloon Retail (India) Ltd. Associates & Solicitors and an LLM from University of Miami.Koshy was also conferred with the “Star of Italian Solidarity” one of the highest civilian awards of the Government of Italy. Koshy is the author of three pioneering books including the much acclaimed “Indian Design Edge”. Nagarjuna Construction. He also serves on the board of Mahindra Gesco. Independent Director Bala Deshpande is Independent Director. Independent Director Anil Harish is the partner of DM Harish & Co. IndusInd
. among others. Bala Deshpande.
Mr. Anil Harish. Unitech. and also serves on the boards of Deccan Aviation. Welspun India and Indus League Clothing Ltd. Dr.
Pantaloon Retail (India) Limited Type Industry Founded Headquarters Area served Key people Products Parent Website Public company Retailing India Mumbai India Kishore Biyani.com
. (MD & CEO) Super centers Future Group Pantaloon.
6% over 2006.Scope of the Report Provides all the crucial information on Pantaloon Retail (India) required for business and competitor intelligence needs Contains a study of the major internal and external factors affecting Pantaloon Retail (India) in the form of a SWOT analysis as wellAs a breakdown and examination of leading product revenue streams of Pantaloon Retail (India)Data is supplemented with details on Pantaloon Retail (India) history. a supermarket chain. an increase of 49. a hypermarket chain. 685. The net profit was INR355. history and products. and Provides summary analysis of its key revenue lines and strategy. India and employs about 25. Its business lines also include Depot.Pantaloon Retail (India) Ltd. a part of the Future Group. operates retail chains. Top 10. and Central. business description. Food Bazaar. Pantaloon Retail (India) .8% over 2006. . The operating profit of the company was INR1.4 million (approximately $8Million) in FY2007. Fashion Station. Big Bazaar.SWOT Analysis examines the company's key business structure and operations. bazaar And 'Star and Sitara'. The company recorded revenues of INR34. aChain of malls.4% over 2006. a chain of fashion outlets. key executives. locations and
Reasons to Purchase
. 798.000 people.com'. Pantaloon Retail (Pantaloon or 'the company'). an increase of 79. all.6 million (approximately $787 million) in the Financial year (FY) ended June 2007. Blue Sky.SWOT Analysis Report Summary Pantaloon Retail (India) .SWOT Analysis company profile is the essential source for top-level company data and information. The company operates retail chains Including Pantaloon. The company operates an online portal named 'futurebazaar. Brand Factory. Shoe Factory.9 million (Approximately $41 million) in FY2007. a decrease of 33. The company is headquartered in Mumbai.
The company recorded revenues of INR34. a supermarket chain. operates retail chains. and provides summary analysis of its key revenue lines and strategy. The company is headquartered in Mumbai. The company operates retail chains including Pantaloon.000 people.SWOT Analysis examines the company‟s key business structure and operations. India and employs about 25. a chain of fashion outlets.
. Its business lines also include Depot. a hypermarket chain. Shoe Factory.Support sales activities by understanding your customers' businesses better Qualify prospective partners and suppliers Keep fully up to date on your competitors' business structure. Pantaloon Retail (India) .6 million (approximately $787 million) . aLL. Big Bazaar. Food Bazaar. Brand Factory. Fashion Station. a part of the Future Group.SWOT Analysis company profile is the essential source for top-level company data and information. and Central. Pantaloon Retail (Pantaloon or “the company”). Top 10. history and products. 685.com”. a chain of malls. mBazaar and “Star and Sitara”. The company operates an online portal named “futurebazaar. Blue Sky. strategy and prospects Obtain the most up to date company information available The Pantaloon Retail (India) .
. THE COMPANY NOW ONE OF THE LARGEST PORTFOLIOS IN THIS SEGMENT.WITH 5 COMPANY .OWNED BRANDS COVERING 63 MERCHANDISE CATEGORIES
THE FMCG SPACE.
Big Bazaar Future Group was awarded the Most Admired Retail Company of the year by the Indian Retail Forum at a glittering ceremony organized in Mumbai.Big Bazaar Most Preferred Multi Brand Food & Beverage Chain . the lifestyle format Critics Choice for Pioneering Effort in Retail Concept Creation .Pantaloons. Mr.Future Group Most Admired Private Label .Future Group Retail Face of the Year . Kishore Biyani also won Retail Face of the Year.Central
Coca-Cola Golden Spoon Awards 2009 Most Admired Food & Grocery Retailer of The Year Most Admired Food Court Most Admired Food Professional
Indian Retail Forum Awards 2008 Most Admired Retail Company of the year .Kishore Biyani Best Retailer Of The Year (Hypermarket) .CNBC Awaaz Consumer Awards 2009
Most Preferred Multi Product Chain .Big Bazaar
Images Fashion Forum 2009 Most Admired Fashion Group of the Year . India Retail Forum (IRF) is a platform for intellectual insights and information
. for its private label brand Fresh And Pure Chakki Atta.exchange for the retail business in the Indian subcontinent. The contest was established in 1972 and is considered as the most popular and premier event for India‟s packaging fraternity. The forum presents the business of retail in the region to a global audience.
The INDIASTAR Award 2008
Food Bazaar: Best Packaging Innovation Food Bazaar bagged the INDIASTAR Award for Best Packaging Innovation in India. with the express aim of facilitating understanding about and encouraging investment in this massive marketplace. innovation and technology. the value format of Future Group bagged the Best Retailer Of The Year (Hypermarket). INDIASTAR Award is a biennial event which aims to promote and encourage excellence in packaging design. Big Bazaar.
Dynamic Growth in Network Expansion across Food.Retail Asia Pacific 500 Top Awards 2008
Gold Winner .Top Retailer 2008 Asia Pacific Retail Asia Publishing Pte.Consumer's Choice: Big Bazaar The CocaCola Golden Spoon Awards 2008.
Coca-Cola Golden Spoon Awards 2008
Most Admired Food & Grocery Retail Visionary of the Year: Kishore Biyani Most Admired Food & Grocery Retailer of the Year – Supermarkets: Food Bazaar Most Admired Food & Grocery Retailer of the Year . retailers & retail support organizations from across the globe.Hypermarkets: Big Bazaar Most Admired Retailer of the Year . aims to set a platform that appraise raises and recognizes the development and growth of retailing throughout the Asia Pacific region. The awards were presented to honour enterprise. were given away for the first time as a culmination of the „Food Forum India 2008‟ – a two day convention. Beverages & Grocery: Future Group Most Admired Food & Grocery Retailer of the Year . which saw the participation of leading brands.
. innovation and achievement in the food retailing business as a benchmark of excellence. the institutor of these awards.
The Reid & Taylor Awards for Retail Excellence 2008
Retail Leadership Award: Kishore Biyani Retail Best Employer of the Year: Future Group Retailer of The Year: Home Products and Office Improvements: HomeTown The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail Congress. offered through Pantaloons (life style) & big bazaar (value segment) . Asia‟s single most important global platform to promote world
Pantaloon‟s game plan with this new format is to raise the bar of customer expectations& experience when it comes to „Brand + Bargain shopping‟.
.The Company plans to offer all the majornational & international brands. Pantaloon retail is trying to fill in one gap in the apparels. There is a huge market opportunity in this category where over 70% of the people shopping at Factory outlets are under the age group of 30 years who want fashion brands at reasonable price.
BOARD OF DIRECTORS
WE ARE PROUD TO HAVE BUILT THIS ORGANIZATION WITH A CULTURE FOCUSED ON CORE VALUES THAT CAN BUILD UPON ITSELF IN A POSITIVE MANNER. THIS HAS ENSURED THAT WE SUSTAIN WHAT IS UNIQUE TO US AS WE GROW.”
e. RAKESH BIYANI Whole time Director
Mr. DARLIE KOSHY Director
Mr. ANIL HARISH
. S. SHAILESH HARIBHAKTI Chairman
Mr. GOPIKISHAN BIYANI Whole time Director
Mr. VIJAY BIYANI Whole time Director (Appointed w.Mr.f. DORESWAMY Director
Mr. KISHORE BIYANI Managing Director
Ms. VIJAY KUMAR CHOPRA Director
COMPANY SECRETARY Mr.
RISK ADVISORS ERNST & YOUNG PVT. DEEPAK TANNA
STATUTORY AUDITORS NGS & CO. LTD
. BALA DESHPANDE Director
Shyam Nagar. No. Off Jogeshwari-Vikhroli Link Road. Jogeshwari (East).000 + SHAREHOLDERS 33.500 + EMPLOYEES
. : + 91 22 6644 2201 190 MILLION + CUSTOMERS 34. : + 91 22 6644 2200 Fax No. Tel. Mumbai – 400 060.REGISTERED OFFICE & CORPORATE OFFICE
Headquartered in Mumbai. and as of 2010. Some of the company's other regional brands include.000 people. it was the country's largest listed retailer by market capitalization and revenue. its wholly-owned subsidiary. the company has over 1. and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. which is part of the Future Group. Shoe Factory. a hypermarket chain and Food Bazaar. so that the company may be listed independently. Depot. With effect from 1 January 2010 the company separated its discount store business.000 stores across 71 cities in India and employs over 30.
It is a large Indian retailer. which includes the Big Bazaar hypermarket and the Food Bazaar supermarket businesses. into Future Value Retail Ltd. Big Bazaar. The company‟s brands include Pantaloons. a chain of fashion outlets.
. a supermarket chain.Pantaloon Retail (India) Limited..
.Butcompetition would not be amongst retailers alone but also amongst vendors to supply at the most competitive price. The company is expected 30 million sq. Collection selling home furniture products and E-Zone focused on catering to the consumer electronics segment Having the right real estate in prime locations is the key for a retail chain. Home Solutions Retail (India) Limited. Pantaloon in this regard is a way ahead because it has locked into real estate at prime locations in all the major cities of India. The company is expected 30 million sq. Going with competition in major formats. aLL. because efficiency in buying would ultimately increase gross margins.Pantaloon with its projected scale is able to source its merchandise from its vendor at reasonable rates.
Blue Sky. operates Home Town. it would be difficult to improve gross margins. Top 10 and Star and Sitara. a large-format home solutions store. feet of prime locations in all the major cities of India. availability oversight real estate would drive the sales.2 Sourcing of merchandise– Sourcing of merchandise from the right vendor at the right price is an important factor. Any retailer with significant size will be able to improve itssourcing.feet of real space by 2011 covering 80 cities of India. a proper catchments analysis of locations of outlets is needed to increase the footballs & conversions. A subsidiary company.
Rising resource cost to put margin pressure The employee cost & property costs will be 2 key pressure points for all retailers. Besides. Strain on management bandwidth PRIL is expanding into multiple formats & multiple geographic over the next few years.
. Likely equity dilution to finance growth The company would need capital in the region of USD 600 mn. Traditional human resource management methods have been unable to reduce employee turnover. Besides.9% dilution has already happened. which can prove to be bottleneck. there are multiple clearances to be taken by local& other authorities. For its growth plan UntilFYO9E. The company could face management bandwidth shortage in a few years from now.The Company would need external funds for its growth. Decision making is quite decentralized . it is investing in various non-retailing businesses. Delivery of stores is behind schedule by an average of 2 quarters for most companies.KEY RISKS
Execution of plans is the biggest risk The company plans to become 10x its current size in terms of floor area by 2010. As these store deliveries get bunched up for most of the players towards 2009-2010.There could be further delay in store delivery.Thereare a lot of exogenous factors that could impact the company‟s plans.
Tutsi Telecom & IT .Gen M.com Books & Music – Depot Leisure & Entertainment . Shoe Factory. Electronics Bazaar.Collection i. Fashion Station.Pantaloons. Furniture Bazaar. Lee Cooper (JV) General Merchandise . Future Axiom Consumer Durables Koryo.Star & Sitara. Navras. The Dollar Store (JV) Fashion . all.ezone. Furniture Bazaar. Brand Factory. IPAQ
. M Bazaar. KB'S FAIR PRICE Electronics .www. Blue Sky. Sensei.futurebazaar. STAPLES (JV) Home Improvement . Home Bazaar E-tailing (Online Shopping) .Big Bazaar. Top 10.Lines of Business
The company is present across several lines of business which have various formats (stores) plywood. Converge.Home Town Furniture .Bowling Co. F123 Wellness . Electronic Bazaar. Big Bazaar. Central. M-Port..
India‟s first formal trouser brand. 1997 Company enters modern retail with the launch of the first 8000 square feet store. 1991 Launch of BARE.Stock Information
Listed on: Bombay Stock Exchange Stock Code: BOM: 523574 Company Timeline Major Milestones 1987 Company incorporated as Manz Wear Private Limited. 1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. Pantaloons in Kolkata. Launch of Pantaloons trouser. 2001
. 1992 Initial public offer (IPO) was made in the month of May. the Indian jeans brand. 1995 John Miller – Formal shirt brand launched. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.
Future Group enters into joint venture agreements to launch insurance products with Italian insurance major. 2002 Food Bazaar. logistics.India‟s first seamless mall is launched in Bangalore. Plans forays into retailing of consumer finance products. private equity and retail infrastructure funds. Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.5 billion in real estate. 2005 Group moves beyond retail. Indus League Clothing and Planet Retail Sets up India‟s first real estate investment fund Kshitij to build a chain of shopping malls. Furniture Bazaar. Home Town. Specialized companies in retail media. 2004 Central . Ezone and furniture chain. Generali . IPR and brand development and retail-led technology services become operational. the company‟s financial is formed to manage over $1.
.2007 Future Group crosses $1 billion turnover mark. a home building and improvement products retail chain is launched along with consumer durables format. 2006 Future Capital Holdings. acquires stakes in Galaxy Entertainment. Bangalore and Hyderabad.Three Big Bazaar stores launched within a span of 22 days in Kolkata. the supermarket chain is launched.
2008 Future Capital Holdings becomes the second group company to make a successful Initial Public Offering in the Indian capital markets .Big Bazaar crosses the 100-store mark. marking one of the fastest ever expansion of a
Image of shahadara pantaloon
Chairman Mr.SHAILESH HARIBHAKTI
Mr. GOPIKISHAN BIYANI
Store manager Deepak mangla
. Kishor biyani
Mr.Department manager Sumit verma
Team Leader-1 Mr.
vision And Objective
We will be the trendsetters in evolving delivery formats. Flow: to respect and understand the universal laws of nature
. to meet challenges. humility and united determination shall be the driving force to make us successful. Everywhere. knowledge and information. Respect & Humility: to respect every individual and be humble in our conduct. making consumption affordable for all customer segments – for classes and for masses. Introspection: leading to purposeful thinking.Rewrite Rules. We shall be efficient.We shall ensure that our positive attitude. Valuing and Nurturing Relationships: to build long term relationships. Everytime for Every Indian Consumer in the most profitable manner. Retain Values. Core Values Indianness: confidence in ourselves.
Group Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We shall infuse Indian brands with confidence and renewed ambition. both in thought and business. sincerity. Adaptability: to be flexible and adaptable.
Group Vision Future Group shall deliver Everything. Openness: to be open and receptive to new ideas. costconscious and committed to quality in whatever we do. Leadership: to be a leader. Simplicity & Positivity: Simplicity and positivity in our thought. business and action. creating retail realty.
beauty. achievement. growth. celebratory Setting. anExcuse visiting the store and they kept coming
. our ability to learn. do just one thing. in Future Group. strength. We will not just operate efficiently in the Indian economy. And in this process.BRAND Future Group Manifesto
“Future” – the word which signifies optimism. we will effect socioeconomic development for our customers. an integral part of Shopping with us. We kept Giving our customers a reason to celebrate. We shall keep relearning. write rules yet unwritten. Beginning this year. we will evolve it. we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow. create new opportunities and new successes. our ability to evolve. We. we implemented a 52-week Calendar of events. Future encourages us to explore areas yet unexplored. To strive for a glorious future brings to us our strength. but also get them where. We will not just spot trends. This reflects every Indian festival. shareholders. something close to Indians‟ hearts. sporting. associates and partners. We will not just post satisfactory results. we will write success stories. Thereby. unlearn and re-learn. rewards and perfection. It is this understanding that has helped us succeed. employees. And it is this that will help us succeed in the Future. we made celebrations. to celebrate within Central. WE Central was conceived as being more than just a Shopping destination. will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. instead a community space where people from all walk of life come and enjoy with their friends and family in a festive. lifestyle and leisure events from around the world as well as social causes like Environment Day. In keeping with this. Our customers will not just get what they need. how and when they need.
with the o of our first mall in Bangalore. In May 2009. These events have truly helped Central toDifferentiate itself from the competition and helped us to connect with our customers at an emotional level. The Central in Indore is our biggest store in the country.
. Based on the success of this initiative we are rolling out 52-week events and excitement calendars for our other formats as well. Central completed five glorious years.000 square feet of retail space. is now at a stage where Central is among the fastest growing lifestyle retail Chains in the country with 10 stores across 7 cities.backo us. eating and celebration. irrespective of whether the economy is upon down. 50. What started as a dream in 2004 to redefine lifestyle? Shopping in India by creating a seamless offering of Shopping. In the financial year 2008-09 Central opened 2More stores in Indore and Mumbai and added over3. Over a decade of experience in retailing has taught us the significance of keeping the excitement at the shop floor alive.
adds. Today Pantaloon Retail has 80 products comprising 350 SKUs with five private labels. it was the latter‟s private label which got a boost in shares.”
.” The power of private labels is being explored by most retailers today. Hypermarkets. Today Group/Company have upgraded Pantaloon suppliers with better quality systems and processes for the snacks category. it is easier to build private labels.The power of private labels by Pantaloons
When PepsiCo‟s Frito-Lay decided of boycott Pantaloon‟s Food Bazaar due to differences in terms of trade. where there was a gap. the ready-to-eat private label of Food Bazaar. However. Reliance Industries. is leading with a 16 percent share among the rest of the snack brands. CEO (Foods Business). “The purpose of Pantaloon private labels is to grow the category and fill the gaps between demand and supply. “While it‟s Pantaloon strategic intent is to build private labels. Today Tasty Treat. At present. Pantaloon Retail.Radhakrishnan. At the same time they also realize that it‟s not going to be easy as it takes time and money to build private labels. nearly 15 percent of Pantaloon hypermarket brands compriseprivate labels. Chief Executive.Arvind Chaudhary. it has promptly approached local manufacturers such asPrakash Snacks in Indore and Pogo Chips in Kolkata to manufacture its snacks brands. in categories such as commodities. Since PepsiCo‟s rejection. Observes K. as they do not want on be at the mercy of the big manufacturers. it is more difficult and takes longer to build these brands.
The private label product proposition: Quality and price.
. the greater the opportunity to create the leverage a retailer can put on a supplier. How strong supplier brands are in the minds of Indian Consumers: Many supplier brands are relatively new in India. so potentially have less awareness. How consolidated Indian retail eventually becomes: The more market share a retailer has. How effectively suppliers innovate: Supplier innovation if often what allows them to stay ahead of retailer private label? Innovative suppliers can come out with new products that retailers haven‟t necessarily thought of. Right now. easier for private label products to supplant supplier brand products. This may be one reason why the UK has greater PL penetration than the US – UK retail is more consolidated than US retail. and therefore. relative to branded. primarily.
Objective of the Report
ngmi ddle class in urban areas and the Growth in the rural economy.increasingconsumerAspirations. Except in the home business where we entered about two Years ago. However. strategic and leadership skills across Organizations. At the same time. correct most of the challenges associated with a high cost Economy and build the foundations for a sustainable and Profitable growth for the Company. We Started to understand how consumers react to each and Every format. Most of the competitors who had come in during the high Costs economy of the past two years aimed at building Scale in a shorter period of time. In the last two years. the focus was on how Do we bring down the cost of operations per square foot? How do we increase the productivity. The organization rose up to the challenge by Taking significant steps to secure preserve and enhance its economic value creation. Looking back. thelasttwelvemonths were also characterized With an unprecedented economic turmoil that tested Managerial. we saw lot of new players coming in and that had resulted in a significant Rise in real estate rentals. Each of these issues were cognizant earlier as well. whether each of the formats will achieve certain Size and whether we should merge or abandon some. whether we are having too many Formats. Luckily for us. This was the time to question whether we are doing too many things. but the External economic scenario made us react more swiftly on Each of these. And the domestic consumption sector in particular is Characterized by some Irreversibletrends.The scope and potential of the Indian economy in general. resource costs and people costs. we too had probably made a few mistakes earlier. how do we increase The efficiency and how do we increase the margins. During the year we have worked diligently to bring in productivity and efficiency to increase square
. we wherein existence for a little longer and growing quite rapidly.Theseincludeayoungdemographicprofile. The year gave us an opportunity to learn a lot. One of the key characteristics of the preceding year‟s wasThe high-cost economy.
Chennai. wherein the organization has not only Has a huge knowledge base but also a significant stakeOver the entire value chain of the category. in order to improve the share of the category in Total sales. These categories are – fashion. Better and faster order Fulfillment
. Food. During the Year. Pune and Ahmadabad. we were able to significantly increase the share of Company-owned brands in the category in both Pantaloons And Central.is where the largest share of addressable consumption markets resides.Foot sales. With all these corrections we will start seeing results happening during the course of the forthcoming year. Hyderabad. Historically. We have also worked Hard in terms of rationalizing all the resources and Allocation of resources to businesses which give us better Returns. Kolkata. We also introduced the concept of Fashion Big Bazaar both as a standalone concept as well as within Big Bazaar. which includes Consumer electronics and furniture. almost 60% of the Company‟s stores are located in these key eight cities and 25% are in the fast growing tiered cities and the balance in the tier III and smaller towns. The Company intends to continue building its dominance Within the bigger cities for which its roadmap is clear. The Company has identified four categories that it will focus on and these categories capture more than 70% of The consumers‟ wallet. Delhi. These efforts were simultaneously complimented with number of efforts at the backend focusing on improving Productivity and efficiency. Operational Overview the two key strategic objectives that the Company Has pursued are gaining a leadership position in key Geographies and in key categories of consumption. Bangalore. We are working and have achieved progress in Increasing margins on categories. Now. The Top eight cities–Mumbai. the Company‟s strength has been in Fashion category. Our focus has also been towards ensuring that we are selling a lot more merchandise at full price and also Increase the share of core fashion merchandize collection that remain on store shelves across all seasons. faster breakeven and faster return on capital. general merchandise and home.
the focus is now on building the Private brand piece of business in a big way and a lot of Work has happened with a separate team working on the Private brands business.
.rates between the stores and warehouses. On the food category. Improved markdown management during. The Company is also about to launch a new brand called „Ektaa‟ which will be? Capturing around 40 SKUs to start with. The existing Company-owned Brands have already gained around 18 to 20% share in every category where it is present in. automatic Replenishments and enhanced business intelligence has Resulted in higher availability of merchandize within the Store and is leading lead to better customer satisfaction And productivity. The objective into replicate the Company‟s existing strength in fashion Into the food .
Bar charts have been made based on real data obtained from between 27th june 2010 to 15th July 2010.The research methodologies are using only primary data collection.
.Research process is a series of systematic steps that are followed to solve a business problem. It clearly describes crucial issues like the study„s purpose and objectives. managing costs and other aspects that are essential for conducting business research. the type of data needed. Questionnaire on customer satisfaction at Pantaloons store was prepared and I got it filled from customers. the technique to be used for selecting samples. data collecting method.Data on sale of whole brand and Wellness categories is being collected and collated in a stoe.Shahadara of brand has also been done from 27 june to 15 July 2010 contribution of single in total sales of store from 27 june 8th July 20010an special employee motivation programme for achievement of targets from 2th to 10 June 2010 run for store employees .Pie charts are made based on data collected and collated from questionnaires filled by 50 customers at the Pantaloons store. Based on percentages calculation are done and data is analysed.store provides data from 27th june 2010 to 15th July 2010. analyzing it. It is the framework of the entire plan-of-action.Detailed information can be obtained from the store about the performance of the brands in the particular category from 27 june 2010 to 15th July 2010. Here primary data collection is performing through questionnaire A sample size of 50 customers is taken randomly.
Secondary data. journals.It is collected directly from the respondents using data collection methods like survey interviews. Sampling is the technique of selecting a representative part of a population for the purpose of determining the characteristics of the whole population. homogeneous. or tabulation.SAMPLING DESIGN:Sampling is an essential part of the business research process. During the research. and the sampling frame.
. books. et c This research uses a judicious mix of primary and secondary data to optimize the Quality of research findings within the allotted time and money. Simple Random Sampling is used to collect data from the shoppers Because the target population is small. questionnaires.
DATA COLLECTION:Business research generally uses two types of data: Primary data. measurements. direct observation. Sources of secondary data include websites.It is the data that which already exists and is collected by some other person or organization.
(i) Inferences wiredrawn from the collected data.Research Process
•Research – Descriptive •Data source – Primary Data •Research Approach – Survey Method •Research Instrument – Questionnaire •Questionnaire type – Structured non-disguised •Type of questions – Both Close-ended & Open-ended •Sampling Unit – Individual •Sampling Frame – NCR Sampling Procedure – Simple Random sampling to select 5 stores and Convenience for select customer/shoppers. Sample size – 300 customers •Contact Method – Personal •Mode of Collecting Data – The respondents were chosen randomlyand requested to grant interviews.
. •Data Processing – (i) A number of tables was prepared to bring out the main characteristics of the collected data. The questions were then asked in predetermined sequence.
4. 3. Most of the retail outlets mentioned in our questionnaire may or may not be Visited by respondents. 2.
. Questionnaires were filled in evenings. Our research is limited to only one store of Pantaloon at Shahdara and sample Size is of 100 respondents so errors may crop in while generalizing the results. Those who came out of Pantaloon Store after shopping were chosen for getting the questionnaires filled but they held bulky polyethylene bags due to which they found it difficult to stand for long and answer the questions. when most of the people are in hurry And they might not have responded truly to all the questions.Limitations:
This project report suffers from following limitations: 1. this affected their response to various questions.
60% 50% 40% 30% 20% 10% 0% PENTALOON OTHER Series1
.1. Are you like to purchase in pantaloon.
40% 30% 20% 10% 0% BEST AVERAGE Series1
. Whats your buying experience.2.
BEST GOOD AVERAGE NON
.3. After purchasing what‟s warranty condition.
2-3 time in week 2-3 time in month more than 3 time in month
. How much time you use pantaloon.4.
Compaire to other competitor.5.
BEST GOOD AVERAGE NON
definite will probabily will not sure not purchase
.6. Will you purchase again.
What is the quality of product?
best good average non
7. 6. and child section need improvement at Pantaloon. As Pantaloon deals in discount retailing. Traditional wear should have More variety and Footwear. Some respondents complaint that there should be sitting space for ladies child And old age people and it was worked out during the project itself. Ladies complaint about jeweler variety is not there. it was believed that Pantaloon discount And low prices were one of the main attractions for people but people feel that the Discount is not enough and it should be more.
. And there should be staff and billing counter during sales to handle the huge no. 5. Location was one of the main reason which attracted people towards Pantaloon As it was situated just in them all and it took less time for majority of respondents To reach Pantaloon. 4. footwear. 3. of customers. People were found to be very dissatisfied with the ambience of Pantaloon as Compared to some other outlets but mostly were satisfied.1. Different sizes not available. Majority of respondents were found complaining about the variety of products. Some respondents demanded book corner should be there. 2.
.RECOMMENDATIONS AND CONCLUSIONS
Based on the analysis and findings of my research I would like to give following recommendations: 1. 3. cosmetics and more varieties in watches. 5. jewelery.
. Footwear. Variety of products should specially be increased in traditional wear for women. so that they can Sit while other family members doing shopping. More varieties in sizes in jeans. Sitting area should be there for children and old people. so as To speed up the process of billing and avoid large queues. 6. Pantaloon should incorporate more variety of products in its basket so That it provides the convenience of availability of all things under one roof to its customers. it will strengthen . 4. More computers should be included and number of billing counters Should be increased especially during the festive season and sales. Shirts. Staff should be trained properly to assist people and to make them Understand the benefits of green card membership. If possible more attractive discount and offers should be given in order to Attract more customers. Pantaloon needs to improve so that it can accommodate more kinds of Products and also provide space for children coming with their parents to Play and have fun so that for them visiting Pantaloon becomes exciting.Recommendations
This research throws light on various strengths and weaknesses of Pantaloon and can also help Pantaloon to improve on different fronts in order to have an edge over its competitors. 2.
Retail in India is a booming sector nowadays and Pantaloon should try to benefit more from it.CONCLUSION
This research report aims to study consumer attitude towards Pantaloon and highlights its strengths and weaknesses in order that Pantaloon can fight the competition in a better way. Recommendations given should be considered by Pantaloon in order to emerge as a winner in long run. Though Pantaloon captures a different market and is giving competition to big players like Vishal mega mart and big bazaar.
3.non ( )
.Questionnaire 1. Pantaloon ( )
4.best ( ) c. Good ( ) b. Good ( ) b.
6.. E-mail…………………………………………….big bazaar ( ) c.
5.non ( )
8. You like to purchase in
a. Address…………………………………………. average ( ) d.. After purchasing what about warranty or repaired service
a. What is your buying experience?
a.best ( ) c.other
7. average ( ) d.vishal mega mart ( ) d.
9. How much time you use pantaloon product.
A.2to3 time in week ( ) b. 2to3 time in month ( ) c.more than 3 time in month ( )
10. Compaire to other competitor.
a. Good ( ) b.best ( ) c. average ( ) d.not say
11. Will you purchase again.
A.definitily will ( ) b.probabily will ( ) not purchase ( ) c.not sure ( )
12. Whats quality of product according you .
a. Good ( ) b.best ( ) c. average ( ) d.not say
13. If you contact to customer care service then whats response.
a. Good ( ) b.best ( ) c. average ( ) d.non ( ) 14.Anysuggestion………………………………………………………………………………… ……..…………………………………………………………………….………………………… ……………………………………………………………………………………………
1. Principles of marketing By PHILIP KOTLER.
Deepak mangla (store manager of pantaloons Sumit verma (department manager ) Deepak raj (team leader)
.Word of thanks
I am very thank full to all the people who help me out to establish this report.