Global Strategy

Presented ByGroup 6 Manvi Bajpai (26) Tanmoy Bhattacharyya (49) Varun Goel (50) Yamini Yadav (53)

116 employees o Operations in North America. Oceania and Middle East . Asia.9 trillion Yen in 2010 o 71. Africa. Europe.Toyota Motor Corporation o Headquartered in Japan o Founded by Kiichiro Toyoda in 1937 o Revenues 18. Latin America.

choosy customers. as compared to 52% in 1990 o In June 1995.Globalization Efforts o Domestic Problems o o o o excessive capacity. Toyota announced the 'New Global Business Plan’ aimed at advancing localization (of production) increasing imports (through collaboration with automobile companies) over a three year period. o Toyota focused on increasing overseas production significantly by establishing new plants and expanding the capacity of the existing plants . In 1998. surplus workforce and intensified competition within Japan. Japan sales accounted for a mere 38% of the company's total sales. foreign o A major objective of this plan was to increase Toyota's offshore production capacity to 2 million units by 1998.

Steps involved in Globalization Establish a local sales network and launch brand promotion Build Auto parts manufacturing bases Establish JVs with local players and build automobiles there .

Globalization Time line .

Production Bases .

they have the same quality.Hurdles in Globalization o Quality Assurance o o o “no matter where Toyota vehicles are made.” Made by Toyota “ The Toyota Way” needs to be spread across all locations o Minimize the necessary support that comes from Japan o and let each of the overseas bases become self-reliant Respect for people in local community and Toyota’s local employees .

small trucks and crossover vehicles. Toyota was present in almost all the major segments of the automobile market that included small cars. luxury sedans.o o Globalization Pay offs By 2003. SUVs. Global vehicle production increased by 3. Toyota's production had increased by 38 times o o 2010 Global Vision Aimed at achieving 15% market share of global market and surpassing GM The theme of the new vision was 'Innovation into the Future.3 times since the early 1960s.' o o o o Recycling Based Society Age of Information Technology Development of Motorization on a Global Sale Diverse Society . full-sized pickup trucks.

United Kingdom and Thailand to ensure skill training and HR development in their respective regions .Global Production Center o To ensure that all across the overseas bases the value o o o of Toyota remain the same Best Practices need to be determined and followed Initially established with Motomachi plant in 2003 Activity Goals: o “Human Resources Development” o “Localization of Model Switchovers” o Helping plant personnel learn how o In to prepare for the production of redesigned and/or different vehicle models 2006 GPC were opened in United States.

there are design and R&D bases in seven locations overseas o “from development and design to production. Toyota has now achieved consistent globalization as well as localization.Globalization and Localization Manufacturing o During o the almost 50 years since they first began exports. In addition. sales and service. Toyota Motors .” . Senior Technical Executive. Toyota vehicles have found their way to over 170 countries and regions throughout the world Currently there are 52 bases in 27 different countries and regions.Koichi INA.

Even in Europe. was made in October 2002 As a measure of attempting to tap into the Chinese market. the majority of Toyotas purchased in North America are built in North America. production by Toyota subsidiaries will increase from 500.000 people are employed by Toyota subsidiaries. Sienna. More than 150. Even the Toyota Tacoma will be produced in Mexico starting in 2005 A joint venture between General Motors and Toyota. Toyota hopes to capture 10% of the market by 2010 In North America alone. Toyota has plants located in every continent except Antarctica. and Turkey by 2006 The first Chinese-built Toyota. Corolla. In North America.000 units made in the United Kingdom. the Avalon. a plant to be built in Texas by 2006. much of the steel used in production is purchased locally . At TMMAL. Solara. As of today. more than 120. California As a part of Toyota policy.The Global Toyota • • • • • • • • • • • • • The reaches of Toyota extend throughout the world.000 units to 610. Incorporated) is currently based in Fremont. known as NUMMI (New United Motor Manufacturing. with many more still under construction. which in turn is built by TMMI.000 engines are produced annually for the Toyota Tundra . Camry.000 Tundras will be built at TMMT. Matrix. upwards of 175. Sequoia. the VIOS. Tacoma and Tundra are produced. France.

Thank You .

Sign up to vote on this title
UsefulNot useful