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The Blog Program Episode 9 Transcript

The Blog Program Episode 9 Transcript

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Published by David Risley
After what SHOCKINGLY turned into a 9-month hiatus, the Blog Program is back! And, David has his tail between his legs, asking for forgiveness. ;-) Actually, David sits down and talks about where his efforts have been for the last many months with Blog Marketing Academy. Go behind the scenes with David, where he talks about some of the projects he has been working on to "clear out the underbrush" from years of business, and put some order into things using SYSTEMS.
After what SHOCKINGLY turned into a 9-month hiatus, the Blog Program is back! And, David has his tail between his legs, asking for forgiveness. ;-) Actually, David sits down and talks about where his efforts have been for the last many months with Blog Marketing Academy. Go behind the scenes with David, where he talks about some of the projects he has been working on to "clear out the underbrush" from years of business, and put some order into things using SYSTEMS.

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Published by: David Risley on Jun 10, 2013
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THE  BLOG  PROGRAM   Podcast  Transcript  
  Episode  9  –  I’m  Back!!!    

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Click here to Subscribe via iTunes Click here to Subscribe via RSS (direct feed)   ========================     This  is  The  Blog  Program  Episode  9...  I'm  back!!!     Well,  hello  there!  David  Risley,  here.  Been  a  damn  long  time!       I  just  looked  at  the  line  up  for  The  Blog  Program  and  looks  like  the  last  episode  was  put  out  back  in   August  the  2012.  So,  being  that  we're  now  sitting  here  in  June  of  2013,  it's  been  a  damn  long  time.       So,  my  bad,  it  was  totally  my  fault;  I  have  more  to  explain  on  that  one  because  this  episode  is  going  to   be  all  about  "what  the  heck  I've  been  up  to",  why  things  haven't  been  regular  with  regard  to  the   podcast.       When  I  started  this  podcast,  I  came  out  with  full  intentions  of  it  being  a  totally  regular  podcast  and  then   I  dropped  the  ball.  And  I  totally  admit  that  I  dropped  the  ball.  And  actually,  that's  kind  of  the  problem...  I   got  stuck  in  this  "I  don't  have  time"  loop.  And  you  know  how  it  is;  we  all  get  into  these  things  sometimes   where  we  just  think  we  don't  have  time  to  do  something  we  kinda  let  drop  by  the  way  side.  But  really   what  it  was,  was  lack  of  systems.  I  didn't  really  have  the  system  in  place  for  this  particular  podcast  to   allow  it  to  continue  without  it  being  a  detriment  on  my  schedule  or…  so  I  thought.  Really,  what  it  comes   down  to,  and  I'll  be  talking  about  this  later,  is  that  lack  of  systems  was  a  really,  really  a  big  deal  for  me,   personally.  But  one  of  the  symptoms  of  that  was  the  fact  that  the  podcast  hasn't  come  in  I  guess  9  or  10   months,  now?  So,  pretty  ridiculous!       So,  basically  what  I'm  going  to  be  doing  in  this  episode…  it's  just  going  to  be  me,  you  and  I  sitting  here   together.  I'm  going  to  be  very  informal  about  it.  My  plan  is  to  make  this  a  one-­‐take  recording  so,  I'm  not   even  going  to  edit  anything  but  I'm  just  going  to  talk  informally  about,  "what  I've  been  up  to",  behind  

Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   the  scenes  and  be  talking  a  little  about  some  of  the  systems  work  that  I  have  been  doing  lately,   internally  in  my  business.       Now,  the  first  thing  that  I  did;  and  I  don't  remember  the  exact  month,  but  this  is  the  first  thing  that  came   to  mind  when  I  said  "talking"  about  what  I  want  to  talk  about  today.  That  I've  done  since  the  last   episode  was  that  I  abandoned  Aweber.     So,  Aweber  is  what  I've  been  promoting  for  a  really  long  time,  have  been  using  it  for  a  very  long  time  for   email  marketing.  And  it's  a  good  company.  I  really  do  like  them.  But  I  felt  like  my  needs  were  outgrowing   them.  Now,  I  still  use  Aweber  for  my  technology  site  but  I  no  longer  use  it  for  Blog  Marketing  Academy.   Again,  I  needed  something  that  did  more  than  what  Aweber  did.  I  was  kind'a  running  up  against  the   wall.  Not  only  that,  I  just  kind'a  feel  personally  as  if  Aweber  is  almost  losing  touch  with  their  core   customers  and  they're  doing  all  these  things  like  interface  re-­‐designs  and  things  that  I  just  don't  think   people  really  want.       Now,  maybe  I'm  wrong  on  that  but  we  have  two  different  clienteles  here.  I  mean,  Aweber  has  the  long   time  people  who  probably  helped  keep  them  on  the  map  and  there's  also  a  lot  of  newbies  out  there  and   it's  almost  to  a  point  where  they're  going  from  one  crowd  at  the  expense  of  the  other  one  and...   Anyway,  long  story  short,  I  want  to  go  ahead  and  move  off  of  Aweber.       Now,  do  I  still  recommend  Aweber  to  any  of  my  readers?  Yes,  I  do.  I  think  they're  still  a  good  company.  I   think  MailChimp  is  a  good  company,  though.  But  it's  just  depending  on  what  you  want  to  do  with  your   list.  I  think  Aweber  might  be  a  little  bit  better.  But  I  went  and  switched  to  a  service  called   OfficeAutoPilot.       Now,  OfficeAutoPilot;  I'm  really  digging.  I'm  loving  the  system.  A  lot  of  people  compare  it  to   InfusionSoft.  And  so,  some  people  who  are  listening  right  now  might  have  the  question,  "why  did  I  go   with  OfficeAutoPilot  rather  than  InfusionSoft?"  What  really  comes  down  to  is  that  InfusionSoft  has  a   long  time  reputation  as  "confusionsoft"  :-­‐)  It's  kind'a  well-­‐known  to  be  difficult  to  use.       It's  funny  because  I  had  done  some  informal  surveying  with  some  of  the  people  that  I  know  in  the   industry  and  a  lot  of  the  people  who  told  me  they  really  like  InfusionSoft  were  not  regularly  inside  of   them.  It  seems  like  they  have  people  running  it  for  them.  And  yet  the  people  who  are  trying  to  run  it   themselves,  a  lot  of  times  their  common  feedback  was  that  they  did  not  like  it  because  they  found  it  to   be  too  confusing.       So,  I  have  people  working  for  me  but  I  did  not  want  to  require  having  somebody  work  for  me  in  order  to   figure  out  my  damn  CRM.  So,  I  went  with  OfficeAutoPilot  because  it  seems  like  it  was  easier  to  use  and   they  have  a  good  reputation.      

Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   I  was  also  at  a  Jeff  Locker,  the  PLF  live  of  that  back  in  I  think  it  was  in  October.  He  told  me  straight  up,  he   said  if  I  had  to  start  all  over  again,  with  a  system,  I'd  probably  go  with  OfficeAutoPilot  so,  to  me,  that  was   one  of  the  things  that  leaned  me  in  this  direction.       Now,  OfficeAutoPilot  definitely  takes  some  getting  used  to.  It's  a  much  different  system  than  Aweber,   it's  also  a  lot  bigger.  It  does  a  lot  of  things  that  Aweber  doesn't  do.  And  because  of  the  very  nature  of  the   software  that  has  a  lot  of  moving  parts,  so  whether  you're  looking  at  InfusionSoft  or  OfficeAutoPilot,   either  one  is  probably  going  to  be  complicated  just  by  the  nature  of  what  these  things  can  do.       So,  I  went  and  ride  up  against  that  but  I'm  really,  really  happy  that  I  switched  to  OfficeAutoPilot.       Some  of  the  things  that  it's  allowing  me  to  do...  One  of  them  is  that  I  was  able  to  get  rid  of  the  "duplicate   list"  problem.  The  thing  about  Aweber  is  just  very  linear  with  regard  to  its  email  list.  It's  like  you  have  an   email  list,  each  one  is  just  kind  of  an  island  onto  itself.  And  yeah,  you  can  use  these  automation  rules   and  move  people  around  from  list  to  list  but  it's  very,  very  linear.  You  can't  be  really  reactive  with  regard   to  how  you  target  people  with  Aweber  because  once  you're  on  the  list,  they  can  only  get  what  is  tend  to   that  particular  list.  And,  you  think,  too  is  that  -­‐  if  somebody's  been  around  for  a  while  subscribed  to   multiple  things  you  have,  it's  quite  likely  they'll  get  duplicate  emails  from  you.  You  can't  be  really  clean   about  how  you  manage  your  list.  It's  still  going  to  happen.       So,  with  OfficeAutoPilot  and  InfusionSoft  and  any  CRM  as  like  this,  it's  basically  one  big  list  and  then  you   control  what  people  receive  based  on  a  criterion  that’s  attached  to  their  record.  Mainly  tags,  sequences,   things  like  that,  but  primarily,  tags.  So,  you  can  have  like,  each  person  is  in  your  database  only  one  time   and  then  based  on  the  tags  that  are  assigned  to  them  you  can  tell  what  they've  done  and  what  they're   supposed  to  be  sent.  So,  it's  just  a  lot  cleaner  that  way.       The  other  thing  is  that  being  it's  a  full  armed  database  I  now  have  a  full  customer  record  of  everybody,   and  subscriber  record.  I  can  look  into  any  one  subscriber  who  is  on  my  list  and  I  can  tell  exactly  what   they're  doing.  I  can  tell  what  pages  they're  visiting  on  my  website,  I  can  see  emails  they've  been  opening   and  mainly  I  can  get  a  good  idea  what  each  of  my  subscribers  are  interested  in.       And  not  only  that,  you  can  tailor  the  marketing  and  tailor  the  emails  that  people  receive  based  on  their   interest,  which...  let's  face  it...  in  this  world  of  email  marketing,  it's  all  about  interest.  It's  all  about   getting  people  to  respond  to  your  emails.  We're  leaving  the  days  behind  where  you  can  just  "blast  your   entire  list"  and  just  do  that  over  and  over  again.  The  people  who  are  still  after  doing  that  are  seeing  their   open  rates  go  down  and  that's  because  they  are  just  blasting  their  list  or  every  single  person  on  their  list   are  getting  the  same  message  and  it's  not  interest  based.  So,  I  wanted  a  system  that  allowed  me  to  be  a   lot  more  fine-­‐tuned  than  that.  And  that  was  one  of  my  big  reasons  for  going  to  OfficeAutoPilot.       So,  the  marketing  with  OfficeAutoPilot  is  a  lot  more  accurate.  Now,  it  depends  on  the  systems  that  you   design,  it  depends  on  what  you  have  the  software  listening  to,  but  if  you're  tagging  people  appropriately   in  your  database...  let's  say  you  have  a  plug-­‐in,  in  my  case  because  I'm  talking  mainly  to  bloggers;  but  I   Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   have  some  plug-­‐in  that  I  want  to  bring  to  people's  attention  or  I  can  specifically  go  into  my  system  and   know  which  people  are  more  likely  to  be  interested  in  things  like  plug-­‐in  versus  people  who  are  not  and   obviously,  I'll  focus  on  the  people  who  are,  and  everybody  else's  need  to  hear  from  me.       So,  it's  that  type  of  thing.  It  allows  me  to  be  more  accurate.  But,  not  only  that…  The  flipside  of  that  is;  I   don't  bug  people.  If  people  are  not  interested  in  any  type  of  message  that  I  send,  they  don't  need  to  be   hearing  from  me  because  it's  just  going  to  be  annoying  to  them  and  the  last  thing  I  want  to  do  is  do   "that"!     The  other  really  cool  feature  -­‐  and  I'll  talk  about  this  more  in  the  upcoming  episodes;  is  how   OfficeAutoPilot  actually  sit  back  behind  the  scenes  and  listen  to  your  blog.  It  will  actually  track  what   people  are  doing  on  your  site  and  you  can  do  what's  called  "active  response"  rules  on  them.  So,  it   basically  turns  your  blog  into  one  big  listening  device.       Let's  for  example  say  that  "Fred"  (as  an  example)  subscribes  to  my  list.  And  then,  from  months  on  out,  I   can  now  see  that  person  Fred  is  doing  on  my  blog.  Let's  say  that  I  see  that  Fred  is  habitually  visiting  posts   about  email  marketing.  Well,  I  now  know  that  that  person  Fred  is  a  lot  more  interested  in  email   marketing  than  other  people.       Obviously  there's  a  marketing  opportunity  there.  So,  when  you  couple  these  things  together,  when  you   have  a  system  like  OfficeAutoPilot  that  can  actually  listen  to  the  blog,  it  turns  your  blog  not  only  into  a   lead  generator  but  also  into  a  big  listening  device  so  it  can  literally  help  you  filter  your  own  database  out   based  on  what  people  are  doing  on  the  site  and  you  can  be  a  lot  more  accurate.       The  other  really  cool  thing  is  that  if  somebody  visits  a  particular  blog  post;  it's  about  some  topic  and  you   have  a  product  which  will  be  a  really  good  fit  to  that...  the  system  can  track  -­‐  "oh,  they  actually  went  and   looked  at  that  blog  post",  and  you  can  actually,  automatically  trigger  a  follow-­‐up  email  message  to  the   person  who  just  received  that.  It's  just  going  to  be  very  SPOT  ON  because  it's  something  that  they're   interested  in.  And  it's  really,  really  cool.  You  do  so  much  stuff  with  a  full  CRM  system  like   OfficeAutoPilot.       So,  that  is  a  big  project  that  I've  been  working  on  since  the  last  episode  of  the  podcast.       Another  thing  that  I  got  into  was  I  started  to  record  more  videos.  Now,  this  one  really  has  the  potential   to  turn  out  like  the  podcast  and  that  it  becomes  a  lot  less  regular.  And  it  kind'a  has  -­‐  it's  not  that  I'm   going  to  turn  it  off,  but  I  originally  set  out  with  the  idea  of  possibly  doing  this  every  single  day  and  then  I   realized  that  I  might  had  just  bitten  off  more  than  I  could  chew.  It  kind'a  comes  down  to  good  'ol  80/20   rule.  And  that  if  I'm  doing  it  every  day,  that's  creating  a  lot  of  effort  on  my  part  and  if  it's  not  resulting  in   a  lot  of  return  to  me,  then  it's  not  worth  doing  every  day.      And  that's  kind'a  where  I  sit  with  these  videos.  But  basically  what  I  did  was  I  went  and  decided  to  do   more  videos  specifically  with  my  iPhone  and  the  reason  there  was  because  I  want  to  be  able  to  do  them   Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   without  any  lead  up,  any  prep  work,  tech  stuff,  whatever.  I  just  literally  want  to  put  the  phone  up  in  the   air  and  talk  into  it  and  be  done  with  it.  And  I've  recorded  quite  a  few  of  these.  A  lot  of  them  had  been   done  in  my  car.       I  actually  went  and  invested  100  bucks  or  so  in  some  various  add-­‐ons  to  my  phone.  A  little  suction  cup   deal  to  put  it  up  on  the  windshield  in  my  car,  I  have  that  little  TV  connection  cable  that  allows  me  to  plug   a  microphone  and  put  into  the  phone.  I  got  a  tripod  mount  for  it  -­‐  so,  all  these  little  things  which  will   allow  me  to  basically  record  decent  videos  with  the  iPhone  regardless  of  where  I'm  at.  And  then  I  used   the  YouTube  capture  app  which  is  free,  obviously...  and  I  just  upload  directly  from  the  phone.  It's  all  one-­‐ take.  No  big  deal  but  the  idea  is  to  be  able  to  really  quickly  create  videos  and  get  them  out  onto  the   internet.       So,  I'm  still  entailing  to  be  a  lot  more  regular  with  that.  I  am  more  regular  than  I  have  been  which  almost   “none”,  but  I  don't  know  if  I'm  going  to  do  the  daily  thing  anymore.  We're  just  going  to  play  that  by  the   ear.       So,  anyway,  that  was  another  system  that  I  started  setting  up  since  the  last  episode  of  this  podcast.       Now,  the  next  big  project  that  I  went  into  after  converting  to  OfficeAutoPilot  was  a  change  to  the  way   my  sites  were  set  up.       More  specifically,  I  converted  everything  to  the  Genesis  Framework.  Now,  the  Genesis  Framework  is  a   WordPress  theme  framework  that  is  pretty  popular.  A  lot  of  people  may  use  Thesis...  and  Thesis  is  a   good  system  as  well,  although  it  seems  like  their  2.0  release  was  a  big  rock  thrown  into  the  pool.  And   some  people  are  abandoning  Thesis,  others  really  like  it  but  it  was  like  -­‐  I  don't  think  that  the  release  of   2.0  was  handled  very  well.  And  so,  I  think  a  lot  of  people  are  probably  abandoning  it  and  going  over  to   the  Genesis  Framework.  But  I  really  don't  know,  I'm  totally  speculating  there.       But  I  decided  to  go  with  the  Genesis  Framework  because  I  felt  like  the  support  was  better  for  it.  It's   more  supported  by  the  WP  community  and  that's  a  big  deal.  I  mean,  if  you  go  into  the  plug-­‐ins  database   for  plug-­‐ins  that  works  specifically  with  Genesis,  you'll  find  them  in  the  main  WordPress  plug-­‐in   repository.  Whereas,  in  Thesis  you  just  don't  because  the  WordPress  community,  for  various  reasons   that  I  won't  get  into,  have  kind'a  frowned  on  Thesis.  So,  that  was  a  kind  of  a  big  deal  to  me.  I  don't  really   have  any  stake  in  that  particular  debate,  I  really  don't  care  about  the  outcome.  But  me,  as  an  end  user   and  as  a  consumer,  that  WP  community  support  matter  so  I  went  with  the  Genesis  Framework.       And  I'm  really  happy  I  did!  It  really  is  about  time  that  I  did  that.  For  the  longest  time,  my  themes  on  both   my  site  were  completely  and  totally  customized  by  ME!  So,  therefore,  I  knew  how  it  worked,  nobody   else  knew  how  it  worked.  That's  always  a  problem.  The  other  thing  is  that,  a  lot  of  things  out  there;   something  as  simple  as  bread  crumbs,  for  example.  You  know,  just  the  little  back  links  to  the  categories;   I  don't  really  run  bread  crumbs  but  let's  say  that  I  did  want  to  run  bread  crumbs,  I'd  have  to  go  in  there   and  manually  create  a  function  for  that.  And  I  have  to  program  it  myself  because  the  theme  is  totally   Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   customized.  Whereas,  with  something  like  the  Genesis  Framework,  I  just  got  to  hit  a  button  and  it's   done.       So,  that's  one  of  the  really  big  benefits  to  going  with  any  framework  is  the  fact  that  so  much  of  the  work   is  already  done  for  you.  And  I  really  wanted  that  really  badly.  So,  that's  something  I  really  should've   done  a  long  time  ago  just  to  ease  out  the  burden  on  me,  I  went  ahead  and  did  it,  it  cleaned  up  a  lot  of   underlying  problems  that  a  lot  of  people  who  are  reading  my  blog  probably  didn't  know  that  were  there;   but  me,  because  I'm  behind  the  scenes  and  I  see  the  technical  side  of  it,  I  knew  they  were  there.  And  i   cleaned  all  that  stuff  up  when  I  switched  over  to  the  Genesis  framework.       And  it  ended  up  being  a  little  bit  of  a  bigger  project  than  I  thought  because  I  ended  up  re-­‐designing  the   entire  site  while  I  was  at  it.  And  to  me,  I  think  it  looks  so  much  better.  So,  if  you  go  to   blogmarketingacademy.com  now,  and  compare  it  to  the  same  site  a  few  months  back,  it  now  looks   completely  different,  it's  more  of  a  light,  spacey  look.  It's  got  a  lot  of  white  space  to  it.  It's  got  a  better   logo  on  it  -­‐  my  other  logo  was  a  little  bit  jenky  if  you  ask  me.  J  It  also  has  a  lot  better  structure.  There   were  pages...  Funny!  As  I  was  converting  to  Genesis,  I  was  finding  pages  in  my  system  that  I  forgot  were   even  there!  They  were  just  literally  very  back  there  and  there's  no  way  to  navigate  to  them!  It  was  really   ridiculous.  J     So,  I  was  able  to  surface  a  lot  of  those  things,  and  really  just  clean  up  the  entire  structure  of   blogmarketingacademy.com.  So,  I'm  really  happy  that  I  did  that.  It  was  something  that  really  needed  to   be  done.  It  was  almost  like;  I've  been  doing  this  for  a  really  long  time  and  one  of  the  side  effects  of  when   you've  been  doing  something  a  really  long  time  is  that  you  have  a  big  thing  that  you  somehow  lost   control  over  because  you  have  like  a  one  correction  on  top  of  another  correction  on  top  of  another   correction  and  that's  how  bureaucracies  are  made.  That's  how  the  government  has  gotten  so  big.  Well,   the  same  thing  is  happening  in  my  own  business  and  then  I  have  all  of  these  things  piled  up  on  top  of   each  other  not  a  whole  lot  of  rhyme  and  reason  to  it;  it  was  time  that  I  hit  the  reset  button,  really.  And   that's  kind'a  what  I  did.  The  moving  to  OfficeAutoPilot  was  part  of  that,  switching  to  Genesis  Framework   was  also  part  of  that.       And  then,  the  next  part  of  it…  this  is  another  big  project  that  I  embarked  on;  I  just  recently  finished  that   a  few  weeks  ago,  was  that  I  moved  all  of  my  membership  sites  over  to  one  central  training  portal  at   blogmarketingacademy.com.  So,  I  don't  know  if  everybody  who's  listening  is  familiar  with  all  my   different  training  product.  But  being  that  I've  been  in  this  business;  well,  I've  been  in  the  business  about   15  years  now  but,  I've  been  blogging  about  "blogging"  for  about  5  years  now.  And  obviously  when   you've  been  doing  something  that  long  you've  got  a  few  products  out  there  so,  I  started  out  with  one   called  3  Day  Money,  if  that  product  is  still  out  there,  there  is  Blog  Masters  Club,  Master  Your  List,  Time   Master  Formula,  there's  the  Academy  itself,  there's  a  tech  workshop.  I've  got  several  things  out  there.       The  thing  is,  they  were  all  either  on  separate  domains  which  makes  them  kind  of  a  difficult  thing  to   manage,  all  these  different  WordPress  installations  out  there.  Or  they  were  kind'a  mashed  into  the  

Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   Academy  in  a  very  awkward  way.  :-­‐)  So,  again  it  comes  back  to  the  whole  thing  -­‐  I  hit  the  reset  button   and  clearing  out  all  the  underbrush.       That's  really  been  the  big  theme  that  I've  been  doing  with  my  business  over  the  last  few  months.  It's  just   clearing  out  the  underbrush  and  really  re-­‐visiting  all  the  systems  that  I  use  and  re-­‐questioning  them.     And  so...  You  know  the  traditional  thing  with  membership  sites  has  been  instead  of  WordPress  you  put   WishList  Member  on  there,  maybe  OptimizedPress  which  has  a  pretty  decent  site  theme  attached  to  it.   And  you  set  up  a  membership  site.  And  it  worked.  The  problem  is  that  I  have  all  these  different  separate   installations  out  there  that  all  needed  to  be  managed  separately.  So,  what  did  I  do?  I  question  my   assumptions.  I  no  longer  use  WishList  Member.  Now,  it's  not  because  I  think  anything  bad  about   WishList  Member,  I  actually  really,  really  dig  the  plug-­‐in.  The  problem  is;  OfficeAutoPilot  can  do  all  that.   So,  now  that  I'm  using  OfficeAutoPilot  I'm  trying  to  move  everything  under  one  roof.  All  my  membership   sites  are  now  also  managed  by  OfficeAutoPilot  using  its  plug-­‐in  called  PilotPress.           So  basically,  everything  has  been  merged  under  a  training  portal  at  blogmarketingacademy.com  and  it's   now  all  ran  right  through  OfficeAutoPilot  and  it  all  taps  in...  You  know  all  the  content  is  on  the  site,  just   like  it  always  has  been  but  it's  all  being  managed  from  OfficeAutoPilot.  So,  it's  really  a  gorgeous  thing,   it's  so  much  easier  for  us  to  maintain,  that  removed  like,  four  WordPress  installations  off  my  list  of   things  that  I  have  to  keep  upgrading  because  it's  all  under  one  roof  now.  So,  that  makes  my  life  so  much   easier.       It  also  gives  us  a  lot  more  capability  now  that  everything's  managed  in  one  place,  mainly,   OfficeAutoPilot.  You  know,  you  have  a  lot  of  moving  parts...  things  can  really  be  difficult.  And,  any  of  you   who  are  listening  right  now  who  are  having  and  running  an  online  business  for  a  while,  you  probably   experienced  it  when  you  have  a  lot  of  different  parts  you're  somehow  trying  to  chain  them  together  into   something  that  works...  Aweber  working  with  your  shopping  cart,  working  with  your  blog,  working  with   yada,yada,  yada...  Well,  imagine  also  having  multiple  WordPress  blogs  all  having  their  own  theme  and   own  plug-­‐in  attached  to  it.  It's  a  freakin'  nightmare,  that's  what  it  is.  It's  just  a  pain  in  the  ass  just  trying   to  maintain  all  that.       So,  I  just  abandoned  all  that  crap  and  simply...  well,  two  WordPress  installations  but  it's  hell  of  a  lot   easier.  I  mean,  literally,  the  Blog  Marketing  Academy  segment  of  my  business  had  like  8  WordPress   installs  or  something,  just  for  it!  Which  is  ridiculous!  So,  now  it's  like,  two.  I  can  deal  with  that.  J     So,  that's  a  pretty  big  deal  off  for  me.       Now,  mean  that  I've  just  kind'a  talking  off  the  top  of  my  head,  here...  I  know  it's  not  like  the  most   structured  thing  I've  ever  done.  But  I  want  to  kind'a  end  off  in  a  way  by  talking  a  little  bit  about  systems   because  this  has  been  a  big  keynote  of  everything  that  I've  been  working  on.     Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here     I  was  talking  earlier  about  how  I've  been  clearing  out  the  underbrush  and  really  simplifying  things  with   the  business.  It's  just  one  of  those  things  about  having  done  this  as  long  as  I  have,  the  system  got  a  little   bit  unwieldy.  Not  only  that.  I  realized  that  I  had  lack  of  systems  in  certain  places.  And  as  I  mentioned   that  on  the  outset,  the  fact  that  the  podcast  kind'a  discontinued  for  a  while  was  just  a  symptom  of  that.       So,  what  do  I  mean  by  a  "system"?  Well,  let's  equate  this  to  like  an  assembly  line  in  a  factory.  If  you  have   an  assembly  line  in  a  factory,  there  are  certain  inputs  to  go  into  it.  Certain  things  get  done  to  it  and  then   out  come  the  finished  product.  That's  what  factories  do.  And  we  all  know  that  that's  a  system.  In  fact   they've  got  fancy  engineers  who  get  paid  a  lot  of  money  to  go  on  there  and  design  all  these  things  in  the   most  efficient  manner  possible.       But  really  what  it  comes  down  to  is  that  all  of  our  online  businesses  and  really,  any  business  is  also  a   system.  And  that  system  is  made  up  of  a  lot  of  different  sub-­‐systems.  So,  whenever  you're  not  getting   the  output  that  you  want,  you  have  to  look  at  the  system  and  think,  "why  am  I  not  getting  the  output   that  I  want"?  What  is  the  constraint  here?  Where  is  the  system  breaking  down?  So,  that  is  one  of  the  big   things  that  I've  been  doing...  literally  mapping  out  my  system.  I  actually  have  a  chart  here  which  goes   over  some  point.  It's  obviously  not  going  to  make  a  lot  of  sense  on  an  audio  only  podcast.  But  I  have  a   little  chart  which  is  like  the  bird's  eye  view  of  the  system.  It's  basically  a  series  of  steps.  I  think  there's   only  5  or  6  of  them  in  my  case,  of  what  Blog  Marketing  Academy  is  all  about.       And  just  something,  that  bird's  eye  level  view  really  does  help  because  otherwise,  internet  business  and   any  business  can  easily  seem  like  just  a  big  ball  of  confusion.  Like,  you'd  really  don't  know  what  to  do   next;  you  just  have  this  feeling  on  top  of  your  forehead  like  you  got  so  much  to  do.  But  it's  really  aimless,   and  there's  not  a  lot  of  strategy  or  planning  behind  it.  You  just  got  a  lot  to  do.  You're  just  really,  really   busy.  And  that  was  kind'a  where  I  found  myself  as  I  started  to  close  out  2012.  It's  that  -­‐  I  was  really,   really  busy  and  I  had  a  lot  to  do  but  rather,  ineffective.  It's  almost  like  I  had  to  realize  that  before  I  could   get  myself  out  of  it.  It's  not  like  the  business  was  doing  horribly.  J  It  isn't.  It's  just  that  I  definitely  hit  a   glass  ceiling.       There  are  some  statistics  in  the  business  which  are  not  now  of  "high"  like  they  were  a  couple  of  years   ago.  And  for  various  reasons,  say  for  example,  Google  messed  around  with  my  tech  site  pretty  heavily   so,  you  know.  PCMech  is  still  getting  pretty  respectable  traffic  but  it's  not  doing  what  it  was  a  couple  of   years  ago  because  Google  smacked  it  around  like  it's  a  little  bitch  or  something.  I  mean,  it's  really   something.       But  a  lot  of  it  too  came  down  on  my  simply  lack  of  systems  on  my  part.  And  it  was  like  I  needed  to   awaken  to  that,  that  I  wasn't  really  running  my  business  in  a  strategic  way.  And  it  was  just...  if  we  don't   have  a  system,  you  don't  have  a  guide  in  mind,  a  road  map  in  place  that  you're  going  by,  it's  really  easy   to  become  very  aimless  and  spend  a  lot  of  time  doing  things  that  kind'a  keep  the  bar  going  but  not   necessarily  expanding.     Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   Now,  one  of  the  things  that  really  helped  me  light  a  fuse  underneath  all  these  and  started  handling  it   was,  some  exposure  to  something  called  the  Theory  Of  Constraints.  I  forgot  the  guy  who  created  this  but   I  know  a  lot  of  people  seem  to  talk  about  it.  I  believe  Rich  Schefren  did  an  entire  course.  What's  that   called...  Guided  Profit  Systems  or  something.  It's  based  around  the  Theory  Of  Constraints.  I  have  not   gone  to  his  program  but  I  got  some  exposure  to  Theory  Of  Constraints  through  a  good  friend  of  mine   and  he  somehow  helped  open  my  eyes  to  what  it's  all  about.       And  then  from  there;  because  it  can  be  a  little  bit  complicated,  but  from  there,  once  you  start  applying  it   to  yourself  and  work  on  the  pieces  around,  light  bulbs  start  going  off.  And  that  is  really  what  happened   in  my  case...  is  looking  at  everything  from  a  system  standpoint  and  finding  the  constraints  behind  it.  And   I  have  many  of  them.  These  are  like  obstacles.       These  are  the  things  like,  "if  I  know  what  my  goal  is...  “and  then  I  started  listing  out.  "Why  is  that  not  the   case  right  now?"  "Why  do  I  not  have  that  goal  right  at  this  very  minute?"  And  so  you  list  out  all  these   obstacles  and  then  from  there  it  leaves  you  down  an  entire  logical  sequence  into  ordering  these   obstacles  together,  what  obstacles  leading  to  another  one,  what  are  the  different  calls,  factors  behind  it.   You  apply  a  lot  of  logic  to  it.  I  was  using  a  program  that's  called  Flying  Logic,  to  actually  help  put  this  stuff   together  and  what  it  really  came  down  to  when  you  work  that  tree  down  is  that  I  realized  that  my   Achilles  Heel,  one  of  the  core  reasons  why  my  businesses  have  not  been  in  a  growth  phase  in  the  last   year  or  so;  is  because  of  my  lack  of  systems.  It's  as  simple  as  that.       There  is  not  a  real  big  system  in  play,  I  was  basically  shooting  from  the  hip.  And  I  can  shoot  from  the  hip,   I  can  aim  this  as  well  as  what  my  knowledge  of  the  market  place  is,  but  when  it's  not  a  lot  of  guidance   behind  it,  that's  literally  what  it  is  -­‐  a  shooting  from  the  hip.  So,  sometimes  you  miss.  It's  just  the  way   that  it  is.       So,  I’ve  been  really  working  on  this,  lately.  Getting  down  to  a  point  where  I  even  have  (I'll  show  you  guys   what  this  is  at  some  point),  but  I  actually  have,  sitting  here  on  my  hands;  a  form  that  I  now  fill  up  every   single  day.  Just  to  manage  my  own  time  and  hone  myself.  It's  got  my  most  important  task  for  the  day,   my  secondary  level  task  when  the  most  important  ones  are  done.  There  are  certain  things  on  a  checklist   like  pre-­‐requisites  to  work  that  I  have  on  a  list,  I'd  like  to  make  sure  they're  done  before  I  actually  start.  I   do  a  little  analysis  at  the  end  of  the  day.  If  I  found  that  I  hit  any  constraints,  then  I  will  actually  list  it  out   and  I  will  handle  it.  I  will  figure  out  a  way  to  get  rid  of  that  constraint  so  I  don't  have  to  deal  with  it   anymore.  If  I  do  anything  that  I  feel  like  I  probably  shouldn't  be  doing,  I  will  list  that  down  as  well  and   then  I  will  create  a  system  around  that  so  that  I  can  then  hand  that  off  to  one  of  my  VAs.       I  also  have  a  mini  little  checklist  for  preparing  for  the  next  day  to  make  sure  the  plan  is  created,  to  make   sure  that  any  friction  points  for  the  following  day  are  removed.  And  what  I  mean  by  that?  Typically,  one   of  our  biggest  problems  when  we  have  something  to  do  and  we  just  kind'a  don't  get  around  to  it,  we're   kind'a  stalling,  is  because  there's  some  friction  there  for  some  reason.  It  could  be  a  decision  that  hasn't   been  made  yet.  It  could  be  a  lack  of  information  that  you  need,  but  there's  some  form  of  friction  there.   And  once  the  friction  is  handled,  the  thing  just  gets  done!  So,  one  of  the  things  that  I  always  do  now  is  I   Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   have  a  "to  do  list",  is  before  I  start  that  TO  Do  list  I  make  sure  that  I've  removed  all  the  friction  points.   And  if  there's  anything  that's  going  to  be  needed,  I'll  get  it.  If  there's  some  decision  that  needs  to  get   made,  I  will  make  the  decision  one  way  or  the  other.  Any  decision  is  better  than  no  decision.  And  once   these  frictions  were  removed,  I  get  so  much  more  done  during  the  day...  it's  insane!  J     The  other  really  cool  thing;  and  I'll  share  you  this  at  some  point,  is  that  I've  actually  devised  a  point   system  for  myself  so  that  I  can  compare  my  productivity  to  other  days  of  my  own  productivity.  And   that's  something  to  go  by  otherwise,  it's  just  this  gut  feeling  like,  "Oh,  that  was  a  good  day,  I  got  a  lot   done".  Well,  now  I  can  make  it  numerical  and  I  can  actually  graph  my  productivity  and  see  whether  it's   up  or  down  and  if  it's  down,  I  kick  my  ass  a  little  bit  and  I  get  going!       So,  it's  all  about  systems,  I'm  really,  really  big  on  that...  lately,  anyway.  J     So,  I  guess  I  could  end  with  that  being  my  advice  to  you.  I  have  a  lot  more  to  talk  about  on  that  topic.  A   lot  more!  And  I'll  get  to  it  in  due  time.  J     I  want  to  end  off  here  by  saying,  again,  I'm  back...  I'm  glad...       Here's  my  intention.  My  intention  is  for  this  podcast  to  come  out  regularly  every  couple  of  weeks.  I'm   not  intending  to  be  like  my  friend  John  Dumas  an  entrepreneur  on  Firework  coming  out  every  day  or   something....  I  still  don't  know  how  the  hell  he  does  that!  J  But  so,  for  me,  I'm  looking  to  do  every   couple  of  weeks  and  so.      Two  things  I'm  asking  you  to  check  and  all.       First  of  all  is  if  you  like  this  episode  or  if  you  like  the  podcast  in  general  or  you're  just  happy  to  see  me   back...  SHARE.  I  would  love  it  if  you  tweet  this  post  out.  If  you're  listening  to  this  on  my  blog,  just  kinda   help  spread  the  word...  anyway,  just  be  cool!  I  love  to  see  some  new  listeners  in  here.       Secondly,  I  want  to  let  everybody  know  about  my  Tech  Workshop.  I'm  going  to  be  doing  a  2  New  Q&A   calls  for  my  tech  workshop  designed  to  handle  people's  questions  with  regard  to  any  technical  problem   that  they  have  with  WordPress.  I'm  here  to  help.  I  have  a  long  technical  background,  I  know  this  subject   really,  really  well  and  I  would  love  to  jump  in  and  help  you  alleviate  the  technical  hurdles  getting  in  your   way  with  your  online  business  so  that  you  can  then  concentrate  on  the  online  business  and  not  on  the   technical  stuff.       So,  if  you  want  to  learn  more  about  that,  go  to  blogmarketingacademy.com  and  you'll  see  information   on  the  blog  on  the  side  bar,  I’ll  be  making  a  big  deal  out  of  this  until  we  get  into  the  next  call  which  is   going  to  be  June  19.      

Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

Subscribe  To  The  Blog  Program  in  iTunes  –  Click  Here   So,  that's  the  tech  workshop,  I  would  love  to  see  you  on  there  but  at  the  bare  minimum,  head  over   there  and  check  out  the  offer  page  for  the  tech  workshop  so  that  you  can  learn  a  little  bit  more  about  it,   okay?     That's  pretty  much  it  and  I'll  see  you  guys  on  the  next  episode!    

Copyright  2013  Blog  Marketing  Academy  –  www.blogmarketingacademy.com    

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