GO FOR THE WIN! GOP Voter IDentification Blitz!

Goal: Targeted and professionally managed field work to identify 200,000 additional high-propensity GOP voters by September 1, 2014. Phase 1: June – August Pilot Blitz
      Leverage MNGOP grassroots volunteers and an outside group’s expertise, tools, technology, and phone bank Professional management team – 4 field managers and one half-time state party project manager and one half-time outside group project manager Strategically designed plan, strong tactical execution, field mobile technology piloting Prepare precinct targets and manage resources Assign field staff to targeted precincts and BPOU’s Target 200,000 unidentified voters: o Statewide: precincts >55% for Romney, 1,553 precincts o Plus HRCC target districts: 20 house districts x 6 target precincts = 120 additional precincts o Plus SVF target districts: 4 non-overlapping senate districts x 12 target precincts = 48 additional precincts o Plus Urban core: strategy to be determined to identify at least 22,500 targeted unidentified voters Estimate 10 hours per precinct volunteer time, 20,000 hours total, average of 150 hours per BPOU Goal: 40,000 newly identified voters, including 25,000 high-propensity GOP voters statewide (see next page for CD break down) Pilot a variety of district-specific strategies – varying staff, phone and field techniques Benchmark results and evaluate the various piloted strategies Determine next phases - refine based on what works Phase 1, June-August, cost estimate: $99,000 (4 field managers, paid phone bank, field technology, expenses), plus $10,000 contingency Contributions: o State Party to raise $75,000 plus $10,000 contingency from individuals, caucuses, and officials, project total of $85,000 o CD’s $500/month per each, project total of $12,000 o BPOU’s $50-200/month based on size, project total of $12,000 Month-end milestone reviews - terminate project if lack of results warrants it

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Goal by CD
(HRCC and SVF districts not yet identified) CD Target voters: Romney >55% + Urban Core 21,250 21,250 30,000 12,500 10,000 32,500 21,250 21,250 30,000 200,000 Goal: Total newly Identified 4,250 4,250 6,000 2,500 2,000 6,500 4,250 4,250 6,000 40,000 Goal: High-Propensity GOP Newly Identified 2,656 2,656 3,750 1,563 1,250 4,063 2,656 2,656 3,750 25,000

1 2 3 4 5 6 7 8 HRCC +SVF Total

Phase 2: To Be Determined based on results…

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