THE ART OF ADVERTISING

Presented by Himanshu Jhanwar & Isha Jain

Major Types of Advertising Media
Newspapers Magazines Radio Television Outdoor Media Internet Alternative Media

Advertising Spending for 2008

SUCCEEDING IN ADVERTISING

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SHOW ME TO BE SUCCESSFUL…….. ANALYZE…. BE SINGLE MINDED.

Five not – so – easy pieces to success.
• Accountability • Media savvy • Unyielding commitment • Disciplined • Creativity

Advertising and Branding
• Connect • Various styles • Once

Advertising Pitfalls
• • • • Strategic Creative Media Measurement

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