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Fundamental Analysis

Fundamental Analysis

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Which Company?

Preface...........................................................................................4 Introduction: The Importance of Information.............................11 Fundamental Analysis: The Search for Intrinsic Value................19

THE MANAGEMENT ……………………………………………..50 THE COMPANY …………………………………………..............59 THE ANNUAL REPORT ………………………………………….63 A.The Director's Report …………………………………...64 B.The Auditor's Report ……………………………………66 C. Financial Statements …………………………………….70 D. Schedules and Notes to the Accounts ………………....82 RATIOS…………………………………………………………........86 A. Market Value ………………………………………........89 B. Earnings …………………………………………............94 C. Profitability …………………………………..................98 D. Liquidity …………………………………………..........104 E. Leverage ……………………………………..................112 F. Debt Service Capacity ……………..............................117 G. Asset-Management/Efficiency ……………………......121 H. Margins …………………………................................127 CASH FLOW ………………………………….............................135 Conclusion …………………………………..................................140 Fundamental Analysis: Quick Check List ……………………….142

Politico-Economic Analysis................................................25 The Economic Cycle.............................................................34

Industry Analysis..................................................................38


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Which Company?


Which Company?

The ride has been tumultuous. The interest and growth of the market began with the FERA dilution i.e. when foreign companies diluted their interest. The interest grew with speculators and others entering the arena. Though one may question the means, individuals such as the late Harshad Mehta must be recognized as individuals who did much to cre4

Fundamental analysis is for the rational man.

Raghu Palat

ual who is investing in the third quarter 2003 boom in the markets is the young investor - investors who had not lost monies in the Harshad Mehta or Ketan Parekh scams. And yet, the investor dreams even after he has been mauled. This is because man is essentially both an optimist and a risktaker. The market excites him because of its ability

he Indian capital market is vibrant and alive. Its growth in the last two decades has been phenomenal. In 1983, the market capitalization of the shares quoted in the Bombay Stock exchange amounted to a mere $7 billion. It grew to $65 billion in 1992, to $220 billion by April 2000 and it is, at the end of 2003, estimated at $432 billion. India ranks 7th in price index and 4th in total return index.


ate an awareness of the market and make the average Indian Ram and Sita invest in shares. The reforms following the liberalization and the entering into this market of Foreign Institutional Investors and Mutual Funds coupled with scams and downturns forced the individual investor out of the market. The bursting of the dotcom bubble and the Ketan Parekh scam punctuated the average investors' fears. It is interesting to note that the individ-

to make him more wealthy then he ever dreamed possible. The possibility of this spurs him on. With the growth of IT Shares, Azim Premji of Wipro was for a brief period the second richest man in the world (after Buffetting Warren Buffett for that position) and Infosys Chairman Narayanamurthy of Infosys was, at one time, worth in excess of Rs. 14000 crores. Prices of IT stock plummeted. Others not heard of have also moved to huge highs. During the last two decades the manner of trading has changed - from traditional shop floor (trading ring) to screen-based trading with brokers linked to the major stock exchanges. Most shares are now dematerialized - making sales/ purchases and transfers easy. Payment for shares sold, is made within a few days. Information has exploded. At one time there was dearth. Now it is like a tornado. There are very good reports on companies. There are probing analysis done on performance. There are studied forecasts made. There are intelligent conclusions made. The information is there. It can be accessed. The

investor must access it and having accessed it, he must, manage the information. In terms of investors the largest investor segment is Financial Institutions and Mutual Funds. Foreign Institutional Investors (FIIs) and Non Resident Indians have a significant presence. They account today for a significant amount of the investments made in the market. In the end of July 2005 foreign institution investors by investing a little over half a billion dollars raised the stock index by nearly 300 points. The Indian market is, inspite of all this still rumour and insider driven. Even after the many scams shares, continue to bought on the basis of tips, and for the short term. The average investor does little or no research (even though more information than he can handle is available) and makes his purchase or sale decision on the strength of an article that he may have read or a conversation with a friend. This is usually because the average investor is unclear on how to analyze companies and not equipped to arrive at an investment decision. Consequently, he buys and



Which Company?

sells with inadequate information churning out figures with gay abanand often suffers needless losses. At don. "the market will grow to 8500 no time was this more evident than by September 2005". Another says, in the first four months of 1992 and "the market will rise to 10000 by later in 2000 when even prices of the March 2006. These are numbers "dogs" doubled. It was a period not 'taken out of a hat'. They have no dissimilar to Wall Street in the mid logic. They have no credibility. Yet, sixties which Mr. Harold Q Masur there are so many gullible investors eloquently described in his book, who, fueled by greed, buy and then “The Broker" In the super heated live to regret it. Human nature has economy of the late sixties there was not changed. I'd like you to dwell a moment an illusion of endless prosperity. On on a thought by Wall Street the bulls Harold Masur. He were rampant. Private says, "Bargains are companies were going available during times public at arbitrary of extreme pessimism. prices that generated Trouble is, when the huge profits for the so-called experts are promoters. Mutual wringing their hands, funds were plunging nobody has the recklessly into new Rothschild courage to buy". untested issues. Rothschild echoed this Glamour Stocks when he said, "Buy soared to premiums that discounted not only the future when there is blood on the streets." J.P. Morgan when asked once by but the next millennium. Money, it seemed was spermatic.Properly an investor on his view of the marinvested in the womb of Wall Street, ket is said to have stated: "It will it would produce wildly proliferat- fluctuate." Some will rise while othing offspring. Thousands of new ers will fall. The aim of the investor comers opened accounts. Brokerage must be to buy when the price is low firms expanded with quixotic opti- and to sell when it is high. Fundamental analysis is not for mism." As I write this preface, the mar- speculators. It is for those who are ket after many years of lying down prepared to study and analyze a is sitting up. The rumour mill is company; for those who arrive at a



Buy when there is blood on the streets

decision after careful thought an deliberation. Hegel once said, "To those who look upon the world rationally, the world in its turn presents a rational aspect". Fundamental analysis is for the rational man. This book is for the investor - be he or she an executive, a housewife, a professional, a student or a self employed person. My aim is to introduce you to the world of information and analysis and to show you how one can arrive at a buy or sell decision. By doing so I seek to discourage you from acting on rumours or on tips and encourage you to go by hard facts. However, the investor must be warned that the world is constantly changing as a consequence of which the new situations arise which the investor must monitor. Consequently there is no fixed formula that will give one "wealth beyond belief". If such a formula existed I wouldn't be writing this book. I would be out there in the market accumulating that wealth. Analysis and information give one the basis for a logical decision. There are other factors, especially the human factor, that are sometimes not logical and cannot be predicted. To select the most promising

shares the investor faces obstacles. The first is in the assessment - the human fallibility factor. The second is from the nature of the competition. The third is from sheer perversity - the failure of the market to be logical. The investor may be wrong in his estimate of the future or even if he is right the current price may already reflect what he is anticipating. The point I am trying to stress that in the end, the manner the prices of shares moved depend on a host of factors. Yet the basic issue remains. The share must have value. Its fundamentals must be good. Its management must be competent. This book, which is aimed at you the investor, will introduce you to the world of fundamental analysis and guide you through the factors that you should look at before you buy any shares. The art of successful investment lies in the choice of those industries that are most likely to grow in the future and then in identifying the most promising companies in these industries. There are however pitfalls in the approach and one must be careful. It must however be remembered that: “The obvious prospects for physical growth in a business do not translate into obvious profits for investors.”



Which Company?

“The experts do not have dependable ways of concentrating on the most promising companies in the most promising industries.” There could also be imbalances on account of political happenings, speculations, demand and a host of other reasons. Further, as Adam Smith said, "Even if, by some magic, you knew the future growth rate of the little darling you just discovered, you do not really know how the market will capitalize that growth. Sometimes the market will pay twenty times earnings for company growing at an annual compounded rate of 30 percent; sometimes it will pay sixty times earnings for the same company. Sometime the market goes on a growth binge, especially when bonds and the more traditional securities do not seem to offer intriguing alternatives. At other times the alternatives are enticing enough to draw away some of the money that goes into pursuing growth. It all depends in the psychological climate of the time." This is why he also said, "You can have no preconceived ideas. There are fundamentals in the market place, but the unexplored area is the emotional area. All the charts and breadth indicators and technical palavers are the statisticians attempts to describe an emotional

state." This is why finance theory does not support the belief that the fundamental approach, or for that matter any other approach be it technical analysis, random walk, etc. can consistently outperform the market. However, fundamental analysis gives you a fighting chance and it is because of this that I urge you to be familiar with it and practice it when you go out to do battle. I'd like to leave you with an observation made by the then Finance Minister, Mr. Yashwant Sinha on May 4, 2000 after offering certain tax sops at the budget session. He said, "I can appreciate a market responding to fundamentals, but a market which responds to rumours is irresponsible and silly. The BSE (Bombay Stock Exchange) is being driven by rumours, they will have to behave more responsibly." Benjamin Graham adds, "The investors' chief problem is likely to be himself. More money has been made and kept by ordinary people who were temperamently well suited for the investment process than by those who lacked this quality even though they had extensive knowledge of finance, accounting and stock market lore." In summary the purpose of this book is to help you the individual

investor to invest in stocks that have value; that have good fundamentals. Santayana once said, "Those who do not remember the past are condemned to return to it." Benjamin Graham added to this by saying, "To invest intelligently in securities one should be forearmed with an adequate knowledge of how the various types of stocks have behaved under varying conditions - some of which one is likely to meet again in one's experience." This book attempts to arm you.





Which Company?

This booklet is distributed as part of the Sharekhan First step to Investing Program. This booklet is meant for private circulation only and is not meant for sale. This document is prepared for assistance only and is not intended to be and must alone not be taken as the basis for an investment decision.

Introduction to Fundamental Analysis
The importance of information

importance of




Which Company?


The importance of information

he market, says Mr. Johnson in Adam smith's The Money Game, is like a beautiful woman- endlessly fascinating endlessly complex, always changing always mystifying. I have been absorbed and immersed since 1924 and I know this is no science. It is an art. Now we have computers and all sorts of statistics but the market is still the same and understanding the market is still no easier. It is personal intuition, sensing patterns of behavior. There is always something unknown, undiscerned. The market is fascinating and addictive and once you have entered it" it is foolish to think that you can withdraw from the exchange after you have tasted the sweetness of the honey", De La Vega commented in the seventeenth century. The magic of the market is the promise of great wealth. Warren Buffett became several years ago the Second richest man in the world. His net worth was estimated by Forbes in September 2003 at 436 billion. The wealth is entirely from the market - by managing an investing company called Hathaway. He believes in value investing - in fundamental analysis. It is the promise of great wealth, of emulating persons like Buffett and his gurus


Benjamin Graham and Bernard Baruch that spurs investors on. This lure was demonstrated in India in 1992, at the end of the millennium (in the first 4 months of 2000) and from the end of the second quarter of 2003 when prices soared. The manner in which these speculative drives occur are similar and happens with amazing frequency and regularity. This is not restricted to shares either. The tulip mania in Holland in the seventeenth century sent their prices soaring. In 1992 the rush to buy shares in India was so great that ancestral land and family jewels were sold or pawned in the overpowering, overwhelming greed for riches. For a time prices rose and then the bubble burst. This occurred again in early 2000 when information technology share prices rose to phenomenal heights. Many shrewd promoters changed the names of their companies to "infotech" or added the word "infotech" to its name and made a killing in the market. The law of gravity has to prevail and their prices fell in March and April 2000 dramatically supporting the truth that prices of companies will fall or rise to their true level in time. The prices of shares rose at this time as the crowd had taken over and there was no place then for logic or good

sense. As Gustave Le Bon observed the ones that lose are the small in his "Psychologic des toules", the investors who do not have their eye crowd acts with a single-minded on the market at all times nor do purpose and not very rationally. they have the contacts/they where According to him the most striking withal to know what is likely to be peculiarity of a crowd is that "who- happening to the market. Let us examine what happened ever be the individuals that compose it, however like or unlike be in the last twelve years. In 1992 their mode of life, their occupa- investors were buying on the flimsiest of reasons believtions, their character ing there is no end to of their intelligence, the boom. I rememthe fact that they have ber a person advising been transformed into me to buy the shares a crowd puts them in of a certain company. possession of a sort of This was at the time collective mind which not a very well makes them feel, known company. I think, and act in a Gustave Le Bon asked him for some manner different from Vice-chairman, Fidelity information - what that in which each individual of them would feel, did the company do? Who were its think, and act were he in a state of directors? How had it performed in isolation." Le Bon speaks of the the last three years? He did not crowd being in a state of hypnotized know nor did he care. He had fascination and the rational investor received a tip that the price would becoming mindless in the sense that double and was passing it on. he surrenders his rational thinking Another share that must be menmind to the domination of the tioned was Karnataka Ball Bearings mood of the moment. The crowd in - a company whose share was lanlate 1999 and early 2000 every- guishing in the low 20s. Sparked by where and in India in 1992 acted on a rumor that Harshad Mehta was impulse, on expectations and hope buying the share price rose 60. then and on hearsay fueled by greed. The 68 and went upto 180 all in matter index bloated like a balloon and of 10 days. It was then heard that like a balloon it burst. It had to. the rumor about Harshad Mehta's Unfortunately at times such as these interest in the share was false. The

The crowd acts with a singleminded purpose

The importance of information


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share price plunged to 50 in 4 days. The original rumor raised its head. The price rose again to 120. The rumor was again condemned as false and the price fell. At that time I spoke with a person intimately connected with the Company. He told me that the Company was sick and that there was no activity. It was on the verge of being closed down. The price had risen on the flimsiest of excuses and the crowd comprising of otherwise intelligent, logical and rational human beings acted irrationally and illogically. A lot of persons did make money on the stock - but most lost, having bought it with no other information that the rumor that Harshad Mehta was buying the share. One would have thought one learns. Not so. History repeats itself. At the end of the last century Indian shares especially those related to Information Technology (IT) such as Wipro, Infosys (lovingly called Infy) and Satyam (Sify) began to be quoted in America in the NASDAQ. With the rise in NASDAQ, these shares began rising and a wave feeling took over that software is the new mantra and that the shares of all IT companies can only go one way up. This began an upward movement that gained momentum every day till prices became unreal. The

wise began to exit and as this took root prices began to fall. This had a snowballing effect and soon prices had fallen by a half or over that. Then later when the dotcom boom occurred, shares were priced on "stickiness of eyeballs". It is impossible to get more esoteric. Later in 2000 people began buying shares that Ketan Parekh was purportedly buying. The question that begas an answer is “Will they never learn?” The answer probably is that man's greed is bottomless. In 2003, prices have again begun moving upwards. The sensex broke through the 5000 barrier and there are some who claim that it will reach 6000 in six months/ one year/ very soon. Many buy on the "strength" of these predictions which are all they are - predictions, hopes, expectations. Nothing backed by logic or sense. Fundamental analysis submits that no one should purchase a share on a whim. Investment in shares is serious business and all aspects and factors, however minor, must be analyzed and considered. The billionaire Jean Paul Getty, until his death the richest man in the world, once said, "No one should buy without knowing as much as possible about the company that issues it". Jim Slater was one of the most

successful stock pickers of all time. He evolved a theory called the Zulu theory which submits that one must know all about the company and the industry and any other factor that may affect the company's performance. His argument was that one could never lose if one has this information. If the company is likely to do badly, one can sell and then buy shares to cover this when the price falls, and vice versa. This is the philosophy of professional and successful investors - informed investing. And this is the foremost tenet of fundamental analysis. As Adam Smith says, "There is no substitute for information. The market is not a roulette wheel. Good research and good ideas are the one absolute necessity in the market place." Fundamental analysis demands, nay insists, on information about a company. It requires subjecting a company's performance and its financial statements to the most piercing scrutiny as well as the analysis of the economy and the industry in which the company operates. And the fundamentalist makes his buy or sell decision on the basis of his interpretation of the information that he receives, his analysis, and on the strength of his experience and investment maturity.

All information is important and can be grouped under the following classifications: a) Information about the economy. b) Information about government policy; taxation, levies, duties and others. c) Information about the industry in which the company operates. d) Information about the company its management, its performance, its sales and its products including its performance in relation to other similar companies. e) Information about consumer outlook, fashions and spending. In India we are fortunate that there is greater awareness of the need for information today than ever before and this need is being addressed by the media, researchers and professional investment consultants are addressing that need.


The internet is a tremendous source of information. It can tell you about the economy, company results, profiles and a host of other information. Now you can even buy and sell shares instantly on the "net".


There are several investment and business focused magazines, papers and directories that are available


The importance of information

The importance of information

Which Company?

today that discuss the economy, industries and individual companies. These contain articles of a high standard that analyze industries and companies in depth. They also contain knowledgeable articles on tax, investment strategies, finance and allied subjects. I would insist that the serious investor should read at least one good financial paper every day and two magazines a month. This ought to keep him well informed.

Investment Newsletters

There are several professional investment managers and experts who publish investment information. This is extremely useful as they are often very up to date and contain information not generally available to the investor.

Board of India (SEBI) has published regulations prohibiting insider trading. I would also caution against insider trading; apart from the fact that it is against SEBI rules and the law, it is fraught with other risks. Edwin Leferre, in his book, Reminiscences of a Stockbroker also warned against it saying, "Wall Street professionals know that acting on inside tips will break a man more quickly than famine, pestilence, crop failure, political readjustments or what may be called normal accidents."

Seminars and Lectures by investment experts


Insiders are persons who work for a company or who have intimate dealings with a company and have access to, or are aware of information that is not generally known. This could be information on the performance of the company or rights or bonus issues or some other relevant news. As the information is not known to all, the investor must act fast if he wishes to make a killing. The Securities Exchange

Excellent seminars and lecture are being held in the country. These are conducted by eminent individuals and one can pick up a lot of information attending these lectures. These may be on how an industry is doing, their view of an industry and the like. One can even share thoughts with those they meet. This can result in forming opinions. Acting on these opinions could be profitable.


Stockbrokers are always in touch with companies and are normally aware of their performance and other factors affecting the price of a

share. These are the major sources of information. One must train oneself to listen and absorb information that is received. One should analyze and interpret the information to determine the profitable course of action to be taken. This is the essential governing principle of fundamental analysis - action only after receiving and analyzing information. It is also extremely important that one acts swiftly on the information received as the person who receives it first will often be the person to profit most from it. That is what Rothschild did. 18 June 1815, was a date that will be remembered as the day when one of the most decisive battles in Europe was fought - the day the Duke of Wellington pitted his 75,000 English troops against the 100,000 soldiers of Napoleon. The battle was momentous as the future of Europe and the European Colonies around the world rested on its outcome. Investors in London were concerned and worried. As the German army under Marshal Von Blucher had not joined his English allies at the time the battle began, there was concern that he would be too late as a consequence of which England would lose the battle. The British

East India Company's trade with India and China was threatened. There was fear that its allies might desert England. The future of the English Empire was at stake. Investors awaited news, Nathan Rothschild of the House of Rothschild, a leading merchant banker, aware of the importance of information, had invested a considerable sum to develop a private intelligence system. This was well known. It was also well known that Rothschild had invested heavily on an English victory. As soon as the war was over, Rothschild's agents dispatched to him carrier pigeons with the result of the war in code. When they arrived, well before the official dispatches, Rothschild began to sell every thing he owned. In the belief that the English had lost, investors panicked and began to sell. The market collapsed. In the depressed market, Rothschild stepped in and with his agents bought and bought. Within hours the news of Wellington's victory sent the market booming. By this manouvre, Rothschild earned one million pounds, a fabulous amount at that time and it is this that led him to state, “the best time to buy is when blood is running in the streets”.


The importance of information

The importance of information


Which Company?


undamental analysis is based on the premise that every share has a certain intrinsic value at a period of time. This intrinsic value changes from time to time as a consequence of both internal and external factors. The theory of fundamental analysis submits that one should purchase a share when it is available below its intrinsic value and sell it when it rises above its intrinsic value. When the market value of share is below its intrinsic value it is under valued, whereas if the market value of a share is above its intrinsic value it is over valued. Fundamentalists thus seek to purchase underpriced shares and sell overpriced ones. They believe that although the market price may deviate from the intrinsic value in the short term, in the long term the

Calculation of Intrinsic value

market price will be equal to the intrinsic value.

How does one calculate the intrinsic value of a share? Let us assume that one expects a return of 20% on an investment every year for 3 years. Let us also assume that the company would pay dividends of 20%, 25% and 30% on its Rs.10 share. The dividend received on a share would therefore be Rs.2.00 in the first year, Rs.2.50 in the second, and Rs.3.00 in the third. Let us also assume that the share can be sold at Rs.200 at the end of 3 years. The intrinsic value of the share will be: 2 + 2.5 + 3 + 200 = Rs.120.88 1.2 (1.2)2 (1.2)3

The Search for Intrinsic Value
Fundamental analysis


The logic is to discount the dividend received and anticipated to be received in WHAT IS INTRINSIC VALUE AND HOW IS IT DETERMINED future years and the What is the intrinsic value of a share? How is it determined? Fundamental analysis propounds expected that the intrinsic value is, and has to be, based on price at a the benefits that accrue to investors in the share. future date As the return to shareholders is in the form of divwith the idends, under strict fundamental analysis, the return or present value of future, dividends discounted on y i e l d the basis of its perceived safety or risk is its intrinexpected. sic value. The intrinsic value is based on the dividend because that is what a shareholder or Since the investor receives from a company, and not on the price at that earnings per share of the company. This distinction is very important. future date


Fundamental analysis


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is also considered, the possibility of capital appreciation is considered and this is why this method of arriving at the intrinsic value is considered the most balanced and fair. If the market price of the share is below Rs.120.88 then the share is below its intrinsic value and therefore well worth purchasing. If, on the other hand, the market price is higher, it is a sell signal and the share should be sold.


It must be noted that the intrinsic value of a share can and will be different for different individuals. If, in regard to the above mentioned investment another individual (Kumar) expects a return of 16% whereas a third individual (Nair) expects a return of 25% the intrinsic value (assuming the dividends and the sale value at the end of 3 years will remain the same will be): Intrinsic value for Kumar 2.5 + 3 + 200 = Rs.133.63 2+ 1.16 (1.16)2 (1.16)3 Intrinsic value for Nair 2+ 2.5 + 3 + 200 = Rs.107.14 1.25 (1.25)2 (1.25)3

Thus if the market price is Rs.120.88, the first individual (let us call him Siddarth) will hold onto the share whereas Nair would sell the share and Kumar would purchase it. In short, the intrinsic value of a share will vary from individual to individual and will be dependant both on that individual's ability to bear risks and the return that individual expects. It is prudent and logical to remove this anomaly. The return expected should be the return one can expect from an alternate, reasonably safe investment in that market. This rate should be bolstered by a risk factor as the return is greater from riskier investments. A very safe investment (blue chip) will have a risk rate of 0. A mature near blue chip share will have a risk rate of 1. A growing company will have risk rate of 2. A risky new company will have a risk rate of 3. If it is assumed that the return one can expect from a unreasonably safe investment (an investment say with the Unit Trust of India) is 16% and the dividend expected is Rs.2 in the first year, Rs.2.5 in the second year and Rs.3 in the third year and the anticipated sale price is expected to be Rs.200, the intrinsic value of the share of the company will be as fol-

lows depending on its financial strength and stage of growth. Blue Chip 2+ 2.5 + 3 + 200 = Rs.133.63 1.16 (1.16)2 (1.16)3 Mature Share 2+ 2.5 + 3 + 200 = Rs.130.28 1.17 (1.17)2 (1.17)3 Growing Company 2+ 2.5 + 3 + 200 = Rs.127.04 1.18 (1.18)2 (1.18)3 New Company 2+ 2.5 + 3 + 200 = Rs.123.91 1.19 (1.19)2 (1.19)3 It would be noted that the safer the share, the higher its intrinsic value. There is however one factor that is assumed or estimated and that is the price at the end of three years. The most reasonable method (even though this is arguable), in my opinion is basing the price on a price earnings multiple. The price earnings multiple or P/E of a share is its market price divided by its earnings per share. If a company has earned Rs.7 per share in the current year representing a growth of 20% and if it is conservatively believed that the earnings per share (EPS) will grow 15%

every year. EPS at the end of: Year 1 will be Rs.7.70 Year 2 will be Rs.8.47 Year 3 will be Rs.9.32 If it is believed that a reasonable P/E for a company of such a size in that industry should be 15, the market price at the end of 3 years would be 9.32 x 15 = Rs.139.80. Let us now look at a real example. On 31 May 2000 the price of the shares of a company was Rs.465. The company declared a dividend of 65% for the year ended March 31 2000, and an earnings per share of Rs.13.3. If we assume that this dividend will remain constant, and that a P/E of 20 is reasonable, the intrinsic value of the company's share should be Rs.266. If the company's earnings grow at 20% per year the EPS at the end of 3 years would be Rs.22.98 (13.3 x 1.20 x 1.20 x 1.20). On that assumption, the price at the end of 3 years would be Rs.459.60 (EPS x P/E of 20). Based on an expected return of 20% the intrinsic value today will therefore be: 6.5+ 6.5 + 6.5+ 459.60= Rs.279.66 1.20(1.20)2 (1.20)3


Fundamental analysis

Fundamental analysis

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The company's share price at Rs.465 was nearly 67% above its intrinsic value and on the basis of this submission should be sold. The price of a 100% export oriented unit on 31 May 2000 was 160. Its profit in the year to 31 March 2000 had grown by 60% to Rs.17.88 crore. Its earnings per share at Rs.10.26 was an improvement of 23%. If we assume that in the next 2 years its EPs will grow by 20%, the EPS at the end of 2 years would be Rs.14.77. At a P/E of 15, its market price at the end of 2 years would be Rs.221.55. In 2000, the company paid a dividend of 25%. On the assumption that the dividend of 25% will be maintained in 2001, and that it will rise to 30% in 2002, its intrinsic value on an expected return of 20% would be : 2.5 1.2 + 3.0 + 221.55 = Rs.158.02 (1.2)2

At an expected return of 25% the market value of Rs.160 was higher than the intrinsic value of Rs.145.71 and the share should be sold. The subjective assumptions made in arriving at the intrinsic value results in the intrinsic value of a share being different for different individuals. In the example detailed above, the intrinsic value of that company share would be Rs.158.02 for an investor who expects a return of 20% whereas it would be Rs.145.71 for an individual expecting a return of 25%. The other assumptions too are subjective, i.e. the expected price at the end of a period, and the anticipated dividends during the period. This method, however, is extremely logical. It considers he dividends that will be paid and the likely capital appreciation that will take place.

Its intrinsic value of Rs.158.02 was very close to the market value of Rs.160. If however, one expects a return of 25% as that export oriented unit is a relatively new company, the intrinsic value would be: 2.5 + 3.0 + 221.55 = Rs.145.71 1.25 (1.2)2

Efficient Market Theory

Fundamental analysts often use the efficient market theory in determining the intrinsic price of a share. This theory submits that in an efficient market all investors receive information instantly and that it is understood and analyzed by all the market players and is immediately reflected in the market prices. The

market price, therefore, at every - information about the economy, point in time represents the latest the industry and the company itself position at all times. The efficient - any information that can affect the market theory submits it is not pos- growth and profitability of the comsible to make profits looking at old pany and it is because of this fundadata or by studying the patterns of mental analysis is broken into three previous price changes. It assumes distinct parts: that all foreseeable events have already been built into the current 1.The economy, market price. Thus, to work out the 2.The industry within which the company likely future price at a 3 Distinct parts of fundamental analysis o p e r a t e s , and future date in 3.The com1.THE ECONOMY order to pany. determine the T h e share's pres2.THE INDUSTRY WITHIN WHICH THE COMPANY OPERATES, AND information ent intrinsic has to be value, fundainterpreted mentalists 3.THE COMPANY and anadevote time lyzed and and effort to ascertain the effect of various hap- the intrinsic value of the share penings (present and future) on the determined. This intrinsic value profitability of the company and its must, then, be compared against the likely results. This must also include market value the fundamentalists the possibility of the company issu- say, and only then can an investing bonus shares or offering rights ment decision be taken. shares. The most important factor in fundamental analysis is information


Fundamental analysis

Fundamental analysis


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PoliticoEconomic Economic ANALYSIS ANALYSIS
Politico-economic analysis


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wise man once said, "No man is an island". No person can work and live in isolation. External forces are constantly influencing an individual's actions and affecting him. Similarly, no industry or company can exist in isolation. It may have splendid managers and a tremendous product. However, its sales and its costs are affected by factors, some of which are beyond its control - the world economy, price inflation, taxes and a host of others. It is important, therefore, to have an appreciation of the politicoeconomic factors that affect an industry and a company.


The political equation

A stable political environment is necessary for steady, balanced growth. If a country is ruled by a stable government which takes decisions for the long-term development of the country, industry and companies will prosper. On the other hand, instability causes insecurity, especially if there is the possibility of a government being ousted and replaced by another that holds diametrically different political and economic beliefs. India has gone through a fairly difficult period. There had been terrible political instability after the

ouster of Mr. Narasimha Rao from the Prime Ministership. Successive elections held did not give any single political party a clear majority and mandate. As a result there were coalitions of unlikes. These led to considerable jockeying for power and led to the breakup of the governments and fresh elections. There has also been much grand standing such as the Mandal recommendations in order to capture votes. These led to riots. There were other religious and ethnic issues that also led to violence such as the Babri Masjid/Ram Janmabhoomi issue. All these shook the confidence of the developed world in the security and stability of India. Tourism fell. Foreign Direct Investment fell. Investments were held back. These had an adverse impact on the development of the economy. In recent times this scenario has changed. The Government, even though a coalition has been stable. Its policies have beren positive and the economy has been doing well. There are predictions that by 2050, India would be one of the three most powerful nations in the world. This has led to renewed interest in India and investors are back. International events too impact industries and companies. The

USSR was one of India's biggest purchasers. When that enormous country broke up into the Confederation of Independent States, Indian exports declined and this affected the profitability of companies who had to search for other markets. Wars have a similar effect. The war in Croatia, in Kosovo, in Africa, the Gulf war and other wars have had an effect on exports of goods. The tragedy of 9/11 (September 9 when two planes crashed into the World Trade Center at New York), affected the entire world. Many industries are yet to fully recover. Similarly the SARS epidemic that affected South East Asia affected trade and tourism. The other gnawing political issue that has been a thorn in India's back is the Pakistan issue. The deterioration in our relationship culminated in 1999 in the war in Kargil. Earlier we have fought several wars on Kashmir and other issues. In 2005 there has been an improvement in the relationship. One wonders whether this thorn will cease to be a thorn in time. The deterioration in our relationship culminated in 1999 in the war in Kargil. Earlier we have fought several wars on Kashmir and other issues. Wars push up inflation and demand

declines. It is estimated that the Gulf War cost India $1.5 billion on account of higher prices of petroleum products, opportunity costs and fall in exports. The defence budget is enormous. This money could have been spent elsewhere for the development of the country. Other examples include Sri Lanka, East Europe and other troubled countries. These countries were once thriving. No longer. Let us take the example of Sri Lanka. It is a beautiful island and was considered a paradise for tourists - a pearl in the ocean. The country is in the grips of a civil war. The northern part of the country, which was once thriving, is in the hands of Tamil guerillas and there is no industry and little economic activity. Idi Amin in the seventies by expelling Asians from Uganda did that country's economy irreparable harm. In 1997-98, due to the elections and then the bombing of the American embassy, the economy of Kenya tailspinned to negative growth. Then a few years later as the economy was recovering, the Mombasa bombings again set it back. In conclusion, the political stability of a country is of paramount importance. No industry or company can grow and prosper in the midst of political turmoil.


Politico-economic analysis

Politico-economic analysis

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Foreign Exchange Reserves

A country needs foreign exchange reserves to meet its commitments, pay for its imports and service foreign debts. Without foreign exchange, a country would not be able to import materials or goods for its development and there is also a loss of international confidence in such a country. In 1991, India was forced to devalue the rupee as our foreign exchange reserves were, at $532 million very low, barely enough for few weeks imports. The crisis was averted at that time by an IMF loan, the pledging of gold, and the devaluation of the rupee. Several North American banks had to write off large loans advanced to South American countries when these countries were unable to make repayments. Certain African countries too have very low foreign exchange reserves. Companies exporting to such countries have to be careful as the importing companies may not be able to pay for their purchases because the country does not have adequate foreign exchange. I know of an Indian company which had exported machines to an African company a few years ago. The importing company paid the money to its bank. It lies there still. The

payment could not be sent to India as the central bank refused the foreign exchange to make the payment. Following the liberalization moves initiated by the Narasimha Rao Government and endorsed/supported by successive governments, India had by 31 December 1999 foreign investments in excess of $28 billion. In May 2000, the foreign exchange reserves had swelled to over $38.4 billion - a far cry from the $500 million of reserves in 1991. In 2003, the reserves are in excess of $100 billion. The problem the Reserve Bank of India now faces is managing the huge reserves. In order to discourage short term flows, the Reserve Bank has lowered interest rates and even mandated that the interest paid should not exceed 25 basis points over LIBOR on foreign currency funds and Non- resident deposits.

imports more expensive and if a company is dependent on imports, margins can get reduced. On the other hand, a devaluation in the country to which one exports would make the company's products more expensive and this can adversely impact sales. A method by which foreign exchange risks can be hedged is by entering into forward contracts, i.e. advance purchase or sale of foreign exchange thereby crystallizing the exposure. In India our currency has been appreciating against the dollar. Thus, the threat investors or recipients of dollars face is that the rupees that they finally receive is less than that they expected. This is an about turn from the situation earlier. As a consequence many have begun quoting in rupees.

To an extent this determines the prices at which goods can be sold. If the domestic industry is to be supported, the duties levied may be increased resulting in imports becoming unattractive. During the last two years Indian customs duties have been reduced drastically. Imports are consequently much cheaper and this has affected several industries. When viewing a company, it is important to see how sensitive it is to governmental policies and restrictive practices.

Foreign Debt and the Balance of Trade

Restrictive Practices

Foreign Exchange Risk

This is a real risk and one must be cognizant of the effect of a revaluation or devaluation of the currency either in the home country or in the country the company deals in. A devaluation in the home country would make the company's products more attractive in other countries. It would also make

Restrictive practices or cartels imposed by countries can affect companies and industries. The United States of America has restrictions regarding the imports of a variety of articles such as textiles. Licenses are given and amounts that may be imported from companies and countries are clearly detailed. Similarly, India has a number of restrictions on what may be imported and at what rate of duty.

Foreign debt, especially if it is very large, can be a tremendous burden on an economy. India pays around $ 5 billion a year in principal repayments and interest payments. This is no small sum. This has been the price the country has had to pay due to our imports being far in excess of exports and an adverse balance of payments. At the time the country did borrow, it had no alternative. In 1991, at the time of devaluation, India had only enough foreign exchange to finance the imports of few weeks. It is to reverse this that the government did borrow from the World Bank and devalue the currency.


Politico-economic analysis

Politico-economic analysis

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A permanent solution will result only when the inflow of foreign currency exceeds the outflow and it is on account of this that tourism, exports and exchange earning/saving industries are encouraged.

al markets. Low inflation within a country indicates stability and domestic companies and industries prosper at such times.



The Threat of Nationalization

Inflation has an enormous effect in the economy. Within the country it erodes purchasing power. As a consequence, demand falls. If the rate of inflation in the country from which a company imports is high then the cost of production in that country will automatically go up. This might reduce the cost competitiveness of the product finally manufactured. Conversely, if the rate of inflation in the country to which one exports is high, the products become more attractive resulting in increased sales. The USA and Europe have fairly low inflation rates (below 2%). In India, inflation has been falling steadily in recent times. It is currently estimated between 3.7% and 4%. In South America, at one time, it was over 1000%. Money there had no real value. Ironically, South American exports become attractive on account of galloping inflation and the consequent devaluation of their currency which makes their products cheaper in the internation-

The threat of nationalization is a real threat in many countries - the fear that a company may become nationalized. With very few exceptions, nationalized companies are historically less efficient than their private sector counterparts. If one is dependent on a company for certain supplies, nationalization could result in supplies becoming erratic. In addition, the fear of nationalization chokes private investment and there could be a flight of capital to other countries.

The level of taxation in a country has a direct effect on the economy. If tax rates are low, people have more disposable income. In addition they have an incentive to work harder and earn more. And an incentive to invest. This is good for the economy. It is interesting to note that in every economy there is a level between 35% to 55% where tax collection will be the highest. While the tax rates may go up, collection will decline. This is why there it has been argued that the rates in India must be lowered.

Domestic Savings and its Utilization

Government Policy

Interest Rates

A low interest rate stimulates investment and industry. Conversely, high interest rates result in higher cost of production and lower consumption. When the cost of money is high, a company's competitiveness decreases. In India, the government, through the Reserve Bank, has been successful in lowering interest rates. Increasing competition among banks has also helped.

Government policy has a direct impact on the economy. A government that is perceived to be proindustry will attract investment. The liberalization policies of the Narsimha Rao government excited the developed world and foreign companies grew keen to invest in India and increase their existing stakes in their Indian ventures. The initiative of the former BJP government in improving the infrastructure grabbed the attention of foreign investors. The present government continues to focus on infrastructure as it is realized progress at a decent rate would not be possible without infrastructure.

If utilized productively, domestic savings can accelerate economic growth. India has one of the largest rate of savings (22%). In USA, it is only 2% whereas in Japan it is as high as 23%. Japan's growth was on account of its domestic savings invested profitably and efficiently. Although India's savings are high, these savings have not been invested either wisely or well. Consequently, there has been little growth. It is to be remembered that all investments are born out of savings. Borrowed funds invested have to be returned. Investments from savings leads to greater consumption in the future. This has been recognized by the Government and it was in order to divert savings to industry the 1992 Finance Act stipulated that productive assets of individuals (shares, debentures, etc.) would not be liable for wealth tax.

The Infrastructure

The development of an economy is dependent on its infrastructure. Industry needs electricity to manufacture and roads to transport goods. Bad infrastructure leads to inefficiencies, poor productivity, wastage and delays. This is possibly the reason why the 1993 budget lay


Politico-economic analysis

Politico-economic analysis

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so much emphasis, and offered so many benefits, to infrastructural industries, such as power and transportation. In recent years there has been greater emphasis. Flyovers have been built, national highways are being widened and made better and the improvements made in communications is awesome.

Budget deficits have been high. The government has, to reduce inflation consciously cut expenditure down and it has reduced from a high of around 15% few years ago to a little over 7% today.


Budgetary Deficit

A budgetary deficit occurs when governmental expenditure exceeds its income. Expenditure stimulates the economy by creating jobs and stimulating demand. However, this can also lead to deficit financing and inflation. Both these, if not checked, can result in spiraling prices. To control and cut deficits governments normally cut governmental expenditure. This would also result in a fall in money supply and a consequent fall in demand which will check inflation. All developing economies suffer from budget deficits as governments spend to improve the infrastructure - build roads, power stations and the like. India is no exception.

The Indian economy is an agrarian one and it is therefore extremely dependent on the monsoon. Economic activity often comes to a stand still in late March and early April as people wait to see whether the monsoon is likely to be good or not.


High employment is required to achieve a good growth in national income. As the population growth is faster than the economic growth unemployment is increasing. This is not good for the economy.

The economic cycle




Politico-economic analysis

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ountries go through the business or economic cycle and the stage of the cycle at which a country is in has a direct impact both on industry and individual companies. It affects investment decisions, employment, demand and the profitability of companies. While some industries such as shipping or consumer durable goods are greatly affected by the business cycle, others such as the food or health industry are not affected to the same extent. This is because in regard to certain products consumers can postpone their purchase decisions, whereas in certain others they cannot.

of higher demand, and let workers go. The United States went through a depression in the late seventies. The economy recovered and the eighties was a period of boom. Another downturn occurred in the late eighties and early nineties, especially after the Gulf War. The recovery of the US economy and that of the rest of Western Europe began again in 1993. Later the US again went through a period of depression at the turn of the millennium. India too went through a difficult period and it began its recovery in 2002.

in fully, profits begin to grow at a higher proportionate rate. More and more new companies are floated to meet the increasing demand in the economy. In India 2003 could be seen as a year of recovery. All the attributes of a recovery are evident in the economy.

The Investment Decision



The four stages of an economic cycle are:
Depression Recovery Boom Recession

During this phase, the economy begins to recover. Investment begins anew and the demand grows. Companies begin to post profits. Conspicuous spending begins once again. Once the recovery stage sets

In the boom phase, demand reaches an all time high. Investment is also high. Interest rates are low. Gradually as time goes on, supply begins to exceed the demand. Prices that had been rising begin to stabilize and even fall. There is an increase in demand. Then as the boom period matures prices begin to rise again.


The four stages of an economic cycle are:


At the time of depression, demand is low and falling. Inflation is high and so are interest rates. Companies, crippled by high borrowing and falling sales, are forced to curtail production, close down plants built at times

The economy slowly begins to downturn. Demand starts falling. Interest rates and inflation Demand starts falling. Interest rates and inflation are high. Companies start finding it difficult to sell their goods. The economy slowly begins to downturn. Demand starts falling. Interest rates and inflation begin to increase. Companies start finding it difficult to sell their goods. India went through a terrible recession for 4 years from 1996.

Investors should attempt to determine the stage of the economic cycle the country is in. They should invest at the end of a depression when the economy begins to recover. Investors should disinvest either just before or during the boom, or, at the worst, just after the boom. Investment and disinvestments made at these times will earn the investor greater benefits. It must however be noted that there is no rule or law that states that a recession would last a certain number of years, or that a boom would be for a definite period of time. Hence the length of previous cycles should not be used as a measure to forecast the length of an existing cycle. An investor should also be aware that government policy or other events can reverse a stage and it is therefore imperative that investors analyze the impact of government and political decisions on the economy before making the final investment decision. Joseph Schumpeter once said, “Cycles are not, like tonsils, separable things that might be treated by themselves but are, like the beat of the heart, of the essence of organism that displays them.”


The economic cycle

The economic cycle


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Industry analysis


he importance of industry analysis is now dawning on the Indian investor as never before. Previously, investors purchased shares of companies without concerning themselves about the industry it operated in. And they could get away with it three decades ago. This was because India was a sellers' market at that time and products produced were certain to be sold, often at a premium. Those happy days are over. Now, there is intense competition. Consumers have now become quality, cost and fashion conscious. Foreign goods are easily available and Indian goods have to compete with these. There are great technological advances and "state of the art" equipment becomes obsolete in a few years. If not months. In the late 1970s and early 1980s, movie cameras and projectors were prized possessions. With the advent of the video camera in the mid 80s they became obsolete. In 1988, laptop computers were the "in" thing. Everyone raved about the invention and how technology could compress a huge computer into such a small box. These early models did not have a hard disk but two fixed disk drives. A few months later hard disks were incorporated, initially

having a capacity of 20 megabytes. The memory was then increased to 40 megabytes. In eighteen months, the laptop became obsolete with the creation of the notebook. These notebooks, some having a capacity of as much as 120 megabytes, are still not the last word in compressed computing. The palm tops have now arrived. Mobile phones today have computing capabilities. One really and honestly does not know what will be next. I have used these examples to illustrate how technological advances make a highly regarded product obsolete. In the same way, technological advances in one industry can affect another industry. The jute industry went into decline when alternate and cheaper packing materials began to be used. The popularity of cotton clothes in the West affected the manmade (synthetic) textile industry. An investor must therefore examine the industry in which a company operates because this can have a tremendous effect on its results, and even its existence. A company's management may be superior, its balance sheet strong and its reputation enviable. However, the company may not have diversified and the industry within which it operates may be in a depression. This can result in a

Industry analysis

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At the first stage, the industry is new and it can take some time for it Cycle to properly establish itself. In the The first step in industry is to deter- early days, it may actually make mine the cycle it is in, or the stage of losses. At this time there may also maturity of the industry. All indus- not be many companies in the tries evolve through the following industry. It must be noted that the stages: first 5 to 10 years are the most critical period. At this time, companies 1.Entrepreneurial, sunrise or nas- have the greatest chance of failing. cent stage It takes time to establish companies 2.Expansion or growth stage and new products. There may be 3.Stabilization, stagnation or matu- losses and the need for large injecrity stage, and tions of capital. 4.Decline or sunset stage If a company or an industry is not nurtured LIFE CYCLE OF AN INDUSTRY or husbanded at this stage, it can collapse. A good journalist I know began a business magazine. His intention was to start a magazine edited by journalists without inter(1) Entrepreneurial of nascent stage (2) Expansion or growth stage ference from industrial (3) Stabilization or maturity stage (4) Decline magnates or The life cycle of an industry can be illustrated in an inverted "S" curve as illus- politicians. It was exceptrated above.

tremendous decline in revenues and even threaten the viability of the company.

The Entrepreneurial or Nascent Stage

tionally readable magazine. However, it did not have the finance needed in those critical initial years to keep it afloat and had to fold up. Had it, at that time, had the finance it needed it may have survived and thrived. In short, at this stage investors take a high risk in the hope of great reward should the product succeed.

The Stabilization or Maturity Stage

The Expansion or Growth Stage

Once the industry has established itself it enters a growth stage. As the industry grows, many new companies enter the industry. At this stage, investors can get high reward at low risk since demand outstrips supply. In 2000, a good example was the Indian software industry. In 2003, the BPO industry is arguably in the growth stage. The mobile phone industry is also in the growth stage - with newer models and newer entrants. The growth stage also witnesses product improvements by companies that have survived the first stage. In fact, such companies are often able to even lower their prices. Investors are more keen to invest at this time as companies would have demonstrated their ability to survive.

After the halcyon days of growth, an industry matures and stabilizes. Rewards are low and so too is the risk. Growth is moderate. Though sales may increase, they do so at a slower rate than before. Products are more standardized and less innovative and there are several competitors. The refrigerator industry in India is a mature industry. Growth is slow. It is for the time seeing safe. Investors can invest in these industries for comfort and average returns. They must be aware though that should there be a downturn in the economy and a fall in consumer demand, growth and returns can be negative.

The Decline or Sunset Stage

Finally, the industry declines. This occurs when its products are no longer popular. This may be on account of several factors such as a change in social habits The film and video industries , for example have suffered on account of cable and satellite television, changes in laws, and increase in prices. The risk at this time is high but the returns are low, even negative. The various stages can be likened to the four stages in the life


Industry analysis

Industry analysis

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cycle of a human being - childhood, adulthood, middle age and old age. Investors should begin to purchase shares when an industry is at the end of the entrepreneurial or nascent stage and during its growth stage, and should begin to disinvest when at its mature stage.

During hard times individuals postpone the purchase of consumer goods until better days. 3. Interest sensitive industries are those that are affected by interest rates. When interest rates are high, industries such as real estate and banking fare poorly. 4. Growth industries are those whose growth is higher than other industries and growth occurs even though the economy may be suffering a setback.

The Industry vis-à-vis the Economy

Investors must ascertain how an industry reacts to changes in the economy. Some industries do not perform well during a recession, others exhibit less buoyancy during a boom. On the other hand, certain industries are unaffected in a depression or a boom. What are the major classifications? 1. Industries that are generally unaffected during economic changes are the evergeen industries. These are industries that produce goods individuals need, like the food or agrobased industries (dairy products, etc.). 2. Then there are the volatile cyclical industries which do extremely well when the economy is doing well and do badly when depression sets in. The prime examples are durable goods, consumer goods such as textiles and shipping.

What should Investors do?

Investors should determine how an industry is affected by changes in the economy and movements in interest rates. If the economy is moving towards a recession, investors should disinvest their holdings in cyclical industries and switch to growth or evergreen industries. If interest rates are likely to fall, investors should consider investment in real estate or construction companies. If, on the other hand, the economy is on the upturn, investment in consumer and durable goods industries are likely to be profitable.


Another factor that one must con-

sider is the level of competition among various companies in an industry. Competition within an industry initially leads to efficiency, product improvements and innovation. As competition increases even more, cut throat price wars set in resulting in lower margins, smaller profits and, finally some companies begin to make losses. The more inefficient companies even close down. To properly understand this phenomenon, it is to be appreciated that if the return is high, newcomers will invest in the industry and there will be an inflow of funds. Existing companies may also increase their capacity. However, if the returns are low, or lower than that which can be obtained elsewhere, the reverse will occur. Funds will not be invested and there will be an outflow. In short high returns attract competition and vice versa. However, competition in the form of new companies do not bacterially multiply just because the returns are high. There are competitive forces and it is these competitive forces that determine the extent of the inflow of funds, the return on investment and the ability of companies to sustain these returns. These competitive forces are: barriers to entry, the

threat power power rivalry

of substitution, bargaining of the buyers, bargaining of the suppliers, and the among competitors.


New entrants increase the capacity in an industry and the inflow of funds. The question that arises is how easy is it to enter an industry ? There are some barriers to entry: a) Economies of scale: In some industries it may not be economical to set up small capacities. This is especially true if comparatively large units are already in existence producing a vast quantity. The products produced by such established giants will be markedly cheaper. b) Product differentiation: A company whose products have product differentiation has greater staying power. The product differentiation may be because of its name or because of the quality of its products - Mercedes Benz cars; National VCRs or Reebok shoes. People are prepared to pay more for the product and consequently the products are at a premium . It is safe usually to invest in such companies as there will always be a demand.


Industry analysis

Industry analysis

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c) Capital requirement: Easy entry industries require little capital and technological expertise. As a consequence, there are a multitude of competitors, intense competition, low margins and high costs. On the other hand, capital intensive industries with a large capital base and high fixed cost structure have few competitors as entry is difficult. The automobile industry is a prime example of such an industry. Its high fixed costs have to be serviced and a fall in sales can result in a more than proportionate fall in profits. Large investments and a big capital base will be barriers to entry. d)Switching costs: Another barrier to entry could be the cost of switching from one supplier's product to another. This may include employee restraining costs, cost of equipment and the likes. If the switching costs are high, new entrants have to offer a tremendous improvement for the buyer to switch. A prime example is computers. A company may be using a Honeywell computer. If it wishes to change to an IBM computer, all the terminals, the unit and even the software would have to be changed. e)Access to distribution channels:

Difficulty in securing access to distribution channels can be a barrier to entry, especially if existing firms already have strong and established channels. f) Cost disadvantages independent of scale: This barrier occurs when established firms have advantages new entrants cannot replicate. These include: Proprietary product technology Favorable access to raw materials Government subsidies Long learning curve. A prime example is Coca Cola. The company has proprietary product technology. Similar cold drinks are available but it is not easy for a competition to compete with it. g)Government policy: Government policy can limit fresh entrants to an industry, usually by not issuing licenses. Till about the mid-1980s, the Indian motor car industry was the monopoly of two companies. Even though others sought licenses there were not given. h)Expected retaliation: The expected retaliation by existing competitors can also be a barrier to potential entrants, especially if existing competitors aggressively try to keep the new entrants out.

i) Cost of capacity additions: If the cost of capacity additions are high, there will be fewer competitors entering the industry. j) International cartels: There may be international cartels that make it unprofitable for new entrants. 2.THE THREAT OF SUBSTITUTION New inventions are always taking place and new and better products replace existing ones. An industry that can be replaced by substitutes or is threatened by substitutes is normally an industry one must be careful of investing in. An industry where this occurs constantly is the packaging industry bottles replaced by cans, cans replaced by plastic bottles, and the like. To ward off the threat of substitution, companies often have to spend large sums of money in advertising and promotion. The industries that have to worry most are those where the substitutes are either cheaper or better, or are produced by industries earning high profits. It should be noted that substitutes limit the potential returns of a company.

3.BARGAINING POWER OF THE BUYERS In an industry where buyers have control, i.e. in a buyer's market, buyers are constantly forcing prices down, demanding better services or higher quality and this often erodes profitability. The factors one should check are whether: a)A particular buyer buys most of the products (large purchase volumes). If such buyers withdraw their patronage, they can destroy an industry. They can also force prices down. b)Buyers can play one company against another to bring prices down. One should also be aware that: If sellers face large switching costs, the buyer's power is enhanced. This is especially true if the switching costs for buyers are low. If buyers have achieved partial backward integration, sellers face a threat as they may become fully integrated. If buyers are well informed about trends and details they are in a better position vis-à-vis sellers as they can ensure they do not pay more than they need to. If a product represents a significant portion of the buyers' cost,


Industry analysis

Industry analysis

Which Company?

buyers would strongly attempt to reduce prices. If a product is standard and undifferentiated, the buyer's bargaining power is enhanced. If the buyer's profits are low, the buyer will try to reduce prices as much as possible. In short, an industry that is dictated by buyers is usually weak and its profitability is under constant threat. 4.BARGAINING POWER FOR THE SUPPLIERS An industry unduly controlled by its suppliers is also under threat. This occurs when: a) The suppliers have a monopoly, or if there are few suppliers. b) Suppliers control an essential item. c) Demand for the product exceeds supply. d) The supplier supplies to various companies. e) The switching costs are high. f) The supplier's product does not have a substitute. g) The supplier's product is an important input for the buyer's business. h) The buyer is not important to the supplier. i) The supplier's product is unique.

5.RIVALRY AMONG COMPETITORS Rivalry among competitors can cause an industry great harm. This occurs mainly by price cuts, heavy advertising, additional high cost services or offers, and the like. This rivalry occurs mainly when: a) There are many competitors and supply exceeds demand. Companies resort to price cuts and advertise heavily in order to attract customers for their goods. b) The industry growth is slow and companies are competing with each other for a greater market share. c) The economy is in a recession and companies cut the price of their products and offer better service to stimulate demand. d) There is lack of differentiation between the product of one company and that of another. In such cases, the buyer makes his choice on the basis of price or service. e) In some industries economies of scale will necessitate large additions to existing capacities in a company. The increase in production could result in over capacity & price cutting. f) Competitors may have very different strategies in selling their goods and in competing they may be continuously trying to stay ahead

of the other by price cuts or improved service. g)Rivalry increases if the stakes (profits) are high. h)Firms will compete with one another intensely if the costs of exit are great, i.e. the payment of gratuity, unfunded provident fund, pension liabilities, and such like. In such a situation, companies would prefer remaining in business even if margins are low and little or no profits are being made. Companies also tend to remain in business at low margins if there are strategic interrelationships between the company and others in the group; due to government restrictions (the government may not allow a company to close down); or in case the management does not wish to close down the company out of pride or employee commitment. If exit barriers are high, excess capacity can not be shut down and companies lose their competitive edges; profitability is eroded.If exit

barriers are high the return is low but risky. If exit barriers are low the return is low but stable. On the other hand, if entry barriers are low the returns are high but stable. High entry barriers have high, risky returns.

Selecting an Industry

When choosing an industry, it would be prudent for the investor to bear in mind or determine the following details: 1.Invest in an industry at the growth stage. 2. The faster the growth of a company or industry, the better. Indian software industry, for example, was growing at a rate of more than 50 per cent per annum at the dawn of the new millennium. 3. It is safer to invest in industries that are not subject to governmental controls and are globally competitive. 4. Cyclical industries should be avoided if possible unless one is Low Return high but stable Return low and stable

High Entry Barriers Exit Barriers Return high but risky Return low but risky


Industry analysis

Industry analysis


Which Company?

investing in them at the time the industry is prospering. 5. Export oriented industries are presently in a favorable position due to various incentives and government encouragement. On the other hand, import substitution companies are presently not doing very well due to relaxations and lower duties on imports. 6. It is important to check whether an industry is right for investment

at a particular time. There are sunrise and sunset industries. There are capital intensive and labour intensive industries. Each industry goes through a life cycle. Investments should be at the growth stage of an industry and disinvestments at the maturity or stagnation stage before decline sets in.

Industry analysis Company analysis



Which Company?

At the final stage of fundamental analysis, the investor analyzes the company. This analysis has two thrusts: How has the company performed vis-à-vis other similar companies and How has the company performed in comparison to earlier years It is imperative that one completes the politico economic analysis and the industry analysis before a company is analyzed because the company's performance at a period of time is to an extent a reflection of the economy, the political situation and the industry.

What does one look at when analyzing a company? There is, in my view, no point or issue too small to be ignored. Everything matters. As I had mentioned earlier, the billionaire Jean Paul Getty, one of the most successful stock market operators of all time, said, "Do not buy stock until you know all about it". The different issues regarding a company that should be examined are: The Management The Company The Annual Report Ratios Cash flow

Company analysis The management



Which Company?


he single most important tal in his getting the top job at IBM Similarly, the main reason attribfactor one should consider when investing in a uted for the collapse in the seventies company and one often of Penn Central, the largest railway never considered is its management. in the United States, was that it was It is upon the quality, competence headed by Stuart Saunders who was and vision of the management that a lawyer and possessed little underthe future of company rests. standing of what was involved in A good, competent management running a large railway network. can make a company grow while a Indian corporate history also has weak, inefficient management can many such examples. Metal Box was a name known destroy a thriving company. Corporate history is riddled with and respected, the bluest of blue examples. Chrysler was an ailing chips. After a series of occurrences giant in the early eighties, Iacocca including a diversification that went wrong, the turned the Fundamental Analysis Primer company company round with Management is the single most important factor to was forced tough compe- consider in a company. Upon its quality rests the to close all future of the company. tent manageits factories. ment. In the first quarter of 1993, the big blue Killick Nixon was one of the IBM - dismissed its, Chief Executive most respected names in Western Officer Akers who was blamed for India. No longer. the company's dismal performance. On the other hand, there are Lou Gerstiner who was at one time numerous success stories, of prosPresident of American Express and perity that resulted due to the forelater took charge of R.J.R. Nabisco sight and vision of management. was invited to become the Chief Haksar diversified ITC into hotels Executive Officer of IBM. Mr. (the WelcomGroup chain); his sucGerstner had earlier been successful cessor diversified into agro based in reducing quite drastically and industries. very impressively the liabilities that These have been successes The had arisen on account of the lever- success of Videocon could probably aged buy out of R.J.R. Nabisco. It be attributed to Venugopal Dhoot, was this success that was instrumen- Bajaj Auto's growth and profitabil-

ity is due to Rahul Bajaj, and the Reliance Empire due entirely to one man. Dhirubhai Ambani. There are several others such as Azim Premji and Wipro, Narayanamurthy and Infosys and HDFC and Deepak Parekh. In India management can be broadly divided in two types: Family Management Professional Management

Family management

Family managed companies are those that have at the helm a member of the controlling family. The Chairman or the Chief Executive Officer is usually a member of the "ruling" family and the Board of Directors are peopled either by members of the family or their friends and "rubber stamps". This is necessarily bad. It is just that all policy is determined by the controlling family and some of the policies may not necessarily always be in the shareholders' best interest. I remember a few years ago Kirloskar Pneumatics was quoting at Rs.36 per share. At that time Kirloskar Tractors was not doing well. The controlling family merged the two companies and the price of Kirloskar Pneumatic fell to around Rs.10. It was probably good for the

family and for the shareholders of Kirloskar Tractors but the merger was disastrous for the shareholders of Kirloskar Pneumatics. In short, decisions are often made with family interests in view and employees are often treated as paid servants of the family even though they may be senior managers. For instance, in one company I know the Human Resources Manager is also involved in hiring maids and houseboys for his Chairman's house and he buys the vegetables too. The New Delhi manager, whenever his "Seth" visits that city is expected to be at the company house every morning at 7 a.m. when the Chairman wakes up, and can only leave his master's presence after he retires for the night. I was witness to an incident at Bombay airport many years ago. The head of a large business house was going on a trip. The chief executives of his many companies had come to see him off. These gentlemen were well known individuals, captains of industry in their own right and respected for their achievements and accomplishments. These leaders bent double and touched their leader's feet when he left, and three of them were actually older than their master. Possibly, this may have been done as a sign of respect like a student touching his teacher's


The management

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Which Company?

feet, but I do wonder what may have from the same religious or caste occurred if these individuals had not group. The fourth circle comprises humiliated themselves with this ges- of people from the same region. Mr. ture of obeisance. What I am trying Thomas says that to go beyond this to point out is that in many family was "like going out of orbit run companies, employees are unthinkably risky". There has been some change in expected to be subservient to the family and loyalty to the family is the way family controlled businesses considered even more important have been managed. In the beginthan talent. And often this loyalty is ning, these were often orthodox, rewarded. If a retainer is ill, he is autocratic, traditional, rigid and looked after well and all his medical averse to change. This is no longer true. The sons and the grandsons of expenses are borne by the family. t h e When he Fundamental Analysis Primer founding retires he is given a good In India there are two main types of management - f a t h e r s Family and Professional. have been pension. I educated remember an occasion when a senior employee at the best business schools in India died. His widow was given the com- or abroad and they have been pany flat, the children were edu- exposed to modern methods. cated and she was even given a job. Consequently, in many family manFew professionally managed or aged companies, although the man at the helm is a scion of the family, multinationals would do this. Mr. T. Thomas, a former his subordinates are graduates of Chairman of Hindustan Lever Ltd., business schools, i.e. professional describes the family business struc- managers. To an extent this comture most eloquently in his memoir, bines the best of two worlds and To Challenge and to Change. He many such businesses are very sucspeaks of an Indian family business cessful. The frustration for the promanager in such having a series of concentric circles fessional emanating from a core - the core companies is that he know that he being made up of the founder and will never ever run the company. his brothers or sons. The next circle That privilege will always be with a is the extended family of cousins member of the family. and relatives followed by people

Professional Management

Professionally managed companies are those that are managed by employees. In such companies, the chief executive officer often does not even have a financial stake in the company. He is at the helm of affairs because of his ability and experience. The professional manager is a career employee and he remains at the seat of power so long as he meets his targets. Consequently, he is always result-oriented and his aim is often short term - the meeting of the annual budget. He is not necessarily influenced by loyalty to the company. As a professional he is usually aware of the latest trends in management philosophy and tries to introduce these. He tries to run his company like a lean, effective machine striving for increased efficiency and productivity. As a consequence, professionally managed companies are usually well organized, growth oriented and good performers. The companies that come readily to mind are ITC, Infosys, HDFC and Hindustan Lever. However, there is often a lack of long term commitment and sometimes a lack of loyalty. This is because the professional manager has to step down in time, to retire, and he cannot therefore enjoy the

fruit of his labour for ever. Nor will his sons succeed him although some may try to see that his happens. It is possible Darbari Seth's son will become Chairman of Tata Chemicals. One must also not forget that the professional manager is a mercenary. He sell his services to the highest bidder, and such individuals are consequently not usually know for their loyalty. Companies are now to promote or create commitment offering employees stock options. These devolve on employees after a specified period of service and are given to them on performance. The employee thus becomes a part owner and becomes thus involved in the profitability of the enterprise. Additionally as these devolve on the employee only after a time, he tends to stay till it does. As these options are given, often annually, the employee remains with the company for a significant period of time. It is a win-win situation for both. The company gets the services of a loyal competent employee. The employee builds his net worth. In many professionally managed companies there is also a lot of infighting and corporate politics. This is because managers are constantly trying to climb up the corporate ladder and the end is often what


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matters, not the means. Often too, as a consequence, the best person does not get the top job; rather, it is the person who plays the game best. This does not always happen in family managed companies as one is aware that the mantle of leadership will always be worn by the son or daughter of the house.

What to look for

It would be unfair to state that one should invest only in professionally managed companies or family managed companies. There are well managed, profitable companies in both categories. There are also badly managed companies in both categories. What then are the factors one should look for?

1. Integrity of Management

In my opinion, the most important aspect is the integrity of the management. This must be beyond question. It is often stated that a determined employee can perpetrate a fraud, despite good systems and controls. Similarly if it so desires, the management can juggle figures and cause great harm and financial loss to a company (for their own personal gain). My recommendation would therefore be to leave a company well alone if you are not too certain of

the integrity of its management. I had the privilege once to listen to Mr. C.S. Patel who was at one time the Chief Executive of Unit Trust of India. He recounted an advice he was given by his mentor, Mr. A.D. Shroff, the erstwhile Chairman of the New India Assurance; "If you have the slightest doubt of management, do not touch the company with a pair of tongs". Seldom have I heard truer words. When, in a conversation about a company, its management is described colloquially as "chor (thief) management", it is a hint to keep well away from that company. In this context, one should check who the major shareholders of the company are. There are some managements who have a record of manipulating share prices. I was recounted a tale wherein a nonIndian journalist asked the scion of a family managed company how he could claim that the share price of his company would not fall below Fundamental Analysis Primer Investors must check on integrity of managers, proven competence, how high is it rated by its peers, how did it perform at times of adversity, the management's depth of knowledge, its innovativeness and professionalism.

Rs.230. The worthy replied, "We will not allow it to". Shares of such companies are speculative shares and artificially kept at a high price. They must be avoided.

a company is usually impartial, fair and correct.

4. How the management fares in adversity?
In good times everyone does well. The steel of a management is tested at times of adversity? And during a time of recession or depression, it is important to consider how well the management did? Did it streamline its operations? Did it close down its factories? Did it (if it could) get rid of employees? Was it able to sell its products? Did the company perform better than its competitors? How did sales fare? A management that can steer its company in difficult days will normally always do well.

2. Past record of management

Another point to consider is proven competence, i.e. the past record of the management. How has the management managed the affairs of the company during the last few years? Has the company grown? Has it become more profitable? Has it grown more impressively than others in the same industry? It is always wise to be a little wary of new management and new companies as they have very high level of mortality. Wait until the company shows signs of success and the management proves its competence.

5. The depth of knowledge of the management

3. How highly is the management rated by its peers in the same industry?

This is a very telling factor. Competitors are aware of nearly all the strengths and weaknesses of a management and if they hold the management in high esteem it is truly worthy of respect. It should be remembered that the regard the industry has of the management of

Its knowledge of its products, its markets and the industry is of paramount importance because upon this can depend the success of a company. Often the management of a company that has enjoyed a preeminent position sits back thinking that it will always be the dominant company. In doing so, it loses its touch with its customers, its markets and its competitors. The reality sinks in only when it is too late. The management must be


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in touch with the industry and customers at all times and be aware of the latest techniques and innovations. Only then can it progress and keep ahead. A quick way of checking this is to determine what the market share of the company's products is, and whether the share is growing or at least being maintained.

the chief executive and not with the good of the company in mind. In such companies the most competent are not given the position of power. There may be nepotism with the nephews, nieces, cousins and relatives of the chief executive holding positions not due to proven competence but because of blood ties.

ble, nor would it be fair, to generalize which is better. An investor must, before he risks his money, decide whether he is comfortable with the management of a company.

Ultimately, this is what will determine the safety and the fate of the money that you invest.

6.The management must be open, innovative and must also have a strategy:

It must be prepared to change when required. It must essentially know where it is going and have a plan of how to get there. It must be receptive to ideas and be dynamic. A company that has many layers of management and is top heavy tends to be very bureaucratic and ponderous. There are "many chiefs and few braves". They do not want change and often stand in the way of change. Their strategy is usually a personal one, on how to hold onto their jobs.

7.Non-professionalised Management

I would not recommend investing in a company that is yet to professionalize because in such companies decisions are made on the whims of

It would be wise, too, to avoid investing in family controlled companies where there is infighting because the companies suffer and the one who arguably stands to lose the most is the shareholder or the investor. In recent years, many such family controlled companies have split, the Birlas, the Goenkas, the Mafatlals, to name but a few. The period before the split and the period soon after are the most unsettled times. That is the time to keep away from such companies. When the new management settles down, one can determine whether one should invest or not. In India, most of the larger companies are family controlled though they are managed on a day-to-day basis by professional managers. There are also several professionally managed companies. It is not possi-

8. Avoid investing in family controlled companies


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n aspect not necessarily examined during an analysis of fundamentals is the company. This is because the company is one's perception of the state of a company it cannot necessarily be supported by hard facts and figures. A company may have made losses consecutively for two years or more and one may not wish to touch its shares - yet it may be a good company and worth purchasing into. There are several factors one should look at.


known for its maturity, vision, competence and aggressiveness. The investor must ascertain the reason and then determine whether the reason will continue into the foreseeable future.

The company


Another aspect that should be ascertained is whether the company is the market leader in its products or in its segment. When you invest in market leaders, the risk is less. The shares of market leaders do not fall 1. How a company is perceived as quickly as those of other companies. There is a magic to their name by its competitors? One of the key facthat would make Fundamental Analysis Primer individuals pretors to ascertain is how a company is The investor must determine the policy fer to buy their perceived by its com- a company follows and its plans for products as petitors. It is held in opposed to othgrowth. high regard? The ers. Oscar is Let us take a Hollywood's greatest award, the real life example. In the eighties, one most prized by the stars. Why? there was a virtual explosion of conIt is because it represents recogni- sumer goods. There were many teltion of an actor/ actress by his/her evision manufacturers. They made peers. A company held in scorn by a similar televisions as almost all parts competitor is not worth looking at. were imported. However within a decade only On the other hand, one held in awe must be considered not once those that were the market leaders but several times. Its products may survived. The others had died off. If be far superior. It may be better one has to purchase an article and organized. Its management may be has a choice one would normally

2. Whether the company is the market leader in its products or in its segment

The company

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buy the better one. This is normal human behavior and this happens in the market place too. Consequently, the prices of market leaders fall slower than those of others in the same industry.

ing company. It had a software division which was spun off as a separate company. Since then both these companies have grown.

4. Labour Relations

3. Company Policies

The policy a company follows is also of imperative importance. What is its plans for growth? What is its vision? Every company has a life. If it is allowed to live a normal life it will grow upto a point and then begin to level out and eventually die. It is at the point of leveling out that it must be given new life. This can give it renewed vigour and a new lease of life. A classic example that comes to mind is ITC Ltd. This tobacco giant branched into hotels under Haksar and then into agribusiness under Sapru. Reliance Industries was initially in Textiles. It then saw opportunity and moved into petroleum, into petro chemicals and refining products. It has in 2003 got into mobile phones. Blue Star is a airconditionFundamental Analysis Primer It is important to check how company is perceived by its competition and whether it is the market leader in its products or in its segment.

Labour relations are extremely important. A company that has motivated, industrious work force has high productivity and practically no disruption of work. On the other hand, a company that has bad industrial relations will lose several hundred mandays as a consequence of strikes and go slows. In 1992 Bata, the giant shoe company, was closed due to strikes for nearly four months and as a consequence its results in the year to 31 March 1993 were extremely bad. It is widely believed that the textile industry died in Mumbai because of the militancy of the unions under the late Datta Samant. It was on account of the militancy of the labour force that many companies grew reluctant to invest in states such as Kerala and West Bengal. It is critical, therefore, to ascertain where the company's plants and factories are and their record of industrial relations.

company is located and where its factories are. If the infrastructure is bad, if there is inadequate electricity or water the company could have tremendous problems. There are many companies in Madhya Pradesh in dire straits because of electricity cuts. Many cannot afford captive power. Transportation is another issue. The

government has recognized this and there are plans afoot to have superhighways around the country within the next ten years. These are the main factors one should keep at the back of one's mind while viewing a company.

5. Where the company is located and where its factories are?

One must also consider where the


The company

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The annual report


he primary and most important source of information about a company is its Annual Report. By law, this is prepared every year and distributed to the shareholders. Annual Reports are usually very well presented. A tremendous amount of data is given about the performance of a company over a period of time. Multi-colored bar and pie charts are presented to illustrate and explain the growth of the company and the manner in which the revenues earned have been utilized. There are pictures of the factories; of newly acquired machines; of the Chairman cutting a ribbon and of the Board of Directors looking responsible. The average shareholder looks no further. If an Annual Report is impressive, if the company has made a profit and if a reasonable dividend has been paid, he is typically content in the belief that the company is in good hands. This must not be the criterion by which to judge a company. The intelligent investor must read the annual report in depth; he must read between and beyond the lines; he must peep behind the figures and find the truth and only then should he decide whether the company is doing well or not.

The Annual Report is broken down into the following specific parts: A.The Director's Report, B.The Auditor's Report, C.The Financial Statements, and D.The Schedules and Notes to the Accounts. Each of these parts has a purpose and a tale to tell. The tale should be heard.

A.The Director’s Report

The Director’s Report is a report submitted by the directors of a company to its shareholders, advising them of the performance of the company under their stewardship. It is, in effect, the report they submit to justify their continued existence and it is because of this that these reports should be read with a pinch of salt. After all, if a group of individuals have to present an evaluation of their own performance they are bound to highlight their achievements and gloss over their failures. It is natural. It is human nature. Consequently, all these reports are very well written. Every sentence, Fundamental Analysis Primer The annual report is broken into the director’s report, the auditor's report, the financial statements and the schedules.

The annual report


Which Company?

nay every word, is subjected to the most piercing scrutiny. Every happening of importance is catalogued and highlighted to convince a casual reader that the company is in good hands. And there is a tendency to justify unhappy happenings. Nevertheless, the Director’s Report provides an investor valuable information: 1. It enunciates the opinion of the directors on the state of the economy and the political situation visà-vis the company. 2. Explains the performance and the financial results of the company in the period under review. This is an extremely important part. The results and operations of the various separate divisions are usually detailed and investors can determine the reasons for their good or bad performance. 3. The Director’s Report details the company's plans for modernization, expansion and diversification. Without these, a company will remain static and eventually decline. 4. Discusses the profit earned in the period under review and the dividend recommended by the directors. This paragraph should normally be read with sane skepticism, as the directors will always argue that the performance was satisfactory. If

Fundamental Analysis Primer The annul report is the primary and most important source of information on a company. profits have improved it would invariably be because of superior marketing and hard work in the face of severe competition. If low, adverse economic conditions are usually at fault. 5. Elaborates on the directors' views of the company's prospects in the future. 6. Discusses plans for new acquisition and investments. An investor must intelligently evaluate the issues raised in a Director’s Report. Diversification is good but does it make sense? Industry conditions and the management's knowledge of the business must be considered. A diversification that was a disaster was Burroughs Wellcome's diversification into sport goods - Nike Sportswear. So was Metal Box's move into ball bearings and Spartek's acquisition of Neycer Ceramics. The point I am trying to make is that although companies must diversify in order to spread the risks of industrial slumps, every

point out if the financial statements are not true and fair. They are also required to report any change, such as a change in accounting principles or the non provision of charges that result in an increase or decrease in profits. It is really the only impartial report that a shareholder or investor receives and this alone should spur one to scrutinize the auditor's report minutely. Unfortunately, more often than not it is not read. There can be interesting contraIn short, a Director’s Report is valuable and if read intelligently can give dictions. It was stated in the Auditor's Report the investor a good Fundamental Analysis Primer of ABC Ltd. for grasp of the workThe investor must read between and the year 1999ings of a company, the beyond the lines of an annual report to 2000 that, "As determine the state of the company at the year end problems it faces, being considered. 31st March the direction it intends taking, 2000 the accuand its future prospects. mulated losses exceed the net worth of the Company and the Company has suffered cash losses in the finanB. The Auditor's Report The auditor represents the share- cial year ended 31st March 2000 as holders and it is his duty to report to well as in the immediately preceding the shareholders and the general financial year. In our opinion, therepublic on the stewardship of the fore, the Company is a sick induscompany by its directors. Auditors trial company within the meaning of are required to report whether the clause (O) of Section 3(1) of the Sick financial statements presented do, in Industrial Companies (Special fact, present a true and fair view of Provisions) Act 1985". The Director’s report however stated, the state of the company. Investors must remember that "The financial year under review the auditors are their representatives has not been a favorable year for the and that they are required by law to Company as the Computer Industry diversification may not suit a company. Similarly, all other issues raised in the Director’s Report should be analyzed. Did the company perform as well as others in the same industry? Is the finance being raised the most logical and beneficial for the company? It is imperative that the investor read between the lines of Director’s Report and find the answers to these questions.


The annual report

The annual report

Which Company?

in general continued to be in the grip of recession. High input costs as well as resource constraints hampered operations. The performance of your Company must be assessed in the light of these factors. During the year manufacturing operations were curtailed to achieve cost effectiveness. Your directors are confident that the efforts for increased business volumes and cost control will yield better results in the current year". The auditors were of the opinion that the company was sick whereas the directors spoke optimistically of their hope that the future would be better! I suppose they could not, being directors, state otherwise. When reading an Auditor's Report, the effect of their qualification may not be apparent. The Auditor's Report of Royston Electronics Limited for 1999-2000 stated : "In our opinion and to the best of our information and explanation given to us, the said accounts subject to Note No.3 regarding doubtful debts, No.4 regarding balance confirmations, No.5 on custom liability and interests thereon, No.11 on product development expenses, No.14 on gratuity, No.8 16(C) and 16(F) regarding stocks, give the information in the manner as required by the Companies Act

1956, and give a true and fair view. Let us now look at the specific notes in this case: 1.Note 3 states that no provision had been made for doubtful debts. 2. It was noted in Note 4 that balance confirmation of sundry debtors, sundry creditors and loans and advances had not been obtained. 3. It was stated in Note 5 that customs liability and interest thereon worth Rs.3,14,30,073 against the imported raw materials lying in the ICF/Bonded godown as on 31.3.2000 had not been provided. 4. Note 11 drew attention to the fact that product development expenses worth Rs.17,44,.049 were being written off over ten years from 1999-2000. Rs.2,16,51,023 had been capitalized under this head relating to the development of CT142, Digital TV, CFBT which shall be written off in 10 years commencing, 2000-01. 5. The company's share towards Fundamental Analysis Primer The Director’s Report gives investors insights into the company. and enunciates the opinion of the directors on the economy, the industry and political situation.

past gratuity liabilities as of 31 March 2000 had neither been ascertained nor provided for except to the extent of premiums paid against an LIC group gratuity policy taken by the trust. (Note 14.) 6. Note 16C stated that the raw material consumed had been estimated by the management and this had not been checked by the auditors.

The company made a profit of just over Rs.1 crore. If the product development expenses, customer duty and interest and provision for bad debts had been made as is required under generally accepted accounting principles, the profit would have turned into a loss. The point to remember is that at times accounting principles are changed, or creative and innovative

Fundamental limited Profit & Loss Account for the year ended 31 March, 2004
2003 INCOME Sales Other Income EXPENDITURE Materials Employment Operating & other expenses Interest & Finance charges Depreciation Profit for the year before tax Taxation APPROPRIATIONS Dividend General reserves BALANCE CARRIED FORWARD 14,000 500 14,500 7,600 3,450 1,150 300 80 12,580 1,920 900 1,020 600 220 200 420 600 2004 17,500 600 18,100 9,200 3,900 2,100 350 100 15,650 2,450 1200 1,250 700 400 400 800 450


The annual report

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Fundamental limited (Balance sheet as on 31 MArch, 2003)
2003 SOURCES OF FUNDS Shareholder's funds (a) Capital B) Reserves LOAN FUNDS (a) Secured Loans (b) Unsecured Loans TOTAL APPLICATION OF FUNDS Fixed Assets Investments Current Assets : Trade debtors Prepaid Expenses Cash & Bank balances Other Current Assets 600 80 50 100 830 Less : Current Liabilities and provisions Trade Creditors Accrued Expenses Sundry Creditors 480 70 80 630 Net current assets TOTAL 200 3800 710 90 70 870 160 4200 700 80 100 150 1030 2004

1000 800 1800 1350 650 2000 3800 3200 400

1000 1650 2650 1050 500 1550 4200 3640 400

accounting practices resorted to by some companies in order to show a better result. The effect of these changes is at times not detailed in the notes to the accounts. The Auditor's Report will always draw the attention of the reader to these changes and the effect that these have on the financial statements. It

is for this reason that a careful reading of the Auditor's Report is not only necessary but mandatory for an investor.

C.Financial Statements

The published financial statements of a company in an Annual Report consist of its Balance Sheet as at the

Balance Sheet Illustration
Vasanth Limited had taken a loan of Rs.200 lakh on 1 December 2003 which was repayable on 1 April 2004. On 31 March 2004, its Balance Sheet was as follows :

Vasanth Ltd. Balance Sheet as at 31 March 2004
Shareholders' funds Loan funds Current liabilities 100 200 20 320 (In Rupees Lakh) 70 30 220 320

Current assets include cash of Rs.100 lakh to repay the loan . Vasanth Ltd. did repay the loans, as promised on 1 April 2004. Its Balance Sheet after the repayment read:

Vasanth Ltd. Balance Sheet as at 1 April 2004
Shareholders' funds Loan funds Current liabilities 100 — 20 120 (In Rupees Lakh) 70 30 20 120

An investor reviewing the Balance Sheets would be forgiven for drawing two very different conclusions. At 31 March 2004, Vasanth Limited would be considered a highly leveraged company, one financed by borrowings. On 1 April 2004, on the other hand, it would be concluded that the company was very conservative and undercapitalized, as a consequence of which its growth would be limited.


The annual report

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end of the accounting period detailing the financing condition of the company at that date, and the Profit and Loss Account or Income Statement summarizing the activities of the company for the accounting period.

Shareholders Funds


The Balance Sheet details the financial position of a company on a particular date; of the company's assets (that which the company owns), and liabilities (that which the company owes), grouped logically under specific heads. It must however, be noted that the Balance Sheet details the financial position on a particular day and that the position can be materially different on the next day or the day after.

A company sources funds from shareholders either by the issue of shares or by ploughing back profits. Shareholder's funds represent the stake they have in the company back profits. Shareholders' funds represent the stake they have in the company, the investment they have made.

Share Capital

Share capital represents the shares issued to the public. This is issued in following ways: (i) Private Placement This is done by offering shares to selected individuals or institutions. (ii) Public Issue Shares are offered to public. The details of the offer, including the reasons for raising the money are detailed in a prospectus and it is important that investors read this. Till the scam of 1992 public issues were extremely popular as the Fundamental Analysis Primer The Directors Report explains the performance of the company, its plans for diversification, modernization and expansion. It discusses the profits earned and states the dividends proposed.

shares were often issued to investors at a price much lower than its real value. As a consequence, they were oversubscribed many times. This is no longer true. As companies are now free to price their issues as they like and the office of the controller of capital issues has been abolished, companies typically price their shares at what the market can bear. As a consequence the investing public are no longer applying blindly for new shares but do so only after a careful analysis.

reserves. No monies are actually raised from shareholders. It can be argued, however, that if these shares are issued by capitalizing distributable reserves, i.e. profits not distributed as dividends, then, in effect, shareholders are contributing capital.

Sources of funds

A company has to source funds to purchase fixed assets, to procure working capital, and to fund its business. For the company to make a profit the funds have to cost less than the return the company earns on their deployment. Where does a company raise funds? What are the sources? Companies raise funds from its shareholders and by borrowing.

Reserves are profits or gains which are retained and not distributed. Companies have two kinds of reserves - capital reserves and revenue reserves : (iii) Rights issues Fundamental Analysis Primer Companies may also (i) Capital issue shares to its The Directors report, if read properly, can Reserves give the investor a good grasp of the shareholders as a Capital workings of the company. matter of right in reserves are proportion to their gains that holding. This was have resulted often done at a price lower than its from an increase in the value of market value and shareholders assets and they are not freely distribstood to gain enormously. With the utable to the shareholders. new-found freedom in respect of The most common capital pricing of shares, companies have reserves one comes across are the begun pricing them nearer their share premium account arising from intrinsic value. Consequently, these the issue of shares at a premium, issues have not been particularly and the capital revaluation reserve, attractive to investors and several i.e. unrealized gain on the value of have failed to be fully subscribed. assets. (iv) Bonus shares Bonus shares are shares issued free to shareholders by capitalizing (ii) Revenue Reserves These represent profits from operations ploughed back into the com71



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pany and not distributed as dividends to shareholders. It is important that all the profits are not distributed as funds are required by companies to purchase new assets to replace existing ones for expansion and for working capital. LOAN FUNDS The other source of funds a company has access to are borrowings. Borrowing is often preferred by companies as it is quicker, relatively easier and the rules that need to be complied with are much less. The loans taken by companies are either : (a) Secured loans: These loans are taken by a company by pledging some of its assets, or by a floating charge on some or all of its assets. The usual secured loans a company has are debentures and term loans. (b) Unsecured loans Companies do not pledge any assets when they take unsecured loans. The comfort a lender has is usually only the good name and credit worthiness of the company. The more common unsecured loans of a company are fixed deposits and short term loans. In case a company is dissolved, unsecured lenders are usually paid after the secured lenders

have been satisfied. Borrowings or credits for working capital which fluctuate such as bank overdrafts and trade creditors are not normally classified as loan funds but as current liabilities.

Fixed Assets

Fixed assets are assets that a company owns for use in its business and to produce goods, typically, machinery. They are not for resale and comprises of land, buildings, i.e. offices, warehouses and factories, vehicles, machinery, furniture, equipment and the like. Every company has some fixed assets though the nature or kind of fixed assets vary from company to company. A manufacturing company's major fixed assets would be its factory and machinery, whereas that of a shipping company would be its ships. Fixed assets are shown in the Balance Sheet at cost less the accumulated depreciation. Depreciation is based on the very sound concept Fundamental Analysis Primer Investors must read the auditor's report in details and in depth as the results can materially change if adjustments are made based on the notes or comments in the auditors report.

that an asset has a useful life and that after years of toil it wears down. Consequently, it attempts to measure that wear and tear and to reduce the value of the asset accordingly so that at the end of its useful life, the asset will have no value. As depreciation is a charge on profits, at the end of its useful life, the company would have set aside from profits an amount equal to the original cost of the asset and this could be utilized to purchase another asset. However, in these inflationary times, this is inadequate and some companies create an additional reserve to ensure that there are sufficient funds to replace the worn out asset. The common methods of depreciation are: (a) Straight line method The cost of the asset is written off equally over its life. Consequently, at the end of its useful life, the cost will equal the accumulated depreciation. Fundamental Analysis Primer The auditor represents shareholders and reports to them on the stewardship of the directors and whether the accounts presented to them give a true and fair view of the state of the company.

(b) Reducing balance Under this method depreciation is calculated on the written down value, i.e. cost less depreciation. Consequently, depreciation is higher in the beginning and lower as the years progress. An asset is never fully written off as the depreciation is always calculated on a reducing balance. (c) Others: There are a few others such as the interest method and the rate of 72 but these are not commonly used. Land is the only fixed asset that is never depreciated as it normally appreciates in value. Capital work in progress - factories being constructed, etc. - is not depreciated until it is a fully functional asset. INVESTMENTS Many companies purchase investments in the form of shares or debentures to earn income or to utilize cash surpluses profitably. The normal investments a company has are: (i) Trade Trade investments are shares or debentures of competitors that a company holds to have access to information on their growth, prof-


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itability and other details which may not, otherwise, be easily available. (ii) Subsidiary and associate companies These are shares held in subsidiary or associate companies. The large business houses hold controlling interest in several companies through cross holdings in subsidiary and associate companies.

Investments are valued and stated in the balance sheet at either the acquisition cost or market value, whichever is lower. This is in order to be conservative and to ensure that losses are adequately accounted for.

bought by a liquor store from a liquor manufacturers. (c) Cash equivalents: They can be used to repay dues or purchase other assets. The most common cash equivalent assets are cash in hand and at the bank, and loans given. The current assets a company has are:

Valuation of stocks

Current assets are assets owned by a company which are used in the normal course of business or are generated by the company in the (iii) Others course of business such as debtors or Companies also often hold shares finished stock or cash. or debentures of The rule of Fundamental Analysis Primer other companies thumb is that any for investment or The Auditors in the Auditors report will asset that is comment on any changes made in to park surplus turned into cash funds. The wind- accounting principles and the effect of within twelve fall profits made these changes made in accounting prin- months is a curby many compa- ciples and the effect of these changes on rent asset. nies in the year to the results. They will also comment on Current assets 31 March 1992 any action or method of accounting they can be divided do not agree with. was on account essentially into of the large profthree categories : its made by trading in shares. Investments are also classified as (a) Converting assets quoted and unquoted investments. Assets that are produced or generQuoted investments are shares and ated in the normal course of busidebentures that are quoted in a rec- ness, such as finished goods and ognized stock exchange and can be debtors. freely traded. Unquoted investments are not listed or quoted in a stock (b) Constant assets exchange. Consequently, they are Constant assets are those that are not liquid and are difficult to dis- purchased and sold without any add pose of. ons or conversions, such as liquor

Current assets

Stocks are valued at the lower of cost or net realizable value. This is to ensure that there will be no loss at the time of sale as that would have been accounted for. The common methods of valuing stocks are: (i) FIFO or first in first out It is assumed under this method that stocks that come in first would be sold first and those that come in last would be sold last.

A) STOCK OR INVENTORIES These are arguably the most important current assets that a company has as it is by the Fundamental Analysis Primer sale of its stocks (ii) LIFO or last that a company The auditor represents shareholders and in last out makes its profits. reports to them on the stewardship of The premise on Stocks, in turn, the directors and whether the accounts which this presented do present a true and fair view method is based consist of: of the company. is the opposite (i) Raw materials of FIFO. It is The primary purchase which is uti- assumed that the goods that arrive lized to manufacture the products a last will be sold first. The reasoncompany makes. ing is that customers prefer newer materials or products. (ii) Work in progress It is important to ascertain the Goods that are in the process of method of valuation and the manufacture but are yet to be com- accounting principles involved as stock values can easily be manipupleted. lated by changing the method of valuation. (iii) Finished goods The finished products manufactured by the company that are ready for B) TRADE DEBTORS sale. Most companies do not sell their


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products for cash but on credit and purchasers are expected to pay for the goods they have bought within an agreed period of time - 30 days or 60 days. The period of credit would vary from customer to customer and from the company to company and depends on the credit worthiness of the customer, market conditions and competition. Often customers may not pay within the agreed credit period. This may be due to laxity in credit administration or the inability of the customers to pay. Consequently, debts are classified as: Those over six months, and Others These are further subdivided into; Debts considered good, and Debts considered bad and doubtful If debts are likely to be bad, they must be provided for or written off. If this is not done assets will be overstated to the extent of the bad debt. A write off is made only when there is no hope of recovery. Otherwise, a provision is made. Provisions may be specific or they may be general. When amounts are provided on certain identified debts, the provision is termed specific whereas if a provision amounting to a certain

Fundamental Analysis Primer Financial statements of a company in an annual report consist of the balance sheet and the profit and loss account. These detail the financial health and performance of the company. percentage of all debts are made, the provision is termed general. C) PREPAID EXPENSES All payments are not made when due. Many payments, such as insurance premiums, rent and service costs, are made in advance for a period of time which may be 3 months, 6 months, or even a year. The portion of such expenses that relates to the next accounting period are shown as prepaid expenses in the Balance Sheet. D) CASH AND BANK BALANCES Cash in hand in petty cash boxes, safes and balances in bank accounts are shown under this heading in the Balance Sheet. E) LOANS AND ADVANCES These are loans that have been given to other corporations, individuals and employees and are repayable within a certain period of time. This also includes amounts paid in advance for the supply of goods, materials and services.

F) OTHER CURRENT ASSETS Other current assets are all amounts due that are recoverable within the next twelve months. These include claims receivable, interest due on investments and the like.

CURRENT LIABILITIES Current liabilities are amounts due that are payable within the next twelve months. These also include provisions which are amounts set aside for an expense incurred for (C) PROVISIONS which the bill has not been received Provisions are amounts set aside from profits for as yet or whose Fundamental Analysis Primer estimated cost has not been The balance sheet details all the assets an expense or loss. fully estimated. and liabilities a company has on a particular date. Assets are those that the com- Certain provi( A ) T R A D E pany owns such as fixed assets (build- sions such as CREDITORS ings, cars etc.), investments and current depreciation and provisions for Trade creditors assets (stocks, debtors and cash). are those to whom Liabilities are those that the company bad debts are the company owe owes (trade creditors, loans, etc.) and deducted from monies for raw the shareholders investment in the com- the concerned asset itself. materials and pany (share capital and reserves). There are other articles used in the manufacture of its products. others, such as claims that may be Companies usually purchase these payable, for which provisions are on credit - the credit period depend- made. Other provisions normally ing on the demand for the item, the sees on balance sheets are those for standing of the company and mar- dividends and taxation. ket practice. (D) SUNDRY CREDITORS Any other amounts due are usually (B) ACCRUED EXPENSES Certain expenses such as interest on clubbed under the all embracing title bank overdrafts, telephone costs, of sundry creditors. These include

electricity and overtime are paid after they have been incurred. This is because they fluctuate and it is not possible to either prepay or accurately anticipate these expenses. However, the expense has been incurred. To recognize this the expense incurred is estimated based on past trends and known expenses incurred and accrued on the date of the Balance Sheet.


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unclaimed dividends and dues payable to third parties. PROFIT AND LOSS ACCOUNT The Profit and Loss account summarizes the activities of a company during an accounting period which may be a month, a quarter, six months, a year or longer, and the result achieved by the company. It details the income earned by the company, its cost and the resulting profit or loss. It is, in effect, the performance appraisal not only of the company but also of its management - its competence, foresight and ability to lead. SALES Sales is the amount received or receivable from customers arising from the sales of goods and the provision of services by a company. A sale occurs when the ownership of goods and the consequent risk relating to these goods are passed to the customer in return for consideration, usually cash. In normal circumstances the physical possession of the goods is also transferred at the same time. A sale does not occur when a company places goods at the shop of a dealer with the clear understanding that payment need be made only

after the goods are sold failing which they may be returned. In such a case, the ownership and risks are not transferred to the dealer nor any consideration paid. Companies do give trade discounts and other incentive discounts to customers to entice them to buy their products. Sales should be accounted for after deducting these discounts. However, cash discounts given for early payment are a finance expense and should be shown as an expense and not deducted from sales. There are many companies which deduct excise duty and other levies from sales. There are others who show this as an expense. It is preferable to deduct these from sales since the sales figures would then reflect the actual markup made by the company on its cost of production. OTHER INCOME Companies may also receive income Fundamental Analysis Primer The profit and loss account details numerically the activities the company had undertaken during the accounting period and the result of these activities (profit or loss).

from sources other than from the sale of their products or the provision of services. These are usually clubbed together under the heading, other income. The more common items that appear under this title are: (i) Profit from the sale of assets Profit from the sale of investments or assets. (ii) Dividends Dividends earned from investments made by the company in the shares of other companies. (iii) Rent Rent received from commercial buildings and apartments leased from the company. (iv) Interest Interest received on deposits made and loans given to corporate and other bodies. MATERIALS Materials are the raw materials and other items used in the manufacture of a company's products. It is also sometimes called the cost of goods sold. EMPLOYMENT COSTS The costs of employment are accounted for under this head and

Fundamental Analysis Primer Contingent liabilities are also detailed. These are liabilities that may arise on the happening of an event that may never arise (guarantees, bills discounted). The liability crystallizes on the happening of the event. would include wages, salaries, bonus, gratuity, contributions made to provident and other funds, welfare expenses, and other employee related expenditure. OPERATING AND OTHER EXPENSES All other costs incurred in running a company are called operating and other expenses, and include: (i)Selling expenses The cost of advertising, sales commissions, sales promotion expenses and other sales related expenses. (ii) Administration expenses Rent of offices and factories, municipal taxes, stationery, telephone and telex costs, electricity charges, insurance, repairs, motor maintenance, and all other expenses incurred to run a company. (iii) Others: This includes costs that are not strictly administration or selling


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expenses, such as donations made, losses on the sale of fixed assets or investments, miscellaneous expenditure and the like. INTEREST AND FINANCE CHARGES A company has to pay interest on monies it borrows. This is normally shown separately as it is a cost distinct from the normal costs incurred in running a business and would vary from company to company. The normal borrowings that a company pays interest on are: (i) Bank overdrafts (ii) Term loans taken for the purchase of machinery or construction of a factory (iii) Fixed deposits from the public (iv) Debentures (v) Intercorporate loans DEPRECIATION Depreciation represents the wear and tear incurred by the fixed assets of a company, i.e. the reduction in the value of fixed assets on account of usage. This is also shown separately as the depreciation charge of similar companies in the same industry will differ, depending on the age of the fixed assets and the cost at which they have been bought.

TAXATION Most companies are taxed on the profits that they make. It must be remembered however, that taxes are payable on the taxable income or profit and this can differ dramatically from the accounting income or profit. This is because many amounts legitimately expensed may not be tax deductible. Conversely, income such as agricultural income are not taxable. DIVIDENDS Dividends are profits distributed to shareholders. The total profits after tax are not always distributed - a portion is often ploughed back into the company for its future growth and expansion. Dividends paid during the year in anticipation of profits are known as interim dividends. The final dividend is usually declared after the results for the period have been determined. The final dividend is proposed at the annual general meeting of the company and paid after the approval of the shareholders. Fundamental Analysis Primer The profit and loss account also details the dividend given (interim) and proposed.

TRANSFER TO RESERVES The transfer to reserves is the profit ploughed back into the company. This may be done to finance working capital, expansion, fixed assets or for some other purpose. These are revenue reserves and can be distributed to shareholders as dividends. CONTINGENT LIABILITIES Contingent liabilities are liabilities that may arise up on the happening of an event. It is uncertain, however, whether the event itself may happen. This is why these are not provided for and shown as an actual liability in the balance sheet. Contingent liabilities are detailed in the Financial Statements as a note to inform the readers of possible future liabilities while arriving at an opinion about the company. The contingent liabilities one normally encounters are: a) Bills discounted with banks These may crystallize into active liabilities if the bills are dishonoured. b) Gratuity to employees not provided for c) Legal suits against the company provided for d) Claims against a company not

acknowledged or accepted e) Excise claims against the company SCHEDULES AND NOTES TO THE ACCOUNTS The schedules and notes to the accounts are an integral part of the financial statements of a company and it is important that they be read along with the financial statements. Most people avoid reading these. They do so at their own risk as these provide vital clues and information. SCHEDULES The schedules detail pertinent information about the items of Balance Sheet and Profit & Loss Account. It also details information about sales, manufacturing costs, administration costs, interest, and other income and expenses. This information is vital for the analysis of financial statements. The schedules enable an investor to determine which expenses increased and seek the reasons for this. Similarly, investors would be able to find out the reasons for the increase or decrease in sales and the products that are sales leaders. The schedules even give details of stocks and sales, particulars of capacity and productions, and much other useful information.


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NOTES The notes to the accounts are even more important than the schedules because it is here that very important information relating to the company is stated. Notes can effectively be divided into: (a) Accounting Policies (b) Contingent Liabilities and (c) Others

(a) Accounting policies All companies follow certain accounting principles and these may The accounting policies normally differ from those of other entities. detailed in the notes relate to: As a consequence, the profit earned (a) How sales are accounted. might differ. Companies have also (b) What the research and developbeen known to change (normally ment costs are. increase) their profit by changing Fundamental Analysis Primer the accounting policies. For Schedules and notes to the accounts are instance, Tata Iron and Steel found after the financial statements in Company's Annual Report for an annual report. 1991-92 stated among other things, The schedules detail pertinent informa"There has been a change in the tion about the items of the balance method of accounting relating to sheet and profit and loss account. interest on borrowings used for capThe notes are even more important as ital expenditure. While such interest they give very important information was fully written off in the previous such as the accounting policies that the years, interest charges incurred dur- company has followed, the contingent ing the year have been capitalized liabilities of the companies and the like. for the period upto the date from It is imperative that the schedules and which the assets have been put to notes to the accounts be read for a clearuse. er understanding of the company's Accordingly, expenditure transfinancial condition. ferred to capital account includes an

amount of Rs.46.63 crore towards interest capitalized. The profit before taxes for the year after the consequential adjustments of depreciation of Rs.0.12 crore is therefore higher by Rs.46.51 crore than what it would have been had the previous basis been followed". This means that by changing an accounting policy TISCO was able to increase its income by Rs.46 crore. There could be similar notes on other items in the financial statements.

(c) How the gratuity liability is expensed. (d) How fixed assets are valued. (e) How depreciation is calculated. (f) How stock, including finished goods, work in progress, raw materials and consumable goods are valued. (g) How investments are stated in the balance sheet. (h) How has the foreign exchange translated? (b) Contingent liabilities As noted earlier, contingent liabilities that might crystallize upon the happening of an uncertain event. All contingent liabilities are detailed in the notes to the accounts and it would be wise to read these as they give valuable insights. The more common contingent liabilities that one comes across in the financial statements of companies are: (a) Outstanding guarantees. (b) Outstanding letters of credit. (c) Outstanding bills discounted. (d) Claims against the company not acknowledged as debts. (e) Claim for taxes. (f) Cheques discounted. (g) Uncalled liability on partly paid shares and debentures. (c ) Others It must be appreciated that the pur-

pose of notes to the accounts is to inform the reader more fully. Consequently, they detail all pertinent factors which affect, or will affect, the company and its results. Often as a consequence, adjustments may need to be made to the accounts to unearth the true results. Note 6 of Fundamental & Co. Ltd.'s Annual Report for 20032004 stated: "The Company has during the year credited an amount of Rs.132.14 lakh to surplus on sale of assets (Schedule No.13) which included an amount of Rs.112.88 lakh being the excess of sale price over the original cost of the fixed assets. Till the accounting year 2002-2003 such excesses over the original cost was credited to capital reserve. Had the Company followed the earlier method of accounting the profit for the year would have been lower by Rs.112.88 lakh." This suggests that the company had changed its accounting policy in order to increase its profits. The profit before tax that year (year ended 31 March 2004) was Rs.108.12 lakh (previous year Rs.309.80 lakh). Had this adjustment not been made, the company would have suffered a loss of Rs.4.76 lakh. The company had also withdrawn Rs.35.34 from the revaluation reserve. It was also stated in that company's annual report that


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"no provision had been made for Rs.16.39 lakh being the fall in the breakup value of unquoted shares in wholly owned subsidiary companies" and "the income tax liability amounting to Rs.36.41 lakh relating to prior years has been adjusted against the profits transferred to the General Reserve in the respective years". The latter points out that the tax change had been adjusted directly with reserves as opposed to routing it through the Profit and Loss account. Had that been done the profit after tax would have further reduced. Similar comments are made in the notes to the accounts of other companies also.

The more common notes one comes across are: (a) Whether provisions for known or likely losses have been made. (b) Estimated value of contracts outstanding. (c) Interest not provided for. (d) Arrangements agreed by the company with third parties. (e) Agreement with labour. The importance of these notes cannot be overstressed. It is imperative that investors read these carefully.

The annual report Ratios


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of figures that are difficult to draw meaningful conclusions from. It should be noted that figures by themselves do not enable one to arrive at a conclusion about a company's strength or performance. Sales of Rs.500 crores a year or a profit of Rs.200 crores in a year may appear impressive but one cannot be impressed until this is com(a) The size of the companies may pared with other figures, such as the company's assets or net worth or be different. (b) The composition of a company's capital employed. It is also imporbalance sheet may have changed tant to focus on ratios that are meaningful and significantly. It Fundamental Analysis Primer l o g i c a l . may have issued shares, or No investment should be made without Otherwise, no increased or analyzing the financial statements of a useful conclusion reduced borrow- company and comparing the company's can be arrived at. A ratio expressings. results with that of earlier years. ing sales as a perIt is in the centage of trade analysis of financial statements that ratios are most creditors or investments is meaninguseful because they help an investor less as there is no commonality to compare the strengths, weakness- between the figures. On the other es and performance of companies hand, a ratio that expresses the and to also determine whether it is gross profit as a percentage of sales improving or deteriorating in prof- indicates the mark up on cost or the margin earned. itability or financial strength. Ratios express mathematically the relationship between perform- No single ratio tells the complete ance figures and/or assets/liabilities story in a form that can be easily under- There is no point in computing just stood and interpreted. Otherwise, one ratio at it will not give the one may be confronted by a battery whole picture but just one aspect. It o person should invest in a company until he has analyzed its financial statements and compared its performance to what it achieved in the previous years, and with that of other companies. This can be difficult at times because:


is only when the various different ratios are calculated and arranged that the complete state of a company emerges and it is important that an investor has as much information as possible before he actually invests. Ratios can be broken down into four broad categories:

(A) Profit and Loss Ratios These show the relationship between two items or groups of (D) Financial Statements and items in a profit and loss account or Market Ratios income statement. The more com- These are normally known as market ratios and mon of these ratios Fundamental Analysis Primer are arrived at are: relation 1. Sales to cost of Ratios express mathematically the rela- by goods sold. tionship between performance figures financial fig2. Selling expenses and/or assets/liabilities in a form that ures to market prices: to sales. can be easily understood and 1. Market value 3. Net profit to interpreted. to earnings and sales and 2. Book value 4. Gross profit to to market value. sales. (B) Balance Sheet Ratios These deal with the relationship in the balance sheet such as : 1. Shareholders equity to borrowed funds. 2. Current assets to current liabilities. 3. Liabilities to net worth. 4. Debt to assets and

5. Liabilities to assets. (C) Balance Sheet and Profit and Loss Account Ratios. These relate an item on the balance sheet to another in the profit and loss account such as: 1. Earnings to shareholder's funds. 2. Net income to assets employed. 3. Sales to stock. 4. Sales to debtors and 5. Cost of goods sold to creditors.

In this book, ratios have been grouped into eight categories that will enable an investor to easily determine the strengths or weaknesses of a company. (a) Market value (b) Earnings (c) Profitability





Which Company?

(d) Liquidity (e) Leverage (f) Debt Service Capacity (g) Asset Management/Efficiency (h) Margins. Of course, it must be ensured that the ratios being measured are consistent and valid. The length of the periods being compared should be similar. Large non-recurring income or expenditure should be omitted when calculating ratios calculated for earnings or profitability, otherwise the conclusions will be incorrect. Ratios do not provide answers. They suggest possibilities. Investors must examine these possibilities along with general factors that would affect the company such as its management, management policy, government policy, the state of the economy and the industry to arrive at a logical conclusion and he must act on such conclusions. Ratios are a terrific tool for interpreting financial statements but their usefulness depends entirely on their logical and intelligent interpretation.

or reasonable and has growth potential. On the other hand, if a share is priced high an investor would want to sell it. After all, the cardinal rule of investment in shares is to buy cheap, sell dear or, as Baron Rothschild is credited to have said, "Buy sheep and sell deer". Additionally, the market value of a share reflects the regard investors and the general public have of the company. Market value ratios also help an investor determine the length of time it would take to recover his or her investment.

check the time it would take to recover one's investment. In addition, it reflects the opinion of the investing public about the company, i.e. whether the company is growing (Rs. lakh) 500,000 shares of Rs.10 each 100,000 10% preference shares of Rs.10 each Reserves 50 10

that year after tax and preference dividend was Rs.400 lakh. The market price of the share on 31 December 2003 was Rs.112. The earnings per share would be 400\50 = Rs.8 The price earnings ratio would be 112\8 = Rs.14 This means that the investor would take 14 years to recover his investment through earnings. This also translates to a yield of 7.14% (100/14 years). The P/E ratios of well established and financially sound companies are high and as the returns are high for weaker companies the P/E ratio is low since they are riskier investments. The P/E ratio would be high so long as the investing public has faith in a company's ability to grow and to earn a return or an appreciation in its share price. It will fall as soon as this confidence in the earning capacity of the company falls. This is why prices rise dramatically in boom periods. In periods of depression, they fall. The price an investor pays for a share is based on the future prospects of a company and its

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Price-Earnings Ratio


The Price-Earnings or P/E ratio is arguably the most commonly quoted ratio. Investors, analysts and advisers alike quote this ratio to justify or support their contention. The reason for its popularity is that it reduces to an arithmetical figure the relationship between market price and the earnings per share and thereby allows one the opportunity to determine whether a share is overpriced or underpriced and Price Earnings Ratio Market Price per share Earnings per share

Ultimately the market value of a share is what matters to an investor. An investor would purchase a share if, in his perception, its price is low

or declining, and whether the price is likely to rise, fall or remain stagnant. The P/E ratio is calculated by dividing the market price of a company's share by its earning's per share, i.e. profit after tax and preference dividend divided, by the number of shares issued by the company. Samudra Lamps Ltd. is a company involved in the manufacture of electric bulbs and tubelights. At 31 December, 2003, its shareholders' funds were as follows : The profit that the company made





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anticipated earnings. As such, there oped economies like the United is a flaw in P/E ratios when current States was then around 20. This market price is divided by past earn- offered a yield of 5% which was ings per share. Ideally, the current about 2% above the rate of inflamarket price should be divided by tion. On that basis, if one assumes the current likely earnings per that the rate of inflation in India is share. But then that figure is diffi- around 10%, then the P/E of shares one wishes to purchase should be 8. cult to get. The P/E ratio reflects the reputa- This would result in a yield of tion of the company and its man- 12.5% which would be 2.5% above agement and the confidence the rate of inflation. As inflation investors have in the earnings falls, the P/E will rise and the yield will fall. In a potential of the Fundamental Analysis Primer country like company. An investor Ratios can be broken into 4 broad categories: India, interest rates may well ask (a) Profit and Loss Ratios have begun what should be (b) Balance Sheet Ratios the P/E ratio of a (c) Balance Sheet and Profit and Loss Ratios, & to fall dramatically. company; at (d)Financial Statements to Market Ratios. W h a t what price should the should one purchase the share of a company. At P/E be now. I'd like to introduce, at the height of the 1992 scam in this juncture, a school of thought India, the P/E of several companies promoted by those I term the the such as Hindustan Lever Ltd, ITC developing economy proponents. Ltd., etc. were in excess of 100. The They argue that the average P/E of average P/E of companies quoted on shares in developing economies, i..e the Bombay Stock Exchange aver- in countries in South East Asia, aged 80. Even a year after the scam average 45. They claim that P/Es the average P/E was around 37. have to be higher in developing This was one of the widely-cited economies as companies are growreasons for foreign investors not ing and the high P/Es reflect this descending in droves on the Indian growth. As companies mature, stock markets. It was argued that earnings will stabilize and the P/Es the average P/E of shares in devel- fall.

That may be. In my opinion, though, I feel that in India it would be safer for investors to buy shares of companies that have a relatively lower P/E (between 11 and 13). One should think twice before purchasing a share that has a higher P/E. Having said that, the P/E that different investors would be prepared to accept as reasonable would depend on: (a) The company and their perception of its management, growth, prospects, and the industry it operates in. (b) The demand for the shares of the company. Certain companies such as ITC, Reliance, Infosys etc. have rewarded their investors well over the years and these shares command higher P/Es. (c) The profitability and earnings of a company. (d) The target returns of the different investors. In short, the P/E that is considered reasonable by different investors will be the one that fulfills their particular investment return requirement. The pricing of shares as far as P/E is concerned lost all meanings in 1999 with Information Technology Shares. Companies such as

Amazon.com and many others that were loss making were quoting at P/E ratios that made no sense. The basis was on perceived earnings projected earnings and potential earnings not actual earnings. In such a situation one's guess or price was good as the others. Prices in the market (it must always be remembered) is based on perception.

Market to Book Ratio

The market to book ratio compares the book value of the assets of a company to its market value. If a share's market price is treble or quadruple its book value, it signifies that investors have tremendous confidence in the growth prospects of the company. It can also suggest that the assets may be understated. If, on the other hand, the book value is more than the market value, the company may not be making profits and may not be enjoying investor confidence. The market to book ratio is calculated by dividing the market price per share by the book value per share. For example, if the market price Market to book Ratio Market price per share Book value per share





Which Company?

Market to book value of certain selected companies
Name of the Company ACC Aurobindo Pharma Bajaj Auto Bharat Forge Bharti Televentures Cipla GAIL GE Shipping Hindalco HPCL HLL IOC ITC Infosys Technologies I-Flex Solutions M&M Mphasis BFL MTNL Nirma Ltd. ONGC Reliance Industries Ltd. SAIL Tata Motors TISCO Book Value as on 31/03/2003 59.60 115.15 320.30 55.20 24.10 177.80 75.00 61.00 669.50 196.80 16.60 241.80 216.80 431.90 219.00 131.90 560.20 150.70 179.80 249.70 217.20 4.80 78.30 86.50 Market Value as on 27th November, 2003 219.95 300.00 949.25 623.10 81.50 1197.45 170.80 141.50 1205.00 368.45 179.25 370.45 855.25 4928.35 743.15 348.75 573.60 113.20 345.65 603.60 476.20 42.20 406.55 353.50

of the shares of Mithawala are extremely important because Chemicals Ltd. is Rs.105 and the these determine an investment decibook value of its shares is Rs.48, its sion. If one remembers, as technical market to book ratio is 105/48 = analysts would vouch, that the market price of a share takes into 2.1875. The market value of the shares account the profitability, earnings, of Mithawala Chemicals is more prospects and all other aspects of a than twice its book value. This sug- company, market ratios go on to gests that either the assets of the another dimension - as the only company are understated or its ratios that evaluate the price of a share for an prospects investor to are good Earnings Per Share determine and that Income attributable to common shareholders whether it is investors Weighted average number of common shares underpriced believe that or overpriced. it will grow in income, value and profitability. As a rule of thumb, one should B) EARNINGS not purchase a share which is priced Earnings is the yardstick by which more than thrice its book value companies are finally judged, what because the gap is enormous and investors earn on their investments. the difference would not be backed The earnings ratios are often used by tangible assets. As a conse- to determine the fair market price of quence, there could be a Earnings per Share illustration big fall in the price. Let me illustrate the differences between mar- In 2003, the earnings after tax of Range View Tea Estates was ket and book value in a Rs.5,00,000. Between 1 January 2003 and 30 June 2003 the few companies. There company had 200,000 shares of Rs.10 each outstanding. On are large differences 1 July 2003, the company issued an additional 100,000 shares. between the market value and the book The earnings per share of Range View would be : value.


500,000 (200,000 x 0.5 + (300,000 x 0.5)

= Rs.2

The market value ratios




Which Company?

a share and to value investments. As a consequence, these are the most important ratios for investors and it is important that they be appreciated and understood.

attributable to common shareholders by the weighted average of common shares. In countries including India where employees are given stock options, investors check a compaEarnings per share ny's fully diluted earnings per share. The earnings per share (EPS) ratio This is the earnings per share of a indicates the earning of a common company after all share options, share in a year. This ratio enables warrants and convertible securities investors to actually quantify the outstanding at the end of the income earned by a share, and to accounting period are exchanged determine whether it is reasonably for shares. priced. The M a n y Cash Earnings Per Share r a t i o i s investors arrived at also value a EDBIT by dividing share as a Weighted average number of shares issued the income multiple of Cash Earnings per Share illustration
The summarized Profit and Loss Account (Income Statement) of Nikhila Chips Ltd. for the year ended 31 December 2003 was as follows: Rs. (lakh) Sales Cost of Goods Sold Gross Income Selling Costs *Administration Cost Net Income Rs. (lakh) 5000 3000 2000 500 1500

the earnings of the company. If the earning per share is Rs.5 and a yield of 10% is considered reasonable, the share is priced at Rs.50.

Cash earnings per share

It is often argued that the earnings per share is not a proper measure of the earning of a company since depreciation, tax and the cost of finance varies from one company to another. The true earnings, the argument goes on, should be calculated on the earning before depreciation, interest and tax. The cash earning per share is arrived at by dividing earning before depreciation, interest and tax (EDBIT) by the weighted average number of shares issued. The cash earnings per share will always be more than the Dividend per Share illustration earnings per share.

income of an investor is the dividend that he receives. It is therefore submitted that the value of a share should be a multiple of the dividend paid on that share. How does one value a share? If one assumes that the gains made by an investor would include an increase in the price of the share, i.e., capital appreciation, and dividend income per share, the price would depend on the capital appreciation one expects. If the share has regularly appreciated by 30% every year, a low dividend yield would be acceptable. Conversely, if a share does not appreciate by more than 5% and a 30% return is required, a high dividend yield would be expected. If the shares of PDP have been

Dividend per share

300 200

*Administration expenses includes interest costs of Rs.40 and depreciation of Rs.20.

The company had issued 500,000 shares of Rs.10 each. The cash earning of a share in Nikhila Chips Ltd. would therefore be : 1500 + 40 + 20 = Rs.3.12 500

Investors often use the dividend per share as a measure to determine the real value of a share. Proponents of this school of thought argue that the earning per Rs.1.50 (dividend) x 100 = Rs.30 5 (return required) share is of no real value to anyone but those who can determine the poli- On this basis the shares of Divya Jeans is overpriced. cies of a company. The

The shares of Divya Jeans Ltd. which has a market value of Rs.40 has appreciated during the last three years by an average percentage of 25. If an investor is aiming at a yield of 30 per cent, a dividend of 5 per cent would be adequate. In such a scenario if Divya Jeans has paid a dividend of 15%, its market value on the basis of dividend per share would be (assuming 15% dividend on the face value = 5% on the market value) as follows:





Which Company?

when assessing a company's prospects because if all its income is distributed there would be no internal generation of capital available to finance expansion and to nullify the ravages of inflation and to achieve these the company would 3 (dividend per share) x100 =Rs.13 have to borrow. 23 (return required) This ratio is calculated by dividing the dividend by net income after It must be noted that this method of tax. valuation is so ridden with assumpNormally, young, aggressive growth comt i o n s Dividend Payout Ratio (appreciapanies have low dividend tion every Dividend year and payout ratios Net Income After Tax expected as they plough back return) that it is rarely used. their profits for growth. Mature companies, on the other hand, have Dividend payout ratio high payouts. This is of concern as The dividend payout ratio measures they may not be retaining capital to the quantum or amount of dividend renew assets or grow. Investors paid out of earnings. This ratio must also ensure that the dividend is enables an investor to determine being paid out of current income how much of the annual earnings is and not out of retained earnings paid out as dividend to shareholders because that tantamounts to eating and how much is ploughed back into the funding set aside for into the company for its long-term growth, expansion and replacement growth. This is an important ratio of assets. appreciating at 7% per annum and the company declares a dividend of 30% or Rs.3 per share the real value of the share would be (30% dividend will be construed as a yield of 23%). Dividend payout Ratio illustration
Excel Railings Ltd.'s earnings after tax in the year ended 31 March 2004 was Rs.68 lakh. Of this, it paid a dividend of Rs.28 lakh. Its dividend payout ratio would be 28/68 = 0.412. The company distributed 41.2% of its net income as dividends, retaining 58.8% in the business for its growth.


It is important to remember that earnings ratios are not indicators of profitability. They advise an investor on the earnings made per share, the dividend policy of a company, and the extent of income ploughed back into the company for its expansion, growth and replacement of assets. It is critical that investors examine these ratios, especially the earnings per share and the dividend payout. The earnings per share would help one determine whether the market price of a share is reasonable. If the dividend payout ratios are very high investors must be concerned as it can indicate that the management of the company is not particularly committed to its long-term growth and prospects. C. PROFITABILITY The profitability of a company is of prime importance for an investor. Unless a company is profitable, it cannot grow; it cannot pay dividends, its value will not increase and it cannot survive in the long run. Profitability ratios assist an investor in determining how well a particular company is doing vis-àvis other companies within the same

industry, and with reference to its own performance in earlier years. With the help of these ratios, an investor can evaluate the management's effectiveness on the basis of the returns generated on sales and investments. While calculating and evaluating a company's profitability, an investor must bear the following in mind: As far as possible ratios must be calculated on average assets and liabilities and not on the assets or liabilities on a particular date. There can be large variations in these figures during the year which can distort results quite materially. Companies have also been known to windowdress their balance sheets by either reducing or increasing assets or liabilities. Moreover, since profits are earned not on a particular date but over a year, ratios calculated on average assets and liabilities would portray a truer indication of the results achieved by a company. The investor should bear in mind the rate of inflation and the cost of capital and borrowings. Return on Total Assets Net Income After Tax NAverage Total Asset





Which Company?

When evaluating a profitability ratio, an investor should consider whether a better return would have been received elsewhere. And whether the return has kept pace with the rate of inflation. Finally, ratios should be considered as an indication or as a suggestion of future development.

Return on Total Assets illustration
Nair Limited is a company engaged in the manufacture of refrigerators and washing machines. 2001 2002 2003 Rs.(lakh) Rs.(lakh) Rs.(lakh) Net income after tax 300 400 600 Total Assets 5000 7000 11000 The return on total assets are as follows: 400 = 6.67 2002 -------------------------------0.5 x (5000 + 7000) 2003 600 -------------------------------- = 6.67% 0.5 x (7000 + 11000)

The first ratio one Although net income has improved by 50%, the company's profitability has not improved since its average assets have should check is the also increased by 50%. return on total assets. This is an extremely important indi- pany with other companies within cator as it would help the investor the same industry, and with previdetermine: ous years. It could also be used to Whether the company has earned project the performance of future a reasonable return on its sales years. Whether the company's assets have been effectively and efficiently Return on equity used, and Another important measure of profWhether the cost of the compa- itability is the return on equity, or ny's borrowings are too high ROE as it is often termed. The purThis ratio should be used to pose of this ratio is to determine compare the performance of a com- whether the return earned is as Return on Equity Net Income After Tax-Dividend on preference shares D Average Shareholders Equity

Return on total assets

good as often alternatives Return on Equity illustration available. This return is In 2003, the published results of Homedale Limited calculated by expressing included the following income, i.e. the net profit 2001 2002 2003 after tax, as a percentage Rs.(lakh) Rs.(lakh) Rs.(lakh) of share holder's equity. Income before tax 400 1700 It is to be noted that the 300 ----------income figure should not ----------------Extra ordinary Items include extraordinary, 1400 1700 unusual or non recurring Taxation 400 500 items as that would disIncome after taxation 1000 1200 tort the results arrived at. In addition, the net Shareholder's Equity 11,000 12,200 10000 income on which this ratio is calculated should The return on total assets are as follows: exclude dividends on 1000 - (300 - 200) preferenceshares. -------------------------------------- = 8.57% Shareholders' equity is 2002 0.5 x (10000 + 11000) the stake ordinary share1200 holders have in a compa-------------------------------------- = 10.34% 2003 ny and includes, reserves 0.5 x (10000 + 12200) and retained earnings. It must be remembered The ROE has improved in 2003. The investor would however that if there are other need to determine whether this is the best return that he could have got i.e. could have earned more if he had investments that earn a invested his money elsewhere. higher return with lower risks then the profitability is low. The ROE should be com- the return, the higher the risk. pared with other alternatives taking into account the risks of the invest- Pre-interest return on assets ment. The normal rule is: the higher It is often said that the pre-interest return on assets is a purer measure Pre-Interest Return on Assets I of profitability since it is difficult to compare the post-tax performance Earning Before Interest and Tax of companies on account of interest Average Total Asset and taxation. This is because the




Which Company?

Pre-interest return on asset s illustration
Nair Limited is a company engaged in the manufacture of refrigerators and washing machines. 2002 2003 Rs.(lakh) Rs.(lakh) Earnings before interest & tax 250 300 Total Assets 1000 1400 Pre-interest return on assets would be: 300 ------------------------------x 100 = 12.1/2% 0.5 x (1000 + 1400)

Pre-interest after Tax return on asset Ratio illustration
An extract of the financials of Bhagwan Ltd. is as follows: 2001 Rs.(crore) Earnings before interest & tax Interest expense Pretax income Tax at 50% Net income after tax Total assets 2002 Rs.(crore) 800 200 600 300 300 9000 2003 Rs.(crore) 1200 400 800 400 400 11000


interest paid will vary from company to company and will depend on its borrowings. Similarly, the tax liability of companies differs and depends on the manner in which it has planned its tax. This ratio therefore suggests that the return should be based on operating income and is arrived at by dividing earnings before interest and tax by the average total assets. An investor must compare the return earned by a company with that of other companies, preferably in the same industry, to determine whether the return earned is high or low

Pre-interest after tax return of assets

Pre-interest after tax return on tax is as follows: 2002 600 + 200 x 50 \ 100 ------------------------------0.5 (7000 + 9000) 800 + 400 x 50 \ 100 ------------------------------0.5 (9000 + 11000) = 8.75%

The purpose of calculating this ratio is to determine the management's performance in deploying assets effectively without financing. Tax is included in the calculation as it is deducted before arriving at the profits. Interest, however, is not considered as it will vary from company to company and is a payment for capital or funds. The ratio is arrived at by expressing net return after tax but exclusive of interest as a percentage of average total assets.


= 10.00%

In 2002, Bhagwan Ltd. earned a return on assets prior to the cost of financing of 8.75%. This improved to 10.00% in 2003, suggesting that the assets had been used more effectively in 2003. However while comparing other companies one should compare the return and determine whether the return is adequate (considering the size and the nature of the company)

Return on total invested capital

The ratio used for determining

whether the capital available to a company has been efficiently used is the return on total invested capital. By using this ratio, an investor can check whether he could have

earned more elsewhere. It therefore gives him an opportunity to compare returns from alternative companies. Invested capital in this ratio includes all liabilities that have a

Pre-Interest After Tax Return on Assets I Net Income After Tax + Interest Expense Net of Income Tax Saving Average Total Assets

Return on Total Invested Capital Earnings Before Interest and Tax Average Total Invested Capital





Which Company?

Return on Total Invested Capital illustration
Bombay Pistons Ltd's earnings before interest and tax in 2003 was Rs.18.50 crores. Its total invested capital in 2002 and 2003 were as follows: 2002 Term loan Debentures Shareholders' funds Total invested capital Net income after tax Total assets Rs.(crore) 150 500 80 730 300 9000 2003 Rs.(crore) 120 500 85 705 400 11000

The return on total invested capital is: 18.50 ------------------------------ x 100 = 2.58 0.5 x (730 + 705)

cost associated with them, such as debentures, share capital and loans. The ratio is arrived at by dividing a company's earnings before interest and tax by average total invested capital. An investor must check whether the return on capital is higher than the prevailing rate of interest and the weighted average cost of borrowings. If the rate of interest is higher then the return on the capital should be considered inadequate.

the most important of all ratios for an investor as they indicate whether an enterprise is viable, and better or worse than other similar ones. These ratios should not be seen in isolation. One should remember that a lower ratio is not necessarily bad. In order to increase sales and profits companies may sell goods at lower prices in volume driven businesses. Like all ratios, these ratios are indicators and they should be considered as such. D) LIQUIDITY Liquidity is one of the cornerstones

of any investment. It is important that investments be liquid so that they can be converted to cash easily to meet obligations. Similarly, it is important for a company to be liquid in order for it to meet its maturing financial obligations and to have enough funds to meet its operational requirements. If a company is unable to do so, it may be forced to sell its more important assets at a loss and, in extreme cases, be forced into liquidation. After the securities scam in 1992, many mutual funds were forced to sell their blue chip shares to generate liquidity as they were not able to sell their large holdings of securities of public sector undertakings (PSUs). In the first quarter of 2000 when the values of Information Technology shares plummeted there was fear that prices would fall further as mutual funds sold shares to meet redempCurrent Ratio Current Assets Current Liabilities

tions of their units. When the UTI went through its troubles, Mr. Damodaran after taking charge orchestrated a sale of the more marketable securities to book profits and to be liquid to meet redemption demands.

Current Ratio

The current ratio is the most commonly used ratio to measure liquidity. Its purpose is to check whether a company's current assets are enough to meet its immediate liabilities, i.e. those that mature within one year. The ratio is arrived at by dividing current assets by current liabilities Normally, the current ratio is around 1 or even a little below 1. This in itself is not bad. Today, all companies are aware of the cost of capital, the opportunity cost of tying up capital, the opportunity cost of tying up capital unproductively, and just in time (JIT) inventory control. Consequently, there is an effort to keep current assets low, be it stock levels, debtors or cash. Thus, often the current ratio is well

Current Ratio illustration
At 31 March 2003, Spear Canisters Ltd's current assets were Rs.400 crore whereas its current liabilities were Rs.125 crore. Its current ratio is 16:5 or 3.2. In short, Spear Canisters Ltd. can easily meet its current liabilities. It can do so by selling a mere 31.25% of its current assets


The profitability ratios are arguably





Which Company?

below 1. This does not necessarily mean that the company is not liquid, it could merely be using its assets effectively.

used to pay debts. Other assets such as inventories (stocks) may realise less than book value if sold at a distress. In other words, company could lose when Quick or Acid Test converting these to cash in an emerThe acid test is a gency. favorite of This ratio is Quick Ratio investors and crediarrived at by Cash & Cash Equivalents tors. This ratio is dividing cash, Current Liabilities used to check marketable whether a compainvestments and ny has enough cash or cash equiva- debtors by current liabilities. It is to lents to meet its current obligations be noted that investments, though or liabilities. strictly not a current asset, is used in The underlying logic being that calculating this ratio. This is there usually is no conversion cost because they are easily realisable when cash or cash equivalents are Quick Ratio illustration
An extract of Nivya Ltd's financial statement at 31 March 2003 was as follows: Cash at Bank Debtors Stocks Investments Current Assets Current liabilities The quick ratio will be : Rs. (lakh) 150 1850 3100 500 5600 4000

Net Current Assets

Net current assets or net working investments is arrived at by deducting current liabilities from current working assets (trade assets). This is clearly not a ratio. Its usefulness lies in quickly ascertaining whether a company has adequate current assets to meet its current liabilities. Net current assets is really the working capital of a company. Consequently, several derivatives can be calculated from this figure, such as its relationship to sales, income and even to capital. Net current assets can also be used as a base to determine the

quantum of working capital required to support a certain level of sales. A ratio of 20% could suggest that if sales were to increase by 20%, net current assets would also need to increase proportionately. In this context, it is better to have a low ratio as the increase in working capital needed will be less. The company can therefore grow quite rapidly. In the example of Sumudra Debtors Turnover Average Debtors X 365 Sales

Net Current Assets Illustration
In 2003, Samudra Fisheries had a sales turnover of Rs.2,000 lakh. Its net current assets were: 2002 (Rs.lakh) CURRENT ASSETS Debtors Total current assets CURRENT LIABILITIES Creditors Accrued expenses Tax payable Tax current liabilities Net current assets 280 320 600 190 3 7 200 400 2003 (Rs.lakh) 310 390 700 220 5 25 250 450

150 + 1850 + 500 ------------------------------ = 0.625 4000 The company cannot pay off its entire current liabilities with cash or cash equivalents. It should be remembered that stocks have not been considered in calculating this ratio as it is not a cash equivalent and, as explained above, if one wishes to sell these in a hurry there is likely to be a loss arising out of dumping of goods.

Samudra Fisheries thus had net current assets of Rs.450 lakh. This means it had Rs.450 lakh left after meeting its current obligations.





Which Company?

Fisheries, net current assets were Rs.450 lakh and sales Rs.2000 lakh. Its net current assets to sales will be: 0.5 x (400 + 450) x 100 = 21.25% 2000 Creditors Turnover Average Creditors X 365 Sales

This means that working capital should increase by 21.25% to support every increase in sales. Thus, if sales were to increase by Rs.1 crore, working capital would need to necessarily increase by Rs.21.25 lakh. Stock Turnover Average Stocks X 365 Sales

Net Trade Cycle

It is important to determine the time a company takes to realize its sales proceeds after paying for the purchase of its raw materials. This is a very useful tool for determining a company's liquidity and is computed by adding the debtors turnover in days to the stock turnover in days, and deducting from it the creditors turnover in days. If this ratio improves, it indi-

much as possible. This can be achieved by reducing debtors and stock levels. Investors should apart from checking whether there is an improvement in the cycle, check the individual components. An increase in creditors turnover could also suggest that the company has difficulty in making payments. A fall in debtors could suggest a fall in credit sales or improved debt

Net Trade Cycle Debtors Turnover + Stock turnover Sales — Creditors turnover Net Trade Cycle Illustration
Vindhya Bearings Ltd's financials included the following figures: 2002 Rs.(crores) 200 160 24 36 0.5 x (24 + 44) = 280 0.5 x (36 + 48) x 365 = 224 0.5 x (16 + 32) x 365 = 224 2003 Rs.(crores) 280 224 44 48 44 Days 68 Days

Defensive Ratio Average Daily Cash operating Expenses Most liquid Assets cates an improvement in the management of net current working assets. Of course, it can also indicate that the company is experiencing difficulty in paying its creditors. Thus one must go beyond the figures to determine the reasons for a change in the net trade cycle. It must be remembered that the longer the cycle, the greater the need for financing. The net trade cycle should therefore be brought down as collection. The reason must be looked into.

SALES Cost of goods sold Debtors Stocks THE NET TRADE CYCLE IS: Debtor turnover Stock turnover Less Creditor turnover Net trade cycle (days)

Defensive Interval

This ratio indicates the number of days a company can remain in business without any additional financing or sales. It can be likened to a worker on strike. How many days can he survive on the assets that he has before he becomes bankrupt? The defensive interval ratio is calculated by dividing a company's

39 Days 73 Days

Current Liability Coverage Cash Inflow From Operations Average Current Liabilities





Which Company?

Defensive Ratio illustration
The cash and cash equivalents of General Balls Ltd. a company whose annual operating expenses were Rs.730 crore and were as follows: CASH Marketable securities ITS DAILY OPERATING EXPENSES WOULD BE : 730 365 ITS DEFENSIVE INTERVAL WOULD BE 180 2 90 days Rs.(crore) 35 145 Rs. 180 Rs.2 crore

Current Liability Coverage

The current liability coverage ratio enables investors to examine the relationship between cash inflows from operations and current liabilities, and to determine whether the company can meet its currently maturing obligations from internally generated funds. At times of creative accounting and cash crunches this is an extremely important ratio.


This means that General Balls Ltd. can remain in existence for 90 days without any sales or financing.

average daily cash operating expenses by its most liquid assets. It is important to note that only the most liquid of assets are used in calculating this ratio, such as cash and

cash equivalents. Debtors and stocks are not to be considered as they are not cash equivalents.

Current Liability Coverage illustration
In the year ended March 2003, Bharat Bolts Ltd. earned a net income before tax but after depreciation of Rs.750 lakh. Depreciation was Rs.25 lakh. Current liabilities at 31 March 2002 and 31 March 2003 were Rs.1450 lakh and Rs.2350 lakh The current liability coverage is: 750 + 25 0.5(1450 + 2350) = 0.4

In other words, cash flow from operations was only 41% of current liabilities. If current liabilities were to be paid out of internally generated funds it would take 2.44 years.

Liquidity is becoming increasingly important for companies and this factor alone has resulted in companies becoming sick - an inadequacy of funds to finance operations. It is crucial that investors examine the liquidity of a company, and whether it is improving or deteriorating. As companies begin to have financial difficulties, they begin to postpone and delay paying their bills. Current liabilities begin to build up. As current liabilities build up, suppliers become more and more reluctant to sell goods. This first affects production, then sales and has snowballing effect. Therefore if the liquidity ratios of a company are deteriorating, an investor should be concerned. However, negative liquidity ratios need not necessarily be bad.

Many strong companies keep low current assets and are able to get long credit from suppliers, especially those that operate with extremely low margins. Historically, companies have very high liquidity ratios. This is because fixed assets and stocks are sold and gets converted into cash. Current liabilities decrease as creditors are paid off. So good liquidity is also not always wonderful. An investor should always check the quality of a company's current assets. It should also be ascertained whether they are at current realisable value. Moreover, current assets should not include deferred revenue expenditure like advertising costs as they do not have any encashable value. Finally, it must be remembered that balance sheets can be windowdressed. Therefore, the figures should be properly scrutinized. The optimal liquidity required varies from company to company and from industry to industry. It depends both on market conditions and the prominence of a company. While viewing liquidity ratios, the investor must check whether a company is adequately liquid and whether its liquidity position has deteriorated or improved. If it as deteriorated and there does not seem a likelihood of it, improving in




Which Company?

Share Capital Borrowed Funds GOOD YEAR Earnings before interest and tax Interest @ 20% p.a. Income before tax Tax @ 50% p.a. Income after tax Return to ordinary shareholders Before tax (%) After tax (%) REASONABLE YEAR Earnings before interest and tax Interest @ 20% p.a. Income before tax Tax at 50% Income after tax Return to Ordinary Shareholders: Before tax (%) After tax (%) BAD YEAR Earnings before interest and tax Interest @ 20% p.a. Income before tax Tax @ 50% p.a. Income after tax Return to ordinary shareholders : Before tax (%) After tax (%) 70.00 30.00 24 32 8 ----------------8 32.50 16.25 24 8 16 8 8 10 5 30.00 15.00 24 ----------------24 12 12 12 6 Company A (Rs. lakh) 40 160 200 100 32 68 34 34 170.00 85.00 60 32 28 14 14 Company B (Rs. lakh) 160 40 200 100 8 92 46 46 57.50 28.75 60 8 52 26 26 Company C (Rs. lakh) 200 ----------------200 100 ----------------100 50 50 50.00 25.00 60 ----------------60 30 30

the imminent future, one should consider selling the company's shares. E) LEVERAGE Leverage indicates the extent to which a company is dependent on borrowed funds to finance its business. These borrowings would be in the form of debentures, term loans, short term loans and bank overdrafts. In highly leveraged firms, the owner's funds are minimal and the owners are able to control the business with a fairly low stake. The main risks are borne by the lenders. In good times these companies make large profits, especially if they are in high margin businesses. However, the reverse occurs in times of recession. Interest costs are exorbitant and the large profits made in boom times turn into large losses. The effect on profits is illustrated in Table I. Company A is a highly leveraged, Company B's borrowed funds amount to 20% of its total funds, and Company C is a cash rich company and does not borrow at all. In a good year the return Company A makes is stupendous 170% before tax, whereas

Company C makes a comparatively modest 50%. It must be noted that so long as the return or the earnings rate exceeds the cost of borrowings, a highly leveraged company will make impressive profits. As this rate decreases profits will fall. In a reasonable year, too, the profits of highly leveraged companies would be more than companies that do not borrow. In the example in Table I, it would be noticed that the return before tax of Company A is twice that of Company C. The tide turns in year of depression or recession as borrowings have to be serviced. At such times, the cost of borrowings often exceed the profits made and results in losses and the company that makes the highest profits is the one that has no borrowings. One can safely conclude, therefore, that though companies with very little or no borrowings are safer and can be depended upon for some returns both in good years and bad, highly leveraged companies are risky and earnings can be negative in bad years. Conversely, in good years the results of highly leveraged companies can be very good indeed.





Which Company?

Liabilities to Assets Ratio

This ratio, indicates the total borrowings used to finance the company, and the extent to which these external liabilities finances the assets of a company. Liabilities in this context include both current and long term liabilities. Assets include all assets excluding intangiLiabilities to Assets Ratio Total Liabilities Total Assets

bles, such as deferred revenue expenditure (preliminary expenses, good will, deferred advertising expenditure and the like). The ratio is calculated by dividing total liabilities by the total assets Debt to Assets Ratio Total Debt Total Tangible Assets An investor would be wise to examine also a company's contingent liabilities, such as guarantees,

legal suits, and the like. Should these be significant and likely to crystallize, the ratio would change dramatically.

Debt to Net Worth Ratio Debt Net Worth

Debt to Assets ratio illustration
An extract of the financial statements of Pushpa Refrigerators Ltd. is detailed below: Term loan 14% Debentures Bank Overdraft TOTAL ASSETS Goodwill The Debt to Assets ratio would be : 750 = 0.68 1200-100 Even if assets were to reduce by as much as 32%, the company would still be able to meet its commitments. Rs. Lakh 200 500 50 750 1200 100

Liabilities to assets Ratio illustration
The Balance Sheet of SWW Ltd. at 31 March 2003 is detailed below: The liabilities to assets ratio would be : Rs. Lakh SOURCES OF FUNDS Shareholder's Funds 100 Debentures 50 CURRENT LIABILITIES 200 350 APPLICATION OF FUNDS Fixed Assets 80 Investments 40 Preliminary expenses 10 Current Assets 220 350 50 + 200 = 0.74 350 -10 This means that 74% of the assets of the company were financed by liabilities. Conversely, it can also be said that assets sold at even 74% of their book value would meet and extinguish the company's liability commitments.

Debt to Net worth Ratio illustration
Nikhila Ltd's debt on 31 March 2004 was Rs.385 lakh. The shareholders' equity was Rs.105 lakh. There were no intangible assets. The debt to net worth ratio was: 385 105 = 3.67

In other words, borrowed funds were 3.67 times the shareholders' equity. For every Re1 invested by shareholders, borrowings were Rs.3.67. This shows the company is highly geared.





Which Company?

Debt to Assets ratio

The debt to assets ratio is a more specific ratio. It determines the extent debt or borrowed funds are covered by assets and measures how much assets can depreciate in value and still meet the debt commitments. Debts are defined as borrowed funds and would include bank overdrafts. Assets exclude Liabilities to Net Worth Ratio Total Liabilities Net Worth

intangibles, such as goodwill and deferred assets. The ratio is calculated by dividing debt by total tangible assets.

Incremental Gearing Net increase in Debt Increase in Net Income After Tax but Before Dividend

Debt to Net Worth Ratio

The debt to net worth ratio shows the extent funds are sourced from external sources and hence the extent a company is dependent on borrowings to finance its business. It is arrived at by dividing a company's debt by its net worth. Net worth is defined as shareholders' equity, less intangible assets.

Liabilities to Net Worth

The liabilities to net worth is a larger measure than the debt to net worth ratio and attempts to determine how dependent a company is on liabilities to fund its business. It is calculated by dividing the total liabilities of a company by its net worth. Net worth is arrived at after deducting intangible assets

growth. To an extent this ratio is similar to the net working investments ratio. The ratio is calculated by dividing the net increase in debt by the increase in net income after tax but before dividend .

Other Ratios

Liabilities to Net Worth Ratio illustration
The Balance Sheet of Ravi Hawali Ltd. is as follows : Rs. Lakh Shareholder's equity 158 Debentures 150 Term loans 40 Current Liabilities 40 388 Tangible Assets 378 Intangibles 10 388 The liability to net worth ratio would be: ______230 158-10 = 1.55

Incremental Gearing

The incremental gearing ratio attempts to determine the additional borrowings required to finance

There are several other gearing ratios but these are seldom used. For instance, the long-term debt ratio determines how important borrowings are to total long-term liabilities and shareholders' equity. Another ratio is the liability to equity issue. Liabilities in this calcula-

Incremental Gearing illustration
The financials of Raman Tea Ltd. were as follows: 2002 $00s 300 50 250 400 2003 $00s 400 75 325 480

NET INCOME BEFORE TAX Taxation Borrowings

The company's liabilities are thus 1.55 times its net worth. Alternatively, liabilities finance 60.85% of the assets (230/230 = (158 - 10). This is an extremely useful ratio when one is determining how well shareholders would be compensated should the company go into liquidation.

The incremental gearing is For every Re 1 used to finance growth, net income would increase by Rs.75. 0.5 x (480 - 400) = 75 75 That is very high dependence.





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tion includes total liabilities as well as shareholders' equity.

recent years. Fifteen years ago few companies issued or offered convertible and non convertible debenSummary tures. Now, there are more debenThe gearing ratios highlight the tures, of one kind or another being dependence a company has on offered than equity. In this scenario, external funds and the extent to the investor must ascertain whether which liabilities a company can finance the compaservice its debt Debt Coverage Ratio ny. These ratios are through interInternally Generated Funds extremely impornally generated Average Debt tant for investors to funds. consider while Can it meet evaluating a company. the principal and interest payments out of its profits? This of course is F) DEBT SERVICE CAPACITY based on the assumption that the Debt is a source of finance which company is a profitable going conhas become increasingly popular in cern and that debt will not be repaid Debt Coverage Ratio illustration
2002 Rs.(crore) Net income before tax and depreciation Depreciation Net profit before tax Tax Net profit after tax Bank overdraft Debentures Term loan 2003 Rs.(crore) 500 100 400 160 240 150 380 90 520

through additional borrowings or rights and public issues of shares.

Liability coverage ratio is an extension of the debt coverage ratio. It is Debt Coverage used to check whether a company This ratio is used to determine the can repay all liabilities through time it would take a company to internal generation. repay its short and long term debt This ratio is calculated by dividfrom its income or internally gener- ing the internally generated funds of ated funds. This is relevant if the a company by its average total liadebt is not to be extinguished bilities through the sale of assets, or by the It is also possible to calculate issue of fresh capital or debt. this ratio using the liabilities figure For calculating this ratio, inter- at the date of the balance sheet, the nally generated funds means income argument being that what has to be after tax plus non-cash expenses considered is the time it would take such as depreciato repay the Liability Coverage Ratio total liabilities tion, and non operInternally Generated Funds at a particular ating income and Average Total Liabilities time. expenses. Debt would comprise of bank overdrafts, term loans and Interest Cover debentures. The ratio is calculated An important factor that investors by dividing a company's internally must ascertain is whether a compagenerated funds by its average debt. ny's profits are adequate to meet its Liabilities Coverage Ratio illustration
In the year ended 31 March 2003, Tongues and Tongs Ltd. generated Rs.500 lakh internally. Its total liabilities at the end of 20021999 and 2003 were Rs.3,500 lakh and Rs.4,500 lakh, respectively. The liability coverage ratio = 500_ = 0.25 0.5 x (3500 + 4500) This means that internally generated funds were only 25 per cent of the company's total average liabilities. At this level, the entire debt can be paid off in 4 years.

Liability Coverage

100 400 100 600

Debt coverage ratio would be : 240 + 100 = 0.60 0.5 x (600 + 520) This means that it would take Pear Ltd. 1.7 years to repay borrowers from its profits.





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interest dues. If not, the interest will have to be paid from either from the company's reserves, additional bor-

Interest Cover Ratio Earnings Before Interest and Tax Interest expense

Fixed Charge Cover Net Income + (1— Tax Rate) (Interest and Rental Expenses) (1 — Tax Rate) ( Interest and Rental Expense) + Preferred Dividends idend payable on preferred shares should also be accounted for in calculating this ratio as it is a fixed charge that has to be paid. In that case, the fixed charge cover is calcu-

Interest Cover Ratio illustration
Bombay Green Ltd. earned Rs.450 crore before interest and tax in 2003. Its internet expense was Rs.200 crore. Interest cover ratio = 450 = 2.25 200 The company's earnings before interest are more than double its interest expense. A comfortable situation

Cash Flow Surplus

The cash flow surplus ratio is based on the going concern concept and assumes that companies will normally grow and will therefore incur

Fixed Charge Cover illustration
Ram Oil Soaps Ltd.'s income statement included the following figures : Rental expense Earnings before interest & tax Interest Earnings before tax Tax @ 40 Profit after tax Fixed charge cover = 750 + 400 = 1.91 200 + 400 (Rs. crore) 400 750 200 550 220 330

rowings, or from a fresh issue of capital and these are a sure sign of financial weakness. The interest cover ratio is calculated by dividing a company's earnings before interest and tax by its interest expense. The ratio must always be in excess of 1 - and the higher it is the better. If it is below 1, even a marginal fall in profit would force the company to pay interest out of its retained earnings or capital.

Fixed Charge Cover

The eighties witnessed the birth and the development of several financing and leasing companies in India.

These companies offered the opportunity of leasing equipment as opposed to purchasing it. One benefit of leasing is that the rentals paid are entirely tax deductible. Secondly, funds do not need to be deployed for the purchase of assets. This is known as "off balance sheet financing", i.e. neither the real cost of the asset nor its liability is reflected in the balance sheet. The fixed charge cover considers off balance sheet obligations, such as rental expenses, and checks whether a company earns enough income to meet its interest and rental commitments At times it is argued that the div-

Fixed Charge Cover Earnings Before Interest and Tax + rental expense Interest and Rental expense

lated in two stages. In the first stage, the fixed charge cover is calculated as explained above, and then the preferred dividends paid are taken into account. The above is a better ratio than the interest cover ratio as it considers all the fixed expenses that a company has and examines whether its earnings are sufficient to meet these.

Cash Flow Surplus Cash Flow surplus Total Average debt capital expenditure and that there would be an increase in its net working capital. As such, a company's ability to pay its debt should be determined only after providing for increases in its capital expenditure





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Cash Flow Surplus illustration
In 2003, the average debt of Culture Ltd. was Rs.400 crore. Its internally generated funds were Rs.40 crore. Its net working investments had increased by Rs.10 crore and the company had incurred capital expenditure of Rs.20 crore. Cash flow surplus = 40 - 10 - 20 400

It would take the company 40 years to repay its debts by utilizing its cash flow surplus.

and net working capital. Cash flow is net expenditure and increase in net working investments. The ratio is calculated by dividing the cash flow surplus by the total debt. This ratio is often negative. This is because when a company grows rapidly it purchases assets of a capital nature and its net working investments also increase and this increase is usually more than its internally generated funds. This is usually funded by loans or shortterm bank facilities.


Investors must always consider debt service ratios as these help to determine whether the company under consideration has the capacity to service its debts and repay its liabilities. This becomes all the more critical at times of high inflation and recession when the inability to service debt can plunge a company into bankruptcy.

G) ASSET MANAGEMENT/ EFFICIENCY It is by the efficient management of assets that companies make profits. Accordingly, investors must determine whether the assets a company has are adequate to meet its needs and whether the returns are reasonable. It must be remembered that assets are acquired either from capital or from borrowings. If there are more assets than is necessary, the company is locking up funds it could have used more profitably or, conversely, is paying interest needlessly. If the assets are less than required, the company's operations would not be using its resources as productively and effectively as possible. Asset management ratios allow investors to determine whether a company has adequate assets and is utilizing them efficiently. It is assumed that sales volumes are affected by the utilization of assets. Asset ratios are used to assess

trends and to determine how well assets have been utilized. Comparisons can be made between one year and the next, between one company and another in the same industry, and in other industries. These ratios also help enormously in making forecasts and budgets. It must be remembered, however, that like other ratios asset management ratios too are pointers. A high asset turnover does not necessarily suggest great efficiency or a high return on investments, it may be so because a company does not maintain adequate assets and this can affect its performance in the long run. Investors should therefore always look beyond the indications. It is important to bear in mind that a deterioration in asset ratios is a sign of decline and should be heeded.

Stock Turnover Ratio Cost of goods Sold Average Stock

(a) Stock Turnover Ratio

This ratio indicates the number of times stocks (inventory) are turned over in a year and is calculated by dividing the cost of goods sold in a year by the average stocks held in a year Stock Holding Ratio Average Stock Cost of goods sold divided by 365

(b) Stock Holding Ratio

Stock Utilization

The stock utilization ratios measure how efficiently a company's stocks are used. With the cost of borrowings being high, managers are constantly alert to the need to keep stocks low. In these days of the justin-time principle, these ratios are always carefully scrutinized and evaluated. Stock utilization can be measured by two ratios:

The stock holding ratio measures the number of days of stocks (in relation to sales) held by a company. With companies attempting to keep as little stock as possible, this is an important efficiency indicator. It is calculated by expressing the stock held in terms of the days of cost of goods sold Investors should ascertain the reason for the improvement in stocks, i.e. is it because stocks have been dumped on dealers, due to difficulties in procuring stocks, or due to a strike in the manufacturing plants?




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Stock Turnover Ratio illustration
The average inventory of Nandan Switchgears Ltd. was Rs.150 crore in 2002 and Rs.160 crore in 2003. During this period the cost of goods sold was Rs.1,050 crore and Rs.1,200 crores in 2002 and 2003, respectively. The ratios are as follows: Stock turnover ratio : 2002 1050 = 150 120 = 160 Stock holding ratio : 2002 2003 150 1050 + 365 160 1200 + 365 = = 52.14 days 48.67 days 7 times 7.5 times

Average Collection Period illustration
In 2003, the sales of PDN Ltd. grew by 15% , from Rs.348 crore to Rs.400 crore. Its average trade debtors during 2002 and 2003 were Rs.49 crore and Rs.59 crore, respectively. The average collection period was therefore : 2002 49 ______ = 348 + 365 51 days



_________59_________ = 54 days 400 + 365

The period of credit increased from 2002 to 2003. If PDN Ltd's normal credit terms are only 30 days and customers are taking 51 to 54 days to pay, the company is finding difficulty in getting its customers to pay in time, or it may be extending longer periods of credit, or the management may not be controlling credit effectively.

Nandan Switchgears Ltd. has successfully reduced inventory levels by 3.47 days of production and turned over stock 0.5 times more. This is usually good.

period ratio is an early warning indicator of large bad debts and financial sickness and by controlling thus one can improve efficiency and reduce borrowings, thereby

saving on interest. A falling ratio is not however always wonderful. Just before companies fold up, they begin collecting on their debts and also sell their

As companies close down stock levels fall. Purchases are not made and existing stocks are sold. The reasons for the improvement in this ratio must therefore be ascertained. In addition, an investor should try and ascertain whether the existing level of stocks can support the levelof sales of a company has. Average Collection Period Average Trade Debtors Average Sales Per Day

Average Collection Period

Average Payment Period Ratio illustration
True Steel Ltd. is a large company based in Pondicherry. Its financials indicated that its average trade creditors in 2002 and 2003 were Rs.29 crore and Rs.34 crore respectively. Its cost of goods sold was Rs.410 crore in 2002 and Rs.425 crore in 2003. Its average payment period would be: 29__________ = 26 days 2002 410 + 365 2003 _________34________ = 29 days 425 + 365

Most companies sell to their customers on credit. To finance these sales, they need to either block their own internal funds or resort to bank finance. The cost of finance is therefore usually built into the sale price and companies offer a cash discount to customers who pay in cash either at the time of sale or soon thereafter. The average collection ratio is calculated by dividing average trade debtors by the average daily sales An increasing average collection

In this illustration, the average payment period ratio is low, though it has improved in 2003 over 2002. The investor should determine whether: 1) The company is availing all the credit that it can. 2)The company is having difficulty in procuring credit. 3) The company is having difficulty in paying its creditors. If the company is in a strong and commanding position, it can obtain longer credit terms. This is good since the company can effectively use creditors to finance its working capital and to that extent the cost of finance falls.





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goods for cash. The result is a falling average collection period ratio.

Average Payment Period Trade Creditors Average Daily Cost of Goods Sold creditors. The ratio is calculated by dividing the net working assets by sales. In short, this ratio highlights the working capital requirements of a company and helps an investor determine whether the company's working capital is controlled efficiently.

Total assets Utilization Ratio
Divya Tyres Ltd. was successful in increasing its sales in 2003 to Rs.630 crore from Rs.495 crore in 2002. Its average assets grew by 10% to Rs.90 crore. Its total asset utilization ratios for the two years were: 2002 2003 495 = 6.03 82 630 = 7.0 90

Average Payment Period

The average payment period ratio or the creditor ratio indicates the time it takes a company to pay its trade creditors, i.e. the number of days' credit it enjoys. The ratio is calculated by dividing trade creditors by the average daily cost of Net working investments Ratio Stocks + Debtors — Creditors Sales goods sold.

It is clear that the total assets utilization ratio has increased. This means, too, that the assets required to support an increase

Total Asset Utilization

The total asset utilization ratio is calculated in order to determine whether a company is generating Total Asset Utilisation Sales Average Total assets

Net Working Investments Ratio

Net working investments are those assets that directly affect sales such as trade debtors, stocks and trade

sales commensurate with its investment in assets. It indicates how efficiently assets are being utilized and is an extremely useful ratio for preparing forecasts. The ratio is calculated by dividing the sales by the average total assets.

Fixed Asset Utilization

Net working investments ratio
In 2003, the average stocks, debtors and creditors of Tamana Ltd. were Rs.38 crore, Rs.45 crore and Rs.30 crore, respectively. Its sales in that year were Rs.500 crore. Net working investments ratio = 38 + 45 - 30 = 0.086 500


The fixed asset utliziation ratio measures how well a company is utilizing its fixed assets. Investors can compare this with the utilization of other companies in the same industry to determine how effectively a company is utilizing its fixed assets. It should be remembered that this ratio needs to be calculated Fixed Asset Utilisation Sales Net Fixed assets

The company's net working investment were 8.6% of its sales. If this is the optimum level, then for every Rs.100 lakh of sales, net working investment would need to rise by Rs.8.6 lakh. This ratio is therefore extremely useful in assessing working capital requirements.

on net fixed assets( written down value of fixed assets). It should be remembered that this ratio needs to calculated on net fixed assets, i.e. cost less accumulated depreciation. It is arrived at by dividing sales by the average net fixed assets. An increasing net fixed asset utilization ratio suggests that sales may have fallen and the efficiency in the handling of net fixed assets may have deteriorated. It must be borne in mind that this ratio is not truly reflective of performance as fixed asset costs will differ when comparing companies. A new company with recently acquired fixed assets will show a worse ratio than one that has old assets. In such a scenario, it would be unfair to label the older company inefficient.





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Fixed assets Utilization Illustration ratio
The relevant financials of Nikhila Pistons Ltd. were as follows: 2001 2002 2003 Rs.(crore) Rs.(crore) Rs.(crore) Sales 540 580 620 Fixed Assets Gross 105 130 150 65 70 Accumulated Depreciation 60 65 80 45 The net fixed asset utilization was 2002 2003 580 = 10.55 (45 + 65) + 2 620 = 8.55 (65 + 80) + 2

Although sales increased by only 6% fixed assets went up by 31%. This suggests that the company might be expanding and the fruits or the result of this expansion is yet to be reflected in the net fixed asset utilization.


Asset management ratios are calculated to assess the competence and the effective of management by determining how efficiently assets have been managed. It also highlights how effectively credit policy has been administered and whether a company is availing of all the credit it is entitled to and is offered by its suppliers. It can also indicate whether a company is encountering difficulties. H) MARGINS It is not uncommon to read in annu-

al reports that "although sales have increased by 24 percent in the year profits have fallen due to increases in the cost of production causing margins to erode". Margins indicate the earnings a company makes on its sales, i.e. its mark up on the cost of the items it manufacturers or trades in. The higher the mark up, the greater the profit per item sold and vice versa. Margins are so important that they determine the success or failure of a business. And the mark up or margin made by the seller is usually based on what he believes the mar-

ket can bear or that which he thinks will fuel sales. Usually low volume businesses are high margin businesses as goods often have to be held for some time. Others, such as supermarkets or for that matter brokers, work at very low margins because volumes are very high. Margins help to determine the cost structure of a business, i.e. is it high cost or low cost, and whether the business is a high volume low margin business or otherwise. This is important as it will indicate how dependent the company is on margins. If the company operates with low margins a small increase in costs can result in large losses. The performance between companies within an industry or a group can also be compared with the help of margins. Let us assume that the gross margin earned by Hindustan York is 20 percent whereas the industry average is 18 percent. It can be argued in this instance that Hindustan York is more efficient and that its products command a greater premium. Management trends can also be assessed by margins. Efficient and strong managements will work to improve margin or, at least maintain them.

Margins help an investor determine whether increases in costs, whether on account of inflation or governmental levies, have been passed onto customers in part or in full. Should there be a strong demand for the company's product, it will pass on the entire cost increase to the customers. On the other hand, if the demand for the company's products is not very high, the company would often bear a part of the cost increase because of the fear that the customer would not purchase the product. A good example of falling margins is the TV industry. As competition is intense and the buyer has a choice between several brands, manufacturers have been bearing a portion of cost increases and, in some instances, have dropped their prices in order to be competitive. Product mix has an effect on margins. A company may be selling several products - each of them priced differently. Some may be high margin products and others low margin ones. If more high margin products are sold, the margin earned by the company would be high. Conversely, if more low margin products are sold, the average margin earned on sales will reduce. It must be remembered that low





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margin businesses are not bad. Some of the most successful businesses in the world are low margin ones that operate with very high turnovers and produce an impressive return on capital employed.

a conclusion on seeing an improvement or a deterioration in the gross Gross Margin Sales — Cost of goods Sold X100 Sales

Operating margin
The relevant information in the results of Patel Nair Ltd. was : 2002 2003 Rs.(lakh) Rs.(lakh) Sales 3000 4000 Cost of goods sold 2400 3200 Gross profit 600 800 400 500 Selling, general and administration expenses Operating profit 200 300 Operating margin (%) 6.33 7.50 There was an improvement in the operating margin by 1.17%. One of the reasons for this could be that operating expenses did not increase as much as the sales. Sales grew by 33% as did the gross profit, whereas operating expenses grew by 25%. This could be one of the reasons though not the only one. In another situation, despite the sales going up the gross margin may decrease and costs increase resulting in a fall in the operating margin. Normally the operating margin should improve with sales since costs do not usually rise at the same rate. In a recession, or at a time of high inflation, the reverse can be true. Costs may increase at a faster rate than sales and gross margins may also fall.

Gross margin
The following figures were extracted from the financial statements of Hindustan York Ltd. 2002 2003 Rs.(crore) Rs.(crore) Sales 400 500 Cost of sales 275 350 125 150 31.25 30.00 Gross margin (%) Hindustan York's sales increased by 25% to Rs.500 crore and its gross profit increased by Rs.25 crore, or 20%. Both of these, in these difficult times, are positive. However its gross margin fell by 1.25%. This could be due to several reasons, such as: 1) Increased competition : the company reduced its margins to boost sales. 2) The company took a conscious decision to reduce its margins in order to improve sales. 3) A deterioration in the product mix. 4) The company was unable to pass on cost increases to its customers.

tionary cost increases on to customers.

Gross Margin

The gross margin is the surplus available to meet the company's expenses. It is calculated by dividing the difference between sales and the cost of goods sold, and expressing it as a percentage of sales An investor should not jump to

margin. He must go beyond the figures and seek the reason for the change. An increase in the margin may simply be due to an increase in price whereas a fall could be due either as a consequence of a conscious decision to increase sales or company's inability to pass infla-

Operating Margin

a company's profitability and one must ascertain the actual causes for this.

Operating Margin Gross Profit — selling, General & administration expensess X100 Sales

The profitability of a company before the incidence of tax, miscellaneous income and interest costs is indicated by the operating margin. The operating margin can be arrived at by deducting, selling, general and administrative expenses from the gross profit, and expressing it as a percentage of sales An investor must always examine the operating margin ratio as it indicates the likely reasons for an improvement, or a deterioration, in

Breakeven Margin

Every organization has certain expenses, like selling, administration and other miscellaneous expenses that it has to bear even if there are no sales. The breakeven margin indicates the number of units that a company must sell to Breakeven Margin Expenses + Financing Costs Gross income / Number of Units sold





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meet these expenses. If a company's breakeven is at 50% of its capacity, it means that the company would be in a no-profitno-loss position if it produced and sold half its capacity. Any unit sold above this would yield a profit, and vice versa.

The breakeven margin ratio is arrived at by dividing expenses including financing costs, by the gross income per unit. Non-recurring or unusual profits must be excluded from the calculation. The breakeven margin is an important measure as it indicates

exactly how many units need to be sold by a company before it can begin to make profit. This is an important management ratio, too, in decision making when alternatives are being considered.

PreFinancing Margin Earnings Before interest and Tax X100 Sales

Pretax Margin

Prefinancing Margin

Breakeven Margin
The results of Kumar Wheels ltd. during the year ended 31 March 2003 were as follows: The total number of units sold were 1000 Rs.(lakh) Sales 8000 Less : Cost of sales 6000 Gross Income 2000 1200 Less : Expenses Operating income 800 Add : Profit on sale of factory 50 Earning before interest and tax 850 Less : Interest charges 150 Earnings before tax 700 Breakeven margin = 1200 + 150 = 675 units 2000 / 1000 Kumar Wheels Ltd. have to sell, at present costs, 675 units to bear its expenses. If it sells 676 units it would make a profit of Rs.2. The company would lose Rs.2 should it sell only 674 units. Some investors prefer to calculate the breakeven margin by deducting selling costs from the gross profit to arrive at the gross profit per unit. This is done because selling cost are connected with sales and no selling expenses would be incurred if no sales are made. If, in the example of Kumar Wheels Ltd. stated above, selling expenses were 400, the breakeven margin would be calculated as: 1200 - 400 + 150 = 593.7 units 2000 - 400 / 1000 This is arguably a purer Measure

The prefinancing margin is the rate of profit earned prior to the costs of financing. The reason for excluding financing costs is that these vary from organization. These also vary on account of the method of financing. The prefinancing margin is therefore calculated by dividing earnings before interest and tax by sales, and expressing this as a percentage.

The pretax margin indicates the rate of profit earned on sales after accounting for the cost of financing but before tax. In short, this is calculated on the income before tax and expressed as a percentage of sales. Pretax margin is not a fair measure of profitability and comparison as the manner of funding, i.e. the Pretax Margin Earnings Before interest and Tax X100 Sales

PreFinancing margin
In the earlier example of Kumar Wheels Ltd. the relevant figures were : Rs.(lakh) Sales 8000 Earnings before interest and tax 850 Prefinancing margin = 850 x 100 = 10.25% 8000 It would be more appropriate to calculate the prefinancing margin after excluding non-recurring income or expenses. In that case, the Rs.50 lakh profit on the sale of a factory should be deducted and the margin would be: 850 - 50 x 100 = 10 8000 This is a good measure for comparing the profitability of organizations.





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Pretax Margin
Kumar Wheels Ltd. Sales Earnings before interest and tax Pretax margin would be 8000 = 700 x 100 = 8.75% Rs.(lakh) 8000 700


As mentioned earlier, non-recurring income or expense should not be included in the calculation as it would distort comparisons. If the Rs.50 lakh of non-recurring income is omitted, the margin would reduce to 8.125% as follows: 700 - 50 x 100 = 8.125% 8000

Margins, thus help both in understanding the cost structure of a business and evaluation of its performance. It is important to remember that low margins are not always bad nor high margins always good. A company may opt to work on very low margins to achieve volumes. On the other hand, a company earning high margins may face

falling demand for its products. Investors must always check into the reasons for variations and the various measures mentioned in this chapter will point out to the investor the possible reasons.

financing costs, vary from company to company. It can however be used effectively for comparing the performance of a company over several years.

Net profit margin

Net profit margin shows the aftertax rate a company earns on sales. It indicates the rate on sales Net Profit Margin that is available for appropriation after all Net Income Excluding Non-Recuring items After Tax R expenses and commitSales ments have been met. In Net Profit Margin
In Kumar Wheels Ltd. the pretax income was Rs.700 lakh. If tax was Rs.350 lakh, the pretax income would be Rs.350 lakh. Non-recurring income was Rs.50 lakh. The net profit margin therefore was 350 - 50 x 100 = 3.75% 8000 The return after tax to shareholders on sales was 3.75%.

order to facilitate comparison and to get a true picture, non-recurring income and expense should be excluded in the calculation. The net profit margin also enables a shareholder to determine the additional earnings available to him on increases in sales.





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n this age of creative accounting, accounting principles are changed, provisions created or written back, and generally accepted accounting principles liberally interpreted or ignored by companies in order to show profits. Shareholders do not realize this when they look at the published profits in the financial statements of companies. It comes therefore as a surprise when a regular profit making company suddenly downs its shutters and goes into liquidation. This occurs when a company is unable to obtain finance or pay its creditors. History is strewn with such examples and investors must always check: How much is the company's cash earnings? How is the company being financed? How is the company using its finance?

Cash flow
Cash flow

The answers to the above can be determined by preparing a statement of sources and uses of funds. Its importance has been recognized in the United States and in many European countries where it is mandatory for a company to publish with its Annual Report, a sum-

mary of changes in financial statements which is, in effect, a cash flow statement. A statement of sources and uses begins with the profit for the year to which are added the increases in liability accounts (sources) and from which are reduced the increases in asset accounts (uses). The net result shows whether there has been an excess or deficit of funds and how this was financed. For example, as shown in Table 1 Fundamental and Company Limited (Fundamental) reported a profit before tax of Rs.108.12 lakh. This included, however, other income of Rs.247.74 lakh, profit on sale of fixed assets of Rs.112.88 lakh and an amount of Rs.38.56 lakh withdrawn from a revaluation reserve. If these are deducted, the profit changes to a loss of Rs.291.06 lakh. The changes in Fundamental's Balance Sheet are summarized in Table I, and its Sources and Uses of Funds (S & U) for the year ended 31 March 2004 detailed in Table III. The S & U statement shows that the company had a deficit cash flow in 2004, and that it had to borrow Rs.1,927.92 lakh to finance its current assets. As it had made a loss, the company paid its dividend on preference shares not out of current

Cash flow


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profits but from reserves. Further, as inventories and other current assets increased, the possibility that the company was unable to get rid of its

surplus stock cannot be ignored. The Dynamic Iron and Steel Company Ltd. (DISCO) (See Tables III & IV) also had a cash flow deficit

TABLE II : Fundamental & Co. Ltd. Sources and Uses of funds for the year ended 31 March 2004
(Rs. lakh) SOURCES Operating Income (loss) Add depreciation Less Profit on sale of fixed assets Operating Income (loss) Other Income Increase in liabilities Misc. expenditure written off Profit on sale of fixed assets APPLICATION Purchase of Fixed Assets(net) Purchase of investments Increase in Inventories Increase in sundry debtors Increase in other current assets Increase in loans to subsidiary companies Increase in loans to others Decrease in provisions Decrease in reserves Net increase (deficit) FINANCED BY Shares Capital 0.06 (202.43) 1927.92 1725.55 Increase in cash and bank balances Increase in loan funds 513.98 26.52 1141.38 1350.50 88.99 205.92 138.86 14.08 79.75 3559.98 1725.55 (139.62) 160.25 (112.88) (92.25) 247.74 1485.50 61.30 132.14 1834.43

TABLE 1: Dynamic Iron and Steel Company Ltd. Balance Sheet as at 31 March
2004 SOURCES Share Capital Reserves Loan funds APPLICATIONS Net Fixed assets Investments Net Current assets Misc. expenditure 287.79 3069.32 5058.14 8410.25 3434.53 92.37 4878.90 4.45 8410.25 2003 282.75 3083.37 3130.22 6496.34 3100.06 65.85 3264.68 65.75 6496.34 (Rs. crore) Movement 0.04 (14.05) 1927.92 1913.91 334.47 26.52 1614.22 (61.30) 1913.91

TABLE II : Dynamic Iron and Steel Company Ltd. Balance Sheet as at 31 March
2004 SOURCE Share Capital Reserves Loan funds APPLICATION Net Fixed assets Investments Current assets (net) 230.12 1315.36 2051.30 3596.78 2878.19 248.77 469.82 3596.78 2003 229.89 1194.22 1183.75 2607.86 1713.79 571.86 322.21 2607.86 (Rs. crore) Movement 0.23 121.14 867.55 988.92 1164.40 (323.09) 147.61 988.92


Cash flow

Cash flow


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TABLE IV: Dynamic Iron and Steel Company Limited Sources and Uses of funds for the year ended 31 March 2004
(Rs. crore) SOURCES Operating Net Income Less payments to employees for prior periods Add : Depreciation Funds from Operations Sale of Investments Decrease in other current assets Increase in liabilities Increase in provisions Total Sources USES Net purchases of fixed assets Increase in Inventories Increase in sundry debtors Increase in loans and advances Total applications Excess (deficit) FINANCED BY Issue of shares Increase in loans Increases in cash and bank balances 278.16 (13.61) 264.55 164.89 429.44 323.09 0.06 78.34 73.20 904.13 1329.29 221.20 24.77 156.59 1731.85 827.72 1.37 867.55 (41.20) 827.72

although the company made a cash profit of Rs.429.44 crore. If one assumes this was used to finance the increase in inventories and partially finance assets, the dividend of Rs.80.55 lakh was once again financed by loans. Investors must examine a company's cash flow as it reveals exactly where the money came from and

how it was utilized. Investors must be concerned if a company is financing either its inventories or paying dividends from borrowings without real growth as that shows a deterioration. In short, the cash flow or sources and uses of funds statement strips the accounting creativeness from financial statements.



Cash flow

Which Company?

undamental analysis holds that no investment decision should be made without processing and analyzing all relevant information. Its strength lies in the fact that the information analyzed is real as opposed to hunches or assumptions. On the other hand, while fundamental analysis deals with tangible facts, it does tend to ignore the fact that human beings do not always act rationally. Market prices do sometimes deviate from fundamentals. Prices rise or fall due to insider trading, speculation, rumour, and a host of other factors. This was eloquently stated by Gerald Loeb, the author of The Battle for Investment Survival, who wrote, “There is no such thing as a final answer to security values. “A dozen experts will arrive at 12 different conclusions. It often happens that a few moments later each would alter his verdict if given a chance to reconsider because of a changed condition. Market values are fixed only in part by balance sheets and income statements; much more by hopes and fears of humanity; by greed, ambition, acts of God, invention, financial stress and strain, weather, discovery, fashion and numberless other causes impossible to be listed without omission". This is true to an extent but the strength of fundamental analysis is


that an investment decision is arrived at after analyzing information and making logical assumptions and deductions. And this where there can be differences in value - the assumptions made by different analyst would differ. Their reasoning will be based on their exposure to the market, their maturity, their knowledge and their gut feel of the market. Furthermore, fundamental analysis ensures that one does not recklessly buy or sell shares - especially buy. One should buy a share only if its intrinsic value is higher than its book value. This also protects one against possible loss since one would dispose of a share whose market value is higher than its intrinsic value. Hence fundamental analysis supports and encourages safe investing. No system is fool proof. No system has consistently outperformed the market. There is no system that does not call for human judgement and input. All systems require thought and some assumptions. However, of all the systems that I have experimented with and tried, the one I am most comfortable with is fundamental analysis as it is the most logical and the most meaningful. And this is the system I would urge you to consider as an investor. Happy Investing!


Which Company?

Which Company?

Which Company?

Quick check List
1. Check the political situation. Is it safe? Are there problems? Could the government be overthrown and could there by difficulties as a consequence? 2. What is revealed by the economic indicators? Is the growth rate reasonable? Have export improved? How comfortable is the balance of payment position? 3.Check the industry or industries in which the company operates. At what stage of the cycle is the company in? What is its competition? How easy is it to enter or exit the business? 4.Then check the company. The factors one should look at is its management and its annual report. The ratios should be analyzed and the cash flow checked. 5.Finally, before purchasing or selling a share, check its intrinsic value. A decision should only be taken after this is done.

Fundamental Analysis

As investment in Equity related securities involves high risk, please read the SEBI prescribed Risk Disclosure Document before investing. This document is prepared for assistance only and is not intended to be and must not alone be taken as the basis for an investment decision. The views expressed in this book are that of the author. Although all efforts have been directed towards explaining the features pertaining to fundamental analysis and related aspects, SSKI Investor Services Pvt. LTd.(SHAREKHAN) does not in any way do not claim that the author has explained all aspects exhaustively. Each recipient of this book should make such investigations as it deems necessary to arrive at an independent evaluation of an investment avenue referred to in this document and determine the merits and risks of such an investment. The views expressed may not be suitable for all investors Any review, retransmission, reprinting, reproduction or any other use is prohibited. This document is for Private circulation only

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Fundamental analysis quick check list

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