nokia

Smot- School of Business S 7&8, 2nd cross street, nehru nagar, perungudi (near taramani railway station) chennai

-600096

SYED IMRAN AHMED BHARATH ARUN GANATHE VIKKEY.G MUTHUKUMAAR.M

HISTORY
• Nokia is the world leader in Mobile Communication. • Nokia was established in 1865 as a pulp and Paper mill in Finland. • 1960-Expanded into Rubber and Cable Industries. • In 1975-Nokia expanded into any areas of Business-Computers, Consumer Electronics. • In 1979-Devloped and Manufactured Mobile Phones. • Today-Number One Mobile Phone Producer.

CURRENT MODELS

PRODUCTS AND SERVICES
• MOBILE PHONES(wireless voice and data devices for personal and business uses) • MULTIMEDIA(set-top boxes,home satellite systems,and mobile gaming devices) • NETWORKS (wireless switching and transmission equipments used in carrier networks) • ENTERPRISE SOLUTIONS(wireless systems for businesses)

INNOVATIONS
• World’s first GSM call was made with the Nokia Mobile Phone. • Nokia 9500 Communicator was the world’s first Wi-fi certified mobile devices. • Nokia N95 is an example of how technology leadership builds value. • Nokia LPS-1,and LPS-3,loop sets is used as a hearing aid.

Nokia’s Technology Priority Areas
Supported by Five Technology Priority Areas Device Technology Leadership Smart Connectivity Leading Web Evolution User Experience Leadership Providing Innovative platform

NOKIA IN INDIA
• First ever GSM call in India was made on Nokia 2110. • Nokia developed models suited for the Indian Conditions-1100,1108,etc • Nokia's first ‘Made for India’ model, the 1100, was the largest selling model in the Indian GSM handset market.. • The Growing of India led to setting up a Factory at Sriperumbudur,in Tamil Nadu,the tenth Nokia facility Globally,and Nokia’s second largest production site in Asia ,after the China Plant.

Reasons for Nokia’s Success
ØBranding ØFocussedMarketing Exercise ,Nokia’s advertising Strategies are often aimed at Low end Consumers. ØTheir Advertisements are dwelt with Human Angles. ØDistribution strength ØNokia’s use of technology is the key contributor to the company’s overall success ØResults in Revenue through Differentiation,

MARKET SHARE

COMPETITVE ADVANTAGE
Market Leader (71 % Market Share) Product Range ( Basic, Multimedia phone) Price Range ( From Rs.1200 to Rs.53100) Brand Power Research and Development ( nano technology)

Way to retain Competitive
Find a new market segment Innovation ( Avoiding health dangers) Threats and Solutions Campaigning Collaboration with more universities

Analyzing Industry
Number of Cell phone users expected to increase by 18.2 % in next year.(3 billion in 08) Call rates are being decreased over years. CDMA technology

CORE COMPETENCE
Highly skilled Engineers

NOKIA

SWOT MATRIX ANALYSIS

STRATEGIES AND SUGGESTIONS

The new ads of Nokia featuring Shahrukh has been generating a lot of media attention even before it's release. Nokia having close to 70 percent market share in the handset market it does make sense. Overall though nokia has been a little late in jumping on to the band-wagon of using celebrities with the rivals Motorola having used Abhisek Bachan and Sony Ericsson Hrithik Roshan. The earlier communication strategy used by Nokia through it's N Series ads and now the use of SRK, the question is Nokia taking the easy way-out of coming up with original ads, because the earlier ads of N-series were very well received and with the use of celebrity maybe the originality of Nokia ads might be lost as it would be one more Brand being promoted by SRK.

Nokia the "iPhone killer"

Nokia has launched the latest "iPhone killer" in India, its first touchscreen mobile phone, the Nokia 5800 XpressMusic, which is expected to give Apple Inc.'s iconic iPhone a run for its money.

Nokia 5800 XpressMusic. Nokia has launched the latest "iPhone killer" in India, its first touchscreen mobile phone, the Nokia 5800 XpressMusic, which is expected to give Apple Inc.`s iconic iPhone a run for its money.

Nokia reorganized itself at the global level in 2004. At this point, a multimedia division was formed. The division's Indian operations concentrated on promoting the concept of high-end telephones in smaller towns while going in for higher volumes in larger cities. The marketing division of the company concentrated on making distributors in small towns sell high-end products. Though, the distributors were skeptical to start with, by the

Ø The Future Prospects Ø According to industry analysts, by 2010, the mobile phones industry in India will be driven by voice, multimedia and mobile services for organizations. The teledensity in India was estimated to increase to 18.2% by March 2009, with mobile subscription rising to 148.77 million by that time. In many instances, the cell phone has become the only basic telephone link of a household/enterprise in India, rather than a landline phone. It was turning out to be more economical and efficient than fixed line telephones. So, there was great scope for further expansion with reduction in the cost of ownership...

THE FUTURE IS HERE
MOBILES TO MUSIC PLAYERS FORWARD INTEGRATION ATTRACTIVE NAMING PRICE SUPPORT INCREASE IN PRODUCT LINE(Music system, Gaming, etc) • INCREASE IN PRODUCT LENGTH and PRODUCT WIDTH • • • • •

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