1.0 Statement of Marketing Goal 2.

0 Marketing Objectives for the Project
a) Overall Objectives b) Primary Objectives c) Sub-objectives for primary objectives

3.0 Target Market Segments
a) Primary Market Segments Domestic CEO’s – International CEO’s b) Why Selected c) Desired Exchange Visitor: Owners/locals: FJD$70K + FJD$250K +

4.0 Marketing Strategies
a) Main Strategies 1. Market Penetration 2. Market Development Service/Program Development 4. Diversification b) Strategy Development by Target Group 1. Target Group A 2. Target Group B 3. Target Group C c) Promotional Tools

5. Monitoring Techniques

a) Progress Reports b) Timeline c) Outcome Measurements

6. Detailed Budget ATTACHMENT 1
Marketing Activities Year 1 Q1 Q2 Q3 Domestic Market - development - distribution cover Suva Cover Nadi International Market Q4 Q1 Q2 Year 2 Q3 Q4 Q1 Year 3 Q2 Q3 Q4 Year 4 Q1 Q2 Q3 Year 5 Q4 Q1 Q2 Q3 Q4

ATTACHMENT 2
Marketing Activities Domestic Market Brochures DVD -production -copies Traveling expense Accommodation & meals International Market Brochures DVD 12 trips annually@ NZ-$2000x4 AUST-$2000x4 USA-$4,000x4 Accommodations & Meals Other expenses Web-designs @$6,000 per trip = = $8000 = $8000 = $16,000 20,000@ $800x2 = 20,000@$0.60 each = @ $300 per trip 20,000@$0.60 each= 12 trips annually@ $250 each trip = Year 1 start up capital: 20,000 @$800 x 2= $180,000 Year 2 $22,194 + Year 3

Resort launching Start-up marketing Capital Total Marketing Expenses Surplus $157,806 $22,194 $180,000