ON-SCREEN INTERNET 3G, 4G, smartphones and tablets: new ways of

connecting are changing the internet ecosystem
Internet connections in France
(15 years +)

What do people use the internet for?
(Internet users 15 years +)

42M

Internet users all screens combined 14 uses on average
All types of activity

99%
35%

Computer

...
5.7 uses on average
Practical activities

Mobile

1st internet use on a smartphone

7.2 uses on average

Editorial content

10%
Tablet

E-commerce in M&T version
(Internet users 15 years +)

Internet users who have made at least one purchase on the internet

64%
2013

40 million computer internet users 24 million online shoppers via a computer

14 million mobile internet users 920,000 online shoppers via a mobile

4 million tablet internet users 680,000 online shoppers via a tablet

50%
2011
Source: SIMM-TGI study – April 2013 by Kantar Media TGI, carried out every six months with 15,000 individuals aged 15 and over living in France.

TGI

The Who, Why and How of Consumer Behavior
Kantar Media TGI, 60, avenue du Général de Gaulle, 92046 Paris la Défense Cedex www.kantarmedia-tgifr.com @KantarMediaTGI ©2013 KANTAR MEDIA TGI - All rights reserved. Photo credit: Thinkstock