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A SPECIAL DEDICATION TO PROF. B.A Karpagam OF THE SUBJECT Marketing Management
Technical and organizational support for the project was provided by the B.S DEPARTMENT of SARAF INSTITUTE which also oversaw the initiation of the pro ject including both the sectorals. Encouragement and support were received from the honorable PROF.S HILPA. All the other group members were co-chairs of the development of the sectoral.M. The co-chairs of the source/subject level expert groups provided their time and expertise along with other experts. comment and review the text and attend the discussi on gatherings. who also gave of their time to write.ACKNOWLEDGEMENT The overall chair for this project on LARSON & TOUBRO was Miss KOMAL RAJPUT(47). from a wide range of well wishers. .
GROUP MEMBERS KOMAL – 47 KHYATI – 51 PREKSHA – 23 KHATUN .39 RAJPREET – 4 ARTI – 11 AKSHI – 26 .
900.000.PROFILE Company Profile: Larsen & Toubro Limited Ticker: 500510 2008 Sales: 292. 000 Major Industry: Machinery & Equipment Sub Industry: Construction Machinery C ountry: INDIA Employees:31941 .
engineering. construction and man ufacturing company. . The company s bus inesses are supported by a wide marketing and distribution network. with a global spread of offices. and have est ablished a reputation for strong customer support. L&T has an international presenc e. A thrust on international business has seen overseas earnings grow significantly. customer-focused approach and th e continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business. Seven decades of a strong. It continues to grow its overseas manufact uring footprint. A commitment to community welfar e and environmental protection are an integral part of the corporate vision. with facilities in China and the Gulf region. L&T believes that progress mu st be achieved in harmony with the environment. It is one of the largest and most respected companies in Ind ia s private sector.OVERVIEW Larsen & Toubro Limited (L&T) is a technology.
L&T w as founded in Bombay (Mumbai) in 1938 by two Danish engineers. Henning Holck-Larsen Soren Kristian Toubro . the company sets glo bal engineering benchmarks in terms of scale and complexity.HISTORY The evolution of L&T into the country s largest engineering and construction org anization is among the most remarkable success stories in Indian industry. Both of them were strongly committed to develop ing India s engineering capabilities to meet the demands of industry. L&T rapidly took on engineering and co nstruction assignments of increasing sophistication. Today. Henning Holck .L arsen and Soren Kristian Toubro. Beginning with the import of machinery from Europe.
In 1944. a major part of the company s Bombay office moved to ICI House in Balla rd Estate. high quality of products and services.S. and strong customer orientation. These products proved to be a success. USA. In December 1950. and st arted their own operation in India.HISTORY IN A NUTSHELL 1938. I t is also taking steps to grow its international presence. . compelling them to start a small work-shop to under take jobs and provide service facilities. Today. A decade later this imposing grey-stone building was purchased by L&T . They started manufacturing dairy equipment indigenously. the company grew rapidly. The sales turnover in that year was Rs. and by 1973 had become one of the Top-25 Ind ian companies In 1976. He retired as Chairman in 1978. L&T became a Public Company with a paid-up capital of R s. and renamed as L&T House . On 7th February 1946. ECC was incorporated. With the start of the Second World War in 19 39. K. Holck-Larsen was awarded the Magsaysay Award for Internat ional Understanding in recognition of his contribution to India s industrial dev elopment. the two friends decided to forgo the comforts of working in Europe. L&T signed an agreement with Caterpillar Tractor Company. Larsen & Toubro Private Limited was born.its Corporate Office. In 1948. and witnessed the formation of many new ventures: UTMAL (set up in 1960). Toubro retired from active management in 1962 The sixties were also a decade of rapid growth for the company. L&T is one of India s biggest a nd best known industrial organisations with a reputation for technological excel lence. for marketing e arthmoving equipment. Eutec tic Welding Alloys (1962) and TENGL (1963). L&T had widened its capabil ities to include some of the best technologies in the world. In the decade that followed. L&T decided to build a portfolio of foreign collaborations. Germany s invasion of Denmark in 1940 stopped supplies of Danish products.9 million In 1956. imports were restricted. In 1945 .10. Around then. fifty-five acres of undeveloped marsh and jungle was acquired in Powai. The sixties saw a significant change at L&T . and L&T came to be recogniz ed as a reliable fabricator with high standards. By 1964.2 million. Audco India Limited (1961).
wor ldwide.VISION The L&T vision reflects the collective goal of the company. It was drafted throu gh a large scale interactive process which engaged employees at every level. .
China. The company has manufacturing faciliti es in India. London. including Houston.GLOBAL PRESENCE L&T has a global presence. . It has a global supply network with o ffices in 10 locations worldwide. Se oul. A thrust on international business over the years has seen overseas revenues growing steadily. Shanghai. Milan. Oman and Saudi Arabia. Customers include global majors in over 30 countries.
AWARDS & RECOGNITION MAJOR AWARDS IN THE YEAR 2007-08 -IMC Ramkrishna Bajaj National Quality Award -Amity Corporate Excellence Award 2007 -ICAI Award -Natio nal Top Exporters Trophy -Emerging Global Company Award .
SUBSIDARIES AND ASSOCIATES The L&T Group has a number of subsidiaries & associates worldwide Engineering and construction Machinery and Industrial products Information Technology Financial Services .
to ensure its continued long term success and growth. In the 70th year of the existence of L&T .BOARD OF DIRECTORS . all the directors on our board are conscious of our responsibility in transfor ming the organisation to make it truly world class.ORGANISATION STRUCTURE "The company that we run has a strong heritage of professionalism that places th e highest value on merit and integrity.“ .
RAN GSWAMI Whole-time Director & President (Construction) M. NAIK Chairman & Managing Director J. KOTWAL Whole-time Director & Senior Executive Vice President V.EXECUTIVE DIRECTORS A. K. MUKHIJA Whole-time Director & President (Electrical & Electronics) Y. MAGAPU Whole-time Director & Senior Executive Vice President (IT & Technology Services) (Heavy Engineering) . DEOSTHALEE Whole-time Director & Chief Financial Officer K. N. V. P. M. M. V. NAYAK Whole-time Director & Presid ent (Machinery & Industrial Products) R. VENKATARAMANAN Whole-time Director & President (Engineering & Construction Projects) K.
ORGANISATION STRUCTURE "The company that we run has a strong heritage of professionalism that places th e highest value on merit and integrity.BOARD OF DIRECTORS . to ensure its continued long term success and growth.“ . all the directors on our board are conscious of our responsibility in transfor ming the organisation to make it truly world class. In the 70th year of the existence of L&T .
Asia s highest Viaduc t 7. The first to offer electrical distribution products & systems engineered fo r tropical environments 8. India s biggest Offshore Oil Platform 11. India s l ongest Coal Conveyor 12. India s first indigenous Hydrocracker Reactor 9. The world s largest Fluid Catalytic Cracking Regenerator 4. India s widest range of Low Tension Electrical Switchge ar .GLOBAL PRESENCE 1. Indi a s first open sea jetty 10. The World s largest Tubular Reactor for a petrochemical plant 2. The world s longest LPG pipeline 6. The world s largest Continuous Catalyst Reactor 3. The world s longe st Product Splitter 5.
Engineering and Construction Manufacturing Technology Services . for L&T. technology represents endless possi bilities. technology is a means to an end. While for som e.TECHNOLOGY In every sphere of L&T s operations. reinforcing its leadership position. and sustaining its competitive strengths. technology is the key enabler.
success and progress lies beyond balance sheets or conventional economic indices. infrastructure and community development. Through its social investments. L&T addresses the needs of communities residing in the v icinity of its facilities. Many social initiat ives are undertaken in partnership with government agencies and NGOs. education. taking sustainable initiatives in the areas of heath. It is best reflected in the difference that business and industry make to the lives of people. The company proactively provides assistance in situations such as natural calami ties and assists victims of nature s fury or social neglect.CORPORATE SOCIAL RESPONSIBILITIES L&T believes that the true and full measure of growth. . environment conservation.
So it means it is a good buy even at these levels. If m arket corrects. . Sellers are raising their prices at will and yet there are enough buyer s paying those prices. this stock should correct the least. Smart money would find this one a safe place to invest.STOCK PRICE The engineering giant Larsen and Toubro is surprising all of us with its tremend ous forceful rise at regular intervals. Such pricevolume break outs are of signi ficance. Larsen would reach Rs 3000 by Mar 08 but now we nee d to revise our targets upwards. It had reached Rs 5000 by Oct 08.
24 rupees. Six an alysts in a Bloomberg News survey had a median estimate of 4. Sales rose 55 percent to 63. 31 climbed 40 percent to 4.82 billion rupees ($122 million).RECENT PROFITS Net income in the three months ended Dec. from 3.44 billion rupees. Mumbai-based Larsen said in a statement today. or 16.8 billion rupees.46 billion rupees. a year earlier. or 11. .21 rupees a share.
Exit the Ready Mix Concrete business.MERGERS AND ACQUISITIONS Tamco Corporate Holdings. Medium Voltage switchgear technology Strategi c stakes in some of the key vendors for ensuring availability of raw materials. transfer this business to Lafarge Aggregat es India Private Limited and divested the stake in HPL Cogeneration. . China. Indonesia and Australia. Malaysia which has manufacturing facilities in Malaysi a.
. the recent slo wdown in the industrial sectors.OUTLOOK While macro economic fundamentals continue to inspire confidence. the prospects for gro wth appear promising. coupled with the spike in input costs. particul arly oil. Despite this. and the credit squeeze. The Company’s businesses are geared to harness the full pote ntial of the emerging opportunities. in view of t he current pace of hydrocarbon & infrastructure development in the country and t he neighboring regions as well as L&Ts entry into manufacturing of super-critica l boilers and super-critical steam turbines & generators . may impact the ability of the capital goods se ctor to sustain the growth momentum in the near term.
.HENNING HOLCK .CONCLUSION "It is our ability to anticipate the future and react accordingly that will dete rmine our success".
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