This action might not be possible to undo. Are you sure you want to continue?
N o r t h e a s t W i s c o n s i n ’ s B u s i n e s s
April 14, 2009
A supplement of
0b-2849 ©2009 T|e \c(||Weº|e(| |u|ua| |||e ||ºu(a|:e Ccrpa|]. |||Wau|ee. w| |\|ì. Rep(eºe||a||.eº a(e ||ºu(a|:e Ace||º c| \|. 909/-Gb1
0ur fínancíaí represenLaLíves can heíp vou ceL some of Lhe mosL
ímporLanL Lhíncs ín íífe ín order. Thíncs ííke educaLíon and reLíremenL
fundínc. 0aíí for a free, no obíícaLíon personaí needs anaívsís, and
iusL ímacíne how cood íL wííí feeí Lo ceL Lhíncs under conLroí.
Imagine your iinanciaI picture this organized.
-··..-~ -~~·e -·
The 8Ievons 0roup
4620 N. Baííard Road
AppíeLon, wI 549T3
SPRING HOMES OF DISTINCTION 2009 WWW.MARKETPLACEMAGAZINE.COM 3
/ccèpt nothino lèss.
Expansivè or cozy, èvèry homè oèsèrvès our
attèntion to RSbOWZ. Our èxpèrièncè. Our commitmènt
throuohout thè èntirè |ournèy. Tooèthèr, lèt's crèatè a
rènèction oí your vision.
Pècausè you oèsèrvè to livè in your ioèal worlo.
¹735 Sal Strèèt l Grèèn Pay, Vl 543C2 '"$#$%$"oèlèèrs.com
4 Designing and building
Practicality improves resale value.
8 The home professionals
How to choose those who
create your home.
12 Filling your cocoon
Home improvements are replacing
others ways to spend disposable income.
Cover photos courtesy DeLeers Construction
4 WWW.MARKETPLACEMAGAZINE.COM SPRING HOMES OF DISTINCTION
lthough she has no inten-
tion of selling her 6,500-
square-foot home in Green
Bay’s Ponds at Baird Creek neigh-
borhood any time soon, Aimee
Petersen says its design is practical
enough to appeal to a wide range of
potential buyers should she and her
husband decide to sell.
“We made it unique to our taste
by doing some detail work but noth-
ing that would make it too unique,”
she says. “We put our taste in
fabrics and wall colors, but a new
buyer could tweak it to theirs.”
One of the smartest things they
did was to put the main bedroom
upstairs near their children’s bed-
rooms, and the guest suite on the
Practicality improves resale value.
BY LEE MARIE REINSCH
HOMES OF DISTINCTION
Photos courtesy DeLeers Construction
SPRING HOMES OF DISTINCTION 2009 WWW.MARKETPLACEMAGAZINE.COM 5
“It’s private for guests,
and we are close to the
kids,” says Petersen. “For
us, it’s a family-friendly
Building a home with
the intention of selling
it after a few years may
seem to some people a lit-
tle like planning a divorce
before the nuptials.
But others suggest in a
mercurial job market, keeping an eye on resale value seems only prudent.
“That’s one of the biggest challenges I deal with — trying to put
together a package that has as much detail and drama as the buyer wants
while still being a good value,” says Andy Backus, owner of Fine Homes by
Andrew in Oshkosh.
For one thing, resale value in general can be pretty subjective. “It’s
anyone’s opinion on what makes a
good resale and what doesn’t,” he
Certain properties by themselves
— such as water frontage — might
be good investments regardless of
the value or condition of the struc-
ture built on it. Hilly lots can be
desirable because of the popularity
of walkout basements these days.
Lot choice depends on the life-
style needs of the client, says
Kurt Wismer, project manager for
BerHoff Homes. “A doctor might
need to be within a certain range
from work; a couple with small kids
might want to be near schools.”
Traffic flow and street noise also
can affect property value, Wismer
Builders love to have some input
on the lot selection, so if it’s pos-
sible, consult with yours before you
buy your lot. It could even save
money, says Backus.
“Almost 100 percent of the time,
[clients] are surprised by the com-
plexity one lot might present for
construction over another lot,” says
Most people notice the aesthetic
features of a piece of property, but
a slew of other factors can impact
the construction process. Builders
look at the direction the lot faces,
sunlight exposure, any slopes to the
land itself, and grade and elevation
of the property, which can impact
the height of the foundation.
The length of the driveway
and even the quality of the topsoil
should be taken into consideration,
says Backus. If you end up needing
new topsoil, it adds to your over-
head and usually can’t be made up
in the resale price.
Another key element to consider:
privacy. “That’s a challenge in some
subdivisions — out your great room
windows, you may be looking at
someone’s house,” says Backus.
Sometimes clients plan to invest
money in creating extra privacy in
orienting the angle of the house or
windows so they don’t feel like
“When potential customers explain what they’re looking for
and what they are expecting to spend, it not only gives them a
chance to see if we’re a good fit, but it allows us to make sure
we can provide what they’re looking for,” says Paul DeLeers of
6 WWW.MARKETPLACEMAGAZINE.COM SPRING HOMES OF DISTINCTION
It’s about people, not things.
It’s about relationships.
It’s about trust.
It’s about you!
“Abel to Serve You”
240 W. Wisconsin Ave.,
Kaukauna, WI 54130
Visit us at: www.AppleHillFarmsDevelopment.com
Nestleu among iolling hills
on Appletonǯs noithsiueǡ this
exclusive neighboihoou is
enhanceu by a natuie pieseiveǤ
Apple Bill Faimsǯ convenants
ensuie lasting beautyǤ
Luxury Living Comes Naturally!
they’re in a fish bowl.
Backus and Wismer offer these
suggestions to those looking to build
for striking a balance between indul-
gence and return on investment:
• Create a wish list of things
important to you. Then place them
in order of importance.
In any given category of materi-
als or features, be sure to pick those
that are considered to be a must at
your house’s price point. At a cer-
tain price point, granite countertops
are almost expected, Backus says.
But when selecting the actual gran-
ite, pick from the less expensive
At a given price range of house,
don’t short yourself on the impor-
tant rooms that are expected to be
there. “Be willing to give up your
wish for a sunroom, since that’s
almost never required for resale,”
• Kitchens are still important.
A big kitchen may be a must in
your price range for resale even if
cooking’s not your cup of tea, says
Backus. And it should have plenty
of countertop space and cabinets,
• Be sure to have the number of
bedrooms and baths expected.
Wismer says 2.5 bathrooms is
pretty standard, as are three to four
bedrooms, but people don’t have to
sleep in all the bedrooms.
“Make rooms that are convert-
ible — say, an extra room that could
be a home office or a dining room, or
an exercise room that could also be
a bedroom,” says Wismer.
Shower or tub modules could be
used instead of full tile for tubs and
showers to keep costs down, Backus
• Find inexpensive ways to cre-
HOMES OF DISTINCTION
Photos courtesy Travis Industries
SPRING HOMES OF DISTINCTION 2009 WWW.MARKETPLACEMAGAZINE.COM 7
100 W. Northland Ave.
2801 N. Roemer Rd.
318 N. Military Ave.
At Tri City Glass & Door we know
it takes more than just a great product to
do the job right. It takes the installation
know-how that comes from being in
business since 1960. For shower doors,
glass enclosures, mirrors plus much more,
count on Tri City Glass & Door.
The Right Product.
The Right Way.
ate your design effects.
“Use plaster or drywalled open-
ings between rooms instead of the
more expensive use of wood or tile,”
Flow of the house is important
to resale, says Wismer. “Are the
rooms chopped up? Is there rhyme
or reason to the layout, or does it
feel like you are wandering through
Don’t skimp on important
structural or mechanical items, or
your service costs will go up, says
Also, keep track of the features
and materials you use along with
their costs so you can provide this
list to potential buyers when ready
to sell, says Backus.
• Keep curb appeal in mind.
Petersen says she and her hus-
band plan to live in their house
“forever. … We got it right the first
Features often are
expected in homes
at particular price
Call 866.944.2724 or visit PremierGarage.com
For the work you really love. Whatever kind of space it takes,
PremierGarage is there to bring it to life. By designing along
side you, using the highest quality materials and installing it
all with care. Space is what you make of it. Make it your
own. Make it last. Make it PremierGarage
Floor Coatings | Cabinets | Organizers The Ultimate Garage
May 31, 2009 &
on any Cabinet & Floor
Life just got easier.
* Offer must be presented at time of estimate/order. Offer may not be copied, dupli-
cated, transferred or combined with any other offer. Valid at participating locations
only. Minimum purchase requirement must be met. No cash/credit back. Not
valid on prior purchases. Void where prohibited. © 2009 PremierGarage. All rights
reserved. Each franchise independently owned and operated.
8 WWW.MARKETPLACEMAGAZINE.COM SPRING HOMES OF DISTINCTION
in those relationships, she says.
“These are people you’re going to be working with for months, and there
will be a lot of communication back and forth,” she says. “So one of biggest
suggestions I can make is to select people you are comfortable with in the
communication process from the start, someone you have a good give-and-
Fortunately, she says, there’s no shortage in the region of qualified
builders and artisans from which to choose.
THE SEARCH FOR A BUILDER
One of the greatest challenges in a region rich with talented builders is
narrowing the search to three or four contenders.
Paul DeLeers of DeLeers Construction Inc. suggests homeowners begin
by defining and maintaining realistic expectations, particularly when it
comes to budget and timelines. Homeowners should enter the selection
process with a realistic budget that reflects affordability, and they should
communicate it while interviewing prospective builders, he says.
“When potential customers explain what they’re looking for and what
they are expecting to spend, it not only gives them a chance to see if we’re
a good fit, but it allows us to make sure we can provide what they’re look-
ing for,” he says.
Homeowners can begin researching builders, interior designers and
landscapers by attending programs sponsored by the area’s home builders
associations. The most frequented programs include tours of newly con-
structed homes, such as the Valley Home Builders’ Parade of Homes and
uilding a new home is one
of the largest investments
most people will make in a
Selecting the professionals who
work on those homes — from build-
ers to lenders — will be some of
the most important decisions they’ll
“Before homeowners turn a large
sum of money over to build what is
basically their dream, they need to
do significant research to under-
stand the process and investigate
individuals to make sure they’re
people they can work with,” says
Brown County Home Builders
Association executive officer Mari
Much of what goes into the deci-
sion-making process is tangible,
such as pricing, references, years
of experience, credentials and pro-
cess-related issues. But homeown-
ers will also want to pay attention
to factors that might seem a bit
more touchy-feely, such as commu-
nication style, flexibility, organiza-
tion skills and personality fit, say
That’s because the quality of the
relationship between homeowner
and builder matters, particularly
when working together on the proj-
ect of a lifetime, says Valley Home
Builders Association executive vice
president Christine Shaefer.
Whether it’s the builder or the
interior designer, homeowners
should strive for a level of comfort
How to choose those
who create your home.
BY GINA MANGAN
HOMES OF DISTINCTION
Photo courtesy Travis Industries
SPRING HOMES OF DISTINCTION 2009 WWW.MARKETPLACEMAGAZINE.COM 9
The challenge in home design is “trying to put together a package that has as much detail and drama as
the buyer wants while still being a good value,” says Andy Backus of Fine Homes by Andrew.
the Brown County Home Builders’
Showcase of New Homes. During
these tours, homeowners can chat
with various builders while touring
examples of their work.
“This is the chance to observe
quality of workmanship, witness
builders’ creativity and experience
what they do in their own envi-
ronment,” says McAllister-Charles.
“Often the builders will bring pic-
tures of other homes they’ve pro-
Don’t assume, however, that the
builder only builds luxury homes or
a certain style, just because of the
home featured on the tour.
“Any of our builders can build
any size home to any price point,”
Exposition-style home shows
also provide opportunities for hom-
eowners to interview builders and
other professionals, see examples
of their products and gather infor-
mation. Typically homeowners will
narrow their list down based on the
samples they’ve seen and the dis-
cussions they’ve had, Shaefer says.
Once that list is narrowed to two
to three contractors, formally inter-
viewing the selected contractors is a
good idea, DeLeers says.
This is the chance to ask basic
questions, including how long the
company has been in business,
how many homes they’ve built,
whether they’ve the acquired the
necessary Wisconsin Department
of Commerce credentials, if they’re
adequately insured and whether
they can provide references. It’s
also important to ask about war-
ranties, the process for handling
change orders and details related to
contracts, Shaefer says.
Face-to-face interviews create a
level of trust between the hom-
eowner and contractor, DeLeers
“If you can’t trust your builder,
you should not be working with
them,” he says. “Every project runs
into unexpected challenges, which
can be stressful. When there’s trust,
both sides know a positive resolu-
tion will happen.”
When it’s time to put the project
out to bid, select just three to four
companies; any more than that can
become cumbersome, Shaefer says.
Carefully review the details of the
bid and what’s included in the cost
break downs, paying close attention
to the value of allowances, the pro-
cess for managing change orders,
when payments to the builder will
be made and whether they’ll be sup-
plying you with lien waivers from
THE SOONER, THE BETTER
At the same time homebuy-
ers are considering builders they
should also be shopping around
for other professionals they want
on the job. That includes lenders,
interior designers and landscapers.
Home builder association directo-
ries include lists and contact infor-
mation for a variety of subcontrac-
tors, designers and financiers.
Many of these businesses are
available at home expos, along with
their product samples and photos of
Ideally, interior designers and
architects are brought on board dur-
ing the earliest stages of the home
planning process, DeLeers says.
Doing so helps alleviate confusion
10 WWW.MARKETPLACEMAGAZINE.COM SPRING HOMES OF DISTINCTION
• Areas Largest Selection Of Trees & Shrubs
• Annuals & Perennials
• Degreed Designers On Staff
• Landscape & Holiday Lighting
• Residential & Commercial
• Delivery & Planting Service
• Outdoor Rooms
• Walks & Driveways
• Retaining Walls
• 2 year warranty on planted stock
Call today to start your project!
FOND DU LAC
N7820 Lakeshore Dr.
2957 Brooks Rd.
W6296 Homes Rd.
and stress down the road.
Bringing a landscape architect
into the process early also is a good
idea, particularly in the case of
high-end luxury homes, says Luke
Schmalz, owner of Schmalz Custom
Landscaping & Garden Center Inc.
A landscape designer can develop
solutions to grading challenges, and
provide input related to the posi-
tioning of the home as it pertains
to wind, sun and other issues that
affect outdoor living spaces.
For example, Schmalz two years
ago was able to help a builder who
was placing a home on land with
significant grade changes. The
home was originally designed with
six steps from the garage into the
house and two sets of steps within
the home. Schmalz was able to help
the builder develop a grading plan
that reduced the number of steps
in the garage to two and eliminated
the steps in the home.
“The biggest mistake people can
make in an upscale home is that
they have the home built and then
they call in the landscaper,” says
Schmalz. “Picking a good landscape
architect from the beginning can
save thousands of dollars in the end
on these higher end homes.”
Schmalz suggests selecting land-
scapers and interior designers in
much the same way as selecting
builders. Interview them: Ask about
years of experience, type of jobs
completed and references, he said.
Find someone with whom you can
develop a good relationship.
VISITING YOUR LENDER RIGHT AWAY
Determining whether to bring
in a landscape architect or interior
designer is often a matter of budget.
Few home projects can be completed
without financing, and the scope of
the project will be determined by
how much can be afforded. That’s
why it’s critical that one of the first
things homeowners do is select a
lender, Shaefer says.
“Get those financial ducks in
a row before starting the design
process, so you don’t get your hopes
up that you’ll get a certain type
of home when you can only afford
another type of home,” she says.
Tom Zellner, vice president–
retail management at Nicolet
National Bank, suggests identifying
the lender before any other process
begins. Builders will want to know
that the homeowner is already
prequalified with a bank. The hom-
eowner should know whether they
can afford the monthly payments
on the home.
Like the relationship with your
builder, the one with your lender
should be built on trust and respect,
he says. When choosing a lender,
look deeper than the interest rates
being quoted on home construction
loans. Find out the value of closing
costs and whether points are being
paid to buy down the rate, he says.
“When working with a good
lender, there should be no surprises
at closing,” he says
During the construction process,
there will be frequent communica-
tion between the lender and hom-
eowner, so the relationship should
be a comfortable one, Zellmer says.
The lender should be made aware of
cost overruns and change orders so
there are no surprises in the final
cost of the project.
Talk with lenders and find one
that approaches the process as
something more than a business
transaction, Zellner says. They
should be able to demonstrate an
interest in providing a full range
of financial services that go beyond
the home mortgage.
“The home construction process
will be an ongoing process, so you
want a lender who is interested
in building a relationship built on
trust,” he says. “It’s no different
than having a good family physi-
cian or an attorney. You wanted a
banker you can trust to be working
for your best interests.” M
HOMES OF DISTINCTION
SPRING HOMES OF DISTINCTION 2009 WWW.MARKETPLACEMAGAZINE.COM 11
New & Existing
DIY Kits Wholesale
The Retractable Hose
3086 Voyager Dr. Suite 2 • Green Bay, WI
• Service All Makes & Models
of Central Vac’s
• Maintenance Programs for
Residential • Commercial • Industrial
WAUPACA ELEVATOR CO., previously
known as Waupaca Supply, opened its doors
in 1957 in Waupaca.
The company produced its first dumbwaiter
in 1962, with residential elevators joining the
company’s product line in 1975. Increased
sales required additional manufacturing space
so the company made the jump to a larger
facility in Appleton in the late 1990s.
After only four years the company’s contin-
ued growth forced a third and final move to the
current facility on Ballard Road, where there
is plenty of expansion space for future growth.
Today the company has more than 70 employ-
ees working to produce beautiful residential
elevators and both commercial and residential
Waupaca Elevator manufactures two types
of home elevators, the winding drum and the
roped hydraulic. The winding drum is a cylinder
on which the wire rope raises the elevator cab
as it wraps around the cylinder. The roped
hydraulic utilizes a hydraulic pump to raise and
lower the elevator cab. Waupaca Elevator’s
elevator cabs are among the most beautiful in
the industry, offering a collection of standard
cab designs, or, if preferred, the customer may
choose to design a one of a kind custom cab
with true raised panels from a variety of wood
species. Each elevator cab is made to the cus-
tomer’s specifications in their own wood shop.
The dumbwaiters are made of wood, powder
coated steel or stainless steel. Dumbwaiters
range in weight capacities from 50 pounds to
500 pounds. This wide range of lifting power
allows for many diverse applications such as
office buildings, restaurants, medical facilities,
and private residences.
Wisconsin Sales and Service, the local
Waupaca Elevator dealer, can offer factory
direct prices for home elevators and dumbwait-
ers. They also offer Bruno Stair Chairs and
Vertical Platform Lifts; Bruno, also a Wisconsin
manufacturer, is located in Milwaukee. The stair
chair tracks are placed on the wall parallel to
the stairs; a chair then runs along the track lift-
ing or lowering the rider from floor to floor.
Stair chairs are an economical lifting solu-
tion for existing homes. A vertical platform lift
is a small short-walled platform lift that moves
objects short distances from one level to the
next. Used primarily in commercial applications,
vertical platform lifts are often found outside
public buildings offering the user the ability to
bypass entry stairs.
For all of your personal lifting needs, please
call Wisconsin Sales and Service at (920)
Waupaca Elevator Company ®2009
Waupaca Elevator Co. adds “lift” to your home
In the late 1990s, Waupaca Elevator moved to a larger
facility in Appleton.
Make sure you never miss a single
issue of Marketplace Magazine and
updates by subscribing to our
FREE Online Edition.
Simply go to
click on e-subscribe FREE!, complete
the form and the next issue will be
sent to your email address.
12 WWW.MARKETPLACEMAGAZINE.COM SPRING HOMES OF DISTINCTION
outside and it is a calm day of 10 to 15 degrees, when
you sit in 104-degree water, it’s very warm. There’s
nothing better in life than sitting in a hot tub looking
up at the sky with snowflakes coming down.”
Options include different lighting systems, foun-
tains, music systems and electronic entertainment.
Water features, fire pits or fireplaces, patios and
grilling areas extend the home’s living space and offer
new ways for homeowners to entertain and relax.
The hypnotic qualities of fire also lead many own-
ers to add indoor fireplaces, Schwarm says.
“Most people are mesmerized by fire and running
water,” he says. “There’s a fascination, a soothing-
ness. Having a fireplace in a home creates a sense of
ince 9/11, area homeowners have been shifting
toward upgrading their homes and yards to
create their own sanctuaries for entertaining
It started with reluctance by many to travel far from
home. Then, as Baby Boomers age, many are seeking
everyday relaxation and peace. Now, with the current
economy, some find that putting their resources into
home extras can be more cost-effective than other pur-
suits they spent money on in the past.
“I think that Baby Boomers are reaching a point
in their lives when maybe they’re less apt to travel,”
says Kirt Schwarm, manager at Zillges Materials in
Oshkosh. “Maybe they’re looking to relax a little more
than play. People are taking shorter vacations and
enjoying these things around their home.
“When you think of all the toys adults can buy, they
can be very expensive and have a very short use on an
annual basis — $8,000 to $10,000 for a hot tub may not
seem like such an expensive proposition for something
you can use 365 days a year.”
Schwarm says the majority of hot tubs are installed
outdoors as part of a trend toward more extensive out-
door living spaces. Many people find them a relaxing,
therapeutic way to enjoy the best attributes of water
without leaving their own homes.
“Hot tubs used to be considered a party kind of thing,
but we’re seeing more of an emphasis now on therapy
and relaxation,” says Schwarm, “When you put a tub
Home improvements are replacing
other ways to spend disposable income.
BY JAYE ALDERSON
While bathrooms have gone
upscale, other homes extend
living space to the outdoors,
with patios, grilling areas,
fireplaces and water features.
HOMES OF DISTINCTION
SPRING HOMES OF DISTINCTION 2009 WWW.MARKETPLACEMAGAZINE.COM 13
independence and security. In some
cases, fireplaces are for efficiency,
but in many places it’s purely aes-
Schwarm says new fireplace
designs respond to this innate
need. Most now offer larger fire-
place openings with unobstructed
“All people want to see is the
glass and the flames,” he says.
Many people are adding mul-
tiple fireplaces — not just in the
family room but also in kitchens,
bedrooms and bathrooms, Schwarm
says. Styles can be matched to any
decor, and many fireplaces are built
vertically or in an extra-wide hori-
zontal design at eye level.
Andrew Smith, landscape
designer with Stuarts Landscaping
and Garden Centers in Oshkosh,
also has seen increased demand for
fireplaces and expanded outdoor
“There are full outdoor fireplaces,
outdoor kitchens with grills and
ranges, built-in sinks and refrigera-
tors,” he says. “Any luxury you have
on the inside can be extended to
the outside. It’s the whole concept
of outdoor living. The quality and
variety of outdoor furniture that’s
available has increased greatly, and
outdoor structures provide shade
and a sense of space in the yard.”
Smith says many people looking
at these sorts of additions are work-
ing hard and may not arrive home
until later in the evening.
“You want to be able to maxi-
mize that time you have at home,”
he says. “On a nice July evening,
sitting under the stars with a fire
roaring in the fireplace and sipping
a glass of wine is all the resort a lot
of people need. Making that sort of
investment in your home is never a
New designs in landscape light-
ing are a huge part of the out-
door living environment. They
offer low-voltage mood lighting and
fully automated systems that allow
greater control of the light.
“Less is more,” says Smith.
“You’re not trying to make it look
like Vegas. You’re putting just the
right amount of lighting where you
want it to create a mood.”
Smith says water features are
still popular outside, but homeown-
ers are getting away from higher-
maintenance ponds and now are
adding pondless waterfalls.
“You still get the sound of run-
ning water, but the systems recircu-
late and they become very mainte-
nance-free,” he says. “You just treat
the water with a chlorine tablet to
keep the algae down and occasion-
ally have to clean leaves off the
waterfall. Children or dogs won’t
fall into the water.”
Home shows on television are
the source of many home improve-
“They see what’s possible and are
out there looking for it,” says Smith.
“If they can afford it, they’ve started
to implement these ‘rooms’ in the
landscape. It’s a sense of chang-
ing values. [Outdoor spaces offer] a
place to reconnect with family and
gather in a space that’s comfortable
and beautiful. People would rather
reinvest in their house than lose
their money in the market.”
Family entertainment and con-
venience also are important inside
the home, according to George
Webster, general manager of Suess
Electronics in Appleton.
“The home of the 21st century
is now here,” he says. “We are see-
ing lots of people coming in and
requesting the ability to control the
lighting in their homes.”
Webster says with multiple light
switches and electronics in every
room, many larger homes can take
a 20-minute nightly round to turn
everything off. Controls now allow
homeowners to handle all the lights
in their home with one button, turn
on a pathway of light as they enter
the home from the garage, or set
up a vacation mode to simulate an
Families also are adding whole-
house intercoms that integrate the
phone system. Instead of the tradi-
tional “blob-on-the-wall” intercom,
Webster says, new systems incorpo-
rate multiple phone lines and allow
communication between rooms,
through the entire house, or with
visitors at the door.
“People expect to have a phone
in the home anyway, and this really
is an elegant and sophisticated way
to communicate within the home,”
These systems also allow people
14 WWW.MARKETPLACEMAGAZINE.COM SPRING HOMES OF DISTINCTION
2350 W. Pershing St., Ste E, Appleton
920-882-0633 • 888-853-7896
on their way home to turn on the
lights or turn up the heat so the
home is ready and waiting for them
when they arrive.
Upscale entertainment rooms
can be used 24/7. Home theaters
with sound systems, a projector, a
large screen upwards of 100 inches,
source equipment like cable, satel-
lite or high-definition DVD, and
theater-style seating are becoming
a focal point of many homes.
Webster says many homeowners
are switching from hard-media CDs
and DVDs to systems integrated
with stored media on an iPod or a
connection to a movie rental service
that offers access to 14,000 movies
at the touch of a button.
“That’s changing how we think
about things,” he says. “We’re sim-
ply ordering something that appears
instantly and in high definition.
This can connect to any TV, but
we’re seeing many of our customers
buy one who also are purchasing big
screens or home theaters.”
Webster said home theaters can
be expensive, “but there’s nothing
wrong with a build-up approach.
It allows someone, over a period
of time, to build a system they’re
proud to own rather than settling
for something they buy right away.
In home theaters, projectors are now
very inexpensive. But the quality of
the screen is important. You should
spend the money on the screen
because the screen will last forever.
You could purchase a good screen
with a less expensive projector and
upgrade the projector later.”
Remote controls also can be
upgraded to reflect new technology
that might be added over time.
“Especially with what we’re
experiencing in the economy, people
still need to be entertained,” says
Webster. “We are seeing more of
this cocooning or nesting. Modern
consumer electronics are affordable
and allow lots of options to keep the
family entertained and together.” M
HOMES OF DISTINCTION
• 3rd Generation Family Owned
• Drug-free Workforce
• Weekly Safety Training
• Mfg. Certiﬁed
• Complete Insurance Coverage
• Standing Seam Metal Roofs
• “Green” Rooﬁng - All Types
- IN BUSINESS SINCE 1958 -
RE-ROOF AND GO “GREEN”
RECYCLE OLD SHINGLES
ecurity Rooﬁng, and its sister company Luebke Rooﬁng, will be offering
recycling to as many customers as possible moving forward. This is an op-
tion made possible by a partnership between Security Rooﬁng and Luebke
Rooﬁng; and City Disposal Service, Inc. of Greenville, WI, that transports the
debris; and Rooftop Recycling of Elkhorn, WI that grinds and separates the
materials and prepares them for blacktop companies, extracting oil from the
“I’ve been telling people for
20 years, ‘if you have a single
layer on the roof, leave it on
and we’ll roof over it, be-
cause sooner or later we’ll
be able to recycle it.’ Well,
that day has ﬁnally arrived,”
said Reid Ribble, President
of Security Rooﬁng and Luebke Rooﬁng. “We have to shift how the American
mind thinks from waste to dollars and cents. All asphalt is, basically, is pure oil.
Let’s make sure we get the most from it.”
The company completed the ﬁrst of its kind in Northeast Wisconsin, a 100
percent recycling job at Calvary Bible Church, Neenah. That means NOTHING
was sent to the landﬁll from the old roof (58 Tons) – all asphalt shingles, felt,
paper, scraps from the new shingles and the plastic wrappers are being 100%
recycled. The old shingles will be reground and used for road paving, another
industry partially dependent on Oil.
It’s the latest in a series of initiatives Security Rooﬁng and Luebke Rooﬁng have
taken in their commitment to being as “GREEN” as they can be.
RESIDENTIAL • COMMERCIAL • CHURCHES • REPAIRS • HISTORIC
Calvary Bible Church, Neenah
of shingle tear-off debris…
kept out of our landﬁll!
Ground up shingle debris.
Parking lot made with shingle debris.
- AS SEEN ON WBAY TV-2 NEWS -
• Asphalt & Fiberglass Shingles
• Clay & Concrete Tile
• Steel & Copper Roofs
• Flat Rooﬁng - All Types
• Custom Metal Shop
• Gutter Topper
• Blown Insulation
920-766-9019 • 920-233-5070
TOLL FREE 800-558-3253
920-494-7998 • 920-766-7904
TOLL FREE 877-766-3435
Divisions of THE RIBBLE GROUP, Inc.
Main Ofﬁce: 2550 Progress Way, Kaukauna, WI 54130
ROOFING & SHEET METAL
This action might not be possible to undo. Are you sure you want to continue?