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Force Motors Launches Its New Off-roader Gurkha; Price Starts at Rs 6

Force Motors Launches Its New Off-roader Gurkha; Price Starts at Rs 6

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Force Motors launches its new off-roader Gurkha; price starts at Rs 6.25 lakh - Economic Times
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Force Motors launches its new offroader Gurkha; price starts at Rs 6.25 lakh
PTI Feb 15, 2013, 06.19PM IST

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Tags: Prasan Firodia

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Gurkha

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GREATER NOIDA: Pune-based Force Motors today launched its new off-roader Gurkha with price starting at Rs 6.25 lakh and said it plans to launch a new nine-seater multi-purpose vehicle licensed from Mercedes by first quarter of 2014. The new off-roader comes in three variants and is priced at Rs 6.25 lakh, Rs 8.35 lakh and Rs 8.50 lakh (ex-Showroom Delhi) and is powered by 2.6 liter diesel engine.
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Force Motors is in the process of investing Rs 1,000 crore till the first quarter of 2014 to bring new products and overall network expansion in India. "By the first quarter of 2014, we will be launching a nine-seater multi-purpose vehicle, which has been licensed from Mercedes," Force Motors Managing Director Prasan Firodia told PTI on the sidelines of 3rd International Bus and Utility Show 2013 here. He said the company has invested over Rs 500 crore on the product, which includes shifting of the production facility from Spain to India. "The vehicle will be sold under the Force brand," he added. Talking on other products planned for future, Firodia said: "In the next few months we will be bringing threefour variants of the Force 1, which till now is a single offering." On the newly launched Gurkha, he said: "We are entering a very niche segment with this vehicle. The market is about 8,000-10,000 units a year and our target is to sell about 1,000 units in the first year." The company has spent around Rs 50-60 crore on the development of the vehicle. On the overall sales growth for the ongoing fiscal ,Firodia said: "This year we are expecting a growth of around 6-8 per cent compared to last year at around 45,000 units."
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IN-DEPTH COVERAGE Force Motors Multi-purpose Vehicle

articles.economictimes.indiatimes.com/2013-02-15/news/37119382_1_force-motors-director-prasan-firodia-gurkha

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2013 06:57 PM The vehicles body is too much like a box. 2013 06:31 PM 10 steps to file your income tax return online How to pick the right AC and get the most from it Invest in companies with strong valuations & good dividend-paying record: Brokers wud likje to see a video preview of it . 2013 09:57 AM Just front doors only and no mention of fuel consumption etc Gurusamy Anand (Chennai ) 16 Feb... Just hope that better aesthetic designs and reliable technology has been used in its production.com Exclusive Matchmaking Service From BharatMatrimony for Rich & Affluent www. I don't know how this vehicle will compete with modern aero dynamic deigned vehicle.... 2013 10:29 AM How this is different from Trax? rich (delhi) 17 Feb.exteriors and also from car expert video review. .Economic Times EliteMatrimony.. if only they can do this well.6/18/13 Force Motors launches its new off-roader Gurkha...economictimes.These guys are bad with marketing. they can beat Thar just like that » READ ALL COMMENTS © 2 0 1 3 Ben n et t . price starts at Rs 6. 2013 08:19 PM Body and external design is as same as 20 years old Trax design.000 staff to scissor costs. interiors .000 staff to scissor costs. A ll r ig h t s r eser v ed w w w .com/Know_more FEATURED ARTICLES How to use the internet to make money More: Why NPS is the best way to plan for your retirement Infosys trimming up to 5. Colem a n & Co.econ om ict im es.indiatimes. RameshMadhavan (Coimbatore) replies to Steve 17 Feb. Steve (Bangalore ) 16 Feb.com/2013-02-15/news/37119382_1_force-motors-director-prasan-firodia-gurkha 2/2 . vishwanath (Pune) 17 Feb.the engine is one of the best and well balanced and much better than Thar. 2013 02:02 PM you need to see the other side of it. eyeing riskier deals LIC launches two new insurance policies Infosys trimming up to 5. Lt d.com In dex by Da t e | In dex by Key w or d A dv er t ise w it h u s | T er m s of Use | Pr iv a cy Policy | Feedba ck articles. they should have made it more aerodynamic. eyeing riskier deals Tiger Airways offers travel to Singapore at Rs 2700 from May to Dec Readers' opinions (15) Sort by: Newest | Oldest Mayur Jadhav (Thane) 18 Feb.25 lakh .elitematrimony .

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