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Before 1984, Mr. Nawaz Chattha was the
employee of the Shezan bakers at the post of manager Mr. Nawaz Chattha started his business from one out let in Muslim Town with bakers in 1987. Lahore It has 1700 employees working in its all departments It has around 100 branches
“To make Gourmet a global brand recognizable for worldwide. To be innovative and pioneer company continuously offering unique products and interesting service concepts others cannot dream of.”
MISSION STATEMENT “By the Grace of Allah we are the largest manufacturer of bakery and traditional Lahori mithai in the provincial capital Lahore” .
To provide such products those can increase targeted markets. To become a leader in the bakery and confectionary industry. To provide the quality products to the target market.COMPANY OBJECTIVES To build profitable customer relationship by delivering superior value. .
CURRENT MARKET SITUATION 60 50 40 30 20 10 0 gourmet nirala cakes and bakes rahat shezan other .
SEGMENTATION GEOGRAPHIC SEGMENTATION DEMOGRAPHIC SEGMENTATION PSYCHOGRAPHIC SEGMENTATION BEHAVIOURAL SEGMENTATION .
TARGETING NEEDS WANTS DEMAND .
PERCENTAGE OF CONSUMPTION OF PRODUCTS: bread 14% 24% 9% butter snakes 7% 7% icecream dairy products 9% 9% beverages 13% 8% sweets(methai) confectionary bakery items .
POSITIONING MAP: Quality Price .
COMPETITOR ANALYSIS .
SWOT ANALYSIS OF GOURMET BAKERY : High quality Reasonable Prices Easily Accessible Extend their Product Line Large Market Share Variety of Products Supplier and Distributer .
THREATS: 1 2 3 • Switching to other Brand • Competitors • No Innovation .
MAKETING STRATEGY OF GOURMET .
PRODUCT LINE STRATEGY .
PRODUCT LINE STRETCHING OF GOURMET BON VIVANT GOURMET CATERING GOURMET GRILL GOURMET RESTAURANT GOURMET PHARMACY .
PRICING PRICE PENETRATION STRATEGY 25% discount on outdoor bookings 6% discount on opening pharmacy Discounts on beverages in Ramazan .
PLACEMENT Easily Accessible 7 Processing units 100 Units in Lahore .
PROMOTION INFORMATIVE ADVERTISING: EXECUTION STYLE: On TV Channels Musical .
RECOMMENDATIONS HOME DELIVERY PARKING FACILITY RECIPE MIX SPICES OFFERS AND COUPONS PARTY DECORATION ADVERTISEMENT KIDS MEAL WITH GIFT OUTLETS IN OTHER CITIES .
THANK YOU ! .