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Facts about Telenor
• A leading provider of communication, information and entertainment services in Norway, the Nordic region and certain international markets • Operational activity in 14 countries, presence in 30 countries • 22,050 employees - 6,500 outside Norway • Operating revenue: NOK 46 billion in 2001 • Solid financial platform
Turnover split between Norway and our operations abroad 60% Norway 90% 40% Internationally 10% 1995 3 2002 .
2002 4 .Telenor ranked number 15 of top 100 IT companies in the world Business Week Jun 24.
Real Estate. Innovation .Bravida. Teleservice. R&D. Satellite Networks. Key Partner.The Telenor Group Corporate management Corporate staffs and services. Satellite Services. Venture. Core business areas Telenor Mobile Other business areas Telenor Business Solutions Telenor Broadcast Telenor Networks EDB BP ..
Ambitions • • Home market Maintain high market share within telephony. business communication and entertainment services. by being competitive. cost efficient and innovative • • • Mobile communication Leading provider of voice and mobile Internet services in the Nordic region. mobile communication. Internet. emphasising introduction of interactive services . Central and East Europe and South-East Asia • Broadcasting Leading provider of TV channels in the Nordic region.
5% 100% Djuice.5% Kyivstar (UA) Ownership: 45.0% DTAC (TH) Wireless Matrix (CA) Ownership: 30.9% 7 .Telenor Mobile’s portfolio Telenor Mobil (NO) Ownership: Sonofon (DK) Ownership: 53.se (SV) Ownership: 100% Extel (RU) Ownership: 49% Pannon (HU) Ownership: 100% VimpelCom (RU) Ownership: 29% Connect (AU) Ownership: 17.8% Ownership: 40.4% ProMonte (MO) Ownership: 44.3%* UCOM (TH) Ownership: *Telenor Mobile’s direct ownership in TAC is 30%.9% in UCOM 24.4% DiGi (MA) Ownership: 61. and 24.1% StavTeleSot (RU) Ownership: 49% Oni Way (PO) Ownership: 20.0% Cosmote (GR) Ownership: 18% GrameenPhone (BA) Ownership: 46.
mainly in Norway Telenor Networks is the largest broadband provider and developer in the norwegian market 60 % of Telenors network is now configured for ADSL This is approx.Telenor Networks – services • • Telenor Networks develops. the business marked and the wholesale marked.000 households • 8 .300. 1. delivers and operates fixed network services in the consumer market.
Subscriber development Internet 24 42 53 64 500 372 370 359 ADSL 348 Online FriSurf 188 201 207 205 0 Q4'01 Q1'02 Q2'02 Q3'02 9 .
this requires a national initative – Government has said that they will contribute to increasing demand for broadband – Words not followed by action • • • School Health Local authorities 10 .Demanding broadband development • Norwegian coverage – Towards 60 per cent of Telenor’s network developed for broadband – 70% can be reached – For the rest of the subscribers different technologies will have to be considered due to development costs • • True competition in a de-regulated norwegian telecom market But broadband demand is still too low.
”Favorittland”. Frisurf. etc CATV internet 11 . Total TV Cable-TV (Avidi. ADSL) Distribution for more than 100 TV-channels (Satellite Broadcasting) Terrestial distribution in Norge iCanal. ”Døgnsurf”.no. ”3 på linjen”. etc Discount programs: ”Familie & Venner”. internet. etc Speed (PSTN. fixed-to-mobile.no. Plus.no. ”Fastpris Internett”. ”HvemRinger”. SOL) Satellite-TV (Canal Digital) Interactive services (Zonavi) SMATV (Vision) Freesurf Discount pacages Traffic ”Norgespris”. ”PersonSvar”. Value Added Services Internet portals Online. Startsiden. international.no Value Added Services Transfering calls.Products and services VOICE/TRAFFIC Subscriptions ISDN PSTN (Analog) INTERNET Online subscription Basis. ISDN.
The Market Research department in Telenor: Gives support in making decisions and analyzes within : • Marketing Research • Competitive Intelligence • Database analyzes 12 .
Be proactive in order to identify threats and possibilities in the market 13 • .-market and competitoranalyses.The purpose of the Research Department: • give our business areas corporate advices trough recommandations and of relevant decission making material. provides for through customer.
Strong competition in every level of the value chain Network operators: Service providers: Content providers: 14 .
and potentialmeasurements Advertisment-/Communicationtesing Trendanalyses Segmentation Ad statistics over customers ”spending” on TV. boards.Marketing Research The bases of these analyses are external customer and marketinformation (interviewsurveys) • • • • • • • • • Brandsurveys (strenght and positioning) Priceawareness Marketshare Loyality.and satisfactionsurvey Consept.radio and mobile etc 15 .
• Churnanalyses • lifesirclemodel • loyalitymodel • Customervalue • Price.and discountplanning • Customerprofiles and targetanalyses • Segmentation • Impact analyses of marketactivities 16 .Databaseanalyse The fundament of ananalyses are and models are customerinformation from Telenors databases.
pricesupervise og scenarioanalyses • • Supervises and emphasises the competitors strenght and weaknesses in the small and medium business segment Informastion canalises further on in Telenor through: • • • • • • • • • Newsdatabases Weekely newspapers (can be segmentet) Overview and comparision of competitiors products and services and pricestrategies Competitorprofiles with highlight on strategy and economic results Strategicinformation about trends that gives new revenuepotentials towards existing and potensial customersegments Ovum. Analysys. Jupiter. our competitors plans and strategies that enables us to react fast 17 . eMarketer Informastion comes from external sources like: Financial supervision Internal sources in Telenor gives in addition important information about movements. Forrester. Current Analysis. Factiva. Strategy Analytics.Competitive Intelligence Responsible for competitoranalyses and competitorprofiles.
satisfaction .price .og langtermsales potensial -.referancegroup with ”lead users” 18 .Needs .Pproduct preferanses .market potensials .FOCUS-archive .user experience .”What do you need” analyses -short.trendanalyses .satisfaction with product/ services Userindex -Share -Ambassadors and enemies .Consepttest .Markedsanalyses is a tool and administrates the whole product development process Idea Analyse Consept & Development Design Marketpotensialmeasurement Lauch Previous Customers Majority Valueproposition pilottesting Lauchindex .Communication .scenarios .Share ambassadors og enemies .
.. Web based 19 .. • Gartner News on competitors and the market Advisors General analyss based on competitor and marktinformation Project and targetgroup related to competitor and market information MIN/NewsFlash • Ovum • Argus/Observer • Delphi • Bendi • Andre.The valueadded process Collect information Strukture And saving Analyse And valueadd Report and Communicate External sources • Internal nettwork • Eksternal nettw. • Players og Competitors • Products • Services • Price • Allianses and partnership • etc….
• The days of the uncritical ”terminalpushing” are definitively over Focus: • • Keeping and attracting the right customers • Providing services that increases usage! 20 ..still the land of the unknown…. .Norway.
computer-assisted modeling 21 .Looking ahead. “Analysing the Future” • Aggregated competence • Applied experience Dynamic Modeling – Aggregated competence – Applied experience + Intelligent..
Key input from our analysis resource. • • Providing continous control of the “baseline” Providing the understanding • Providing the guidance 22 .
tilsynet Pris Kampanjer Produkter/ innhold Trends Sosiale Økonomiske Kundetilpassede løsninger Prisposisjon Dekning Model ATF/EWS Warning Warning Antall abonnenter External Influences Players Input/ events Service/ KundeOppfølging og distribusjon RESULTS: Trafikkutvikling tale Trafikkutvikling Data Prisutvikling Market Share Revenues Terminalpriser Bedrift/privat Innovasjon (ungdom) Makroøkonomi Nye produkter Input/ events Internal Influences Campaigns Løsninger Prices Input/ events Organisation 23 .Warning Input/ events EU Regulators PT Konk.
Dynamic Modeling New Subscribers Subscriber Base Churn 24 .
our experiences…….Dynamic Modeling. • Can be of great value • Need to: • Especially when limited to certain systems/processes • Have realistic ambitions • Know what we are looking for • Know when to say ”stop” 25 .
the challenge may actually be that the ”market” is not changing rapidly enough…….The initial question: ”Challenges of market research and analysis in rapidly changing markets” • • . The market is not in itself the problem – our ability to adapt accordingly might be… 26 .
Our expectations with the partnership: • Get involved with projects which emphasises on the following: • Synergies within the ”new” valuechain.how can this affect the mediaindustry. • Paimentsolutions on both the intenett and on the mobile that satisfies both the • contentprovider and distributer Distribution. • Contentaggregator. competitors and partners • Identify future revenuestreams • • Help them identify the different platforms available for contentdistribution outsoursing 27 . whats in that role. how can this help the industry to become more effecient and more costeffective towards their customers. and how can we as a telco help the industry • Identify customers.
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