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Press Kit for Dr. TATTOFF, Laser Tattoo Removal Experts

Press Kit for Dr. TATTOFF, Laser Tattoo Removal Experts

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Published by Anthony Cerreta
Press Kit for Dr. TATTOFF, Laser Tattoo Removal Experts. I was responsible for organizing and designing the online press articles and constructing the general layout and flow of the document.
Press Kit for Dr. TATTOFF, Laser Tattoo Removal Experts. I was responsible for organizing and designing the online press articles and constructing the general layout and flow of the document.

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Published by: Anthony Cerreta on May 03, 2009
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07/21/2013

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Dr. TATTOFF is the nation’s first branded chain of tattoo removal clinics.

A word play
on the phrase, the “doctor that takes tatts off,” Dr. TATTOFF is the leading tattoo removal company in the United States. Founded in the nation’s beauty capital, Beverly Hills, California, in 2004, the company has experienced rapid phenomenal gro wth. To date, the Dr. TATTOFF staff have performed over 15,000 laser treatments, operate three Southern California locations, and are considered the absolute experts in the field of tattoo removal. Dr. TATTOFF prides itself on being on the pulse. Each Dr. TATTOFF clinic is a state of the art medical facility. Waiting patients can check their email and surf the internet on waiting room computers or pop in one of their favorite films and watch it right there on one of Dr. TATTOFF’s plasma big-screen televisions. In launching Dr. TATTOFF, the purpose was to create a medical environment that would appeal to the type of person who has a tattoo. The genesis for Dr. TATTOFF started while Founder and CEO James Morel was living in New York in the late 1990’s. After days of struggling to find a place to have his o wn embarrassing tattoo removed, Morel realized that there must be millions of people like himself who had a tattoo they no longer wanted. Morel did eventually have that tattoo removed. Although he’ll never say what that tattoo was, his o wn tattoo removal experience led him to start Dr. TATTOFF. The Dr. TATTOFF partners have equally colorful stories, and in fact, include some of television’s most recognizable faces. Dr. Will Kirby (star of Dr. 90210 and winner of Big Brother), actor Christopher Knight (Brady Bunch and My Fair Brady star), and Mike “Boogie” Malin ( winner of Big Brother All-Stars) all own Dr. TATTOFF. Its a wonder Dr. TATTOFF does not have its o wn reality sho w! Stay tuned. Dr. TATTOFF has received significant media coverage. Dr. TATTOFF has been featured on the front page of the Sunday NY Times, the front page of the LA Times, CNN, ABC World News Tonight, Inside Edition, Houston Chronicle, SF Chronicle, Seattle Times, TV Guide, Us Weekly, InTouch, Life & Style, Late Show with Craig Ferguson, Dr. 90210, My Fair Brady, Fox News, Estylo, NY Magazine, Adam Carolla Show, LA Confidential, Angeleno, 944, Los Angeles Daily News, TMZ.com, LA.com, MTV.com, Foxne ws.com, and many more. Dr. TATTOFF is proud to announce that they are coming to a location near you. The company is undergoing a national expansion that begins in 2008. Please refer to w w w.drtattoff.com for location information.

THE FOUNDERS
James Morel CEO
The self-described “art project”, James Morel graduated from Syracuse University with a double Major in Advertising and Psychology. Early in his career, Morel began designing and distributing highly coveted hipster style “Val Packs” and postcards. His postcard business evolved into 1-800 POSTCARDS. In a matter of just a few years, Morel turned 1-800 POSTCARDS into a multimillion-dollar national marketing entity with over 40 employees. Morel’s creative streak, and extensive literary and entertainment contacts next led him to create and publish the critically acclaimed POPsmear Magazine. Morel followed that success in 2002, with the creation of E! Entertainment’s “Star Dates”. The second highest rated television show in network history, “Star Dates” was a hilarious cross between “Where Are They Now” and “Blind Date.” Today, Morel owns Dr. TATTOFF, the nation’s first branded tattoo removal chain devoted exclusively to tattoo removal. Morel founded Dr. TATTOFF after struggling for days to find someone to remove his own embarrassing tattoo. Morel’s celebrity friends, actor Christopher Knight and Dr. Will Kirby joined forces with Morel, and opened Dr. TATTOFF in 2004.

Dr. Will Kirby MEDICAL DIRECTOR
Born in Italy and raised in Florida, Dr. Will Kirby is one of America’s best Dermatologists. Dr. Kirby earned his undergraduate degree in Biology from Emory University – College of Arts & Sciences. He received his medical degree from Nova Southeastern University – College of Osteopathic Medicine in 2000 and did his first year of postgraduate medical training in internal medicine at Mount Sinai Medical Center & Miami Heart Institute in Miami Beach, Florida. His dermatology residency training took place in association with Western University/Pacific Hospital of Long Beach where he served as Chief Resident in the Department of Dermatology. After winning the popular CBS reality show “Big Brother” in 2001, Dr. Kirby went on to host NBC's “Love Shack,” serve as a medical correspondent for “Extra,” and even guest star on daytime's most popular soap opera, “The Young and The Restless.” A licensed physician in California since 2002, Dr. Kirby's medical practice is limited to clinical, cosmetic dermatology, and tattoo removal. Dr. Kirby is currently one of the stars of the number one rated show on E!, “Dr. 90210”.

Christopher Knight PARTNER
Best known as Peter Brady in the TV classic hit show “The Brady Bunch,” Knight has become an entertainment icon and entrepreneur. Following his early success as an actor, Knight worked in the corporate world of computers and high technology. Knight has also participated in the American Counseling Association’s 2002 & 2003 “Healthy Skin, Healthy Outlook” campaign that went on to received the Gold Triangle Award both years Knight served as spokesperson. In 2004, Knight returned to television on VH1’s hit show “Surreal Life 4”. The experience was life-altering, sparking his highprofile romance with Surreal Life co-star and “America’s Next Top Model Winner” Adrianne Curry. This new union commanded much interest from the viewing public, eventually yielding the creation of their own television series, VH1’s “My Fair Brady”. Most recently, Christopher was brought on as the spokesman for a popular personal fitness product, Ab Lounge XL®.

FACTS & STATS
• 65% of Dr. TATTOFF clients are female. • 15% of Dr. TATTOFF clients are removing name tattoos. • The average laser tattoo removal treatment takes between 45 seconds to 2 minutes. • Tattoos closest to internal organs (chest, lower back, stomach) remove faster than tattoos located near extremities (lower arm or leg, ngers and toes). • Black tattoo ink is the easiest to remove by laser. • Names and lower back tattoos are most popular to remove among Dr. TATTOFF female clients. • Nearly all Dr. TATTOFF employees have one more more tattoos. • Danny Bonaduce has the Dr. TATTOFF logo tattooed on his wrist. • Employee Josh has the Dr. TATTOFF logo tattooed on his shoulder. • Dr. TATTOFF is the nation’s rst branded laser tattoo removal clinic. In 1936, Life Magazine estimated that 6% of Americans or approximately 10 million people had a tattoo. By 2002, Esquire Magazine estimated that one (1) in eight (8) Americans had a tattoo. According to the American Society of Dermatological Surgery, in 2005: • 6% of Americans were undergoing tattoo removal. • Over 50% of people who had a tattoo wanted it removed. In 2006, the Journal of the American Academy of Dermatology found that 24% of the US Population between the ages of 18 and 50 are tattooed.

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