PRESENTATION ON BARBIE DOLL

Presented by,
Ashish Kathiriya
Khimanand Varu
Bhimsinh Solanki

Jaydev Trivedi
 HISTORY
• Believe it or not, Barbie originally was a
real person. Her name was Barbara
(Barbie) Handler and her mother and
father were Ruth and Elliot.
• Girls went wild over her and set a new
sales record for Mattel the very first year
at 351,000 sold at $3.00 each.
 CONT…
• with over one billion of
her lookalikes sold, the
product line is one of
the most successful in
the history of the toy
industry.
 DEVELOPMENT
• Barbie is often looked upon as an icon of
Western childhood. Her popularity ensures
that her effect on the play of Western
children attracts a high degree of scrutiny.
 ABOUT THE SURVEY No.(1)
• survey was conducted by Harris/Decima from
September 9th, 2008 to September 14th, 2008

• Harris/Decima's proprietary online panel among

a sample of 1,000 Canadian women 18 years of
age and older. This was a standard panel survey
among a random sample of Harris/Decima's
female Canadian panel members
Cont…
• Panel members were selected at random,
according to population and gender
specifications, in order to make the study
representative of the Canadian population
by region and gender.

• Mostly people are selected the Barbie Doll

 SURVEY No.(2)
• A market research company called
Synovate recently reported that a survey
of 1,010 mothers with daughters ages 4 to
9 showed that 85 percent of moms said,
children's like a Barbie doll. Which is very
attractive for kids.
 CONCLUSION
• Barbie Doll has
captured more market
and it attract more
people as specially
child's.
THANK YOU