PRESENTATIONON MEDIA TOOLS IN PUBLIC RELATIONS

PREPARED BY MATHUR VALANI ASHISH KATHIRIYA IBRAHIM BHARANIYA VIIM 2008-2009

CONTENT
         

INTRODUCTION MEDIA TOOLS PERSONAL COMMUNICATION PRINTED COMMUNICATION PRESS RELEASE VISUAL COMMUNICATION TELEVISION EXIBITION SPONSORSHIPS CONCLUSION

INTRODUCTION
 PUBLIC RELATIONS ARE NECESSARY TO

ESTABLISH & MAINTAIN MUTUAL UNDERSTANDING BETWEEN AN ORGANISATION & ITS PUBLIC.  PUBLIC RELATION IS TWO WAY COMMUNICATION.  GOOD PUBLIC RELATION CREAT GOODWILL OF ORGANISATION IN THE MARKET.

CONTINUE…..
 FOR TO KEEP GOOD RELATION WITH

PUBLIC ORGANISATION PREPARE OR DEVELOP SPECIAL PLAN.
 WHEN ORGANISATION IMPLEMENT THE

PLAN THAN ORGANISATION SHOULD IDENTIFY VARIOUS MEDIA TOOLS.

MEDIA TOOLS
 THERE ARE SEVEN TYPES OF MEDIA       

TOOLS IN PUBLIC RELATIONS: PERSONAL COMMUNICATION PRINTED COMMUNICATION PRESS RELEASE VISUAL COMMUNICATION TELEVISION EXIHIBITION SPONSORSHIPS

PERSONAL COMMUNICATION
 THIS IS VERY POWERFUL TOOL TO

CONVEY MESSAGE BOTH INTERNAL AND EXTERNAL PUBLIC.
 ORGANISATION USE THE PRESS

CONFERENCE OR PRESENTATION TO CONVEY MESSAGE TO THE PUBLIC ABOUT THE ACTIVITIES CARRIED OUT BY ORGANISATION.

CONTINUE….
 THIS TOOL IS VERY USEFUL IN

HANDLING PUBLIC AFFAIRS AND ADDRESSING FINANCIAL PUBLICS WHO HAS INVESTED THEIR MONEY IN THE ORGANISATION.

PRINTED COMMUNICATION
 IN THIS TOOL ORGANISATION USES DIRECT

MAIL, NEWSLETTERS, LEAFLETS, FOLDERS, BOOKLETS, BOOKS, SPECIAL DIARY, CARDS, POSTERS ETC.  BY USING THIS TYPE OF PRINTED TOOL ORGANISATION TRY TO CREAT GOOD RELATIONSHIP OR CONTACT WITH THE PUBLIC.  THIS IS USED ON SPECIAL OCCASSIONS LIKE DIWALI, JANMASTAMI, ETC.

CONTINUE….
 THE MAIN AIM IS TO CREATGOOD

IMAGE OF ORGANISATION AND PRODUCT IN PUBLIC MIND.
 EX: JEWELLERS.

PRESS RELEASE
 MOST SOPHISTICATED PR TOOL.  ORGANISATION USED THIS TOOL TO

RELEASE NEWS TO THE PRESS AT AN APPROPRIATE TIME.
 MAIN OBJECTIVE IS TO CONYEY

INFORMATION TO THE RIGHT PUBLIC AT RIGHT TIME.

CONTINUE….
 NEWSPAPERS, MAGAZINES, AND

ELECTRONIC BROADCAST MEDIA ARE USED AS THE TOOLS OF PRESS RELEASE.
 EX: THE CO-PERATIVE BANK LTD.

RAJKOT.

VISUAL COMMUNICATION
 INCREASES THE CREDIBILITY OF A

PRESS RELEASE.  USED PHOTOGRAPHS ALSO WITH TEXT BECAUSE PHOTOGRAPHS LIKE MORE ATTRACTIVE THAN PLAIN TEXT.  EX: EXCEL CROP CARE LTD.

TELEVISION
 AN

ORGANISATION SEND ITS REPRESENTATIVE TO PARTICIPATE IN DEBATE IN TV PROGRAM.  MAIN AIM IS TO CREAT AWARENESS ABOUT NEW PRODUCT & TECHNOLOGY USED BY IT.  GIVE ADEQUATE COVERAGE TO THE EVENTS SPONSORED BY ORGANISATION.

EXIBITION
 IT PURPOSE TO MEET CUSTOMER AND  

 

CORPORATE CLIENTS MEET HUGE NO. OF BUYER AND SELLER AT ONE PLACE IN CERTAIN CASES MANUFACTURER TO INVITE TO CUSTOMER FOR VISIT THE UNIT GOVERNMENT ALSO GIVE THR SUPPORT TO EXIBITION SOMETIME GOVT. ALSO PARTICIPATE IN THIS EXIBITION

SPONSORSHIPS
 APART FROM PROMOTING AN IMAGE

OF GOOD CORPORATE CITIZENSHIP, IT CAN GIVE HIGH VISIBILITY TO A COMPANY & ITS PRODUCTS  SPORTS, ART EXIBITIONS, CONCEPTS, & COMMUNITY WELFARE PROGRAMES ARE FAVORITES OF CORPORATE SPONSERSHIP  SOMETIME GOVT. ALSO SPONSERER OF WEEK INDUSTRIES.

SSSOOOO,
 OUR CONCLUSION,  FOR IMPLEMENT PUBLIC RELATION

PLAN MEDIA TOOLS PLAY VERY VITAL ROLE.  WITH THE HELP OF MEDIA TOOLS ORG. PLAY THEIR ROLE OF PUBLIC RELATION.

THANK YOU

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