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GMI GLOBAL PANEL BOOK

Q1 2013

Proprietary Information. Copyright 2012 © GMI-Lightspeed Research

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TABLE OF CONTENTS
INTRODUCTION
About Us Worldwide Panels Consumer Panels Panel Attributes 5 6 8 10

PANELS BY COUNTRY
Australia Austria Belgium Brazil Canada China Czech Republic Denmark Finland France Germany Greece Hong Kong India Indonesia Ireland Italy Japan Malaysia Mexico 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 55 Netherlands New Zealand Norway Philippines Poland Portugal Russia Singapore South Africa South Korea Spain Sweden Switzerland Taiwan Thailand Turkey UAE UK USA Vietnam 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53

CONTACT US

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www.gmi-mr.com | info@gmi-mr.com

Proprietary Information. Copyright 2012 © GMI-Lightspeed Research

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and GMI Pinnacle. which accesses high-quality.com. marketers and brands choose GMI as their trusted global partner for digital data collection. GMI delivers access to online research respondents with unparalleled quality. GMI has operations throughout America. Europe.000 customers in more than 70 countries. Founded in 1999 with global headquarters in Bellevue. custom panels and communities. which creates balanced datasets while eliminating respondent source biases. GMI is part of Lightspeed Research. For more information. 4 www. Our solutions include GMI Interactive. which have millions of deeply profiled double optin panelists across 40 proprietary panels throughout the Americas. and Asia Pacific.gmi-mrblog. GMI Mainstream. Quality-seeking researchers. Copyright 2012 © GMI-Lightspeed Research 5 . These. representative respondents in real-time.ABOUT US GMI EMPOWERS INSIGHTS. visit www. capacity and targeting for every budget. provide the industry’s most complete and highest-quality portfolio for conducting online research. the leading provider of technology-enabled solutions and online respondents for global market research. mobile surveys. From intelligent sampling to award-winning survey engagement to sample management and custom reporting. the Middle East.gmi-mr. Our innovative technology. along with a full suite of data collection services including specialty panels. proven sampling methodologies and operational excellence facilitate a deep understanding of consumer opinions and behavior. Europe and Asia Pacific and serves some 4.com | info@gmi-mr. GlobalTestMarket and MySurvey online research panels.com Proprietary Information. Washington. GMI adds value at every stage of the research process. innovative online survey design to engage respondents and provide more insightful data.gmi-mr.com and www. and observed digital behavior and ad tracking.

com Proprietary Information. MIDDLE EAST. Copyright 2012 © GMI-Lightspeed Research .gmi-mr.com | info@gmi-mr. AFRICA Austria Belgium Czech Republic Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Poland Portugal Russia South Africa Spain Sweden Switzerland Turkey United Arab Emirates United Kingdom ASIA PACIFIC Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Phillapines Singapore South Korea Taiwan Thailand Vietnam 7 6 www.WORLDWIDE PANELS THE AMERICAS Brazil Canada Mexico United States EUROPE.

CONSUMER PANELS The Americas GMI Brazil Canada Mexico United States 91K 219K 61K 1.” Proprietary Information. Copyright 2012 © GMI-Lightspeed Research 9 .com | info@gmi-mr.309K Europe.com Greece Ireland Italy Netherlands Norway Poland Portugal Russia South Africa Spain Sweden Switzerland Turkey UAE UK 181K 354K 33K 97K 41K 41K 56K 23K 24K 35K 37K 11K 52K 6K The panel size is grounded by the International Organization for Standardization (ISO) definition which states.gmi-mr. “An active panel member is one who has participated in at least one survey. or has registered to join the panel within the last 12 months. or has updated his/her profile data. Middle East and Africa GMI Austria Belgium Czech Republic Denmark Finland France Germany 6K 43K 3K 8K 4K 295K 161K 13K 30K 160K 66K 6K 28K 2K 88K 9K 145K 23K 6K 21K 6K 463K Asia Pacific GMI Australia China Hong Kong India Indonesia Japan Malaysia New Zealand Philippines Singapore South Korea Taiwan Thailand Vietnam 8 www.

lawyer. Eskimo. frogs. lizards. accountant. mice.000 – 4.999 5.000 + ANNUAL COMPANY REVENUE $0-$1 million $2-$5 million $6-$10 million $11-$50 million $51-$100 million $101-$500 million $500+ million Unsure YEARS COMPANY IN BUSINESS ROLE IN PURCHASING DECISIONS TECHNOLOGY USAGE HOUSEHOLD PRIMARY DECISION MAKER OWN OR RENT RESIDENCE TYPE OF RESIDENCE Free-standing house Mixed-use apartment building Dedicated apartment building MEALS CONSUMED OUTSIDE RESIDENCE PER WEEK LANGUAGES SPOKEN IN HOUSEHOLD PETS Dog(s) Cat(s) Fish Bird(s) Horse(s) Rodents and small animals (rabbits. director. etc.com | info@gmi-mr. architect) General management (executive.gmi-mr. turtles.PANEL ATTRIBUTES BASIC AGE GENDER ETHNICITY Caucasian African (African-American) Asian (non Pacific Islander) Pacific Islander (including Hawaiian) Central Asian Chinese Middle Eastern/North African Mixed racial heritage from Caribbean Islands Native American.) Reptiles (snakes. Aleutian Other (please specify) HISPANIC ORIGIN Mexico Puerto Rico Cuba Central or South America Spain Caribbean Other Hispanic origin Year Hispanic ancestors immigrated to USA Mixed racial ancestry SEXUAL ORIENTATION Heterosexual Homosexual Bisexual Prefer not to answer MARITAL STATUS Never married Married Divorced Widower Separated CHILDREN OR GRANDCHILDREN AGE AND GENDER OF CHILDREN COUNTRY OF BIRTH PREFERRED LANGUAGE EDUCATION PRIMARY DECISION MAKER Groceries Wine/beer New automobiles Used automobiles Computer hardware/ software Financial services/ investment Insurance Small household appliances Large household appliances Communication services Home electronics Internet connection Real estate Home improvement None of the above EMPLOYMENT EMPLOYED Self-employed (part-time) Self-employed (full-time) A paid employee (part-time) A paid employee (full-time) Unemployed POSITION Professional (e.com Proprietary Information. Copyright 2012 © GMI-Lightspeed Research 11 . etc. etc.) Amphibians (toads. doctor. and machine operatives unskilled or elementary occupations NUMBER OF EMPLOYEES SUPERVISED WORK ENVIRONMENT INDUSTRY OCCUPATIONAL CATEGORY EMPLOYEES IN COMPANY 1–9 10 – 19 20 – 49 50 – 99 100 – 199 200 – 499 500 – 999 1. junior manager) Other non-manual employee Manual worker POSITION LEVEL Managers and senior officials Professional occupations Associate professional and technical Administrative and secretarial Skilled trade occupations Personal service occupations Sales and customer service occupations Process plant.) No pets TECHNOLOGY TYPE OF COMPUTER Laptop Desktop Handheld/tablet Other (please specify) HOME INTERNET CONNECTION Local Area Network Dial-up Broadband Other (please specify) ONLINE ACTIVITIES Shop Pay bills Trade stocks Read email Chat Purchase airline tickets Conduct business Read news Other (please specify) WIRELESS PHONE PROVIDER BRAND OF CELL PHONE CELL PHONE ACTIVITIES Game playing Web browsing Email Instant messaging None of the above TELEVISION BRAND DIGITAL CAMERA BRAND 10 www. vice president.g. manager) Middle management (department or branch head. hamsters.

com | info@gmi-mr. Copyright 2012 © GMI-Lightspeed Research 13 .gmi-mr.com Proprietary Information. MODEL AND YEAR OF VEHICLES CATEGORY OF VEHICLE Economy Compact Intermediate Standard Full-size Premium Luxury Minivan Sports utility Pickup truck Cargo van NEXT VEHICLE PURCHASE PRIMARY DECISION MAKER FOR VEHICLE PURCHASE INSURANCE PROVIDER OTHER VEHICLES OWNED Motor home Street motorcycle Off-road motorcycle Snowmobile All-terrain vehicle Trailer/camper None of the above OWN RV OWN MOTORCYCLE Make and model of motorcycle OWN BOAT FINANCE NUMBER OF CREDIT CARDS AVERAGE CREDIT CARD BALANCE NUMBER OF DEBIT CARDS TYPE OF HOUSEHOLD ACCOUNTS Savings Checking Money market FULL-SERVICE BROKERAGE Discount brokerage Self-directed retirement Mutual funds Other (please specify) HOME INSURANCE PROVIDER HOME MORTGAGE MORTGAGE COMPANY 12 www.PANEL ATTRIBUTES (CONTINUED) HEALTH SMOKING Cigarettes Non-smoker NUMBER OF ALCOHOLIC DRINKS PER WEEK MEDICAL CONDITIONS IN HOUSEHOLD VISION CORRECTION Glasses Contact lenses LASIK surgery No vision correction PHYSICAL ACTIVITY TRAVEL AIRLINES USED RENTED VEHICLES CAR RENTAL COMPANIES USED RENTED HOTEL ROOM BUSINESS TRAVEL Trips per year Overnight via air Overnight via auto LEISURE TRAVEL Overnight via air Overnight via auto INTERNATIONAL TRAVEL Regions SPECIFIC COUNTRIES AUTOMOTIVE NUMBER OF HOUSEHOLD VEHICLES MAKE.

gmi-mr.com *CIA – The World Factbook **InternetWorldStats.219.com | info@gmi-mr.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 20% 25% 19% 17% 19% CENSUS 13% 20% 20% 18% 28% ACT (Canberra) NSW (Sydney) NT (Darwin) QLD (Brisbane) SA (Adelaide) TAS (Hobart) VIC(Melbourne) WA (Broome) AGE REGION PANEL 2% 33% 1% 23% 9% 3% 28% 2% CENSUS 2% 32% 1% 20% 8% 2% 25% 10% PANEL 18-24 25-34 35-44 45-54 55+ 24% 30% 21% 16% 8% CENSUS 11% 16% 21% 17% 35% REGION PANEL Vienna East West North South 28% 14% 14% 22% 22% CENSUS 20% 17% 19% 21% 23% 14 www.000 CENSUS POPULATION SIZE: 8. AUD) GENDER PANEL Male Female 47% 53% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.com Proprietary Information.576* INTERNET PENETRATION RATE: 90%** AUSTRIA PANEL SIZE: 6.000 Less than € 2.015.743* INTERNET PENETRATION RATE: 75%** GENDER PANEL Male Female 33% 67% CENSUS 49% 51% HOUSEHOLD INCOME (Annually.000 More than € 2.com *CIA – The World Factbook **InternetWorldStats.000 More than $40.000 CENSUS POPULATION SIZE: 22.AUSTRALIA PANEL SIZE: 181. Euro) PANEL 55% 45% CENSUS 55% 45% PANEL 49% 51% CENSUS 59% 41% Less than $40. Copyright 2012 © GMI-Lightspeed Research 15 .

com *CIA – The World Factbook **InternetWorldStats.gmi-mr. Copyright 2012 © GMI-Lightspeed Research 17 .000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 18% 25% 21% 18% 17% CENSUS 11% 16% 19% 18% 36% AGE PANEL PANEL CENSUS 11% 32% 24% 17% 16% 18-24 25-34 35-44 45-54 55+ 24% 36% 20% 11% 4% CENSUS 19% 25% 21% 16% 18% North Northeast Southeast South Centre-West REGION Brussels North East North West South East South West 9% 33% 25% 17% 16% REGION PANEL 2% 11% 53% 13% 5% CENSUS 8% 28% 42% 15% 7% 16 www.500 More than € 1.000 CENSUS POPULATION SIZE: 205.000 CENSUS POPULATION SIZE: 10.500 Less than 1.com Proprietary Information.com *CIA – The World Factbook **InternetWorldStats. Euro) GENDER PANEL Male Female 46% 54% CENSUS 49% 51% HOUSEHOLD INCOME (Monthly.716.000 More than 1.353* INTERNET PENETRATION RATE: 81%** BRAZIL PANEL SIZE: 91.com | info@gmi-mr.BELGIUM PANEL SIZE: 43. Reais) PANEL 28% 72% CENSUS 46% 54% PANEL 32% 62% CENSUS 43% 57% Less than € 1.438.890* INTERNET PENETRATION RATE: 39%** GENDER PANEL Male Female 46% 54% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.

CAD) AGE PANEL CENSUS 14% 23% 23% 22% 10% Tier 1 City Tier 2 City Tier 3 Tier 4 Tier 5 18-24 25-34 35-44 45-54 55+ 42% 42% 13% 3% 1% PANEL 18% 17% 13% 13% 18% 11% 8% 3% CENSUS 15% 11% 11% 9% 19% 13% 14% 8% Under $20.000 $29.000 $20.239.999 $75.000+ REGION PANEL 27% 33% 20% 9% 12% CENSUS 10% 9% 11% 19% 51% REGION PANEL Alberta British Columbia Manitoba New Brunswick Newfoundland Nova Scotia Ontario Prince Edward Island Quebec Saskatchewan 10% 12% 3% 3% 1% 3% 39% 0% 25% 3% CENSUS 11% 13% 3% 2% 2% 3% 38% 0.000 More than 40.000 $99.42% 24% 3% 18 www.gmi-mr.000 $39.000 HOUSEHOLD INCOME (Annually.com | info@gmi-mr.CANADA PANEL SIZE: 219.999 $150.com *CIA – The World Factbook **InternetWorldStats.300.com *CIA – The World Factbook **InternetWorldStats.000 $49.000 $74.999 $50.com Proprietary Information.343.000 CENSUS POPULATION SIZE: 34.000 CENSUS POPULATION SIZE: 1. Yuan) PANEL 31% 69% CENSUS 53% 47% Less than 40.083* INTERNET PENETRATION RATE: 82%** CHINA PANEL SIZE: 354.923* INTERNET PENETRATION RATE: 38%** GENDER PANEL Male Female 36% 64% CENSUS 48% 52% AGE PANEL 18-24 25-34 35-44 45-54 55+ 21% 24% 18% 18% 19% CENSUS 12% 16% 17% 20% 35% GENDER PANEL Male Female 55% 45% CENSUS 50% 50% HOUSEHOLD INCOME (Annually.999 $40.000 $149. Copyright 2012 © GMI-Lightspeed Research 19 .999 $100.999 $30.

000 CENSUS POPULATION SIZE: 5.300* INTERNET PENETRATION RATE: 71%** DENMARK PANEL SIZE: 8.000 More than Kč 20.999 AGE PANEL 18-24 25-34 35-44 45-54 55+ 16% 33% 22% 14% 14% CENSUS 11% 21% 17% 17% 34% Prague Central Bohemia South Bohemia West Bohemia North Bohemia East Bohemia South Moravia North Moravia AGE REGION PANEL 14% 10% 2% 10% 12% 12% 13% 21% CENSUS 11% 11% 7% 8% 12% 12% 20% 19% PANEL 18-24 25-34 35-44 45-54 55+ 29% 24% 19% 15% 13% CENSUS 10% 17% 19% 17% 36% 20 www. Koruna) GENDER PANEL Male Female 52% 48% CENSUS 49% 51% HOUSEHOLD INCOME (Annually. Copyright 2012 © GMI-Lightspeed Research 21 .com | info@gmi-mr.com *CIA – The World Factbook **InternetWorldStats.CZECH REPUBLIC PANEL SIZE: 3.gmi-mr. DKK) PANEL 57% 41% CENSUS 78% 22% PANEL 42% 58% CENSUS 47% 53% Less than Kč 20.000 Less than kr 299.com *CIA – The World Factbook **InternetWorldStats.177.com Proprietary Information.000 CENSUS POPULATION SIZE: 10.453* INTERNET PENETRATION RATE: 89%** GENDER PANEL Male Female 48% 52% CENSUS 48% 52% HOUSEHOLD INCOME (Annually.999 More than kr 299.543.

692* INTERNET PENETRATION RATE: 77%** GENDER PANEL Male Female 43% 57% CENSUS 48% 52% HOUSEHOLD INCOME (Annually. Euro) GENDER PANEL Male Female 29% 71% CENSUS 48% 52% REGION PANEL Ile-de-France (Central) North West North East Centre 38% 25% 0% 13% 24% CENSUS 19% 19% 19% 22% 21% PANEL 54% 39% CENSUS 50% 38% 12% Less than € 50.com Proprietary Information.630.930* INTERNET PENETRATION RATE: 89%** FRANCE PANEL SIZE: 295.000 CENSUS POPULATION SIZE: 5.com *CIA – The World Factbook **InternetWorldStats.FINLAND PANEL SIZE: 4.gmi-mr.000 CENSUS POPULATION SIZE: 65.262.001 AGE PANEL 18-24 25-34 35-44 45-54 55+ 21% 24% 19% 16% 13% CENSUS 11% 15% 17% 19% 37% Prefer not to state 7% AGE PANEL 18-24 25-34 35-44 45-54 55+ 16% 27% 25% 18% 15% CENSUS 12% 17% 18% 18% 36% South 22 www.000 More than € 50. Copyright 2012 © GMI-Lightspeed Research 23 .com *CIA – The World Factbook **InternetWorldStats.com | info@gmi-mr.

305.com | info@gmi-mr.GERMANY PANEL SIZE: 161.com Proprietary Information.856* INTERNET PENETRATION RATE: 83%** GREECE PANEL SIZE: 13.000 More than € 2. Euro) GENDER PANEL Male Female 41% 59% CENSUS 49% 51% HOUSEHOLD INCOME (Annually.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 21% 31% 20% 17% 12% CENSUS 10% 15% 20% 18% 37% AGE PANEL PANEL CENSUS 17% 21% 42% 20% 18-24 25-34 35-44 45-54 55+ 13% 44% 31% 9% 2% CENSUS 10% 19% 18% 16% 36% REGION North West South East 17% 22% 37% 24% REGION PANEL Attiki North Centre Islands 65% 16% 13% 7% CENSUS 34% 25% 28% 12% 24 www. Euro) PANEL 41% 59% CENSUS 55% 45% PANEL 59% 41% CENSUS 69% 32% Less than € 2.gmi-mr.000 More than € 20.000 CENSUS POPULATION SIZE: 81.000 Less than € 20.com *CIA – The World Factbook **InternetWorldStats.767. Copyright 2012 © GMI-Lightspeed Research 25 .827* INTERNET PENETRATION RATE: 47%** GENDER PANEL Male Female 46% 54% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.com *CIA – The World Factbook **InternetWorldStats.000 CENSUS POPULATION SIZE: 10.

400 More than 1.000 Less than 1.HONG KONG PANEL SIZE: 33.000 CENSUS POPULATION SIZE: 1. HKD) GENDER PANEL Male Female 72% 28% CENSUS 52% 48% HOUSEHOLD INCOME (Annually.672.com Proprietary Information.612* INTERNET PENETRATION RATE: 10%** GENDER PANEL Male Female 35% 65% CENSUS 47% 53% HOUSEHOLD INCOME (Annually.000 CENSUS POPULATION SIZE: 7.com *CIA – The World Factbook **InternetWorldStats.519* INTERNET PENETRATION RATE: 69%** INDIA PANEL SIZE: 97.073.com *CIA – The World Factbook **InternetWorldStats.000 More than 240.401 AGE PANEL 18-24 25-34 35-44 45-54 55+ 30% 38% 20% 9% 3% CENSUS 11% 19% 23% 21% 26% AGE REGION PANEL Hong Kong Island Kowloon New Territories 18% 31% 51% CENSUS 20% 30% 50% PANEL 18-24 25-34 35-44 45-54 55+ 33% 44% 14% 5% 3% CENSUS 24% 25% 20% 14% 17% REGION PANEL Mumbai Delhi Bangalore Kolkata Chennai Ahmedabad Hyderabad Pune Other 7% 4% 7% 3% 6% 1% 5% 3% 64% CENSUS 12% 14% 12% 4% 14% 2% 10% 5% 27% 26 www.672.205. Copyright 2012 © GMI-Lightspeed Research 27 . Rupee) PANEL 32% 68% CENSUS 57% 43% PANEL 80% 15% CENSUS 58% 42% Less than 240.com | info@gmi-mr.gmi-mr.153.

300 More than € 2.000 CENSUS POPULATION SIZE: 248.com *CIA – The World Factbook **InternetWorldStats.722.028* INTERNET PENETRATION RATE: 67%** GENDER PANEL Male Female 74% 26% CENSUS 49% 51% HOUSEHOLD INCOME PANEL Low Medium High 51% 34% 9% CENSUS 40% 40% 20% GENDER PANEL Male Female 37% 63% CENSUS 51% 49% HOUSEHOLD INCOME (Monthly.300 AGE PANEL 18-24 25-34 35-44 45-54 55+ 27% 42% 22% 6% 2% CENSUS 20% 27% 21% 15% 17% AGE PANEL 18-24 25-34 35-44 45-54 55+ 23% 34% 23% 13% 7% CENSUS 16% 21% 19% 16% 27% REGION PANEL Dublin City & County Rest of Leinster Munster Conn & Part of Ulster 39% 17% 33% 11% CENSUS 29% 25% 28% 18% 28 www.com *CIA – The World Factbook **InternetWorldStats.gmi-mr.000 CENSUS POPULATION SIZE: 4.INDONESIA PANEL SIZE: 41.com Proprietary Information.216. Copyright 2012 © GMI-Lightspeed Research 29 .193* INTERNET PENETRATION RATE: 22%** IRELAND PANEL SIZE: 30.com | info@gmi-mr. Euro) PANEL 59% 41% CENSUS 44% 56% Less than € 2.

com *CIA – The World Factbook **InternetWorldStats.254* INTERNET PENETRATION RATE: 59%** JAPAN PANEL SIZE: 41.500 Less than 6m More than 6m AGE PANEL 18-24 25-34 35-44 45-54 55+ 14% 31% 28% 16% 10% CENSUS 9% 18% 19% 16% 38% AGE PANEL PANEL CENSUS 26% 20% 20% 34% 18-24 25-34 35-44 45-54 55+ 6% 19% 30% 27% 18% CENSUS 9% 18% 16% 16% 41% REGION PANEL Chubu Chugoku Hokaido Kanto Kinki Kyushu Shikoku Tohoku 16% 6% 6% 53% 23% 10% 3% 6% CENSUS 17% 6% 4% 33% 18% 11% 4% 7% REGION North West North East Centre South & Islands 30% 16% 20% 34% 30 www.088* INTERNET PENETRATION RATE: 80%** GENDER PANEL Male Female 38% 62% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.000 CENSUS POPULATION SIZE: 127.com | info@gmi-mr. Euro) GENDER PANEL Male Female 55% 45% CENSUS 49% 51% HOUSEHOLD INCOME (Annually.500 More than € 1.gmi-mr.000 CENSUS POPULATION SIZE: 61. Yen) PANEL 38% 62% CENSUS 45% 55% PANEL 56% 44% CENSUS 51% 49% Less than € 1.com Proprietary Information. Copyright 2012 © GMI-Lightspeed Research 31 .ITALY PANEL SIZE: 160.368.261.com *CIA – The World Factbook **InternetWorldStats.

000 CENSUS POPULATION SIZE: 29. Peso) PANEL 29% 32% 30% 9% 0% 0% CENSUS 27% 27% 26% 10% 5% 5% 18-24 25-34 35-44 45-54 55+ PANEL 35% 60% CENSUS 88% 12% 0-25.801 206.000 CENSUS POPULATION SIZE: 114. Copyright 2012 © GMI-Lightspeed Research 33 . RM) GENDER PANEL Male Female 49% 51% CENSUS 49% 51% HOUSEHOLD INCOME (Monthly.004 206.005+ REGION PANEL Distrito Federal México Nuevo León Jalisco Veracruz Puebla Baja California Guanajuato Chihuahua Tamaulipas Otros 5% 5% 4% 6% 4% 3% 3% 3% 3% 3% 61% CENSUS 8% 14% 4% 7% 7% 5% 4% 5% 3% 3% 40% REGION PANEL Central North East South East Malaysia 46% 20% 8% 17% 9% CENSUS 29% 23% 15% 15% 18% 32 www.800 154.000 More than 6.MALAYSIA PANEL SIZE: 56.997 154.975.com Proprietary Information.gmi-mr.001 AGE PANEL 18-24 25-34 35-44 45-54 55+ 33% 43% 16% 6% 2% CENSUS 21% 25% 21% 16% 17% AGE PANEL 25% 31% 23% 13% 6% CENSUS 22% 27% 21% 14% 16% 102.179.801 51.com *CIA – The World Factbook **InternetWorldStats.800 25.406* INTERNET PENETRATION RATE: 37%** GENDER PANEL Male Female 46% 54% CENSUS 50% 50% HOUSEHOLD INCOME (Annually.600 51.952* INTERNET PENETRATION RATE: 62%** MEXICO PANEL SIZE: 61.com | info@gmi-mr.996 Less than 6.601 102.com *CIA – The World Factbook **InternetWorldStats.

327.944* INTERNET PENETRATION RATE: 85%** GENDER PANEL Male Female 46% 54% CENSUS 49% 51% HOUSEHOLD INCOME (Monthly.000 More than $70.com *CIA – The World Factbook **InternetWorldStats.com | info@gmi-mr. Euro) GENDER PANEL Male Female 34% 66% CENSUS 49% 52% HOUSEHOLD INCOME (Annually.000 CENSUS POPULATION SIZE: 16.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 21% 24% 20% 18% 17% CENSUS 11% 17% 21% 18% 34% AGE PANEL PANEL CENSUS 47% 10% 21% 22% 18-24 25-34 35-44 45-54 55+ 19% 22% 19% 17% 18% CENSUS 13% 20% 21% 18% 28% REGION West North East South 28% 16% 27% 29% 34 www. Copyright 2012 © GMI-Lightspeed Research 35 . NZD) PANEL 40% 60% CENSUS 52% 48% PANEL 65% 35% CENSUS 64% 36% Less than € 2.000 More than € 2.com *CIA – The World Factbook **InternetWorldStats.com Proprietary Information.000 Less than $70.730.632* INTERNET PENETRATION RATE: 90%** NEW ZEALAND PANEL SIZE: 23.000 CENSUS POPULATION SIZE: 4.NETHERLANDS PANEL SIZE: 66.gmi-mr.

000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 33% 25% 16% 8% 7% CENSUS 11% 18% 19% 17% 34% AGE PANEL 18-24 25-34 35-44 45-54 55+ 27% 43% 17% 8% 3% CENSUS 23% 26% 20% 14% 16% 36 www.000 CENSUS POPULATION SIZE: 4.000 kr 150.gmi-mr.002* INTERNET PENETRATION RATE: 29%** GENDER PANEL Male Female 43% 57% CENSUS 49% 51% HOUSEHOLD INCOME (Annually.999 More than kr 500.com *CIA – The World Factbook **InternetWorldStats.000 kr 499.270* INTERNET PENETRATION RATE: 97%** PHILIPPINES PANEL SIZE: 24.707.com Proprietary Information. NKR) GENDER PANEL Male Female 35% 65% CENSUS 50% 50% REGION PANEL Luzon Visayas Mindanao 75% 10% 10% CENSUS 11% 19% 17% PANEL 15% 34% 45% CENSUS 19% 65% 16% Less than kr 150. Copyright 2012 © GMI-Lightspeed Research 37 .775.000 CENSUS POPULATION SIZE: 103.com | info@gmi-mr.NORWAY PANEL SIZE: 6.com *CIA – The World Factbook **InternetWorldStats.

000 More than zł 2.781.459* INTERNET PENETRATION RATE: 51%** GENDER PANEL Male Female 31% 69% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.000 Less than € 1.com Proprietary Information. Zloty) GENDER PANEL Male Female 58% 42% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.com *CIA – The World Factbook **InternetWorldStats.POLAND PANEL SIZE: 28.415.com | info@gmi-mr.gmi-mr.000 CENSUS POPULATION SIZE: 38. Copyright 2012 © GMI-Lightspeed Research 39 .com *CIA – The World Factbook **InternetWorldStats.999 AGE PANEL 18-24 25-34 35-44 45-54 55+ 24% 38% 20% 11% 7% CENSUS 14% 19% 16% 20% 30% Lower Silesian KuyavianPomeranian Lublin Other Łódź Lesser Poland Masovian Subcarpathian Silesian Greater Poland AGE REGION PANEL 12% 8% 7% 0% 9% 9% 21% 5% 19% 11% CENSUS 8% 5% 6% 23% 7% 9% 15% 5% 13% 9% PANEL 18-24 25-34 35-44 45-54 55+ 23% 37% 24% 10% 4% CENSUS 11% 19% 18% 17% 35% 38 www. Euro) PANEL 25% 75% CENSUS 60% 41% PANEL 42% 53% CENSUS 67% 33% Less than zł 2.284* INTERNET PENETRATION RATE: 62%** PORTUGAL PANEL SIZE: 2.999 More than € 1.000 CENSUS POPULATION SIZE: 10.

gmi-mr.494* INTERNET PENETRATION RATE: 77%** GENDER PANEL Male Female 41% 59% CENSUS 45% 55% REGION PANEL Far Eastern Federal Volga Federal District Northwestern Federal Siberian Federal Urals Federal District Central Federal 3% 24% 11% 16% 10% 26% CENSUS 5% 23% 10% 15% 9% 28% 10% GENDER PANEL Male Female 40% 60% CENSUS 49% 51% HOUSEHOLD INCOME (Monthly.082.000 CENSUS POPULATION SIZE: 5.178* INTERNET PENETRATION RATE: 44%** SINGAPORE PANEL SIZE: 35.com *CIA – The World Factbook **InternetWorldStats. Copyright 2012 © GMI-Lightspeed Research 41 .353.com | info@gmi-mr.com *CIA – The World Factbook **InternetWorldStats.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 29% 40% 19% 8% 3% CENSUS 15% 18% 18% 20% 28% AGE PANEL 18-24 25-34 35-44 45-54 55+ 26% 38% 23% 9% 4% CENSUS 12% 21% 24% 21% 22% Southern Federal 9% 40 www.000 CENSUS POPULATION SIZE: 138.RUSSIA PANEL SIZE: 88.000 More than 5.com Proprietary Information. SGD) PANEL 56% 44% CENSUS 60% 40% Less than 5.

Won) PANEL 17% 79% CENSUS 58% 42% PANEL 40% 60% CENSUS 59% 41% Less than 3.000 CENSUS POPULATION SIZE: 48. Copyright 2012 © GMI-Lightspeed Research 43 .500* INTERNET PENETRATION RATE: 83%** GENDER PANEL Male Female 46% 54% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.SOUTH AFRICA PANEL SIZE: 9.860.427* INTERNET PENETRATION RATE: 14%** SOUTH KOREA PANEL SIZE: 37.000.com *CIA – The World Factbook **InternetWorldStats. Rand) GENDER PANEL Male Female 47% 53% CENSUS 50% 50% HOUSEHOLD INCOME (Annually.810.000 CENSUS POPULATION SIZE: 48.000 More than 3.000 Less than ₩ 33.gmi-mr.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 17% 34% 24% 14% 10% CENSUS 23% 27% 20% 15% 15% AGE PANEL 18-24 25-34 35-44 45-54 55+ 18% 40% 28% 11% 4% CENSUS 13% 22% 23% 19% 23% REGION PANEL Seoul Gyeonggi Gangwon Gyeongsang Jeju Jeonra Chungcheong 32% 28% 2% 23% 1% 6% 8% CENSUS 31% 25% 2% 23% 1% 9% 8% 42 www.com *CIA – The World Factbook **InternetWorldStats.com | info@gmi-mr.000.com Proprietary Information.000 More than ₩ 33.

103.788* INTERNET PENETRATION RATE: 93%** GENDER PANEL Male Female 44% 56% CENSUS 49% 51% HOUSEHOLD INCOME (Monthly. Euro) GENDER PANEL Male Female 41% 59% CENSUS 49% 51% HOUSEHOLD INCOME (Annually.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 18% 32% 29% 15% 6% CENSUS 10% 21% 20% 16% 33% AGE PANEL PANEL CENSUS 36% 36% 28% 18-24 25-34 35-44 45-54 55+ 26% 25% 19% 16% 13% CENSUS 11% 16% 18% 16% 39% North Middle East West South-East South REGION North Central South 37% 40% 23% REGION PANEL 15% 9% 28% 19% 12% 17% CENSUS 11% 17% 26% 18% 18% 11% 44 www. Copyright 2012 © GMI-Lightspeed Research 45 .gmi-mr.com Proprietary Information.com *CIA – The World Factbook **InternetWorldStats.SPAIN PANEL SIZE: 145.042.000 CENSUS POPULATION SIZE: 47.500 Less than kr 500.com *CIA – The World Factbook **InternetWorldStats.000 More than kr 500.com | info@gmi-mr.500 More than € 1.000 CENSUS POPULATION SIZE: 9.984* INTERNET PENETRATION RATE: 66%** SWEDEN PANEL SIZE: 23. SKR) PANEL 67% 33% CENSUS 57% 43% PANEL 72% 28% CENSUS 52% 48% Less than € 1.

Copyright 2012 © GMI-Lightspeed Research 47 .000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 22% 29% 23% 15% 10% CENSUS 10% 16% 21% 18% 35% REGION PANEL French Speaking Region Alps & Pre-Alps Plateau West Plateau East 41% 16% 19% 24% CENSUS 25% 24% 23% 29% 46 www.com *CIA – The World Factbook **InternetWorldStats.com *CIA – The World Factbook **InternetWorldStats.000 CENSUS POPULATION SIZE: 7.628* INTERNET PENETRATION RATE: 84%** TAIWAN PANEL SIZE: 11.655.113.SWITZERLAND PANEL SIZE: 6.gmi-mr.000 More than Fr 6.com | info@gmi-mr.000 CENSUS POPULATION SIZE: 23. Franc) GENDER PANEL Male Female 55% 45% CENSUS 50% 50% AGE PANEL 18-24 25-34 35-44 45-54 55+ 36% 29% 16% 7% 3% CENSUS 14% 22% 22% 19% 23% PANEL 58% 42% CENSUS 40% 60% Less than Fr 6.com Proprietary Information.901* INTERNET PENETRATION RATE: 70%** GENDER PANEL Male Female 45% 55% CENSUS 48% 52% HOUSEHOLD INCOME (Monthly.

091.000 CENSUS POPULATION SIZE: 79.001 240.000 420.200.000 Above 1.THAILAND PANEL SIZE: 52.000 240.com | info@gmi-mr.com *CIA – The World Factbook **InternetWorldStats.000 120.089* INTERNET PENETRATION RATE: 27%** TURKEY PANEL SIZE: 21.001 120.461* INTERNET PENETRATION RATE: 44%** GENDER PANEL Male Female 36% 64% CENSUS 49% 51% AGE PANEL 18-24 25-34 35-44 45-54 55+ 38% 41% 16% 4% 1% CENSUS 16% 24% 21% 17% 21% GENDER PANEL Male Female 34% 66% CENSUS 50% 50% REGION PANEL Aegean Region Central Anatolia 17% 10% 3% Black Sea Region 7% Eastern Anatolia Region CENSUS 13% 9% 18% 7% 32% 12% 9% HOUSEHOLD INCOME (Annually. Baht) AGE PANEL CENSUS 19% 27% 20% 15% 18% 18-24 26% 44% 21% 6% 2% 25-34 35-44 45-54 55+ PANEL 5% 11% 24% 24% 10% 19% 8% CENSUS 8% 15% 34% 22% 9% 9% 3% Bangkok Pattaya-Chon Buri Chiang Mai Hat YaiSongkhla Nakhon Ratchasima Marmara Region 53% Mediterranean Region Southeastern Anatolia Region 6% 4% Below 72.001 420.000 CENSUS POPULATION SIZE: 67.com Proprietary Information.749.000 600.001 1.001 600.000 REGION PANEL 45% 22% 12% 6% 14% CENSUS 78% 8% 6% 5% 3% SOCIAL CLASS PANEL AB C1 C2 DE 41% 29% 19% 11% CENSUS 14% 24% 31% 31% 48 www. Copyright 2012 © GMI-Lightspeed Research 49 .com *CIA – The World Factbook **InternetWorldStats.gmi-mr.000 72.200.

314. GBP) PANEL 60% 40% CENSUS 52% 48% Less than £30.047.gmi-mr.000 CENSUS POPULATION SIZE: 63.000 More than £30.UAE PANEL SIZE: 6. Copyright 2012 © GMI-Lightspeed Research 51 .317* INTERNET PENETRATION RATE: 69%** UK PANEL SIZE: 463.162* INTERNET PENETRATION RATE: 84%** GENDER PANEL Male Female 43% 57% CENSUS 51% 49% AGE PANEL 18-24 25-34 35-44 45-54 55+ 17% 43% 22% 10% 5% CENSUS 15% 39% 30% 12% 4% GENDER PANEL Male Female 38% 62% CENSUS 48% 52% HOUSEHOLD INCOME (Annually.com Proprietary Information.000 CENSUS POPULATION SIZE: 5.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 22% 28% 20% 15% 14% CENSUS 12% 17% 20% 16% 35% England Scotland Wales Northern Ireland REGION PANEL 85% 8% 5% 2% CENSUS 84% 9% 5% 3% 50 www.com | info@gmi-mr.com *CIA – The World Factbook **InternetWorldStats.com *CIA – The World Factbook **InternetWorldStats.

000.999 $30.999 Less than ₫ 80.999 $100.847. USD) GENDER PANEL Male Female 64% 36% CENSUS 51% 49% HOUSEHOLD INCOME (Annually.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 27% 25% 17% 15% 16% CENSUS 13% 18% 17% 19% 33% $50.999 $40. đong) PANEL 32% 15% 12% 10% 15% 8% 5% 1% 1% CENSUS 20% 12% 10% 9% 18% 11% 12% 4% 4% PANEL 54% 46% CENSUS 98% 2% Under $20.000 CENSUS POPULATION SIZE: 91.com *CIA – The World Factbook **InternetWorldStats.000-199.289* INTERNET PENETRATION RATE: 34%** GENDER PANEL Male Female 32% 68% HOUSEHOLD INCOME CENSUS 49% 51% (Annually.000-$49.999 $150.000-$39.com | info@gmi-mr.gmi-mr.000 More than ₫ 80.com *CIA – The World Factbook **InternetWorldStats.519.309.000-$29.000.000 CENSUS POPULATION SIZE: 313.com Proprietary Information.999 Above $200.000-$74.465* INTERNET PENETRATION RATE: 78%** VIETNAM PANEL SIZE: 6.000-149.000 AGE PANEL 18-24 25-34 35-44 45-54 55+ 42% 43% 8% 2% 1% CENSUS 22% 27% 22% 14% 15% REGION PANEL CENSUS 15% 6% 13% 7% 5% 16% 19% 7% 11% East North Central East South Central Middle Atlantic Mountain New England Pacific South Atlantic West North Central West South Central 16% 6% 12% 7% 4% 13% 22% 7% 11% ETHNICITY PANEL AfricanAmerican Indian/ Eskimo/Aleut Asian Hispanic or Latino Other White 52 15% 1% 3% 11% 2% 68% CENSUS 12% 1% 5% 14% 1% 68% www.USA PANEL SIZE: 1.000 $20.000-$99.999 $75. Copyright 2012 © GMI-Lightspeed Research 53 .

MA 01752 +1 508-503-3655 CHICAGO. WA 1100 112th Avenue NE South Building. CHINA Unit 2208 United Plaza No.com. CA 90404 +1 310-309-8180 MINNEAPOLIS. 2. Suite 200 Bellevue. SPAIN +34 667 40 60 42 ASIA PACIFIC SYDNEY.CONTACT US For more information about GMI’s capabilities visit www. 13/F 625 King’s Road Quarry Bay. FRANCE 31 Avenue du Général Leclerc 92100 BoulogneBillancourt France +33 1 41 41 90 00 HAMBURG. GERMANY Straßenbahnring 8 20251 Hamburg Germany +49 (0) 40 41 17 23 33 MUNICH. You can also contact one of our offices: THE AMERICAS SEATTLE. NETHERLANDS Het Zuiderkruis 13 5215 MV ‘s-Hertogenbosch +31 (0) 73 615 4370 VALENCIA.com or contact us at info@gmi-mr. MN 55343 +1 952-945-6049 VANCOUVER. GERMANY Landsberger Straße 155 Building nr. WA 98004 +1 206-315-9300 BOSTON. AUSTRALIA Suite 1104.China +86 21 6289-3312 SINGAPORE L78 Amoy Street #04-00. Singapore 069897 +65 6692 1900 54 www. UK 1 Bedford Avenue London WC1B 3AU +44 (0) 207 399 7010 PARIS. USA +1 843-422-4633 LOS ANGELES.com | info@gmi-mr. CANADA 221 West Esplanade Ave Suite 405 North Vancouver. & AFRICA LONDON. MN 1011 First Street South Suite 350 Hopkins.gmi-mr. Level 11 46 Market St Sydney NSW 2000 Australia +61 2 9290 4333 HONG KONG. MIDDLE EAST.R. CA 2425 Olympic Boulevard Suite 2000-W Santa Monica. 200040 P . Hong Kong +852 2254 6029 SHANGHAI. 1468 Nanjing Xi Rd Shanghai. 4th Floor 80687 Munich Germany +49 (0) 89 9230 670 0 ‘S-HERTOGENBOSCH.gmi-mr. MA 313 Boston Post Road W Suite 175 Marlborough. BC Canada V7M 3J3 +1 778-327-5704 EUROPE. CHINA Suite 1304-05.com Proprietary Information. Copyright 2012 © GMI-Lightspeed Research 55 .

com | info@gmi-mr.gmi-mr.com .56 www.