Lot & Others

LETTER of TRANSMITTAL

June 6, 2013

Md. Iftekharul Amin Lecturer Institute of Business Administration University of Dhaka Dear Sir: We are submitting to you our assigned research work entitled ‘Identify the critical factors that influence the online shopping pattern for consumers of apparel products in Bangladesh’ as part of the course requirement. By working on this report we were given a chance to test our analytical ability and to apply our theoretical conceptual knowledge and research tools in a practical scenario. This descriptive research was done applying the quantitative data collection methodology from sample survey and also through focus group discussion. Findings from the data analysis revealed factors which influence the shopping behavior for apparel products. We also have cited some recommendation as per the analysis. We are hoping that you will overlook minor inconsistencies found in the report. Thank you for giving us the opportunity to work on this paper. It's been a real educative journey. If you have any questions about the report, please contact any of us at any time.

Sincerely,

Monamee Afroze Ishika (Roll :119, MBA 46D)

Priyom Mozumdar (Roll :124, MBA 46D)

Mohammad Zulqar Nayen (Roll :126, MBA 46D)

Mir Zahidur Reza (Roll :160, MBA 46D)

Acknowledgement “We would like to express our heartiest gratitude to our course instructor Md. Iftekharul Amin, Institute of Business Administration, University of Dhaka , for assigning us with this term paper work and giving us the opportunity for a educative journey. Our special thanks goes to the member of the focus group who spend valuable time giving us valuable information, without which completion of this report would not have been possible. Here we also thank all the respondents who belonged to our sample frame and provided us the needed data. We thank all the websites and also all the reports and journal authors, from which we got all the valuable information for completion of this report. Above all, we want to acknowledge and thank God that we have been able to complete this journey successfully.”

EXECUTIVE SUMMARY

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