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6/16/13

“A STUDY ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE”

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In-company Training Report On
“A STUDY ON CONSUMER PERCEPTION ABOUT LIFE

INSURANCE ”

Completed in “ING Vysya Life Insurance”

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR.

TRAINING SUPERVISOR: MR. SUNIL KUMAR DESIGNATION: SALES MANEGER

SUBMITTED BY: MR.KUNDAN KUMAR YADAV ENROLLMENT NO. 08511609021

SESSION: 2008 – 2011

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GURU JAMBHESHWAR UNIVERSITY OF SCIENCE &

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6/16/13

“A STUDY ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE”

GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY HISAR
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AKNOWLEDGEMENT

In preparation of this report by me, I feel great pleasure because it gives me extensive practical knowledge in my career. I get idea about Indian life insurance industry and consumer perception about insurance by this project .I express my deep sense of gratitude of my company guide MR. SUNIL KUMAR, sales manager for his valuable guidance during my project work .I also like to all staff of ING vysya life insurance who guide me in project work who guide me directly or indirectly to complete my training project.

I am thankful to MRS. PREETI KHATRI (faculty guide, BLS Institute of Education,
Ghaziabad) for valuable inspiration and guidance provided by me throughout this project.

They have patient and critically gone the subject matter .I would like to take opportunity to express my gratitude towards all of them who have contributed directly or indirectly in project work At last I would like to extend my deep sense of gratitude to my friends, faculties and each individual who directly and indirectly help me during the project work.

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EXECUTIVE SUMMARY
The project “A study on Consumer Perception about Insurance Company” is undertaken under the guidance of Mr. SUNIL KUMAR (Sales Manager). It looks deep into the effectiveness at senior level.

It also provides a comparative study of ING Vysya Life Insurance Company Ltd. with some national companies with similar profiles to discuss their working structure and suggest to organization . On the basis of feedback through questionnaire, interview and observation method, we find out the perception view about the insurance company’s working style and services offered is quite effective, Management of ING Vysya Life Insurance Company Ltd. is constantly making efforts to make the company the best place to work for level. As they are measures of individuals psychological makeup and personality and as such are extremely powerful instruments as find out from our comparative analysis results.

“In order to make them proactive., it is required to provide them with such kind of environment, and equally have people orientation too in order to make a company best place to work for high performers and creating a congenial environment.”

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TABLE OF CONTENTS
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Perception. is the joint product of the stimulation and of the process itself. ANALYSIS OF THE PROBLEM UNDER STUDY 6. Relations found between various types of stimulation (e. 8. theories of perceiving then can be developed on the basis of these inferences. on the other hand. In practice. REFERENCES/BIBLIOGRAPHY ETC. or percept. sensation and 4 perception are virtually impossible to separate. whose www. PROFILE AND ORGANIZATION STRUCTURE OF THE COMPANY 3. perception in humans describes the process whereby sensory stimulation is translated into organized experience.com/doc/64541303/“A-STUDY-ON-CONSUMER-PERCEPTION-ABOUT-LIFE-INSURANCE” 4/60 . SUGGESTIONS/ RECOMMENDATIONS ETC. OBJECTIVES OF STUDY 4. INTRODUCTION 2.. Sensation usually refers to the immediate. Thus. Search QUESTIONNAIRE Searching.g.. relatively unprocessed result of stimulation of sensory receptors in the eyes. 7. That experience.6/16/13 “A STUDY ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE” 2 Auto-Readcasting: OffView Past Readcasts Like Tw eet 1.scribd. Result 00 of 00 00 results for result for p. because they are part of one continuous process. Search This Document ANNEXURES: Search History: 9. tongue. RESEARCH METHODOLOGY 5. INTRODUCTION Perception is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world. or skin.. nose. ears. INTERPRETATION OF RESULTS. light waves and sound waves) and their associated percepts suggest inferences that can be made about the properties of the perceptual process. better describes one's ultimate experience of the world and typically involves further processing of sensory input. Because the perceptual process is not itself public or directly observable (except to the perceiver himself.

mediated by the sense organs. light) with the perceiving organism. Such fundamental philosophical assertions as the existence of a physical world. which quantifies the relationship between the intensity of physical stimuli and their perceptual effects. Of further 5 interest is the degree of correspondence between percepts and the physical objects to which they ordinarily relate. In philosophy. for example. action of taking possession. researchers are still concerned. are taken for granted among most scientific students of perceiving. The problems they consider relate to the process whereby percepts are formed from the interaction of physical energy (for example. researchers in perception simply accept the apparent physical world particularly as it is described in those branches of physics concerned with electromagnetic energy. with the relative contributions of innate and learned factors to the perceptual process.com/doc/64541303/“A-STUDY-ON-CONSUMER-PERCEPTION-ABOUT-LIFE-INSURANCE” . do remain. systematic thought about perceiving was the province of philosophy. however. physical world exists independently of human experience and. psychology. The remnants of such philosophical questions. The word "perception" comes from the Latin words perceptio. however. Historically . Epistemologists ask whether a real. Perception is one of the oldest fields in psychology. if so. percipio. Philosophical interest in perception stems largely from questions about the sources and validity of what is called human knowledge (epistemology). perception is the process of attaining awareness or understanding of sensory information.6/16/13 “A STUDY ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE” percepts are given directly in experience). the investigation of perception has especially developed as part of the larger discipline of psychology . optics. and cognitive science. and means "receiving. how its properties can be learned and how the truth or accuracy of that experience can be determined. Types of Perception:Two types of consciousness are considerable regarding perception:  Phenomenal (any occurrence that is observable and physical) and 5/60 www. and mechanics.scribd. Typically. As a scientific enterprise. apprehension with the mind or senses. For the most part. the validity of perceptual theories can be checked only indirectly. psychology bypasses the questions about perceiving raised by philosophy in favors of problems that can be handled by its special methods. with its emphasis on holistic approach. The study of perception gave rise to the Gestalt school of psychology. however. collecting. They also ask whether there are innate ideas or whether all experience originates through contact with the physical world. The oldest quantitative law in psychology is the Weber-Fetcher law.

nothing by comparison is present while the senses are not engaged. The analogy of Plato's Cave was coined to express these ideas.com/doc/64541303/“A-STUDY-ON-CONSUMER-PERCEPTION-ABOUT-LIFE-INSURANCE” 6/60 . this theory is nowadays losing momentum. This 6 www. in the vast majority of cases. Passive perception can be surmised as the following sequence of events:-- Surrounding → Input (senses) → processing (brain) → Output (re-action). psychologists and neurologists. Gregory. Through the full or rich sensations present in senses such as sight.6/16/13  “A STUDY ON CONSUMER PERCEPTION ABOUT LIFE INSURANCE” Psychological . Using this precept. The difference every sighted person can demonstrate to him. most notably the works of Richard L. it is understood that. on average. Although still supported by mainstream philosophers. to be predominately absent without senses such as sight.scribd. such as when the eyes are closed. The theory of active perception has emerged from extensive research of sensory illusions.or herself is by the simple opening and closing of his or her eyes: phenomenal consciousness is thought. logical solutions are reached through simple human sensation.

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