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I am forwarding the communication from marketing Head desk Prof.Rahul Gupta message. Please find below a list of topics for your SIP in marketing. The same can be customised according to Product/Service & Company requirements. 1) Competition Analysis 2) Generating Consumer Insights 3) Market Potential 4) Customer Satisfaction 5) STP/Branding 6) Market Mapping 7) Sales 8) Advertising & Promotion Effectiveness 9) Industry Analysis (PESTEL, Competition, SWOT, Porter's 5 forces etc.) 10) Channel Design (Selection,training,motivation,appraisal etc.) 11) Media Planning (Emergence & use of digital media) So do kindly make appropriate choice of interest and keep in thought the scope of ultimate objective. All the best
Dear All, Chapter 1 Introduction (Marketing and conceptual framework) , Need of the Study, and Industry Analysis(Highlight the important trends in the industry with data), Chapterisation Chapter 2 Literature Review (Search for research articles on proquest). You can categorize LR according to topics. Chapter 3 Research Methodology Research Methodology should consist of the following points: Introduction Statement of the Problem Operational Definition of the variables used in Study i.e. how do you intend to measure it. Variables of the Study Hypothesis Design of the Study Data Collection (Primary/ Secondary) Research Instrument (Questionnaire, Focus Group) Population Sample Unit/ Profile Sample Method Sample Size Statistical tools to be used in the Study wherever applicable
ANOVA for Hypothesis testing Karl Pearson co-efficient of co-relation to check independence of variables Regression for cause and effect relationship (Multiple. Suggestion for Company.Descriptive Statistics (Graphs and Charts. Limitations References and Bibliography Appendix All are instructed to refer the book "Marketing Research" by Naresh Malhotra" . Suggestions for further reserach. Logistic) Factor Analysis for variable reduction Cluster Analysis for Segmentation Discriminant Analysis for Perceptual Maps Chapter 4 Company Overview Vision Mission Organization Structure SWOT Product Profile (Pareto Analysis) Customer and market Profile (Pareto Analysis) Marketing Strategy and the P's of marketing Financial Highlights Chapter 5 Data Analysis and Interpretation Chapter 6 Major Findings. Pivot Tables) t and z test. chi square. Conclusion.