HR coca cola



DATE 13/08/2008

GIFT Business School


HR coca cola

The recommendation of Coca-Cola Company is based on performing various valuation models, which include HR practices, economic profit analysis, relative valuation and a fundamental price to earnings valuation model that revealed the Coca-Cola Company to be overvalued. Even though they find the stock to be overvalued and they feel that KO has some promising outlooks as well as possible challenges in the near future and they want to recommend it as a hold instead of a sell. The Coca-Cola Company is the #1 company within the non-alcoholic beverages industry. They have a 20- year standing of being the leader and investors know that the Coca-Cola Company has an extraordinary reputation for maximizing shareholder value. Opportunities that exist for the company in the future is expanding market share in the non-carbonated beverages segment, a restructuring of their business model, and better consistency of earnings results. A challenge that the Coca-Cola Company is facing is the struggle with their global competitors in the fact that their HR practices are greater and less than coke. If coke wants to more reputation in the world they must produce more incentives for employees from which they more done work hard and produce good quality. Their new management team needs to work on implementing cohesive goals between the two to reach the Coca-Cola Company’s long-term growth potential.

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HR coca cola

GIFT Business School


HR coca cola

S.# Topics Page # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 INTRODUCTION Mission and vision History Brands/product line Total quality management Environment of coca cola Health and Nutrition Management of coca cola in Gujranwala Departmentalization Human Resource Management Job analysis and designs Planning and forecast Recruitment and selection Training process Performance and appraisal Compensation and benefits Employees relationship Safety policy Recommendation and Suggestion 5 5 7 14 16 16 18 19 27 29 30 30 31 32 33 34 35 36 37

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HR coca cola

Founded in 1886, the coca-cola company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The company’s corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. Although Coca-Cola was first created in the United States, it quickly became popular wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and Panama, soon followed by many more. Today, we produce more than 300 brands. More than 70 percent of our income comes from outside the U.S., but the real reason we are a truly global company is that our products meet the varied taste preferences of consumers everywhere.

“To benefit and refresh everyone it touches and to create values for our share owner on a long term basis by building a business that enhances the coco-cola company trade marks” According to Gujranwala plant: “To have a strong, dominant & profitable business in Pakistan.”

“All of us in the Coca-Cola family wake up each morning knowing that every single one of the world’s 5.6 billion people will get thirsty that day... and that we are the ones with the best opportunity to refresh them. Our task is simple: make Coca-Cola and our other products available, affordable, and acceptable to them, quenching their thirst and providing them a perfect moment of relaxation. If we do this... if we make it impossible for these 5.6 billion people

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HR coca cola to escape Coca-Cola... then we assure our future success for many years to come. Doing anything else is not an option.” According to Gujranwala Plant: “To create value for our share holders” We are committed to: • • • • • Building preference & market leadership for our brands Achieve quality excellence and serve our customers with quality products. Maximizing profits Developing People Optimum utilization of assets


Beliefs: There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola Company is a vibrant network of people, in nearly 200 countries, putting citizenship into action. Through our actions as local citizens, we strive every day to refresh the

marketplace, enrich the workplace, protect the environment and strengthen our communities. We are a local employer, with responsibility to enable our people to tap into their full potential; working at their innovative best and representing the diversity of the world we serve. We are an investor in local economies and a driver of marketplace innovation, with a responsibility to act as a good steward of our natural environment. A local citizen, understanding our

responsibility to contribute to an improved communities.

quality of life in our

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HR coca cola

1886 On May 8, 1886, Atlanta druggist Dr. John Styth Pemberton (former Confederate officer) invented "Coca-Cola" syrup using melted sugar, water and other ingredients. It was mixed in a 30-gal. Brass kettle hung over a backyard fire. It was marketed as a "brain and nerve tonic" in drugstores. He first "distributes” Coca-Cola by carrying it in a jug down the street to Jacobs’ Pharmacy. For five cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. This year, sales of CocaCola average nine drinks per day. Frank M. Robinson, Pemberton's bookkeeper, was the person who suggested the name "Coca-Cola", which was chosen because both words actually named two ingredients found in the syrup. They were the coca leaf and the Kola nut. Robinson spelled Kola with a “C” to make it look better in advertising. Coca-Cola was first sold for 5¢ a glass at a soda fountain in Jacob's Pharmacy in Atlanta by Willis Venable.The first year's gross sales were $50 and advertising costs were $73.96. The original formula included extracts of the African kola nut and coca leaves, both strong stimulants. "Coca-Cola" was one of thousands of exotic patent medicines sold in the 1800’s that actually contained traces of cocaine. 1888 In 1888, Asa Griggs Candler bought the company from Dr. Pemberton. Later that same year, Dr. Pemberton died. By 1914, Candler had acquired a fortune of some $50 million. Baseball hall of famer Cobb, a Georgia native, was another early investor in the company. 1891 Atlanta entrepreneur Asa Griggs Candler acquires complete ownership of the Coca-Cola business for $2,300. Within four years, his merchandising flair helps expand consumption of Coca-Cola to every part of the nation. In this year Coca-Cola produced its first calendar.

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HR coca cola

1893 The trademark "Coca-Cola” name and script are registered with the U.S. Patent and Trademark Office. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson suggested the name and penned "Coca-Cola" in the unique flowing script that is famous worldwide today. Mr. Robinson thought, "The two C’s would look well in advertising." 1894 Coca-Cola began as a fountain product, but candy merchant Joseph A. Biedenharn of Mississippi was looking for a way to serve this refreshing beverage at picnics. He begins offering bottled CocaCola, using syrup shipped from Atlanta, during this especially busy summer. Joseph A. Biedenharn, owner of the Biedenharn Candy Company in Vicksburg, Mississippi, first bottled "Coca-Cola." 1895 "Coca-Cola is now drunk in every state and territory in the U.S." Asia Candler. 1898 The Company outgrows its facilities and a new building is erected at Edgewood Avenue and College Street—later to be called "Coca-Cola Place." This year, the Company enters the markets of Canada and Mexico. 1899 Large-scale bottling becomes possible when Asa Candler grants exclusive rights to Joseph B. Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee, for one dollar. The contract marks the beginning of The Coca-Cola Company’s unique independent bottling system that remains the foundation of Company soft-drink operations. Within 20 years, the regional bottling system will grow to include 1,000 bottlers, with operations in Cuba, Puerto Rico, Panama, the Philippines and Guam. 1903 By 1903, the use of cocaine was controversial and "Coca-Cola" decided to use only "spent coca leaves." It also stopped advertising "Coca-Cola" as a cure for headaches and other ills.

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HR coca cola

1906 Cuba and Panama become the first two countries outside the U.S. to bottle Coca-Cola. 1915 Around this time, bottles used by companies in the soft-drink industry are very similar. And Coca-Cola has many imitators, which consumers are unable to identify until they take a sip. The answer is to create a distinct bottle for Coca-Cola, one that anyone would recognize, even if it were felt in the dark. As a result, the Root Glass Company of Terre Haute develops the genuine Coca-Cola bottle with the contour shape now known around the world. It replaces the straight-sided bottle, giving Coca-Cola a distinct packaging advantage over the imitations. 1919 The Coca-Cola Company is sold for $25 million to Atlanta banker Ernest Woodruff and a group of investors. Woodruff was appointed president of "Coca-Cola" on April 28, 1923 and stayed on the job until 1955.The same year, the Company's stock is first sold to the public at $40 a share. One of these original shares was worth about $6.7 million at the end of 1998 (assuming all dividends were Reinvested). 1920 The Coca-Cola Company establishes a manufacturing operation in France. U.S. Supreme Court Justice Oliver Wendell Holmes rules that Coca-Cola is a single thing coming from a single source and well known to the community. 1923 Robert W. Woodruff, son of Ernest Woodruff, becomes president of The Coca-Cola Company. His insistence on quality and more than six decades of leadership take the business to unrivaled heights of commercial success, making Coca-Cola an institution the world over. In March 1923, "Coca-Cola" was sold in a 6-bottle carton for the first time in New Orleans, Louisiana. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day.


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HR coca cola

The Foreign Department becomes a subsidiary later known as The Coca-Cola Export Corporation. 1928 Annual bottled Coca-Cola sales exceed fountain sales for the first time. Also this year, Coca-Cola makes its first Olympic appearance when 1,000 cases of Coke accompany the U.S. Olympic Team to Amsterdam. 1929 Sixty-four bottling operations are located in 28 countries, spreading refreshment worldwide. Also this year, the fountain glass is adopted as standard, and "The Pause that refreshes" first appears in the Saturday Evening Post. 1933 The automatic fountain dispenser is introduced at the Chicago World's Fair. By simply pulling a handle, soda jerks can now serve uniform, properly refrigerated Coca-Cola. 1936 This year, The Coca-Cola Company observes its 50th anniversary. Three-day bottlers’ convention, a motion picture chronicling the Company’s early year, and even a special anniversary logo are part of the celebration. 1941 "Every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs"—Robert Woodruff. Also this year, the trademark "Coke” first receives equal prominence in advertising with "Coca-Cola."

1942 "It's the Real Thing" is first used in Coke advertising. On December 25, The Coca-Cola Company, in cooperation with the War and Navy Departments, sponsors a special 12-hour radio broadcast to more than 142 stations. Titled "Uncle Sam’s Christmas Tree," the program

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HR coca cola featured 43 popular orchestras military bases in the U.S. live from 43 widely scattered

1943 On June 29, General Dwight Eisenhower dispatches a cablegram requesting a shipment of 3 million bottles of Coca-Cola and complete equipment for bottling, washing, refilling and capping twice monthly. 1950 Edgar Bergen and his sidekick Charlie McCarthy appear on the first live network television show sponsored by The Coca-Cola Company. 1955 The 10-, 12- and 26-ounce king-size and family-size bottles are introduced with immediate success. And Fanta, an orange-flavored beverage, is launched in Naples, Italy. It later becomes the trademark name for a line of flavored drinks sold around the world. 1960 Metal cans like the ones sent to troops during the Korean War are now available on market shelves everywhere. Also this year, The Coca-Cola Company purchases The Minute Maid Company. 1961 Sprite, the lemon-lime drink, is introduced to the public. 1969 “It's the Real Thing” makes a comeback. 1971 Young people from around the world gather on a hilltop in Italy to sing "I'd like to buy the world a Coke." 1976

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HR coca cola "Coke Adds Life" campaign is introduced. 1977 The unique contour bottle, familiar to consumers everywhere, is granted registration as a trademark by the U.S. Patent and Trademark Office, an honor awarded to only a few other packages. 1979 Coke introduces "Have a Coke and a Smile," a campaign of heartwarming emotion best captured by the television commercial featuring "Mean" Joe Greene, a tackle on the Pittsburgh Steelers football team. 1981 Roberto C. Goizueta is elected chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. He will lead the Company for 16 years. 1982 The Coca-Cola Company introduces diet Coke to U.S. Consumers, marking the first extension of the Company’s most valuable trademark to another product. And the "Coke is it!" theme is translated and tailored to reach consumers everywhere as it is launched worldwide. 1985 In April, after extensive taste testing, the Company introduces a new taste for Coca-Cola in the United States and Canada—"new" Coke. Consumers respond with an unprecedented outpouring of loyalty and affection for the original formula, and the Company listens. In July, the Company reintroduces the original formula for Coca-Cola, as Coca-Cola classic. Also this year, Cherry Coke is introduced. 1986 In the year of the Company’s 100th anniversary, two large U.S. bottlers combine to form Coca-Cola Enterprises. Over time, this new company will assume responsibility for bottling operations in Great Britain, France, the Netherlands and Belgium.

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HR coca cola

1988 An independent worldwide survey confirms that Coca-Cola is the best known, most admired trademark in the world. 1989 The Coca-Cola Corporation. 1990 World of Coca-Cola, an attraction featuring a historical and futuristic look at Coca-Cola as well as a chance to sample The Coca-Cola Company products from around the world opens in Atlanta. 1994 M. Douglas Ivester is elected president and chief operating officer of The Coca-Cola Company. 1996 Coca-Cola sponsors the Summer Olympics in the hometown of The Coca-Cola Company: Atlanta, Georgia. And the Cisneros Bottling Company, the largest soft-drink bottler in Venezuela, switches from Pepsi to Coca-Cola. 1997 World of Coca-Cola Las Vegas opens complete with a hundred-foottall Coca-Cola contour bottle. The Coca-Cola Company sponsors the Winter Olympics in Nagano, Japan, marking the 70th anniversary of the Company's Olympic partnership. New products Citra and Surge hit the market. And M. Douglas Investor is named chairman of the Board of Directors and chief executive officer of The Coca-Cola Company. He is the tenth chairman of the board in the Company’s history. History of Coca-cola In Pakistan: The Coca-Cola Company began operating in Pakistan in 1953. Company sells Columbia Pictures to Sony

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HR coca cola Benjamin H. Oehlert Jr., former senior vice president of The CocaCola Company, served as United States Ambassador to Pakistan from 1967 to 1969.

In 2002, Coca-Cola added pop to a category that many believed had lost its fizz in North America. In May, after just six months in development, Vanilla Coke became the first extension of the CocaCola brand since 1985 and immediately generated profitable volume. Vanilla Coke helped boost sales of Coca-Cola branded beverages while inviting new consumers to rediscover the cola category through a completely original flavor experience. In product formulation, the Vanilla Coke team struck a balance that lets the taste of Coca-Cola come through—intriguingly new, yet undeniably Coca-Cola. Already one of our top 10 brands in the United States, Vanilla Coke is performing well in its initial international markets—including Australia and New Zealand, with more countries planning launches for 2003. In response to consumer demand, diet Vanilla Coke was introduced to the U.S. marketplace in October, just three-and-a-half months after it was given the green light. In 2002, we also celebrated the 20th anniversary of diet Coke and the expansion of diet Coke with lemon, which made strong debuts in several international markets after its U.S. launch in 2001. In March 1923, "Coca-Cola" was sold in a 6-bottle carton for the first time in New Orleans, Louisiana. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. Major Brands: There are 323 brands of coca-cola. Out of which there are 7 brands of coke in Pakistan. Two brands “Lemon” and “Strawberry” are recently introduced products of Coca-cola in Pakistan.

Passion for Quality: Our reputation is built on trust. Through good citizenship we will nurture our relationships and continue to build that trust. That is the

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HR coca cola essence of our promise - The Coca-Cola Company exists to benefit and refresh everyone it touches. Wherever Coca-Cola does business, we strive to be trusted partners and good citizens. We are committed to managing our business around the world with a consistent set of values that represent the highest standards of integrity and excellence. We share these values with our bottlers, making our system stronger. These core values are essential to our long-term business success and will be reflected in all of our relationships and actions - in the marketplace, the workplace, the environment and the community. Marketplace: We will adhere to the highest ethical standards, knowing that the quality of our products, the integrity of our brands and the dedication of our people build trust and strengthen relationships. We will serve the people who enjoy our brands through innovation, superb customer service, and respect for the unique customs and cultures in the communities where we do business. Workplace: We will treat each other with dignity, fairness and respect. We will foster an inclusive environment that encourages all employees to develop and perform to their fullest potential, consistent with a commitment to human rights in our workplace. The Coca-Cola workplace will be a place where everyone's ideas and contributions are valued, and where responsibility and accountability are encouraged and rewarded. Environment: We will conduct our business in ways that protect and preserve the environment. We will integrate principles of environmental stewardship and sustainable development into our business decisions and processes. COMMUNITY: We will contribute our time, expertise and resources to help develop sustainable communities in partnership with local leaders. We will seek to improve the quality of life through locally relevant initiatives wherever we do business. Responsible corporate citizenship is at the heart of The Coca-Cola Promise. We believe that what is best for our employees, for the community and for the environment is also best for our business.

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HR coca cola

In the first decade of the new century, we face the challenge of a new environment, which is driven by a fundamental shift in international economic dynamics, the growing influence of technology and the fact that people increasingly expect more of large corporations. That challenge demands innovation. While we will always be disciplined by our purpose and our ideals, we must intensify our focus on innovation and create new ways to deliver the promise of Coca-Cola. In fact, in an era that is increasingly international and interconnected, we must pioneer a movement from a homogenous global approach to a highly tailored approach reflecting the unique character of our markets. This new approach will require: 1) Being innovative in our marketing, our brands and our consumer relationships 2) Collaborating more productively with our business partners 3) Changing some of the structures of our enterprise 4) Increasing our commitment to community and the environment Thus, we will reinvigorate our enterprise and bring to full life the unique spirit of Coca-Cola and our people. Such real renaissance of the Coca-Cola spirit will enable us to fulfill our purpose of delivering refreshment and benefit to everyone touched by our business. The Coca-Cola Company and our bottlers have been at the forefront in helping solve environmental, litter and solid waste issues for more than 20 years. We realize that we touch the lives of billions of people around the world and that our responsibility to them includes conducting our business in ways that help preserve the environment. Soft-drink packaging is the most recycled consumer package in the United States. Our system supports dozens of litter prevention organizations, including the Center for Marine Conservation and Keep America Beautiful. The Coca-Cola Company is a founding member of Keep America Beautiful.

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HR coca cola What's more, we've been recycling at our headquarters for years, to the tune of thousands of pounds of waste annually. We've donated more than $100,000 in proceeds from these recycling efforts to charities.

Shaping new Products experiences with packaging and technology: As we created new products and fresh brand experiences in 2002, one fact became increasingly clear to us: Consumers are eager to see The Coca-Cola Company bring excitement to the marketplace. One simple innovation last year—the Fridge Pack™ —has changed the dimensions of 12-pack sales for us and for our bottling partners. This sleek, refrigerator-friendly pack is increasing consumer awareness and preference, accelerating consumption and case volume in markets where it has been introduced. From our packaging suppliers who assisted us and our bottlers in developing the Fridge Pack, to the retailers whose shelves were reconfigured to accept the new design, partnership made this innovation possible— and profitable. The future of our business in North America also evolved in 2002 with the continuing rollout of iFountain, the most advanced soft-drink dispensing system in the industry. iFountain gives our customers a technologically advanced fountain system that enhances available brand options, improves operating efficiency and automatically calibrates each drink served to assure consumers of a quality drink every time.

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HR coca cola

Today, people are more concerned than ever about health and nutrition. They understand the importance of good nutrition and proper hydration - and they also know that delicious foods and beverages are an enjoyable part of life. People have trusted and enjoyed soft drinks for more than 115 years, and they can continue to be confident about their favorite beverages. In this section, we answer many of the questions you may have about our family of beverages., We also take a look at how The Coca-Cola Company promotes a healthy active lifestyle through programs around the world that promote fun and physical activity. There is growing confusion about what constitutes a healthy diet. With so much conflicting information available about health and nutrition, it can be very difficult to determine what is accurate and what is not. The truth is that soft drinks and other beverages have a place in a healthy lifestyle. A healthy diet incorporates the basic principles of variety, balance and moderation - without sacrificing enjoyment. Your Health & Our Beverages: There is growing confusion about what constitutes a healthy diet. With so much conflicting information available about health and nutrition, it can be very difficult to determine what is accurate and what is not. The truth is that soft drinks and other beverages have a place in a healthy lifestyle. A healthy diet incorporates the basic principles of variety, balance and moderation - without sacrificing enjoyment. Climate Change: The Coca-Cola Company takes the issue of global climate change very seriously. We have adopted a comprehensive policy aimed at reducing the environmental impact of our cooling equipment over GIFT Business School 18

HR coca cola time. By the 2004 Olympic Games in Athens, we will no longer purchase new cold-drink equipment using hydrofluorocarbons (HFC's), wherever cost-efficient alternatives are commercially available. Additionally, we will reduce the energy use of our individual equipment by 40-50 percent over the next ten years. As we developed our cooling equipment policy, we referred to the basic tenets of the Kyoto Protocol. While we support the scientific analysis and general objectives of the agreement, we believe that ratification of international treaties and protocols should be left to national political processes. By focusing on our own efforts to reduce greenhouse emissions, we hope to provide an example of how businesses can operate in an environmentally sustainable manner.





Following are the information about the management of Gujranwala

The factory is control by the BOM (Business operational manager) and under him eight Departments is working. Every Department is lad by a department Manager. The Departments of account is lead by the manager account and under him assist manager works. Who control the other employees of the department under him?

Department of production and engineering is lead by the Prod. & Eng. Manager. Under him work Mechanical Engineers Mechanical Supervisor and Assistant Production. Quality control department lead by the manager quality control. Under him working the chief chemist who’s responsibility is to give the quality product to the customer. Sale & marketing department is playing the important part in the growing market share in the country. That department led by the Sale & marketing manager that department is further divided in the sale and marketing section. The marketing department is lead by the marketing manager and the sale section by sale manager. Sale men work under the sale manager. Fleet department control the GIFT Business School 19

HR coca cola transport vehicle of the company the head of the department is Fleet manager and under him work the assistant fleet manager who manages the control over the transportation of the company. The distribution of the coca-cola around the Gujranwala region is the responsibility of distribution department, which is lead by the distribution Manager. Assistant distribution manager work under Him to full fill their duties. Human recourse and international affair department company take control the over in the external of environment the of the That






Department is lead by the Manager H.R.I.R. other executive work under his supervision. The R& D Department plays the most

important role in the development and the growth of the company. This Department is lead by the Manager R&D. and Assistant Manger work under him. The total number of employees in the coca-cola Gujranwala

Company is 236. To be specific the working environment in the company represents the company’s culture in large. The culture is the shared values among the different people so the environment of the company is widely shared by its employees that conclude to form the company’s culture. In the coming lines the working environment of the Gujranwala Coca-cola factory is described. Company culture: The factors, which must be highlighted in this regard, are as follows: special training is given to employees, New are placed with old ones to learn work employees also and the values

prevalent in the company, Two cups tea are free for every employee daily this represents the hospitable nature of the company, This factor keeps the

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HR coca cola employees motivated as they are taken well care this fact is clear by the physical actions took by the company, The company working environment is really a good blend of Asian and western values.

Motivations for employees: Wages:Coca-cola is providing smart wages to its employees, which are competitive and really satisfy its employees. As along with the wages they are provided with a lot of facilities and amenities. In brief structure of wages can be described like this “ blue collar workers are offered wages along with commission, sales man are offered wages plus commission pursuing certain criteria, White collar workers who are the officers and the executives draw a handsome amount of salary which is really competitive”.

Staffing and training: The Coca-Cola Company has always believed that education is a powerful force in improving the quality of life and creating opportunity for people and their families around the world. The Coca-Cola Company is committed to helping people make their dreams come true. All over the world, we are involved in innovative programs that give hard-working, knowledge-hungry students books, supplies, places to study and scholarships. From youth in Brazil to first generation scholars, educational programs in local communities are our priority. Annual Leaves:Coca-cola international has different leaves structures in different regions and countries of the world where they have their company.

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HR coca cola Their leaves structure regarding Pakistan especially in Gujranwala Division Company is as follows:

Designation Supervisor Above then Supervisor Below supervisor

Allowed leaves 26 leaves per annum 26 leaves per annum 24 leaves per annum

The above table shows simply how the leaves structure allows for the leaves and how well the employees are awarded with facility of getting their own personal time to manage their own problems. These leaves are authorized for the employees and these include the with pay leaves. This facility is really great which keeps the employees motivated and thrilled about their work.

Time Management For Work:Time management is the key to grow in this fast and furious century of growth and development, so therefore Coca-cola is doing at their best for this pivotal factor of managing time. To cover this segment of management they have divided the work in to shifts. For this purpose phenomenon of division of labor is contributing for it’s functioning. In Gujranwala Coca-Cola company has divided the shifts for the work in the following manner:

They are managing the working time in two shifts. They can include some extra shift if there is demand but normally there are two shifts, which are explained in the following.

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HR coca cola • •











departments), 4 p.m. to 12 p.m. (Technical department).

These are the shifts in which the work in the factory is mostly conducted. Medical Facilities:Medical facilities are of prime importance in any organization as the health of employees is in the benefit of the company as well as it’s the social responsibility of the company to provide nice and healthy work environment to its employees, These facilities are such facilities which can include first aid treatments, emergency handling problems, sickness, and other diseases which are fatal for a person. The Coca-Cola Company is providing Medical facilities to all its employees. These treatments are provided to employees as per their designations. The medical facilities are also provided to supervisors as well as the officers in the company. Employees our Asset: The heart and soul of our enterprise have always been our people. Over the past century, Coca-Cola people have led our successes by living and working with a consistent set of values. While the world and our business will continue to change rapidly, respecting these values will continue to be essential to our long-term success.

As we have expanded over the decades, our company has benefited from the various cultural insights and perspectives of the societies in which we do business. Much of our future success will depend on

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HR coca cola our ability to develop a worldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture. We are determined to have a diverse culture, from top to bottom that benefit from the perspectives of each individual.

Employee Forums: We believe that a sense of community enhances our ability to attract, retain, and develop diverse talent and ideas as a source of competitive business advantage.

In the U.S., through employee forums, employees can connect with colleagues who share similar interests and backgrounds. In those forums and elsewhere, employees support each other's personal and professional growth and enhance their individual and collective ability to contribute to the company. Forums that are currently active include:
• • • • • •

Administrative Professionals African-American Asian/Pacific-American Gay & Lesbian Latin Women

Mentoring Programs: The Coca-Cola Company is creating a system of mentoring programs that include, one-on-one mentoring, group mentoring and mentoring self-study tools. Currently, Coca-Cola North America and The Minute Maid Company have one-on-one mentoring programs

designed to foster professional growth and development. These

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HR coca cola programs promote trusting relationships for networking, coaching, career counseling and life lessons. The benefits of mentoring also strengthen our company. Mentoring increases the flow of information across organizational lines and encourages diverse thinking and cross-functional learning.

Internships: We have a strong commitment to hiring interns through The CocaCola Company Internship Programs. The company offers a number of internship programs for undergraduate and graduate students. In conjunction with The College Fund, we have committed to internship opportunities for 150 young people of color over a fouryear period. Our corporate intern program offers students from diverse backgrounds a summer internship and the opportunity to earn an academic scholarship. College sophomores are considered from Historically Black Colleges and Universities (HBCU),

Hispanic Association of Colleges and Universities (HACU), as well as over 225 schools from around the country. In addition to gaining real work experience, each student will earn for the summer a $5,000 salary and will be provided housing and transportation. The students are also eligible to receive a $10,000 scholarship at the conclusion of their summer internship assignment for up to two summers. The company also has internship programs focused on graduate students in the areas of marketing and fountain operations and supports the Atlanta chapter of INROADS with an internship program focused on undergraduate students. Waste Management: -

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HR coca cola Every year, the world produces billions of tons of waste. Recycling and reusing waste materials is absolutely crucial if we are to maintain the health and beauty of the earth. The Coca-Cola® Company is working constantly toward coming up with smart, creative ways to reuse waste. Here's a glance at what we're doing. To introduce innovative and environmentally friendly packaging, we

Opened a breakthrough facility in Sydney, Australia for the world's first PET bottles to be produced from recycled PET bottles. Today, one in four PET containers sold by our company in North America contains recycled content.

Our Commitment To Diversity: Our commitment to diversity also extends into the community. Valuing our people helps us better meet the needs of our customers and partners. Through our people and our local bottling partners, we build relationships through local marketing, local civic programs and local business opportunities.

Realizing the full potential of diversity has a direct impact on our company:
• • • •

It improves our understanding of local markets; It makes us a better employer and business partner; It helps us compete more effectively; It makes us better neighbors in our communities; and


It builds value for our shareowners.

Our company is energized with a new entrepreneurial operating culture, fueled by the twin engines of innovation and diversity.

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HR coca cola We’re committed to our values and we are trying to live them every day.

DEPARTMENTALIZATION: Following are the departments in Coca-cola company regarding to Gujranwala plant:-

• Human Resource department.




• Research and Development department. • Account department. • Engineering department. • Production department. • Quality Control department. • Marketing department. • Sale department. • Fleet department. • Distribution department.

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HR coca cola

Human Resource Management within Coca Cola
Human Resource Management is an essential part for any organization. Moreover, development of this department is the first step, the ground on which the future of the company depends. It is essential for every single business unit and especially for such international company as Coca Cola. It is people, not technology who create the company. Human Resource Management at Coca Cola Company has many advantages. It is the global company and it is impossible to create certain policies or procedures applicable in all divisions of the company, cultural and political differences need to be taken into account. Therefore, the focus of this paper will be on four tasks and duties of Human Resource Management (performance management, compensation, career development, succession planning) based on the United States procedures. Basically the HRM practices are necessary for every organization. But unfortunately in Pakistan not so much used HRM practices. In multinational companies like coca cola have their own separate department of HRM. According senior executive of HR “Waqar Mahmood “ our HR department consist of 29 people in Gujranwala plant. Every organization has its own policies and strategies by which they control the functions of their departments. Similarly, we also have own policies and strategies by which we control all the functions of our departments. coca cola HR department is also conducting all the practices of HRM like Job analysis and design of work, recruitment and selection, training and development, performance appraisals, compensation, employee relationships, staff welfare and medical policies and some other things like that. These all practices are conducted by own policies and strategies. HR department not make decisions related of its own department, they also conduct in company’s decision.

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HR coca cola

Job analysis and designing
Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hire for it. Job analysis consists of two products one is job description and second job specification. Job description: a list of job duties, responsibilities, reporting relationship, working conditions, and supervisory responsibilitiesone product of a job. Job specification: a list of a job’s human requirements that is requisites education, skills, personality, and so on-other product of a job analysis. Coca cola company HR department check its own job description and job analysis in which they get the information about employees work activities, human behavior, performance standard, job context and human requirements and also other information related to this conduct. HR department of coca cola used this information for Recruiting, selection, compensation, performance appraisal, training, and employee’s relationship.

Planning and Forecasting
The process of deciding what positions the firm will have to fill, and how to fill them. Coca cola HR department involves in company strategic planning and they also make sufficient planning for hiring new employees in the future. We forecast for the expected employees needs in the organization. We forecast of employees on the change technology and increasing in productivity. After planning we send this report to the head office for approval. If we get approval from the head office then we start recruitment process.

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HR coca cola

Our recruitment process
Our recruitment process is well established first of all we give ads in news papers, company website, institutions etc.Once we receive an application form, from candidates with required documents and C V. Internal recruitment External recruitment External

Selection process
The selection process will vary depending on the position you’re applying for, as one process can’t fit all the different roles we have here at CCE. However, in most cases a combination of any of the following tools will be used: Interview Group exercises Presentations Psychometric tests Role plays/Situational Exercises Interview The interview is designed to reveal more about you and your experiences. We’ll ask for examples of how you behaved in different situations, maybe at school, university, a club, at home or in previous jobs. This is not designed to 'catch you out' and our interviewers will never try and trick you into an answer. Be honest, be yourself and it should be an enjoyable experience. Also, don’t forget that this is your chance to find out more about us and ask questions. Remember, interviews are a two-way process so use it to understand the nature of the role and to make sure it really is what you’re looking for. Group exercises We’re very much a team at CCE so these will show us how effectively you work with people. They’re a good opportunity for us to see how you communicate, influence and involve other people in the workplace.

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HR coca cola Presentations Presentations give you the chance to show your ability to communicate to a group of people on a specific topic. You may be given a topic in advance or on the day, but don’t worry – you’ll have plenty of time to prepare. Psychometric tests Psychometric tests are timed exercises that examine your abilities and potential. On occasions, we may also use a personality assessment tool that is designed to find out more specific things about you. If you’re asked to complete a psychometric test, we’ll send you information and advice in advance on how to prepare. Role Plays/Situational Exercises Designed to assess how you react in certain situations, these help to highlight particular skills and how well you’re suited for a position. You may be given facts and figures to review, or a report to complete; we may also have an assessor acting as a customer or employee to simulate a situation that could occur in the workplace. Don’t worry, you’ll be given a brief and ample time to prepare.

Training process of employees
Training process is essential part of every employee with out training; employee can not come to now the procedure of work, rules and regulations of firm, some times when new technology is introduced it is also responsibility of a firm to train its employees. After recruiting the fresh employee we train them for three months and also pay them salaries after three months they become part of a firm We also give training to already exist employee it depend upon condition for example if new technology is introduced first of all we give full training to them about new technology then we allow them to start their job .

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HR coca cola

Performance appraisal
Coca cola performance appraisal is annually Hr manger waqar mahmood said that we appraise the employee due to their performance about goals of the organization .we set the goals started the year and tell the employees about the goal if the employees achieve this goal we appraise the employees. Steps in appraising performance The performance appraisal process process contains three steps; Define the job Appraise the performance Provide feedback

Define the job; Means making sure that you and your subordinate agree on his or her duties and job standard. Appraise performance; Means comparing your subsssssordinate’s actual performance to the standards that have been set. Provide feedback; Means discuss the subordinate performance and progress, and make plans for any development required.

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HR coca cola

Compensation and benefits

Objective of compensation Our compensation objective is to improve performance of employees and convey a message to employees that company is loyal with employees.

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HR coca cola HR department manage says that employees are our assets, there for we are careful about their health and benefits. We give following compensation and benefits: Basic salary Bonus Medical facility Pick and drop Gratuity fund Social security We get many advantages from our employees because they are happy from company. Our employees are satisfy from our compensation and in the coca cola never downsizing occurred which shows that well relationship between employees and company.


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HR coca cola

Employees are the most important assets of every company so it is very important to give them importance. The

satisfaction of the employees makes the company successful. The reason is that if the employees of the company are satisfied then they will work hard for the development of the company but if they are not satisfied with the company’s policies and they are not given their rights then they will leave the company which can turn into a big loss. So

employees’ relationship is very important for every company. Every company has its own policy. We have also got our own policy by which we give importance to our employees if any employee faces some kind of problem related to his life or work then he can directly go to the manager and he can share all of his problems. This thing should be adopted by every company because this makes the employee satisfied with the company. We believe that an open door policy is the best policy for employees’ relations because due to this, our employees feel very independent and they know that if they get any problem, they can contact directly to the manager of their department. So we strongly believe that such policy makes our employees satisfy with us.

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HR coca cola

Safety Policy
We at CCBPL Gujranwala are committed to ensure the maximum level of safety and prevention of loss for our employees, assets and visitors. We believe in the involvement of each and every one of us in this effort and realize the importance of every individual’s contribution to safety. We strive for continuous improvement in our safety standards and to the consistently meet or exceed them. We therefore, will make certain that the necessary financial and personnel resources are made available in order to continuously improve our safety standards. With this belief we vow to. Set our safety standard at a level that ensures compliance with governmental and company requirements. Protect our employees and ensure public safety extending throughout our organization. Integrate sound safety practices in to our daily business operation even in the absence of specific regulatory requirements use the results of research and new technology to minimizing the safety risks of our operations equipment, products and packages taking in to account the associate costs or profit for each safety benefits. Ensure each and every one to use in responsible and accountable for our actions. Establish mechanisms to communicate effectively with employee’s consumers and government on our safety performance.

We believe in safety. We adhere to our safety principles. We deliver.

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