THE ECONOMICS OF ABUNDANCE

Chris Anderson, Wired

What happens when things get free?

“Waste is Good”

Alan Kay, Xerox PARC (1972)

“Waste Transistors”

“Waste Storage”

“Over 2775.261837 megabytes (and counting) of free storage so you'll never need to delete another message”

(Remember “Your mailbox is full”? What was that about?)

“Waste Bandwidth”

For the first time in history, complexity is free

Scarcity

Abundance

Scarcity

Abundance

Scarcity

Abundance

Scarcity

Abundance

Picture 3

Scarci ty Abundan ce

The Long Tail of Media
NYT CNN WashPos t AP BBC SF Chron Guardian Yomiuri Wired Boston Times UK Globe Forbes Time Fox Biz Week News PBS NPR MNSBC MTV CBS CBS CNN News Telegrap CBC.ca Sydney News Money SJ Merc Chic Trib Reuters WSJ FTSPN IHT Economi E h Morning st Herald

PostPR Gazette Newswir e

Scarcity

=

Abundance

=

Scarcity: “Guess”

Abundance: “Measure”

Scarcity: “NO”

Abundance: “YES”

BUSINESS MODEL
Scarcity ROI Memo Abundance We’ll figure it out

RULES
Scarcity “Everything is forbidden unless it is permitted” Abundance “Everything is permitted unless it is forbidden”

SOCIAL MODEL
Scarcity Paternalism (“we know what’s best”) Abundance Egalitarianism (“you know what’s best”)

DECISION PROCESS
Scarcity Top-down Abundance Bottoms-up

MANAGEMENT STYLE
Scarcity Command and Control Abundance Out of Control

Blog: thelongtail.com

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