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Financial Case Study 2013

Financial Case Study 2013

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Published by emily_scott8702

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Published by: emily_scott8702 on Jun 26, 2013
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Qualex Financial Case Study Company Overview This financial organization is a leading global financial services firm with

assets of $2.3 trillion and operations in more than 60 countries. The Firm is a leader in investment banking, financial services for consumers, small-business and commercial banking, financial transaction processing, asset management and private equity. A component of the Dow Jones Industrial Average serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Goals and Objectives: The client needed a cutting edge analytic and reporting solution to understand how users were utilizing their digital services to provide insight and prepare for the ever changing digital world we all live in. Qualex Solution: Qualex provides analytical insights to enable the business to continually drive growth through the company’s Mobile applications and website, including hand held devices for banking online. The Digital Marketing Group serves as an internal agency partnering with the lines of business to build a cohesive digital marketing experience. By offering domain skill set and governance across the different digital channels, including: third- party media, search, social and mobile the LOB marketers will be empowered with industry leading tools and analytics to drive their business programs. We currently have presence in four clients locations: Wilmington DE Columbus OH Jersey City NJ San Francisco CA

Results: We currently have 14 consultants providing support to the Digital Marketing Group, our consultants have become an essential part of client's daily activities and our record of two years providing QLX services becomes our success story.

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