Souptik Bose Deep Roy Chowdhury .

.advertisement is a powerful medium which is deliberately used to influence the mind AND It is a form of communication intended to persuade an audience to purchase products or services BUT There are some misleading adds too so we shouldn’t get carried away by them. An .

1)NEWSPAPER 2)MAGAZINE 3)BROCHURES BROADCAST ADVERTISING 4)TELEVISION 5)RADIO 6)Internet COVERT ADVERTISING 7)ADVERTISEMENT IN MOVIES PRINT ADVERTISING .

1)IT GIVES US A FAIR IDEA ABOUT THE PRODUCTS OR SERVICES 2)WE GET TO KNOW ABOUT THE PRODUCT WHICH IS NEWLY LAUNCHED 3)TO PROMOTE THE GROWTH OF THE PRODUCT 4)TO INCREASE THE CONSUMERS AWARENESS 5)TO ATTRACT THE ATTENTION OF LARGE NO. OF VIEWERS .

Children   One of the most controversial topics in the industry Children are unable to evaluate advertising messages and make purchasing decisions .

misleading. or deceptive . Misleading Claims Advertising claims are unethical if they are false.

it is still offensive to some .Controversial Products  Though it is acceptable to advertise these products.

   The social ethic The professional ethic The personal ethic   Industry standards help with a decision about what is ethically correct A code of standards identifies how professionals should respond when facing an ethical dilemma .

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1)WE SHOULD JUDGE THE PRODUCT 2)CORRECT CAPTIONS ARE REQUIRED 3)PROPER WAYS OF GUIDANCE ARE NEEDED 4)SHOULD NOT BE MISLEADED 5)AFFORTABLE PRICE .

……AND THANKS TO ALL OF OUR FRNZZZZ ND TO OUR RESPECTED MADAM .

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