P. 1
Digital News Report 2013 from Reuters Institute for the Study of Journalism

Digital News Report 2013 from Reuters Institute for the Study of Journalism

|Views: 398|Likes:
Published by LJ's infoDOCKET
July 2013
July 2013

More info:

Published by: LJ's infoDOCKET on Jul 03, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/03/2015

pdf

text

original

Despite almost unlimited news

options online, most people still

tend to use a small number of

sources. Our findings suggest that

news brands continue to play an

important role in all our countries,

particularly in Brazil, Spain, Italy, and

the United States, where over 80%

said they accessed news from sites

they know and trust.

We also asked if online news

users noticed which sites they were

using when they clicked on news

links. In some countries, significant

numbers say they just look at the

news that interests them, but brand

matters more in some countries than

others. In the UK only 16% said they

didn’t notice what sites they were

using.

77%

16%

75%

30%

81%

30%

82%

30%

76%

37%

73%

22%

82%

24%

90%

34%

71%

44%

I tend to access news from sites that I know and trust I don’t really notice which sites I am using, I just look at
the news that interests me

UK Germany Spain Italy France Denmark US Urban Brazil Japan

!

Figure 3.4a: Preference for accessing news via trusted sites (all countries)

Q9 : Thinking about the different kind of news available to you online, to what extent do you agree or disagree with the following statements:

Base: UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)
% agree

3. Online News in Detail

Digital Survey complete 5_Layout 1 07/06/2013 15:13 Page 59

Looking at our segments across all

countries, people who are most

interested in news say that they

value trusted brands most strongly.

In contrast, casual users are less

likely to notice which site they are

viewing.

60

87%

25%

79%

28%

68%

31%

I tend to access news from sites I
know and trust

I don’t really notice which sites I am
using, I just look at the news

News Lovers Daily Briefers Casual Users

Figure 3.4b: Preference for accessing news via trusted sites by segment
(all countries)

Q9 : Thinking about the different kind of news available to you online, to what extent do you agree
or disagree with the following statements:

Base: All markets (n=11004)
% agree

!

33%

17%

3%

2%

1%

2%

46%

43%

18%

9%

7%

8%

12%

22%

38%

37%

26%

25%

2%

5%

11%

20%

25%

22%

1%

1%

2%

5%

18%

17%

7%

12%

29%

28%

22%

27%

Sites from UK broadcasters

Sites from UK newspapers

Non UK news providers

News related blogs

Facebook

Twitter

Very trustworthy

Quite trustworthy

Neither trustworthy nor untrustworthy

Not very trustworthy

Not at all trustworthy

Don’t know

Figure 3.4c: Trust in different types of online news providers (UK)

Q9a: Thinking about the types of sites, mobile sites or apps where you get news online, in broad terms how trustworthy do you fnd the news content of
the following?

Base: UK=2078

Trust in online news sources

In the UK – where there has been

much discussion about the ethics of

the press and broadcasting in recent

years – we asked people to rate trust

in different types of online news,

including traditional media, foreign

media, as well as social media and

blogs.

Overall, online news from

national broadcasters is most trusted

(79% quite or very), followed by

national newspapers (60%). In

contrast, Facebook (8%) and Twitter

(10%) are least trusted, with foreign

broadcasters somewhere in the

middle (21% trustworthy).

3. Online News in Detail

Digital Survey complete 5_Layout 1 07/06/2013 15:13 Page 60

61

Levels of trust tend to decline

amongst the oldest groups for all

media types. The 25–34 year olds

show greater trust than other

groups in social media and foreign

broadcasters. This suggests that this

group of digital natives is more

open-minded when it comes to

trying alternative sources of online

news.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

18-24

25-34

35-44

45-54

55+

Sites from UK broadcasters

Sites from UK newspapers

Websites apps from news providers outside the UK

News related blogs

Facebook

Twitter

Figure 3.4d: Trust in different types of online news providers by age (UK)

Q9a: Thinking about the types of sites, mobile sites or apps where you get news online, in broad
terms how trustworthy do you fnd the news content of the following?

Base: UK=2078 18 to 24 (n=269) 25 to 34: (n=286) 35 to 44: (n=321) 45 to 54 (n=383) 55+ (n=819)
Chart shows net: very/quite trustworthy

Figure 3.5a: Top ways of fnding news

UK

Germany

Spain

Italy

France

Denmark

US

Urban Brazil

Japan

Directly via a
branded site

34%

32%

38%

35%

16%

55%

20%

47%

28%

General search
engine like Google

24%

40%

40%

49%

45%

30%

33%

44%

39%

Specialist news
search engine

10%

16%

23%

40%

22%

1%

14%

34%

29%

Sites that aggregate
news links

17%

16%

17%

16%

12%

7%

26%

37%

43%

Newsreader ‘app’
e.g. Flipboard

3%

3%

11%

4%

3%

4%

6%

7%

3%

Social network -
e.g. Facebook

17%

15%

45%

38%

14%

22%

30%

60%

12%

Blog or personal site

2%

3%

9%

8%

3%

2%

9%

13%

8%

Email newsletter

7%

22%

19%

20%

24%

22%

22%

25%

17%

News alert

8%

12%

11%

9%

19%

16%

18%

19%

8%

Alerted by friends,
colleagues

18%

20%

23%

21%

12%

15%

26%

33%

13%

Q10 : Thinking about how you FIND news online, which are the main ways that you come across news stories?

Base: All markets UK (n=2078) US (n=2028) Spain (n=979) Japan (n=978) Italy (n=965) Germany (n=1062) France (n=973) Denmark (n=1007) Urban Brazil (n=985)

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->