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To integrated the company and individual goals through a process of performance assessment linked to achievement of organizational objective. To increase awareness of tasks/targets and the responsibility of executives at all level to ensure fulfillment of company’s objectives. To ensure an objective assessment of performance and potential. To distinguish between differing levels of performance on relative basis To identify the developmental action to be taken to enhance the performance of executives. To facilitate the process of executive/non executive development through performance planning, self review, performance analysis and two way communication between appraise and appraiser.

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