Page |1


Page |2


Introduction to the Institutional Training Understanding the organizational environment is imperative because organizational effectiveness is largely determined by how well it is able to access and manage its environment. Institutional Training is important to learn corporate practices in line with the theories during the MBA program and it is an essential requirement and integral part of the curriculum for successful completion of the MBA programmer. For that I visited the company. During the training period information has been collected regarding the organizational environment in reality also information regarding the aspects of management functions. In this report the information listed regarding the institutional training as comparing the theories that has been discussed in the regular classes and the actual practices prevailing in the business environment and found out the reason for the deviations.

Page |3


Page |4

Textile Industry in India is the second largest employment generator after agriculture. It holds significant status in India as it provides one of the most fundamental necessities of the people. Textile industry was one of the earliest industries to come into existence in India and it accounts for more than 30% of the total exports. In fact Indian textile industry is the second largest in the world, second only to China. Textile Industry is unique in the terms that it is an independent industry, from the basic requirement of raw materials to the final products, with huge value-addition at every stage of processing. Textile industry in India has vast potential for creation of employment opportunities in the agricultural, industrial, organised and decentralised sectors & rural and urban areas, particularly for women and the disadvantaged. Indian textile industry is constituted of the following segments: Readymade Garments, Cotton Textiles including Handlooms, Man-made Textiles, Silk Textiles, Woollen Textiles, Handicrafts, Coir, and Jute. Till the year 1985, development of textile sector in India took place in terms of general policies. In 1985, for the first time the importance of textile sector was recognized and a separate policy statement was announced with regard to development of textile sector. In the year 2000, National Textile Policy was announced. Its main objective was: to provide cloth of acceptable quality at reasonable prices for the vast majority of the population of the country, to increasingly contribute to the provision of sustainable employment and the economic growth of the nation; and to compete with confidence for an increasing share of the global market. The policy also aimed at achieving the target of textile and apparel exports of US $ 50 billion by 2010 of which the share of garments will be US $ 25 billion.

Page |5


Indian textile industry can be divided into several segments, some of which can be listed as below:
• • • • • • • •

Cotton Textiles Readymade Garments T-shirt, Men’s wear, Ladies Wear, Boys Wear, Girls Wear, Kids Wear

As outlined earlier. the textile industry is undergoing a mild recession and becoming more competitive. the industry prefers to install quality used textiles machinery in anticipation of growth in global demand. Import Market 75 85 100 15% 2009 import market shares: U. Germany 20%. This is expected to accelerate the demand for used textile garments.Page |6 INDUSTRY LEADER Textile industry leaders in (India)  Eastern Silk Industries Ltd  S. Therefore. .some investors organization with relatively large market share because they are generally less likely to be squeezed by competitors. Switzerland 25%. Norway 10%. 0.Kumaran Nationwide Ltd(Sknl)  Rajanarayan Export Pvt Ltd  Lewanet Hemant India Ltd MARKET SHARE The proportion of industry sales of a good or services that is controlled by a company. and Netherlands 15%. The Market share for used textile garments is approximately 20 percent of the total market for textile garments.S.

The last two years have been a very difficult period for the textile industry. One source of such information is the book Household Garments. This market has exhibited many signs of growth due to an increase in public awareness of healthier lifestyles which comes with an up-tick in the number of consumers who exercise regularly. primarily because of exchange fluctuations and economic slowdown. there are indications that textile industry can return to the growth track. which is a reference source that provides information on the amount of money the average American consumer is spending on all types of products. As per the fy09’s data. ESTIMATIONS OF THE EARNINGS The Indian textile industry has an overwhelming presence in economic life of the country. it constitutes 14% on industrial production.Page |7 MARKET PERFORMANCE The performance apparel market is one that has been a healthy segment of the larger textile complex. 4% to gdp and 17% to country’s export earnings. The size of the us market for this product category will give some indication as to how much of an impact this product category has on the apparel and textile markets in general. This is taking form in technological and stylistic advancements in the clothing being used as compared to the traditional clothing for exercise in years past. this will be contingent upon a helpful policy framework being provided for the sector. As performance increases for the products. The best way to look at the landscapes of this market is to have a look at the money being spent on this product in the us. . With a gradual recovery in the global economy. the textiles industry of India is at the threshold of a recovery. However. the competition grows to become the best in order to capture the growing market which is accustomed to features in addition to function. Adding to the increase in exercise is the increase in the efforts of the industry to provide the apparel the consumer wants. which states that the textiles industry is second largest employment provider after agriculture. Now after a bad patch of 2 years.

Page |8 SCOPE OF THE INDUSTRY • • • The market related standards are produced The development and maintenance of standards and The international standards. . guidelines and recommendations are achieved.


Our company is also conscious of its social obligations and employees welfare measures and our social policy is fully in accordance with the laws of our country. at Tirupur India. Our valuable experience in the field of quality knitted garment manufacturing helped us attain the Government of India Geethalaya Exports House status.P a g e | 10 CHAPTER NO: 3 COMPANY PROFILE GEETHALAYA EXPORTS Established about three decades ago. The company has been awarded the SA 8000 certification also. Ever since inception. Geethalaya Exports are pioneers and leaders in the manufacture and export of knitted ready-made garments. The company is looking for Manager in Apparel/Clothing Industry . the company has profound emphasis in manufacturing quality garments and to deliver the products at the right time.

helped us attain the “Government of India Recognized Export House” status. the company has profound emphasis in manufacturing quality garments and to deliver the products at the right time. at Tirupur India. An unerring focus on quality and quest for perfection right from the raw material to the finished product has made possible the end product truly flawless. Ever since inception. In evidence to the quality management system pursued by us. Our valuable experience in the field of quality knitted garment manufacturing.P a g e | 11 ABOUT THE COMPANY Established about three decades ago. Geethalaya Exports are pioneers and leaders in the manufacture and export of knitted ready-made garments. the company has been accredited the ISO 9001:2000 by the Certification International .

to become like another firm in a different industry or market." Common enemy . sometimes describing how the organization would like the world in which it operates to be.P a g e | 12 Vision and Mission Vision: Defines the desired or intended future state of an organization or enterprise in terms of its fundamental objective and/or strategic direction. Vision is a long term view.centered on overtaking a specific firm such as the 1950's goal of Philip-Morris to displace RJR. the charity might provide "job training for the homeless and unemployed" The mission statement communicates the firm's core ideology and visionary goals." Core Values Core Purpose • Mission: Business Vision Defines the fundamental purpose of an organization or an enterprise. It is sometimes used to set out a 'picture' of the organization in the future. generally consisting of the following three components: 1.quantitative or qualitative goals such as a sales target or Ford's goal to "democratize the automobile. For example a charity working with the poor might have a vision statement which read "A world without poverty" • • Target . For example. Core values to which the firm is committed Core purpose of the firm . a cycling accessories firm might strive to become "the Nike of the cycling industry. succinctly describing why it exists and what it does to achieve its Vision. A mission statement provides details of what is done and answers the question: "What do we do?" For example. 2. Role model .

Visionary goals the firm will pursue to fulfill its mission Geethalaya Exports vision & mission VISION • • To become the market leader of the country.P a g e | 13 3. To become one of the top three in textile garments industry in the world MISSION • “ Expand their business” .

P a g e | 14 Awards & Achievements ISO 9001:2000 Certification by UKAS. England for quality Management system .

P a g e | 15 .

Sophisticated communication systems and daily updating process status and product information to all customers with excellent Quality Management System has helped to achieve an annual turnover of 3. England. Norway.5 Million USD.P a g e | 16 (UK) Limited. Our company is also conscious of its social obligations and employees welfare measures and our social policy is fully in accordance with the laws of our country. An ever loyal customer base at Switzerland. The company has been awarded the SA 8000 certification also. SA8000:2001 Certification by BVQI for the Social Accountability Management system . The Netherlands and Germany has always be in consistency and in growth at Geethalaya.

P a g e | 17 .

If these goals are achieved it will become a profitable sustainable company. In addition to that it also ensure total customer satisfaction. The company will achieve their objectives through excellence in the area of ∗ ∗ ∗ ∗ ∗ Customer satisfaction. Quality. Cost reduction Product life goodwill .P a g e | 18 POLICY STATEMENT OF THE COMPANY Importance of Textile Sector in Tamil Nadu Designing and producing products that meet the market demand.

This leads you to Organization Hierarchy Chairman Managing Director Board of Director Production Finance Manager Marketing Manager HR Manager Purchase Manager Employees . the obvious move is to create a super type for the organization.P a g e | 19 THE ORGANIZATION HIERARCHY Faced with these problems.

P a g e | 20 DEPARTMENTS  Knitwear & Garments  Production Department  Finance department  Personal Department  Marketing Department  Export department .

We assume that the cotton is harvested. And since we manufacture every garment we sell. This has allowed USA cotton farmers to overcome the disadvantage of high labor costs and at present the USA is the largest Producer of cotton in the world. The productivity data for cotton harvesting and spinning are estimated below PANTS No other company offers a chef pant with this much style and comfort. In the USA. use and disposal. dyeing. cutting and sewing. Our exclusive yarn dyed chef pants are so soft and easy to work in. and then shipped to the UK for retail. The T-shirt used in our analysis is made of single jersey combed cotton.P a g e | 21 PRODUCT & SERVICE T-SHIRT UK consumers buy around eight T-shirts per person each year. Cotton farming can be risky since cotton is vulnerable to disease and growth is dependent on uncontrollable factors like the weather. they’re quickly becoming the number one choice in kitchens across the country Now that we offer them in more colors and nine exciting new patterns. including genetically modified (GM) seeds. it would create more than three billion pairs of jeans or more than 13 billion Men’s dress shirts. intensive use of chemicals and a high degree of Automation. ginned and Spun into yarn in the USA. this has led to investment in advanced biotechnologies. the number of different looks you can create is endless. To give an idea of the quantity of cotton produced in the USA yearly. if all cotton produced in he USA annually was used in making a single product. The yarn is shipped to China for knitting. only Uncommon Threads can deliver the quality and selection you want at an unbeatable value .


There are nearly 7000 hosiery units in the country. Government will encourage the growth of this industry by providing necessary physical infrastructure. Production of industrial fabrics including filter fabrics. the production in 1996-97 was about 5102 million Esq. silk fabrics for export. As a forward linkage to the power loom sector Government will set up Garment Export Parks(s) in the state to encourage the power loom sector to produce fabrics to meet the requirements of garment exporters. For instance. particularly. This sector accounts for nearly 13% of the textile production of the country and is reserved for the small scale sector. Government will also encourage setting up of spinning units dedicated to the production of hosiery T-Shirt. . canvas geo-textiles. non-wovens.P a g e | 23 CHAPTER NO: 4 LEARNING AND FINDING FROM THE COMPANY KNITWEAR & GARMENTS The knitwear industry has made tremendous strides within the state and has emerged as a major export earner. produced in 1989-90 by this sector. Against 2696 million Esq.3621 crores in 1996-97. Production of blended power loom fabrics in fibres other than cotton will be encouraged by funding design and development efforts by recognized institutions. Tirupur itself accounts for nearly 70% of the knitwear exports of about Rs.. Will also be encouraged by funding design and development efforts by recognized institutions. etc. nearly 16% of the country's fabric production.


P a g e | 25 PRODUCTION DEPARTMENT PRODUCTION CAPACITY: The Geethalaya export Private ltd company’s production capacity: ∗ ∗ ∗ ∗ 25. wide with jersy.000 pieces of Fashion Styles per month 170000 pieces of in fant garments per day PRODUCTION FACILITIES  India and Barudan & Japan – 25 knitting machines including many fully computerised jacquards and stripers.000 pieces of Basic T-shirts per day 1. Tloor space  Our 3500 employees PRODUCTION PROCESS STEPS  Dyeing division  Lay Cutting Machine  knitting divisions  Quality Testing Laboratory’s  compacting machine . Lt.  15000 kgs/day knit Fabric dyeing and printing plant & Embroidery machines using 100% recycled waste water  Nine plants with modular sewing lines with our 2300 sewing machines in india & Barudan & Japan  500 heads computerised embroidery.000 pieces of Basic Styles 1.80.  Our 350000 sq.40.

Blue. they have to undergo acid wash i. Therefore. Dyeing is done for two different cloths – polyester and cotton double dyeing. 750kgs of cloth can be dyed in the machine LAY CUTTING MACHINE . The colors are mixed percentage-wise. Orange. The machine used for dyeing “FONGS”. except Black. At a time.  pressing or ironing  Packing  export DYEING DIVISION Immature cotton or waxes present in the yarn will prevent the dyes to stick to the cloth. Dyeing is done by adding normal salt and that sodium Chloride acts as a catalyst and then soda Ash (Sodium Carbonate (Na₂ Co₃)) and the Dyes. After Acid wash the pores in the cloth will be clear and that when the cloth is dyed the dyes stick properly in the cloth so that the color does not fade.e.P a g e | 26  Embroidery machines  Printing. washing the cloth with acid. Red. Yellow.theses dyes are mixed to give different shades.

compound needle etc. This disadvantage can be eliminated by variation in the stitch that protects the fabric from traveling. knitting is a very big industry which has two main divisions. Its popularity has grown tremendously over the recent years.nit or Permasized have to be used so that it may not shrink too much. sweaters and underwear. care should be taken so that not a single loop breaks. Today. This machine does the cutting of 1. It is light in weight and wrinkle. Also. Different kinds of needles are used in knitting latch needle. SPERADER. which costs 2.20 lakhs pieces per day. Recently a new machine named ‘LECTRA. consumers and others. the most prevalent method of fabric construction is knitting. spring.beard needle. If even one loop breaks. sewing centers. The knitted fabric has the advantage of stretch ability which provides fit and comfort.resistant. cutter’ is being imported from jermane. a hole is made and it starts running.5 crore. The other division manufactures finished apparel such as hosiery. At the same time. they are porous and provide breathing comfort. However. It also gives warmth. One division manufactures knitted goods for apparel production.P a g e | 27 Cutting is done both manually and also by machine. The kind and quality of the needle also affect the quality of the knitted fabric. certain specialized techniques like Pak. KNITTING DIVISIONS After weaving. .

the production of every single machine is supervised to ascertain its quality and long life. Data color • Spectroflash 450X . At. We source our raw materials from reliable suppliers to ensure optimum quality for the end product. Shaheen Enterprises.P a g e | 28 QUALITY TESTING LABORATORY. All our products conform to the international quality standards.

EMBROIDERY MACHINES . For this the processing unit is equipped with the latest compacting machine from “Tubetex “ USA.P a g e | 29 • • • • • • • Color Measuring r DCI Match Color Color Matching Auto lab 72 Combo Automatic Dye Dispenser AHIBA NUANCE ECO IR Dyeing Machine Quality Testing Laboratory Spectrophotometer Tools Software The laboratory is equipped with ultramodern testers imported from James H.Heal COMPACTING MACHINE All processed fabrics are pre-shrunk so that the garments that we craft stay in shape.

Non-woven traditional materials include leather and felt. and embroidery can be worked onto many materials.  The film exposing may be manual or using machineries. wire or leather strands. Artist design Develop the frame Film exposing Colour alteration Printing the design . Acid wash and all over print.  The photo sensitive Emerson is coated on skin. photo print. Stone wash print.P a g e | 30 Embroidery is an ancient variety of decorative needlework in which designs and pictures are created by stitching strands of some material on to a layer of another material. but the stitches could be executed in. specific embroidery stitches are used. but modern textile artists embroider on many non-traditional materials such as plastic sheeting. Garment wash. Transfer print. discharge print. Chest Print. Often. for example. They are mainly doing chest printing. reactive print. PRINTING The different types of printing being done in this action are plain. PRINTING PROCESS  First process is film exposing – here they are using frames and nylon or polyester skins for exposing the film. Most embroidery uses thread or wool stitched onto a woven fabric. ete.

They are using two types of boiler  Electronic boiler  Gas boiler PACKING Packing is done according to the wish of the buyer. Using S-type machine they are printing 700 pieces per hour PRESSING OR IRONING They are using vacuum processing table and steam iron boxes.P a g e | 31 They are using two types of machine all hours machine and S-type machine. which produces steam. In using all hours machine they are printing 500 pieces per hour. There are two types of packing  Assortment packing  Single packing . The boiler inside the machine. There are 50 ironing machines. is used for ironing.

Machines Used In Sewing Unit ҈ Catalog ҈ Over lock ҈ Scalap-tee ҈ Singer ҈ Neck piping ҈ Peak tuck . before being sent to the port. Whereas single packing means each item is packed in a polythene bag separately with a photo layer. They are kept for inspection. Any authorized person from the buyer’s side will come in for inspection. they are fillrd up in a large carton boxes and then they are sealed. to be sent to the port through roadways. the boxes (or) materials are ready. EXPORT After the packing is done.P a g e | 32 Assortment packing means about 10-15 pieces or customer chossies are packed in one poly bag. That person will check up the number of boxes and will randomly ask to open box to check up the materials. After inspection.

Finance department is located with the factory. It prepares different kinds of financial reports and gives information to management for decision-making purposes.P a g e | 33 FINANCE DEPARTMENT FINANCE DEPARTMENT This is the major department of the company. .

The head of the department in finance manager. To prepare monthly and half-yearly reports 2.P a g e | 34 Finance department prepares the Income statements. Balance sheet. Prepare profit and loss accounts & income statements 11. financing decisions and other important matters. Contractors. To keep the record of inventory and stock 3. Trail balance. To make payments to the suppliers 7. Bank negotiation & reconciliation Right share Store costing . He is a chartered accountant. To maintain adequate cash to run the operations of business 5. Function of finance department Following are the main functions of finance department 1. Misc. these all reports are helpful for the management to make production plan. Production report for the whole month. Cash flows. stock taking report yield comparison report etc. To reconcile the bank statements 6. Keep record for the payment of salaries Components of finance department Finance department consists of the following sections: * * * * Payable. To deal with the sales tax and income tax departments 9. To maintain a liquid position 4. Preparations of vouchers 10. To maintain debt and credit balances of the customers 8.

stock exchange and letters are issued to authorized banks for collection of money. cement etc. Bank negotiation & reconciliation This department starts working when documents reach back to Faisalabad office. maintenance goods. 120 days. misc. on daily basis about the customer and payment date. inspection & receipt note. He makes decision either to grant discount to him or not. contractors. A report is given to the G.M finance. Foreign investors are called Non-Resident and special letters are issued to non-resident shares holders . Documents are recorded in document receipt register and in bank register. Bill of the supplier. These are announced in the newspapers. The directors in the Board of directors meetings issue right shares.P a g e | 35 * * * * Sales account costing Excise Audit Estimation ecosting Payables. Payments are received by two methods: L/C = Sight. 90 days Contract = Bill of exchange If payment is required as according to L/C or contract without factoring then bank charges the service charges and make payments on the due date. In this section usually payables are paid to the suppliers of all goods including stationary. payable is made according to the contract and according to the instructions of the CEO. Right share Right share are issued when there is a need of long-term financing. store purchase. If post shipment payment is required then bank works as a factor and makes payments after deduction of mark-up. CDA. Journal voucher is received after inspection by store dept to this section and then bill is paid according to the due date.

Pre-audit . For import when advice from bank is received the work of store costing starts. Geethalaya Exports Tirupur posts dividends warrants to share holders at their home addresses. It is also recorded in ledger and payment is made to the exporter through bank. its details are recorded in the register and then sale invoices are prepared in which actual value and sales tax value is mentioned. It is recorded in L/C ledger with all expenses and the arrival of Bill of Lading. specification. the store costing section receives bill of the related. According to that program. Audit The internal audit section performs three types of audit: 1. a bank payment voucher is prepared and sent to payable section. shareholders apply for dividends. Checks are issued to the shareholders after checking their records in register.P a g e | 36 to inform about right share issuance. when a loading program is received from export sale & local sale processing. gate pass are prepared and issued to the god own keeper. Dividend Dividend is decided in the board of directors meeting and percentage is decided on each share. Store costing Inspection receipt note. After this. In reply.residents. The working of excise section starts after sale. which issue the checks to the related party and posted in the ledger. Excise Excise section deals with the outgoing products for issuance of Gate pass. State Bank of India approves the issuance of right shares to the non. There are checked against purchased order and Performa invoice in terms of quantity. After issuing Gate pass. price etc.

Post-audit 3. which are made through the bank. Journal voucher It is issued to record the entry in the books of account.P a g e | 37 2. Bank payment voucher It is the voucher. Sales journal voucher It is used to record the sales & sales tax. which is used to record the store purchases. Bank voucher The bank uses thin voucher to record the amount from the credit advice. which is used to record the payments. the bank issue a credit advice and that is attached with the voucher . Physical verification Vouchers Store purchase Journal voucher It is a voucher. which is issued. Account. Cash payment voucher It is used to pay the amount in cash Head office cash receipt This receipt is used to record the proceeds of sales Bank receipt When cash or check are deposited for credit to Geethalaya Exports Tirupur.


Sources of recruitment Internal sources If some vacancies are vacant and some junior person fulfills the condition then he is promoted to that seat. competency and capacity. Unsolicited application Some times vacancies are filled by choosing among the persons who have send the applications for the job.M To 1 Pm 1 Pm To 2. an add is placed in the newspaper for that job. Advertising If there is any vacancy.30 A. External source There are following methods of external sources: Employee referrals Some jobs are fulfilled through the reference of the employees already working in the Geethalaya Exports Tirupur. OFFICE WORKING HOURS 8. Recruitment and selection The personal department helps the upper level management in selecting employees. which performs personal functions in factory.P a g e | 39 Personal activities There is a separate personal department. Vacancies are filled on the basis o experience.30 Lunch Break .

30 Pm Lunch Break 12. Job rotation There is job rotation system in Geethalaya Exports Tirupur. In Geethalaya Exports Tirupur training opportunities are available.P a g e | 40 2. In this way employees are able to learn more about the system and procedure of the organization Health and safety Health facilities are available in Geethalaya Exports Tirupur for the employee whose salary is below RS.30 Pm To 5 Pm Holiday: Sunday Labour Timing 7 Am To 12 Pm 12 Pm To 12.3000 However following health and safety measures are taken in at the factory ∗ ∗ ∗ Fire extinguishers have been hanged on the walls to be more prominent.30 Pm To 4 Pm Retirement age The employee is retired at the age of 58 Training and development Training is mean through which a man learns how to do work and how one can increase one’s efficiency. The cotton is stocked in godown to prevent from fire moisture etc. No much woodwork has been carried inside the factory building. first aid is provided to the injured at the spot. ∗ Benefits and facilities Medical facility . Incase of industrial injury.

Conveyance allowance The top management is provided with fully maintained cars.A is paid to the employees if they travel for the purpose of the business Housing facilities Geethalaya Exports Tirupur has set up its own housing colony where the residences are provided to employees. The company contributes every year some amount of profit for permanent employees. Leaves 32 leaves per annum are allowed under different categories like sick leave. .P a g e | 41 All employees enjoy medical facilities Workers participation fund All the permanent employees are entitled to become a member. causal leaves etc. Traveling allowance T. Conveyance allowance is provided to employees.

P a g e | 42 MARKETING DEPARTMENT MARKETING ACTIVITIES Supply and trade information .

evaluate and distribute needed timely and accurate information. The credit period for local purchases is 45 days and 15 days on dyes and packing material respectively. But during last 2 years purchase process continued throughout the year. Cotton purchasing for on season lasts for about 4-5 months. Prepared invoice under the instruction of sales dept and goods are sent to their respective orders by special delivery. .P a g e | 43 Raw cotton is purchased directly from ginning factories or import on cash payment basis. Local sales account for 25% of total turnover and are made on cash/credit basis. By receiving these informations. Managing marketing information Marketing consist of people. In the local market yarn is sold directly to brokers who in turn sell it to other mills for further processing. Spare parts and dyes. Distribution and selecting terms The company exports are the major portion of both its yarn as well as cloth production. Polyester fiber is purchased from local manufacturer of 120150 days basis. Dyes and packing materials are purchased locally. sort. inventory level etc. excise debt. the company carries around 6 month’s supply of raw cotton at time. Every firm has maintain its marketing intelligence system for the feed back from customers and agents etc that what has been happening in the market. In this system sales/marketing department keep order up-date total order quantity. Grey fabric is sold on cash basis. Internal record systems The basic information system used by marketing managers is the internal record system. balance quantity etc. equipment and procedures to get. Purchasing usually starts at the beginning of the season and the company emphasis on acquisition of the best possible quality of cotton each year. The Geethalaya Exports Tirupur is maintaining its internal records by keeping order to payment cycle. The buffer stock for raw cotton is 25-30 days during lean months. sales reporting system prices. managers can spot important opportunities and problems. from ICI Pakistan Limited. It includes order to payment cycle. analyze. chemical etc are imported.

Place 4. Then total demand is calculated and Geethalaya Exports Tirupur plans to get maximum share from the market demand. formal research on specific problems and opportunities. Marketing Mix Marketing mix is the marketing task that the firms are to be required its objective in the target market. The marketing mix consists of everything the firm can do to influence the demand for its product. The production staffs of Geethalaya Exports Tirupur visit the end users for gathering information about their product results and they visit to end-user to solve their problems. Market demand Geethalaya Exports Tirupur measures demand by adopting the following method: * * Sales representative/agent collect data of total yarn demand.Price 3. Specific demands of particular count are determined and calculate the number of users of said product is calculated.P a g e | 44 Marketing intelligence system is a set of procedures and sources used by managers to obtain their every day information about pertinent development on the marketing environment. they conduct a market survey and product preference test and a sales forecast. 1. The many possibilities can be collected into four groups of variables known as the “4p’s”. Marketing research systems Every manager is required to conduct marketing research.Promotion .Product 2.


Increase export for the growth of the company and the country. The export department is situated within the finance department. which perform different functions. To increase exports for the sake to obtain incentives and privileges of excise and taxation ∗ ∗ Increase exports for obtaining the optimum reputation in the foreign markets To get the self-reliance and prosperity level of the company. As export market of Geethalaya Exports Tirupur is divided geographically into four segments.   Export Norway Export Switzerland & Germany  Export Netherlands The process of flow of work in these sections of export departments is same. so I have explained generally the process and functions of export department. Objectives Following are objectives of export department: ∗ ∗ ∗ ∗ To survive in the world market To earn foreign exchange for the development of the country. so to deal each segment a separate group op person is allocated who are responsible for all the orders of that specific territory / segment.P a g e | 46 Geethalaya Exports Tirupur has major business of exports. There are a lot of workers. Functions of export department . round about 80% of total sales are from exports.

Following is the brief process for all sections of export departments.P a g e | 47 Following are the main functions of export department ∗ ∗ ∗ ∗ ∗ Getting orders from aboard Costing Making contracts Order completion one per sample Delivery of goods PROCESS Work in export is divided into four sections geographically for proper distribution and handling of work. .

intensive use of chemicals and a high degree of Automation. We assume that the cotton is harvested. . use and disposal. this has led to investment in advanced biotechnologies. ginned and Spun into yarn in the USA. Cotton farming can be risky since cotton is vulnerable to disease and growth is dependent on uncontrollable factors like the weather. In the USA. dyeing. cutting and sewing. The yarn is shipped to China for knitting. The T-shirt used in our analysis is made of single jersey combed cotton. including genetically modified (GM) seeds.P a g e | 48 THEORETICAL CONCEPTS AND REAL PRACTICES T-shirts T-shirts per person each year. and then shipped to the UK for retail.

P a g e | 49 Pants Pant with this much style and comfort. the number of different looks you can create is endless. And since we manufacture every garment we sell. Our exclusive yarn dyed chef pants are so soft and easy to work in. they’re quickly becoming the number one choice in kitchens across the country Now that we offer them in more colors and nine exciting new patterns. only Uncommon Threads can deliver the quality and selection you want at an unbeatable value .

P a g e | 50 CONCLUSION .

The study help to provide a number of useful and valid suggestions to the company “Geethalaya Exports” Tirupur (India) private Ltd has a wide range of product mix. The company’s products are distributed and well accepted in the market . BIBLIOGRAPHY AND REFERENCES ∗ Bhatia.It help to understand the different process carried in the organization for the smooth functioning of the business by collecting the necessary information The training is of immense help to develop the practical knowledge and it will be of great help of the trainee’s future career. Occasional . S. (1997) Indian Garments Industry In The Post MFA Peiord.P a g e | 51 This project work in “Geethalaya Exports” Tirupur (India) private Ltd is aimed to study about all the functional department of the organization.

. Indian Institute Of Foreign Trade. Environmental And Development Issues”. (1999). Alokesh Barua. 7. 16. Rajesh (1998). Indian Institute Of Foreign Trade. Manmohan. Sandwip Kumar Das And Manoj Pant. B. An Assessment.P a g e | 52 Paper No.Har-Anand Publications. New Delhi. New Delhi. In Agarwal. New Delhi ∗ Chadha. Occasional Paper No. ∗ Bhattacharyya. Non-Tariff Measures On India’s Exports. India’s Export Performance: A Comparison With East Asian Countries. “Indian Economy In Transition.

Sign up to vote on this title
UsefulNot useful