Amitesh Chalotra Roll No:- 04-MBA-12
means a rivalry between companies that sell similar product or services.
.Coca Cola’s bottled water Kinley is in competition with Pepsi’s Aquafina.MEANING OF COMPETITION
Competition. Citigroup is in competition with Bank of America. when used in business sense.
TYPES OF COMPETITION
Direct competition:-are businesses that
offer similar services and products to yours.
Indirect competition:.An indirect
competitor is a business that provides an alternative solution to the same market.
market position Assuming competitors will continue to behave in same way
.COMMON MISTAKES IN IDENTIFYING COMPETITORS
Overemphasizing current and known
competitors while ignoring potential entrants Overemphasizing large competitors while ignoring small ones Overemphasizing competitors’ financial resources.
There are many ways to analyse the competitor:SWOT Porter’s Five Forces Strategic Group Maps PEST Analysis
PORTER’S FIVE FORCES
Competition Types of competition Identifying Competitors Analysing Competitors SWOT Analysis Porter’s Five Forces PEST analysis