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    business management

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views12 pages

    BusinessPlanning SMEs Chapter 41

    Uploaded by

    249898
    business management

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    On Air

    1
    .
    30, 4 100
    29

    The Mall
    Central Midnight Sale
    20-20-20 10 + 10 20 20
    1-2-call
    Campaign

    (Advertising)

    On Air

    (Personal Selling)

    (Sale Promotion)

    (Public Relations)

    ( Brand

    Awareness)

    On Air

    On Air


    1.

    2.

    On Air

    3.

    PUSH PULL


    2 Push Pull

    PUSH

    PUSH

    On Air

    PULL

    PULL

    On Air








    ( Pull)
    ( Push)




    25%
    S&P
    300


    On Air




    -
    -


    50 500

    KFC

    ATM

    On Air




    3,000

    2,500


    (Pretty)

    On Air







    (UPC)









    Scanner

    50 UPC

    50


    300

    10

    On Air

    11

    On Air


    EZS

    (
    SMEs)
    EZS INTERNATIONAL FRANCHISE



    12

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