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Hcl Info Systems Project Report

Hcl Info Systems Project Report

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“CORPORATE SELLING

& FEEDBACK” FOR

Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of

MASTERS IN BUSINESS ADMINISTRATION
Submitted by:

Rahul Kumar Singh
MBA (core), Marketing Roll No: 121

Research Guide:

Ms. HAPREET SINGH
Department of Business Management
Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai

December 2008

“CORPORATE SELLING
& FEEDBACK” FOR

Dissertation Submitted to the Padmashree Dr. D.Y. Patil University in partial fulfillment of the requirements for the award of the Degree of

MASTERS IN BUSINESS ADMINISTRATION
Submitted by:

Rahul Kumar Singh
MBA (core), Marketing Roll No: 121

Research Guide:

Ms. HAPREET SINGH
Department of Business Management
Padmashree Dr. D.Y. Patil University CBD Belapur, Navi Mumbai

December 2008

DECLARATION

I hereby declare that the dissertation “Corporate Selling and Feedback for HCL” Submitted for the MBA Degree at Padmashree Dr. D.Y. PatilUniversity’s Department of Business Management is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles.

Place: NaviMumbai Date:

(Rahul Kumar Singh)

Certificate from the Company

“Acknowledgement is an art, one can write glib stanzas without meaning a word, on the other hand one can make a simple expression of gratitude.”
Industrial training is an integral part of any Master of Business Administration program and for that purposes I had joined a company what else can be as good as HCL Infosystems Ltd, India's premier information enabling company. I take the opportunity to express my gratitude to all of them who in some or other way helped me to accomplish this challenging project in HCL Infosystems Ltd. No amount of written expression is sufficient to show my deepest sense of gratitude to them. I am very thankful to External Guide, Mr. Satish Kaushik, Front Line Divison, HCL Infosystems Ltd., Noida and very grateful to Prof. Mangesh Patil, Faculty Department of Business Management, Padamshree Dr. D.Y.Patil University, Belapur for their everlasting

support and guidance on the ground of which I have acquired a new field of knowledge. The course structure created for this curriculum has benefited with the inclusion of recent development in the organizational and managerial aspects. Lastly, I am thankful to all the member of HCL Infosystem Ltd, Noida, which has given me valuable information in the part of my project.

RAHUL KUMAR SINGH MBA (Core, Marketing) ROLL NO. 070121

TABLE OF CONTENTS
Title
♦ EXECUTIVE SUMMARY ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ LITERATURE REVIEW COMPANY PRIFILE SCOPE OF THE STUDY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY DATA ANALYSIS & GRAPHICAL INTERPRETATION MAJOR PLAYERS IN THE MARKET COMPETATORS OF HCL ROLE OF ADVERTISMENT MARKETING STRATEGIES FUTURE SCOPE

Pg. No.
7 8 9 10 11 12 14 28 29 35 36 37

♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦

MANAGEMENT HIERARCHY KEY PARTNERSHIP MARKET SHARE MARKETING & SELLING STRATEGIES CHANGING TRANDS DECISION MAKING PROCESS CRM SWOT ANALYSIS FINDINGS & LIMITATIONS SUGGESION & RECOMMENDATION CONCLUSION BIBLIOGRAPHY ANNEXURE - QUESTIONNAIRE

38 39 40 42 43 46 47 49 51 52 53 54 55

EXECUTIVE SUMMARY HCL Infosystems, India's premier information enabling and integration company, has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements. The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Sysytems Supports and network and Internet Implementation.

HCL Insys’global customers include Samsung, Government of Singapore, and AMAL insurance Jurong Port in Singapore and Malaysian’s BSN commercial bank, SIA, DBS bank, Maybank life assurance charted semiconductors.

HCL Insys’ chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution; Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivota for CRM solution and ORACLE Sybase and Informix for RDBMS platform.

Today the company has aligned its operations into five entities that offer seamless linkages for the customers seeking entry into the wired world through total the. ‘Integration solution ands services’.

HCL Infosystems focuses on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and

photocopier products. HCL Infosystems product portfolio covers a range of other office automation and communication products through alliances with world leaders.

The Managed Network Service offerings for corporates include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host of value added networking services. Consumer services include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP telephony devices.

LITERATURE REVIEW

Doing training was really an opportunity before me when I could convert my theoretical knowledge into practical and of real world type. Fortunately, the company I got is a true follower of the various principles of management and also one of the leading companies in its segment of the industry. The working environment that I was being provided was extraordinary and helped me a lot in delivering my work properly and with full potency of mine. HCL Infosystems Ltd is one of the renowned names in the Software and Hardware sector of computer industry.

The graph of sales of these respective product lines is the best in the industry as compared to their competitors. I did my summer training project at HCL Infosystem Ltd., Noida, where I found all the professionals are very much committed to their work as well as they were all professionals enough. This helped me a lot in getting a good deal of exposure. As I had to consult the Channel partners, I felt myself, in the beginning, in a bit problem. But the cooperation of my superiors at the work induced confidence in me to deal with my problems whenever they came.

Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP.

HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.

Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane.

HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions.

In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and with in a few month of starting operation, the company was out selling its major competitors.

On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint venture between the entrepreneurs and UPSCE, wit an initial equity of Rs.1.83 Lacs.

SCOPE OF THE STUDY

Vision Statement

“It is the most preferred employer and principal taking leading edge IT products and services to the masses through sustained excellence.”

Mission Statement

“We shall increase the shareholders value by improving the PAT through free cash flow, reducing the BR cycle, inventory levels, wastage.”

Quality Policy Statement

“We will deliver defect-free products, services and solutions to meet the requirements of our external and internal customers the first time, every time.”

OBJECTIVES OF THE STUDY

Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

People Objective

To help HCL Insys people share in the company’s success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.

Core Values

♦ It is uphold the dignity of individual ♦ It is honour all commitments ♦ It is committed to quality, Innovation and growth in every endeavor ♦ It is responsible Corporate Citizens.

RESEARCH PROBLEM

HCL Corporate selling and feedback and market share of HCL and compared to other IT companies.

The business of HCL and the company through its researchers wants to know the potential in order to expand and retain its market share.

RESEARCH DESIGN • Determined the Information Sources: The researcher gathered data through secondary sources. • PRIMARY DATA is collected through questionnaire, search and research through place where today's computer has been mostly used. • SECONDARY DATA is being search sites like magazines, newspapers, journals, websites and the data has been collected through other approaches. DATA COLLECTION The researcher collected information through the official websites, magazines and journals.

DEVELOPED THE RESEARCH FRAME: This included deciding upon various aspects for the project on which the entire research is based. The research frame included:

NATURE OF STUDY The project on which the researcher worked is descriptive and inferential in nature.

DATA SOURCE: The researcher took the help of both primary as well as secondary sources. Secondary sources being interaction with various IT people of the selected and has been chosen for the research by the researcher. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL.

INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report.

SAMPLE SIZE Sample size for the research is fixed. It counts to 55. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors.

DATA ANALYSIS & GRAPHICAL DATA INTERPRETATIOIN

SAMPLE SIZE : 55 1. What type of computers do you use?
a.)Branded b.)Assembled

Branded Assembled

37 18

Using branded computers Using assembled computers computers

hospitals using branded hospitals using assembled computers

It was observed that almost 67% of the people use branded computers or other gadgets for their business purpose. Hence can be concluded that more people want branded products as they are not ready to compromise with the quality and services being provided.

2.

What brand computers do you use? a.) HP b.) HCL c.) ACER d.)Others

Brand used HP HCL Acer Others

Total Nos. 7 14 13 21

HP HCL acer others

This observation showed that HCL is among the top used brands. Major part under the pie-chart goes to HCL. So HCL should continue making efforts to attract new market and sustain the existing market. 3. What is the number of installed desktops? a) <15

b) 15-50 c) 50-75 d) 75-200 e) 200-500

Installed desktops < 15 15-50 50-75 75-200 200-500

Total Nos. 19 21 11 3 1

<15 15-50 50-75 75-200 200-500

Most of the surveyed and found the use of computers within the 15-55 range. So it can be inferred that the main target market is which lies in the middle range. Thus we targeted mainly on SME (small and medium enterprise). 4. What is the number of used servers? a. 1 b. 2 c. 3-5

d. 5

Servers used 1 2 3-5 >5

Total Nos. 10 11 21 13

1 2 3 to 5 >5

From this observation, it was concluded that number of servers were directly proportional to the number of desktops used.

5. What is the number of installed laptops? a) 1-5 b) 5-15 c) 15-30 d) >30

Number of laptops 1-5 5-15 15-30 >30

Total Nos. 20 22 8 5

1 to 5 5 to 15 15 to 30 >30

It was observed that maximum computers and laptop users ranging between 5-25. This area can be focused.

6. What is the brand used for laptops? a) HCL b) Toshiba c) Lennovo d) Others Laptops brand HCL Total Nos. 11

Toshiba Lennovo Others

19 13 12

HCL Toshiba lennovo others

Observation showed that Toshiba was the major brand used in laptops. Various other brands like HP and Samsung etc. are also used. HCL has also a good market share.

7. Do you have AMC? a) Yes b) No

Hospitals place having AMC Hospitals place not having AMC

Total Nos. 30 25

hospitals having AMC hospitals not having AMC

According to above graphical data interpretation, that is the most important places where computer has been used and it has been observation and showed that less than 60% hospitals have their AMCs. This area can also be considered.

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