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GET GORGEOUS ON THE MOVE

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A beauty parlour that transforms a woman as she
travels between office and home by utilizing the
commuting time
 Everyday a woman spends hours commuting to and
from work doing nothing
 This time can be effectively utilized for her basic
requirements and to occasionally pamper herself

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 Utilization
of
commuting time

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 Survey conducted on 100 working women
 Result:
 79% women are willing to travel with our parlour
 65% women are willing to pay a premium price for
our services
 85% women visit a parlour twice a month
 93% women find it difficult to visit a parlour on
working days

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 License to drive
around the city
 License from RTO to
park in housing
societies and
business complexes

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 Thre at O f N ew Entrants
 High initial investments and fixed costs which
would be an entry barrier
 Legislation and government action (Idea can be
patented)
 Existing players have close customer relations, e.g.
from long-term service contracts
 Low switching cost to customer
 Thre at of S ubstitu tes
 The service could be offered at a relatively lower
price
 Switching costs for customers
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 Com pe titiv e Riv alry b etwe en Exi stin g Pl aye rs
 Pioneers
 Barg ainin g Pow er of S upp lie rs
 Large no of Suppliers
 Switching cost is low
 Possibility of forward integration is low
 Barg ainin g Pow er of Custom ers
 Relatively low

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 Expanding in other cities
 Salon for men
 Increasing the number of our buses
 Spa Treatment